In person: creative spirits of architects and designers Trading spaces: growing equity in global markets Inside identities: interiors with personal expressions Green footprints: the building of modern icons

The leading Interiors, Design & Property Magazine in the Middle East

®identity MEDIa kIT

YEar TWELVE 2014

a MOTIVaTE PUBLICaTION

ReadeRship

identity’s readership are affluent consumers over 30 years of age, earning more than Dhs15,000 per month. They are design-conscious, well-travelled and the vast majority are university educated. The magazine also targets design industry professionals such as architects and interior designers, students, entrepreneurs and multiple property owners/investors. They all read and digest advertisements for brand information and have a passionate interest in contemporary design.

editoRial

identity is written and designed to the highest editorial stand-ards, using the very finest photography - and is one of the most respected magazines in the region. Each issue of identity presents over one hundred pages of outstanding features and interviews with leading innovators from the design and property scene. The 16-page Design Formula focuses on the latest trends in one particular area of the home (such as bathrooms or living rooms) while id Property is printed on eco-friendly matt art paper. Features have included exclusive interviews with many leading names in design - such as Frank Gehry, Philippe Starck, Antonio Citterio, Jean Nouvel, Zaha Hadid, Ross Lovegrove, Marco Piva and Patricia Urquiola and many more.

Content

• Launched in 2002, identity is the market-leading magazine dedicated to contemporary design, architecture and interiors in the UAE and Middle East.

• Every month, identity presents the newest, best and most innovative examples of contemporary design, architecture, interiors and property markets - locally, regionally and globally.

• The publication is world-class and sophisticated. It provides inspirational ideas and cutting-edge concepts from the design capitals of the world.

• identity has become essential reading for individuals in the interiors, architecture, design and property development professions, as well as design-conscious consumers and students.

• Through its top correspondents in London, Paris, New York, Milan and Sydney, identity’s international team of writers and photographers explore the hot, new and emerging trends and talent in the global design industry.

®

identity

adveRtiseRs

Advertisers include some of the most prestigious design companies:

Aati • Aldar • Alessi • Alpha Crystal • Al Reyami • Archimedia • Artemide • b+b Italia • Bagno Design • Baituti • Baker • Bticino • Boffi • Bosch • Brix • Carpet Land • Casanova • Christie’s • Daum • Dedon • Deyaar • Fendi • Flos • Four Seasons • Francesco Molon • Galloti&Radice • Gandia blasco • Geberit • Grohe • Haba • Hansgrohe • idDesign • Interiors • Ligne Roset • Marina • Marlin • Miele • Nakkash Gallery • Natuzzi • Novelini • Omvivo • PanEmirates • Philipp Selva • Porro • Purity • Qattro • Ralph Lauren • Ramesh Gallery • Savills • Scavolini • Selva • SieMatic • Siemens • Solico • Tanagra • Tavola • Toto • Visionnaire • Western Furniture • Zuchetti

taRget maRket

• The design conscious 30+ affluent consumer• Architects, interior architects/designers, engineers and decorators• Property owners and investors

CiRCulation

Now in its 10th year, identity is published monthly, giving advertisers the opportunity to reach their target market ef-ficiently. Every month, 12,000 copies* of identity are circu-lated nationally and internationally through a combination of retail and controlled distribution, as well as individual and bulk subscriptions.

Copies of the magazine are also available through several retail avenues, including leading bookshops, supermarkets, furniture stores and boutiques.

Each month, the proceeds of copies sold through The One, Jumeirah are donated to the One World Charity Foundation. Digital subscriptions that allow readers to receive and enjoy their preferred design magazine on their computers, smart phones and tablets are growing in popularity and are available from zinio.com/identity.

adveRising benefits

• Through identity you will reach a target audience with proven interest in the latest trends in design, architecture, property and real estate.

• Your image would be enhanced by advertising in the region’s only magazine that delivers a cutting-edge, global design perspective to the Gulf market.

• You will access a loyal and repeat readership that fully appreciates local and international articles, interviews and world-class imagery.

