Future of The Health Club Industry - Bryan O'Rourke Club Industry 2015

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  • THE FUTURE OF THE HEALTH CLUB INDUSTRY HOW TECHNOLOGY AND BUSINESS MODEL INNOVATION WILL REVOLUTIONIZE THE MARKET

    10.08.2015 | @bryankorourke

  • 9.22.2015 | @bryankorourke

    WEVE NOT SEEN ANYTHING YET

  • 3

    Globalism

    60 YEARS OF HISTORICAL CHANGE

    Consumers

    CHANGE

    Technology

  • 1965

  • SIXTIES BOOMERS

  • SIXTIES

  • PHARMA - CHANGING ROLES

  • INTERNET BORN ARPANET 1969

  • VIDEO GAMES

  • VIDEO TAPE SEVENTIES

  • LIFECYCLE 1970S

  • 50 Years Of History & 50 Years Into The Future

    WOMEN

  • 1982

  • 1983

  • 1990

  • 19911992

  • COMMERCIAL INTERNET - 1995

  • 1991 ELIPTICAL 1995

  • 1998

  • 2001

  • 2006 IPO

  • 2007

  • 25

  • 27

    Globalism

    DIGITAL CULTURE

    Consumers

    CHANGE

    Technology

  • 28

    DIGITIZATION6 DS EXPONENTIAL

    IMPACTING INDUSTRIES

  • 29

    CHRIS ANDERSONS LONG TAIL UNTEATHERS RIGID DISTRIBUTION

  • 30

    DIGITAL MUSIC LESSONS LEARNED

  • 31

    LIVE CONCERTS

    TRIPLED 2000-2010

  • 32

    VINYL

    MAKING A COMEBACK

  • MEMBERSHIP MODEL S CURVE - REINVENTION

    33

    New Era : Boutique Low Cost

    Digital Medically Integrated

    Luxury

    BRICKS AND MORTAR DELIVERY

    CHANGE DRIVING

  • 34

    US CLUB GROWTH 2010-2014

    KIOSK, LOW COST & STUDIOS LEAD GROWTH

  • 35

    ALGARS BOUTIQUE REPORT

    LOW COST & STUDIO LEAD GROWTH IN UK

  • 36

    BRANDS CANNOT BE ALL THINGS TECH IS AN ACCELERATOR

    DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT

    DRIVES ECONOMIC ENGINE

    COLLINS HEDGEHOG

  • 37

    NAVIGATING

  • 38

    MACRO LODGING TREND

  • 39

    MICRO - FOOD TRUCK TREND

  • 40

    CONSUMERS

  • TREND

    CUSTOMERS JUST ARENT ACTING LIKE THEY USED TO

  • ROLES ARE CHANGING DRAMATICALLY

    TREND

  • BRANDS ARE CHANGING AS WELL

  • BRANDS ARE CHANGING AS WELL

  • 45

    REPOSITIONING

    Evolve From Health Club To Healthy Way Of Life Solution - $20B To $300B Market

  • 46

    AFFLUENCE

    @bryankorourke

    BIFURCATION

  • 47

    WELLTHY STATUS

    EXANE

  • 48

    AND THE CONNECTED CONSUMERMILLENIALS

  • 49

    TECHNOLOGY

    USER EXPERIENCE

  • SERVICE IS ABOUT CREATING A FEELING

    TREND

  • NEW SERVICE MODELS - IE VIDEO VALETS

  • 53

    CONTEXT RETAIL

    EXTENDING CONSUMER EXPERIENCE FROM PHYSICAL TO DIGITAL

  • 54

    ROLLING OUT APP STRATEGY

    6.1M Users

  • 55

    MICROS 9K LOCATIONS IN US

    2.6M Users

  • 56

    CONVENIENCE

    2.5M USERS 18 COUNTRIES

  • 57

    LUXURY | HOTELS

    1M USERS LEAVING THE MEMBERSHIP BUSINESS

  • 58

    MOBILE BOOKING APPARELL

  • 59

    UNDERARMOUR

    15 MONTHS 120M USERS $700M

  • 60

    MOBILE ADOPTION

  • 61

  • 62

    #MOBILETRENDS

    @bryankorourke

  • 63

  • 64

    MOBILE TRENDS

    @bryankorourke

  • 65

    @bryankorourke

    MOBILE TRENDS

  • 66

    HEALTH & FITNESS APPS DOUBLED SINCE 2013 - 86% OF TIME APPS

  • 67

    MOBILE 3.0 APPS AS A SERVICE

  • TREND - FUTURE OF SERVICE FITHERO

  • TREND

    NEW THINKING ON PRICING

  • CUSTOMERS DONT THINK WE CARE

  • 71

    2,600 Clubs

    INTEGRATORS

  • 72

    21M Device Sold Since Start 9.5M Active Users 85% US

    FITNESS SENSORS

  • 73

    @bryankorourke | @Kellihatton

    SENSORS

  • 74

    SENSORS

    160M ANNUAL 2019

  • NIKE EXITS

    NOT HARDWARE AS MUCH AS SOFTWARE | INTEGRATION

  • 76

    PURE DIGITAL

    1B Users

  • 77

    PURE DIGITAL

    1.4B Users

  • 78

    DIGITAL/RETAIL

    470M Users

  • 79

    PURE PLAY DIGITAL

    277M Users

  • 80

    Scott Galloway

    A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration

    Of Online and Offline Channels.

  • 81

    BRICKS & MORTAR NEW HYBRID OPPORTUNITIES

    15 Fit-Hubs India

  • ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET

    82

    DIGITAL

  • 83

    PERSONALIZATION

  • 84

    ENGAGE & EXTEND AUDIENCE

  • 85

    IMPROVED USER EXPERIENCE

    MONETIZATION

  • 86

    VIRTUAL TRAINING - COACHING

  • 87

    VIRTUAL TRAINING

  • 88

    VIRTUAL TRAINING - GAMIFICATION - IN & OUT

  • 89

    CLOUD BASED INFORMATION SYSTEMS

  • 90

    PLATFORMS FOR MEMBERS AND CLUBS

  • CREATING PROBLEMS FOR US ALL

  • TREND

    NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH

  • ALTERNATIVE INTERFACES EMERGING

  • 94

    WATSON HEALTH

  • 95WATSON AI

  • 96

    BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

  • ENTREPRENEURS CLASSPASS

  • 98

    Globalism

    SIGNIFICANT CHANGE

    Consumers

    CHANGE

    Technology

  • 99

    TRIPLE IN DECADE

    1B GLOBAL FITNESS CONSUMERS BY 2024

  • S CURVE - REINVENTION

    100@bryankorourke

    New Era : Boutique Low Cost

    Digital Medically Integrated

    Luxury

    HEALTH CLUB - FITNESS INDUSTRY

    CHANGE DRIVING

  • 101

    CHALLENGE: BRANDS CANNOT BE ALL THINGS

    DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT

    DRIVES ECONOMIC ENGINE

    COLLINS HEDGEHOG

  • 102

    CONSUMERS CHANGED

  • 103

    TECHNOLOGY

    KEY DRIVING CHANGE VIA UX ENHANCED SERVICE

  • 104

    Scott Galloway

    A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration

    Of Online and Offline Channels.

  • ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET

    105

    DIGITAL

  • 106

    BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME

  • 9.22.2015 | @bryankorourke

    WEVE NOT SEEN ANYTHING YET