VAUXHALL RECREATION CLUB

The health club industry

Key trends: Pestel analysis.

POLITICAL:

-Government initiatives-free and subsidised admissions

-Budgets prone to being cut for political reasons

TECHNOLOGICAL:

-Advanced technology- modern and sophisticated equipment

-Marketing: advertising in media & other promotional materials, vast customer information

ECONOMIC:

-Slow growth and ageing of the population

-Economic recession

Growth of unemployment

LEGAL:

-Must comply with general issues: • health and safety ,

• smoking bans,

• access for the disabled

ENVIRONMENTAL:

-Green sustainability

SOCIAL AND CULTURAL FACTORS:

-England faces raising rates of overweight and obesity

-Significant opportunity to socialise with others: “gym buddy”

-Growing requirement to maintain physical and mental health

-Opportunity to reduce health problems related with obesity and inactive lifestyle

Major national competition:

David LloydFitness FirstVirgin ActiveBannatyne FitnessJJB SportsCannons Group

Competition in Luton

National chain- David Lloyd.

Developed in the 1980s, named by the owner

Average 5,700 members per club, 450,000 over all

Market leadership by value (£200 m a year)

Europe’s largest health and fitness operator

74 sites trading as David Lloyd Leisure

Conclusion