• You will benefit from Motivate’s promotion of the magazine through association with prominent industry events, including INDEX, Cityscape exhibitions and international APID/IFID events.

• Your messages enjoy long-life visibility, as 75%of the readership report they keep their copies for at least six months.

HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?

5%24%

71%

1 week

1 month

6

GENDER

59%

41% Male

Femal

EDUCATION

31%

27%

23%14%5%

High School

Some University

UndergraduateDegreePostgraduateDegreeOther

PROVIDES INFORMATION

82%

18%YesNo

FITS WITH THE CONTENT OF THE MAGAZINE

95%

5%

YesNo

٢

٤

٥

٣

١

INCOME (AED PER MONTH)4%

8%

29%

21%

38%

up to 5,000

5,000 -10,00010,000 -15,00015,000 -20 000

HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?

5%24%

71%

1 week

1 month

6

GENDER

59%

41% Male

Femal

EDUCATION

31%

27%

23%14%5%

High School

Some University

UndergraduateDegreePostgraduateDegreeOther

PROVIDES INFORMATION

82%

18%YesNo

FITS WITH THE CONTENT OF THE MAGAZINE

95%

5%

YesNo

٢

٤

٥

٣

١

INCOME (AED PER MONTH)4%

8%

29%

21%

38%

up to 5,000

5,000 -10,00010,000 -15,00015,000 -20 000

HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?

5%24%

71%

1 week

1 month

6

GENDER

59%

41% Male

Femal

EDUCATION

31%

27%

23%14%5%

High School

Some University

UndergraduateDegreePostgraduateDegreeOther

PROVIDES INFORMATION

82%

18%YesNo

FITS WITH THE CONTENT OF THE MAGAZINE

95%

5%

YesNo

٢

٤

٥

٣

١

INCOME (AED PER MONTH)4%

8%

29%

21%

38%

up to 5,000

5,000 -10,00010,000 -15,00015,000 -20 000

HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?

5%24%

71%

1 week

1 month

6

GENDER

59%

41% Male

Femal

EDUCATION

31%

27%

23%14%5%

High School

Some University

UndergraduateDegreePostgraduateDegreeOther

PROVIDES INFORMATION

82%

18%YesNo

FITS WITH THE CONTENT OF THE MAGAZINE

95%

5%

YesNo

٢

٤

٥

٣

١

INCOME (AED PER MONTH)4%

8%

29%

21%

38%

up to 5,000

5,000 -10,00010,000 -15,00015,000 -20 000

HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?

5%24%

71%

1 week

1 month

6

GENDER

59%

41% Male

Femal

EDUCATION

31%

27%

23%14%5%

High School

Some University

UndergraduateDegreePostgraduateDegreeOther

PROVIDES INFORMATION

82%

18%YesNo

FITS WITH THE CONTENT OF THE MAGAZINE

95%

5%

YesNo

٢

٤

٥

٣

١

INCOME (AED PER MONTH)4%

8%

29%

21%

38%

up to 5,000

5,000 -10,00010,000 -15,00015,000 -20 000

HOW LONG DO YOU KEEP YOUR COPY OF IDENTITY?

5%24%

71%

1 week

1 month

6

GENDER

59%

41% Male

Femal

EDUCATION

31%

27%

23%14%5%

High School

Some University

UndergraduateDegreePostgraduateDegreeOther

PROVIDES INFORMATION

82%

18%YesNo

FITS WITH THE CONTENT OF THE MAGAZINE

95%

5%

YesNo

٢

٤

٥

٣

١

INCOME (AED PER MONTH)4%

8%

29%

21%

38%

up to 5,000

5,000 -10,00010,000 -15,00015,000 -20 000

mpmediakits.com motivatepublishing.com

MPM

K_ID:12D

EC20

13

Digital MeDia ForMat

PDF (Portable Document Format)

n The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark XPress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marksn All files must be CMYK format and all black text as over printn For bleed size add 5mm extra on all four sides after crop marks n Image loss in the gutter 3mm either siden All text to be within type area or at least 10mm away from the crop marksn If text runs across a DPS please ensure that the text is 10mm away from the gutter on either siden A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/ digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD

technical Data(mm) H x W

Double Page Spread

Trim: 320 x 480

Type: 280 x 440

Full Page

Trim: 320 x 240

Type: 280 x 200

Half Page Horizontal

Type: 140 x 200

Half Page Vertical

Type: 280 x 98

DEADLINESn Booking: 12th of month prior to publicationn Material: 15th of month prior to publicationn Cancellation: 4 weeks prior to publication

