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ABC’s of SOCIAL MEDIA: The Key to Accessing Capital 1 ABC’s of SOCIAL MEDIA: The Key to Accessing Capital

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Page 1: The Key to Accessing Capital ABC’s of SOCIAL MEDIA · 2019-02-27 · ABC’s of SOCIAL MEDIA: ... such as Facebook and Twitter when we hear the term “socialmedia”; But it is

ABC’s of SOCIAL MEDIA:

The Key to Accessing Capital

1

ABC’s of SOCIAL MEDIA:

The Key to Accessing Capital

Page 2: The Key to Accessing Capital ABC’s of SOCIAL MEDIA · 2019-02-27 · ABC’s of SOCIAL MEDIA: ... such as Facebook and Twitter when we hear the term “socialmedia”; But it is

“Dweet Fi Di Love”

2

“Dweet Fi Di Love”

http://www.youtube.com/watch?v=6Wq_K61Mh1A
http://www.youtube.com/watch?v=6Wq_K61Mh1A
Page 3: The Key to Accessing Capital ABC’s of SOCIAL MEDIA · 2019-02-27 · ABC’s of SOCIAL MEDIA: ... such as Facebook and Twitter when we hear the term “socialmedia”; But it is

ABC’s of SOCIAL MEDIA:

The Key to Accessing Capital

3

ABC’s of SOCIAL MEDIA:

The Key to Accessing Capital

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4

“Mek dem know success

don’t come overnight, Mek

dem know a substance over

hype” - Chronixx

#Chronixx Says...

Page 5: The Key to Accessing Capital ABC’s of SOCIAL MEDIA · 2019-02-27 · ABC’s of SOCIAL MEDIA: ... such as Facebook and Twitter when we hear the term “socialmedia”; But it is

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◼New Media Technology: Social Media; Podcasts

◼Setting the stage with background info

◼Social Media Use

◼Social Media Websites & Categories

◼Digital Reality

◼How do we win?

◼Podcasting as an alternative

◼Personal experience

◼Questions

OVERVIEW

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*Means of mass communication using digital

technologies such as the internet:

-Social Media

-PODCASTS.

NEW MEDIA TECHNOLOGY

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◼ Internet users over 50% of world’s population

◼ Smartphones & affordable data plans driving

growth

◼ ⅔ of the world’s population has a smartphone

◼ More than 3 billion people around the world use

social media each month.

Source - We Are Social - Digital Report 2018

SETTING THE STAGE

https://digitalreport.wearesocial.com/
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Personal Use

◼Why do you use Social

Media?

◼Family contact

◼Forge new friendships

◼Keep up with trends

◼Stay connected

Business Use

◼Specific Goals & Objectives

◼Improve Customer

Relations

◼Foster Relationships

◼Purposeful & Targeted

contact

PURPOSE OF SOCIAL MEDIA

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WHICH ONE REPRESENTS YOU?

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◼We often think of social networking websitessuch as Facebook and Twitter when we hearthe term “social media”;

◼But it is different websites that allowinteraction among the users & the exchangeof info through a variety of channels.

SOCIAL MEDIA WEBSITES

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◼Collaborative projects – online magazines,forums, Q & A platforms, etc;

◼Blogs & microblogs – Platforms such asTwitter & Tumblr, with short or long form blogarticles.

◼Content communities – YouTube, etc.

CATEGORIES OF SOCIAL

MEDIA WEBSITES

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CATEGORIES OF SOCIAL

MEDIA WEBSITES

◼Social networking websites: eg FB, Google+;

◼Virtual game-worlds – eg World of Warcraft;

◼Virtual social worlds – Game-like design

allows users to create virtual identity and to

interact with other users through an online

platform.

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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23

DIGITAL REALITY

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24

DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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DIGITAL REALITY

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Fact: The Caribbean as 40% internet penetration (the highest is Europe with over 90%

◼Start with what people want, not what the technology can do

◼Focus on creating mutual value and not just to sell

◼Make it easy for people to buy when they are

◼Keep the conversation going even after you’ve made a successful sale

WHAT DO WE NEED TO WIN?

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30

SEEKING CAPITAL? WHY YOU SHOULD

CONSIDER PODCASTING AS PART OF

YOUR DIGITAL MARKETING STRATEGY

● Podcast subscribers are engaged

● Barriers to entry are extremely low

● Podcasts ads are effective and can be engaging

● It is a great addition to your marketing mix

● It is a huge and growing industry

● Use it at the first point of contact with a potential

investor (eg Professor Kelogg University)

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PERSONAL EXPERIENCE

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PERSONAL EXPERIENCE

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PERSONAL EXPERIENCE

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PERSONAL EXPERIENCE

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PERSONAL EXPERIENCE

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PERSONAL EXPERIENCE

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CONTACT ME:


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