decarta platform overview

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deCarta Overview

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Page 1: deCarta Platform Overview

deCarta Overview

Page 2: deCarta Platform Overview

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title style

The Map is the original App

© 2011 deCarta Inc. All Rights Reserved.

As old as time

The map is a model of

reality that guides us

through the world

Understanding the spatial

relationships of people,

places, and things is

fundamental to how we

interact with the world

Imago Mundi Babylonian map, the oldest known world map, 6th century BCE

Page 3: deCarta Platform Overview

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What has changed?

© 2011 deCarta Inc. All Rights Reserved. 3

Social media

Search technology

Mobile technology

Content velocity

Economics

LBS is the modern map

Page 4: deCarta Platform Overview

deCarta is a Brand-able OEM Platform

© 2011 deCarta Inc. All Rights Reserved. 4

LBS Platform

DevZone

Content… Local Search… APIs and Apps… LBS Platform… Ecosystem

Page 5: deCarta Platform Overview

Global coverage…Localized Cartography

5© 2011 deCarta Inc. All Rights Reserved.

Page 6: deCarta Platform Overview

Mobile Network

Operators

Mobile Device

OEMs

Automotive

Local Media

and Ad Networks

Developers and

Publishers

One Platform…Many Apps…Many Markets

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Geo ContentDynamic Content User Generated Content Advertising Content

LBS Platform

ApplicationsSearch Engine

& Content Mgm’t

Maps APIs

Hosted Services

& DevZone

LBS

Server

© 2011 deCarta Inc. All Rights Reserved.

Page 7: deCarta Platform Overview

Content• Dynamic content

• Geo content

• User generated content

• Advertising content

Commerce• Local search consumers

• Local businesses

• Media

Communities• Developers

• Users

© 2011 deCarta Inc. All Rights Reserved. 7

LBS is more than ever, an integration

technology for…

Platforms

• Desktop

• Mobile/Tablet

• Car

Services

• Search

• Social

• Navigation

Page 8: deCarta Platform Overview

LBS is at the core of personalized local search

© 2011 deCarta Inc. All Rights Reserved. 8

At Home

In the CarWalking

At Work

LBS Search Tools

Advertising

Weather

Stores

Social Networks

Events

Movies

ATMs

On the bus or train

Hotels

Location Context

Content

Restaurants

On Holiday

Travel & Transit

Business Trip

Meeting Friends

Maps Recreation

Traffic

Page 9: deCarta Platform Overview

deCarta spatial indexing enables personalized search

© 2011 deCarta Inc. All Rights Reserved. 9

LBS Search Tools

“Find a CINEMA with convenient PARKING that is walking distance from a good RESTAURANT with an ATM nearby”….“Now, show me how to get there”

Search

“Show me all the post offices within this region.” “List all the city parks within my current map display.” “Show me all the 5-star French restaurants within ten miles of here which are open past 10 p.m. on Sundays.”

Parking

Cinema

ATM

Restaurant

Page 10: deCarta Platform Overview

deCarta intelligently serves location based content

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Driver’s route is correlated to a series of spatial keys

• Driver is known to be in the area at a specific time

High relevance mobile content and offers can be presented to that driver

KnownLocation

Time

Location and Time relevant

content

© 2011 deCarta Inc. All Rights Reserved.

Page 11: deCarta Platform Overview

MapSearch Application – now with Nav!

MapSearch Engine

Maps APIs/DevZone

LBS Server Technology

© 2011 deCarta Inc. All Rights Reserved.

Products

Page 12: deCarta Platform Overview

Key features

© 2011 deCarta Inc. All Rights Reserved. 12

LBS Server Technology

Mapping Routing

Geocoding

Social Networking Features

Enterprise Features

Maps APIs & DevZone

Multi-platform support

Telco grade hosting

Developer community

MapSearchEngine

Aggregation, Normalization, de-duplication

Real-time content

Spatialindexing

MapSearchApplications

Maps and Local Search

Navigation

Desktop and Mobile

LBS Platform

Page 13: deCarta Platform Overview

deCarta: The complete LBS Platform

Routing ProximityImage Lookup Vector

MapSnap Database

OverlayExtract Attribute

EditSearchTraffic

deCarta Drill Down Server®

DDS Plug – Ins

Navi-

gation

deCarta Hosted Web Services and Developer Zone

deCarta MapSearch™ Engine

deCarta MapSearch Content Management

Client APIs and Platforms

MapSearch™ Reference Applications

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Your Brand… Your Content… Your Customer

© 2011 deCarta Inc. All Rights Reserved.