content marketing platform overview
TRANSCRIPT
Start fusing the engagement of content marketing with the
e�ciency of programmatic technology.™
AUDIENCEage, demos, job title,
purchase intent
GEOGRAPHICDMA, city, state, country
CONTEXTUALkeyword, category
PREMIUM PUBLISHERS
CROSS DEVICEdesktop, mobile, tablet
CONTENT DISCOVERY P
LATF
ORM
S
NATIVE AD P
LATF
ORM
S
OWNED M
EDIA
SOCIAL PLATFORMS
TARGET DISTRIBUTE
CREATE
ENGAGEMENT
VIEWABILITY
TIME SPENT
a
THE PLATFORM FORSTORYTELLING AT SCALE
[email protected] • pulsepoint.com
HERE’SHOW
TELL YOUR STORY
Got content?
Upload it to our platform
Need content?
Tap into our content
network to create
original, custom content
that aligns with
your strategy and
audience.
FIND YOUR AUDIENCE ANYWHERE
Our proprietary
contextual & audience
targeting technology
gets your content
infront of the audience
you want & across any
screen.
COLUMBIACASE STUDYColumbia Sportswear utilized PulsePoint’s
Content Marketing Platform to increase
brand awareness promote their original
content & blog. In just 8 weeks our platform
exceeded campaign expectations.
OPTIMIZE FOR GREATER RESULTS
Not all content
performs equally. We
closely monitor & adjust
your campaign
content, formats and
channels to maximize
performance and return
on investment.
GAIN ACTIONABLE INSIGHTS
We provide extensive
performance &
engagement metrics
across each channel so
you have the insights
you need to enhance
your campaign &
strategy.
[email protected] • pulsepoint.com
more time spent engaging
with Columbia’s content
(versus industry benchmark)3X
total active timeHOURS989
CAMPAIGN SUCCESS
225%increase in video views(since the beginning of campaign)
DISTRIBUTE CONTENT PROGRAMMATICALLY
Our programmatic
platform scales your
content across social
media, native & content
discovery platforms and
premium websites for
optimal reach and
engagement.
(audiences were exposed to content)
pulsepoint.com • [email protected] • pulsepointbuzz