GENERAL INFORMATIONn 12 issues per yearn Standard agency commission rates applyn Additional creative solutions available on request

SERIES DISCOUNT

n 3-5 insertions 5% n 6-9 insertions 10% n 10+ insertions 15%

Head OfficePO Box 2331, Dubai, UAETel: +971 4 427 3000Fax: +971 4 428 2274sales@motivate.ae

Dubai Media CityMotivate Publishing FZ LLC,Building 8, Dubai, UAETel: +971 4 390 3550Fax: +971 4 390 4845

Abu DhabiPO Box 43072, Abu Dhabi, UAETel: +971 2 677 2005Fax: +971 2 677 0124motivate-adh@motivate.ae

LondonMotivate Publishing Ltd AcreHouse, 11/15 William Road,London, NW1 3ER, UKmotivateuk@motivate.ae

how long do you keep your copy of identity?

the advertising fits with the content of the magazine

the advertising provides information on a brand

gender education income(Dhs per month)

one weekone monthsix months

menwomen

yesno

high schoolundergraduatepostgraduatesome universityother

yesno

up to 5,0005,000 - 10,00010,000 - 15,00015,000 - 20,00020,000+

aDvertising ratesREGULAR POSITIONS USD

Full Page 3,500

Half Page 2,500

Double Page Spread 6,650

PREMIUM POSITIONS USD

Inside Front Cover 6,300

Page One 6,300

Inside Back Cover 5,950

Outside Back Cover 7,700

SPECIAL REQUESTS USD

Full Page (opposite to contents) 4,000

1st Double Page Spread 9,975

2nd Double Page Spread 9,643

3rd Double Page Spread 8,978

4th Double Page Spread 8,645

Full Page (first in a feature) 4,250

Double Page Spread (first in a feature) 7,750

CREATIVE SOLUTIONS USD

Front Cover Gatefold 13,250

Inside Front Cover Gatefold 17,000

Bookmark 10,500

Belly Band 10,000

Advertorial – Full Page 4,350

Advertorial – Double Page Spread 7,850

INSPIRATIONS USD

Half Page 1,000

Quarter Page 750

INTERNATIONAL MEDIA REPRESENTATIVES

ADVERTISING ENQUIRIES +971 4 427 3000

shweta@motivate.aesharmine@motivate.ae

®

identity

AUSTRALIA/NEW ZEALAND Okeeffe Media;Tel + 61 412 080 600, licia@okm.com.auBENELUX M.P.S. Benelux;Tel +322 720 9799, francesco.sutton@mps-adv.comCHINA Publicitas Advertising;Tel +86 10 5879 5885FRANCE / ITALY / SPAIN IMM International;Tel +331 40 1300 30, n.devos@imm-international.com

GERMANY IMV Internationale Medien Vermarktung GmbH;Tel +49 8151 550 8959, w.jaeger@imv-media.comHONG KONG / MALAYSIA / THAILAND Sonney Media Networks;Tel +852 2151 2351, hemant@sonneymedia.comINDIA Media Star;Tel +91 22 4220 2103, ravi@mediastar.co.inJAPAN Tandem Inc.;Tel + 81 3 3541 4166, all@tandem-inc.com

NETHERLANDS GIO Media;Tel +31 6 29031149, giovanni@gio-media.nlTURKEY Media Ltd.;Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.trUK Spafax Inflight Media;Tel +44 207 906 2001, nhopkins@spafax.comUSA Totem Brand Stories;Tel +212 896 3846, priya.bhatara@totembrandstories.com