hyperlocal targeting on the mobile platform
DESCRIPTION
The mobile revolution is here, and it’s dramatically impacting the way consumers shop and buy. A new white paper offers the most comprehensive source for understanding how to target individuals at key moments in the purchase cycle. Get access to a full copy of this white paper at http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/ “Hyperlocal Targeting on the Mobile Platform” speaks to both newcomers and aficionados with case studies, expert analysis, use cases, and even a glossary of terms, covering wifi, lat-long, IP lookup, device targeting and other technologies, as well as the ad buying options available, from exchanges to real-time bidding, and the companies proffering solutions.TRANSCRIPT
Hyperlocal Targeting On The Mobile Platform
Insights for Business
It’s never been easier to target customers where they are, when you want to reach them.
133.7 million consumers— a full 52.5% of the U.S. population— own a smartphone...
... making them accessible for marketers to reach them in more immediate ways than ever.
Hyperlocal targeting gives marketers the ability to reach just the consumers they want to reach, at the times and places where it matters.
New Ways to Reach Consumers
But marketers are missing out.
Today, mobile accounts for 10% of all media consumption by consumers, yet only 1% of marketers’ overall spend.
Challenges for Hyperlocal Targeting
● Dirty Data: Complex algorithms and inconsistent standards get passed off as location data.
● Privacy: Intimacy is both an opportunity and a challenge, requiring advertisers to tiptoe between relevance and voyeurism.
● Measurement: Mobile users often make purchases offline, making it difficult for marketers to measure the full ROI of a campaign.
Even as the technologies improve, marketing involvement in hyperlocal remains behind the curve.
Get a copy of the full white paper.
Visit:http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/
It’s time to bridge the knowledge gap and discover vastly improved ROI.