aims : hyperlocal marketing platform
TRANSCRIPT
AIMS HyperLocal Marketing PlatformChennai Central
Branding Options
AIMS – HyperLocal Marketing
Therefore AIMS is an innovative HyperLocal Marketing platform for reaching the target audience at the same time keeping an eye on the last mile information about the person who have seen the advertisement Name, Age, Gender, Phone Number, email, Destination Web Pages Browsed, TV Channels viewed, Books Read, Coupons Redeemed Time Spent, Advertisement Seen / Clicked and Responded
This information is used to retarget the customer in real time through our Marketing Automation system Automated SMS, email, Voice Broadcast or Call Connect
All these Details are logged in the system and reported via Mobile App and Web Dashboards
The entire complex has 15 platforms to handle long-distance trains with 3 platforms exclusively for suburban trains
Chennai Central Railway Station has daily 200+ trains with 3,50,000+ Commuters moving to different locations in India
The 13-storied annexed building, the Moore Market Complex Building, has 3 platforms and handles north- and westbound suburban trains
More than 20% trains getting delayed every day In 2012-2013 Chennai railway station was the top revenue-generating
station of the Southern Railway
Chennai Railway Station – Facts & Figures
Schematic
Entertainment
Internet
Information
Coupons
Advertisers to see relevent information visualized on
Live Dashboards
1. Commuters enter Wi-Fi Zone get access to Wi-Fi
2. Wi-Fi Assistance will be around to help or assist
3. Users get connected to the System
1. User connects using Laptop, Tabloid, Smartphone1. Entertainment 30+ Local Channels2. Internet High Speed Internet browsing3. Coupons Instant Discounts & Coupons4. Information Travel related info
1. User Logs in into the system by entering general information
2. They receive OTP1. This used for access
Internet 3. They get access to
1. 30+ Local and other TV Channels
2. 30 Min of Free WiFi Usage3. Discounts and Coupon 4. Important Information
Advantage Of AIMS
100% one-on-one audience engagement with media Targeted brand promotions with customized branding options, to benefit
Local and National advertisers Marketing automation system via SMS & E-mails improving brand recall &
optimizing ROI Captures last mile information of your prospect engage with your brand Our live dashboards in visualized format keeps you inform about the
activities Periodic reports helps you take inform decision
AIMS – Value Calculus
ThereforeAIMSCustomer
Engagement
LiveDashboards
MarketingAutomation
OptimizedROI
CustomizedBranding
Improve customer experience with timely engagement
Live Dashboard help stakeholders stay informed of interactions happening with the brand
Automate marketing processes by sending response SMS and Emails to gain maximum brand recall
Customize your branding communication and creatives in real time
Branding Options @ AIMS
Main Login Page
1 Main Banner Ad
2 Register Button
Login Confirmation
3 Registration Confirmation
Main Login / Push Ad’s
4 Video Ad
Branding Options @ AIMSHome Page
5 Top Banner Ad
6 Bottom Banner Ad
Sub Pages
7 Top Banner Ad
8 Bottom Banner Ad
Internet Page
Branding Options @ AIMS
9 Bottom Banner Ad
10 Top Banner Ad
11 Box Ad
12 Internet Page Login Ad
Live Dashboard
Ad Space Descriptions
1 Main Banner Ad - Maximum 5 advertisers refresh rate of 1 minute
2 Register Button – SMS, as well as Emailer will be sent on button click
3 Registration Confirmation : Logo branding
4 Video Ad: 10 Sec video as or 10 Sec static image display
Ad Space Descriptions
5
11 Main Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
12 Internet Page Login Ad : Maximum 5 advertisers refresh rate of 1 minute
7 10 Top Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
