The Leading Enterprise Content Marketing Platform

The NewsCred Content Marketing Platform enhances the scale, visibility, and performance of content produced across enterprise marketing organizations by

streamlining the creation process from ideation to publishing,

improving collaboration between functional teams as well

as global markets, and surfacing data-driven insights that

connect business results to content.

NewsCred combines this advanced platform with the largest

marketplace of licensed and original content and unrivaled

expertise to deliver a complete marketing solution that drives

operational efficiency and marketing attributed revenue.

Named a Leading Content Marketing Platform Vendor by Gartner + Forrester

newscred.com | insights.newscred.com | sales@newscred.com | (212) 989-4100 | @newscred

Ideate

CreatePublish

PlanMeasure

NewsCred is helping the world’s most successful brands drive business through content.

Plan your strategy & increase the efficiency of your team.Maintain shared calendars for monitoring the execution of your content marketing strategy,

and keep track of tasks and contingencies to ensure your team is meeting publishing deadlines

and not duplicating efforts. The NewsCred Content Marketing Platform enables you to create

custom workflows that reflect your organization’s specific production, approval, and publishing

processes. Streamline all collaboration and feedback with a unified workspace to reduce time to

publish, while ensuring brand governance.

newscred.com | insights.newscred.com | sales@newscred.com | (212) 989-4100 | @newscred

Ideate with data-driven insights & accelerate content creation.Transform your ideation and content planning into an efficient data-driven process. By aggregating

SEO and social trend data, the NewsCred Content Marketing Platform is your one-stop source for

content research. You can quickly verify search demand for existing ideas, analyze competition, and

use automated recommendations to discover new topics, questions, and formats that have the best

opportunity to rank high in search results. This ensures that you are focused on producing content

that will resonate with your audience, driving differentiation while increasing organic traffic.

Create exceptional content & deliver resonant experiences. Create and curate an extensive collection of standout content - all within a single platform. Use

our purpose-built editors for text, images, and infographics to produce a wide variety of content

for your audience. In addition, you can access our global freelance network of hand-selected

experts, as well as fully-licensed articles and images from thousands of top-tier publishers

through the NewsCred original content studio and licensed content marketplace. As a result, you

can scale your content publishing and ensure you are continuously distributing the most relevant

content for a given audience or channel.

Publish to every channel & reach your entire audience.Reach your audience regardless of location or channel. For example, you can directly share your

content across all social media apps and platforms and publish to any website. Partner with

NewsCred to build and host your primary content hub using one of our proven templates or a

custom design of your choosing. Omni-channel marketing demands exceptional content at every

single touchpoint—NewsCred’s integrations orchestrate distribution to ensure a consistent,

cross-channel experience.

newscred.com | insights.newscred.com | sales@newscred.com | (212) 989-4100 | @newscred

Measure content performance for closed-loop attribution.NewsCred Analytics provide you with content-centric tracking that is tailored to your business,

which standard site analytics cannot provide. Identify which pieces of content drove the most

traffic across topics, formats, channels, and custom metadata labels. Determine how engaged

your audience is with your content and not just how long they had a page open. Discover the

actions your audience took after consuming a piece of content and the resulting number of

conversions, whether they occurred on a content page or even on a different subdomain.

Attribute the impact of content on new lead generation and purchase through NewsCred’s

integrations with your marketing automation and CRM systems. Using NewsCred Analytics, you

can clearly determine how to enhance what’s working, optimize what isn’t, and demonstrate the

ROI of your program.

Ready to see it in action? Learn more at NewsCred.com, or contact us for additional information.

newscred.com | insights.newscred.com | sales@newscred.com | (212) 989-4100 | @newscred

CONTENT

ACTIONS

ROI