PAVIGYM 50th AnniversarySeptember 2013 | Alicante Spain

A New Era For The Health Club & Fitness Industry

@BryanKORourke1

@RobertJDyer

#PaviGym2013

2

130 ThousandFitness Clubs Globally

@bryankorourke #pavigym2013

3

129 Millionhealth club members globally

@bryankorourke #pavigym2013

4

7 Billionhumans in 2013

@bryankorourke #pavigym2013

5

@bryankorourke #pavigym2013

91number of times a year the average human drinks a coke

6

Technology

Globalism

CONVERGENCE CREATES

Consumers

CHANGE @BryanKORourke

7Doom and Gloom@BryanKORourke

@BryanKORourke

CHANGE 8

@BryanKORourke

CHANGE 9

Era Of Ideas 10THE@BryanKORourke

11@Peterdiamandis

The Future Is Bright

TechnologyTrends

An onslaught of innovation

12@bryankorourke #pavigym2013

Technology

Accelerating Returns13

Law of

Technology

The Internet Of Things

14@bryankorourke #pavigym2013

Wearable Devices15@bryankorourke #pavigym2013

485 Million Annual Shipments by 2018

Mobile Payment16@bryankorourke #pavigym2013

CONSUMER TRENDS17

@bryankorourke

18

@bryankorourke #ihrsa2013

“Transforming Expectations Of and Interactions With All

Suppliers - From Retailers and

Manufacturers to Governments and

Utilities”

Radical Customer Transformation

Ernst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf

19

http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-in-2012/

Access The Internet Daily

84%

Traversing Demographics

Connected Consumers

20@bryankorourke #ihrsa2013

Using Devices To Maxmimize Every Moment

Mobile Moments

63% of females and 73% of

males check at least every hour

The Rise Of The Rest

21

By 2030 Global Middle Class Doubles to 5 Billion

@bryankorourke #pavigym2013

Shanghai Tower Globalism

22

2016 World Population In Emerging Markets

88%@bryankorourke #pavigym2013

Our big world is getting smaller

23

Globalism

Asia - Pacific RegionHighest Growth 5-7%

@bryankorourke #pavigym2013

24

Increasingly Global Industry

hardcandyfitness.com@bryankorourke #pavigym2013

FRAGMENTING25

@BryanKORourke

New Business Models

S Curve - Reinvention & Fragmentation

26@bryankorourke #PaviGym2013

New Era : Micro GymLow Cost

Pop UpDigital

WellnessMind Body

A New Era

27New Business Models

28@bryankorourke #pavigym2013

“Sick Care” Is Broken

New Markets

29@bryankorourke #pavigym2013

The New Paradigm

Clubs Fill Many Of These Needs

30@BryanKORourke

31

Technology

Globalism

CONVERGENCE CREATES

Consumers

CHANGE @BryanKORourke

How Technology Is Changing Business The 3rd Industrial Revolution - Thank You Economy

@RobertJDyer

Its Not About Technology

Its About People@RobertJDyer

tech empowers people

Caring About Customers First Why Do You Love Your Mom ?

@RobertJDyer

CARING

A Cultural Shift Back From Where We Came : Small Town Rules

@RobertJDyer

SHIFT

No Fakes Allowed

Real Relationships WIN

@RobertJDyer

AUTHENTIC

Forget The OLD Rules

Erase Lines In The Sand

@RobertJDyer

BOUNDARIES

Some “Smart” People Dismiss It

What’s The ROI ?

Visitors -> Friends Friends -> BuyersBuyers -> Advocates

@RobertJDyer

RELATIONSHIPS

How To WIN

@RobertJDyer

IMPROVE YOUR BIZ

4

1st: CREATE an AWESOME CUSTOMER FOCUSED CULTURE

CARINGC U L T U R E

@RobertJDyer

LEADERS NEED TO BE AN EXAMPLE LEADERSHIP

Chuck Runyon

@RobertJDyer

TRANSPARENCY

2nd EMPOWER, CONVERSE, PLAY PING PONG

EMPOWER@RobertJDyer

3rd CONTENT IS KINGMAKE IT GREAT

CONTENT@RobertJDyer

4th Create Great Experiences Know Your Customers & Connect

SHOCK & AWE

Surprise Your Customers

How Technology Is Changing Business The 3rd Industrial Revolution - Thank You Economy

@RobertJDyer

PAVIGYM 50th AnniversarySeptember 2013 | Alicante Spain

A New Era For The Health Club & Fitness Industry

@BryanKORourke46

@RobertJDyer

Thank You