Thought leadership

Serving as a resource for your community

Leading communities

Developing a Social Media Workflow

Building your network

Network building on LinkedIn

Understanding Degree

Focus or cast a wide net?

Focus your network

● Colleagues, ex-colleagues● Customers● People in your industry● LinkedIn professional group

members

Cast a wide net

● Classmates● Neighbors● Friends● Relatives

Request connections with:

● Colleagues from current or former positions● Classmates● People you've done business with ● Friends (you need an email address)● Fellow LinkedIn Group members● Other (you need an email address)

Don't use "Friend" unless they really are your friend

Don't use the LinkedIn connection request boilerplate - write a personal note

"I'd like to add you to my professional network on LinkedIn."

Rinse and Repeat...

Posting

How often should you post?

Optimize your posting schedule

Automation

Buffer

Hootsuite

Reply to comments -do it fast...keep the ball rolling

What should you talk about?

Join conversations

Ask questions

"God bless thechild who's gothis own..."-Billie Holiday

Have your own website

Websites + Social Media = network power

Post links from your blog

Should you link to all blog posts on all your platforms?

Take advantage of social sharing buttons on your site

Collect material that will interest your network:

● RSS feeds● Twitter● Google Alerts● Google news (make custom pages)● Instapaper

Automate content sharing

Shareaholic Buffer

Rinse and Repeat...

Questions?