socialmedia analytics
DESCRIPTION
This presentation is about how to use inexpensive and free tools, to monitor and measure your brands social media. Social media measurement can seam almost impossible, but it just needs to be broken down into bite sized chunks of information.TRANSCRIPT
Social Media Analyticsmade “Simples”
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Moo.com Example business
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Moo.com Social Brand
Break it into 4 sections
1) How to monitor buzz
2) How to listen
3) How to estimate brand awareness
4) Tracking traffic & clicks
Monitoring buzz
about a product or service
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“What the hell is buzz?”
Buzz =
Buzz =
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How?
Be in Control use alerts
Use Free Services
Listeningto fans
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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How?
Estimating brand
awareness and share of voice
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“But people know
my brand”
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How?
Tracking traffic clicks
to a landing page
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“I need moresales notchit chat”
How?
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How?
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“Any Questions see the chick at
the front”