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american rental assoc. abc’s & 123’s of social media - part 1

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ABC’s & 123’s of SOCIAL MEDIA American Rental Association of North Carolina Greensboro, NC December 1st 2011

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Part 1 of my December 2011 presentation "ABC's & 123's of Social Media for the Rental Business" to the American Rental Association of North Carolina.

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Page 1: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

ABC’s & 123’s of SOCIAL MEDIAAmerican Rental Association of North Carolina

Greensboro, NC December 1st 2011

Page 2: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Social Media TrainingMitch MilesThe 26.2 Group

Page 3: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 4: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Relationships Matter

Page 5: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 6: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

From Brian Solis

Page 7: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Begin thinking in terms of “Keywords”

What are 5 “keywords” that describe your business?

1. 2. 3. 4. 5.

Page 8: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

BFF

FYIOMG

Wassup

LA-LA LAND

Page 9: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 10: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 11: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 12: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.

• Share everything.• Play fair• Don't hit people• Say you're sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic, hold hands and

stick together.• Clean up your own mess.

Page 13: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Don’t Forget:You’re business is like a needle in a haystack …

Page 14: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

NOT is

what You say… it’s what

SAY !

Page 15: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Google is everywhere …

Page 16: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Your Business Needs a Google Account

www.google.com

Page 17: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 18: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success!

- Dale Carnegie

Page 19: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

“You've got two ears and one mouth which means that you should

listen twice as much as you talk.”

Page 20: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Google Alerts Search Engine

Page 21: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1
Page 22: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

Remember: Relationships Matter Social Media is only one ingredient in your marketing recipe.

Page 23: American Rental Assoc. ABC’s & 123’s of Social Media - Part 1

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