6 8 9 Bottom Banner Ads: Maximum 5 advertisers refresh rate of 1 minute
Banner Size
Rate CardSr. Type Description Rate Per Month
1 Main Login Page • Max 5 Advertiser with 1 minute refresh Rate Rs. 35,000/-
2. Login Confirmation Box • Max 5 Advertiser with 1 minute refresh Rate Rs. 25,000/-
3. Main Page Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
4 Main Page Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
5 Sub Pages Top Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
6 Sub Pages Bottom Banner • Max 10 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
7 TV Panel • Max 15 Advertisers with 1 minute Refresh Rate Rs. 15,000/-
8 Internet Page Main Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 25,000/-
9 Internet Page Small Box • Max 10 Advertisers with 1 minute Refresh Rate Rs. 20,000/-
10 Push Video / Image Ad • 10 Second duration, main Page Login Ad Rs. 50,000/-
Snapshot
Morning
80,653
Night
91,621
Afternoon
83,336
Evening
86,966
Total Logins Till 5th June: 4,03,003
8am to 11.59am-Morning | 12pm to 3.59pm-Afternoon | 4pm to 7.59pm-Evening | 8pm to 7.59am-Night
77%
23%Over Night
45,825
Period: 22nd Mar to 5th June Source: Therefore AIMS
Logins Trend
22-Mar 24-Mar 26-Mar 28-Mar 30-Mar 1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr0
2000
4000
6000
8000
10000
1200022nd March to 30th April
Period: 22nd Mar to 5th June Source: Therefore AIMS
1-May 3-May 5-May 7-May 9-May 11-May 13-May 15-May 17-May 19-May 21-May 23-May 25-May 27-May 29-May 31-May 2-Jun 4-Jun0
1000
2000
3000
4000
5000
6000
7000
80001st May to 5th June
Week Day Wise Logins
Sun Mon Tue Wed Thu Fri Sat0
10000
20000
30000
40000
50000
60000
70000
Period: 22nd Mar to 5th June Source: Therefore AIMS
22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar10
100
1000
10000
100000
March Clicks Impressions
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr100
1000
10000
100000 April
Clicks & Impressions-March & April
Period: 22nd Mar to 5th June Source: Therefore AIMS
1-May 3-May 5-May 7-May 9-May 11-May 13-May 15-May 17-May 19-May 21-May 23-May 25-May 27-May 29-May 31-May10
100
1000
10000
100000
May Clicks Impressions
1-Jun 2-Jun 3-Jun 4-Jun 5-Jun100
1000
10000
100000 June
Clicks & Impressions-May & June
Period: 22nd Mar to 5th June Source: Therefore AIMS
Advertisers Performance
PayQwik SCSVMV Univ. North Town Mahindra Moblitatva Therefore Grabmore Rapid Stall Shakti Masala Marcellus MyBirthSecrets100
1000
10000
100000
1000000
Click Impression
Source: Therefore AIMSPeriod: 22nd Mar to 5th June
What is Therefore all about?
Therefore is a Techno-Marketing company with a core focus on Offline to Online Marketing Automation It captures last mile information of the customer interacting with a brand across all
media platforms and in real-time It helps Businesses connect to their customers, measure everything about their
communication and effectively help close a deal The core competency of Therefore is Analytics and Reporting systems Built on a Big Data platform the system is highly scalable and can be
integrated with any other technology and platforms
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Our Service Offerings
Prosumer Matrix • Ad efficacy management • Promotional management• Intelligent Response
Management
Neuromers• Ethnography• Lead Nurturing
Therefore Matrix• Dynamic Landing Pages• Keyword Call Tracking• Click To Call
Impart• BTL Activation• Interactive Standees
BuzzAngles• Digital PR Mapping• Mention Analytics
AIMS + Artha• Hyperlocal Marketing
Platform • Target Advertising
Research and Live Dashboards
Mumbai:
• Dr. Anar D Rupji +91 9819684463 [email protected]
Bengalooru :• Dayanidhi M +919762799092 [email protected]
For Demohttp://therefore-d.net/aims-demo/
Thank You