abc’s of social media

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ABC’s of Social Media ABC’s of Social Media Do I need it and is it for Do I need it and is it for me? me? Kathy Watkins, MBA Kathy Watkins, MBA Peach Promotions Peach Promotions Communications Consultant Communications Consultant April 13, 2011 April 13, 2011 305-890-6887 305-890-6887 [email protected] [email protected]

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Presented at the HSMAI luncheon on April 13th at The Sheraton Key West.

TRANSCRIPT

Page 1: Abc’s of social media

ABC’s of Social MediaABC’s of Social MediaDo I need it and is it for Do I need it and is it for

me?me?

Kathy Watkins, MBAKathy Watkins, MBA

Peach PromotionsPeach Promotions

Communications ConsultantCommunications Consultant

April 13, 2011April 13, 2011

305-890-6887305-890-6887

[email protected]@gmail.com

Page 2: Abc’s of social media

Don’t Be Scared!Don’t Be Scared!

Fear of unknownFear of unknown

Terrified of feedbackTerrified of feedback

Our guests don’t use itOur guests don’t use it

Don’t have timeDon’t have time

Page 3: Abc’s of social media

Generation YGeneration Y

Page 4: Abc’s of social media

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Page 7: Abc’s of social media

5 Key Success Metrics 5 Key Success Metrics

Daily engagement rate- post feedbackDaily engagement rate- post feedback Daily page activity- mentions, wall posts, Daily page activity- mentions, wall posts,

comments, post likes, followerscomments, post likes, followers Page growth ratePage growth rate Page views and active users-tab viewsPage views and active users-tab views External growth metrics- coupons, phone External growth metrics- coupons, phone

calls, event registrations, salescalls, event registrations, sales

Page 8: Abc’s of social media

This slide will show Facebook’s This slide will show Facebook’s insight’s view with page impressions insight’s view with page impressions and feedback %and feedback %

Page 9: Abc’s of social media

This slide will have Sprout social This slide will have Sprout social report on my Twitter pagereport on my Twitter page

Page 10: Abc’s of social media

Peach PromotionsPeach Promotions

Local MarketingLocal Marketing Mobil Marketing Packages Mobil Marketing Packages Applications for I-phones and Applications for I-phones and

AndroidsAndroids Video MarketingVideo Marketing SMS Text message marketingSMS Text message marketing Blog sitesBlog sites Creation of Facebook and TwitterCreation of Facebook and Twitter Promotional and customer service on Promotional and customer service on

Facebook and TwitterFacebook and Twitter

Page 11: Abc’s of social media

ABC’s of Social MediaABC’s of Social MediaDo I need it and is it for Do I need it and is it for

me?me?

Kathy Watkins, MBAKathy Watkins, MBA

Peach PromotionsPeach Promotions

Communications ConsultantCommunications Consultant

April 13, 2011April 13, 2011

305-890-6887305-890-6887

[email protected]@gmail.com

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