Future of The Health Club Industry - Bryan O'Rourke Club Industry 2015

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<ul><li><p>THE FUTURE OF THE HEALTH CLUB INDUSTRY HOW TECHNOLOGY AND BUSINESS MODEL INNOVATION WILL REVOLUTIONIZE THE MARKET </p><p>10.08.2015 | @bryankorourke</p></li><li><p>9.22.2015 | @bryankorourke</p><p>WEVE NOT SEEN ANYTHING YET</p></li><li><p>3</p><p>Globalism</p><p>60 YEARS OF HISTORICAL CHANGE</p><p>Consumers</p><p>CHANGE</p><p>Technology</p></li><li><p>1965</p></li><li><p>SIXTIES BOOMERS</p></li><li><p>SIXTIES</p></li><li><p>PHARMA - CHANGING ROLES</p></li><li><p>INTERNET BORN ARPANET 1969</p></li><li><p>VIDEO GAMES</p></li><li><p>VIDEO TAPE SEVENTIES</p></li><li><p>LIFECYCLE 1970S</p></li><li><p>50 Years Of History &amp; 50 Years Into The Future</p><p>WOMEN</p></li><li><p>1982</p></li><li><p>1983</p></li><li><p>1990</p></li><li><p>19911992</p></li><li><p>COMMERCIAL INTERNET - 1995</p></li><li><p>1991 ELIPTICAL 1995</p></li><li><p>1998</p></li><li><p>2001</p></li><li><p>2006 IPO</p></li><li><p>2007</p></li><li><p>25</p></li><li><p>27</p><p>Globalism</p><p>DIGITAL CULTURE</p><p>Consumers</p><p>CHANGE</p><p>Technology</p></li><li><p>28</p><p>DIGITIZATION6 DS EXPONENTIAL </p><p>IMPACTING INDUSTRIES</p></li><li><p>29</p><p>CHRIS ANDERSONS LONG TAIL UNTEATHERS RIGID DISTRIBUTION</p></li><li><p>30</p><p>DIGITAL MUSIC LESSONS LEARNED</p></li><li><p>31</p><p>LIVE CONCERTS</p><p>TRIPLED 2000-2010</p></li><li><p>32</p><p>VINYL</p><p>MAKING A COMEBACK</p></li><li><p>MEMBERSHIP MODEL S CURVE - REINVENTION</p><p>33</p><p>New Era : Boutique Low Cost </p><p>Digital Medically Integrated </p><p>Luxury</p><p>BRICKS AND MORTAR DELIVERY</p><p>CHANGE DRIVING</p></li><li><p>34</p><p> US CLUB GROWTH 2010-2014</p><p> KIOSK, LOW COST &amp; STUDIOS LEAD GROWTH</p></li><li><p>35</p><p>ALGARS BOUTIQUE REPORT</p><p>LOW COST &amp; STUDIO LEAD GROWTH IN UK</p></li><li><p>36</p><p>BRANDS CANNOT BE ALL THINGS TECH IS AN ACCELERATOR</p><p>DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT </p><p>DRIVES ECONOMIC ENGINE</p><p>COLLINS HEDGEHOG</p></li><li><p>37</p><p>NAVIGATING</p></li><li><p>38</p><p>MACRO LODGING TREND</p></li><li><p>39</p><p>MICRO - FOOD TRUCK TREND</p></li><li><p>40</p><p>CONSUMERS</p></li><li><p>TREND</p><p>CUSTOMERS JUST ARENT ACTING LIKE THEY USED TO</p></li><li><p>ROLES ARE CHANGING DRAMATICALLY</p><p>TREND</p></li><li><p>BRANDS ARE CHANGING AS WELL</p></li><li><p>BRANDS ARE CHANGING AS WELL</p></li><li><p>45</p><p>REPOSITIONING</p><p>Evolve From Health Club To Healthy Way Of Life Solution - $20B To $300B Market</p></li><li><p>46</p><p>AFFLUENCE</p><p>@bryankorourke</p><p>BIFURCATION</p></li><li><p>47</p><p>WELLTHY STATUS</p><p>EXANE</p></li><li><p>48</p><p>AND THE CONNECTED CONSUMERMILLENIALS</p></li><li><p>49</p><p>TECHNOLOGY</p><p>USER EXPERIENCE</p></li><li><p>SERVICE IS ABOUT CREATING A FEELING</p><p>TREND</p></li><li><p>NEW SERVICE MODELS - IE VIDEO VALETS</p></li><li><p>53</p><p>CONTEXT RETAIL</p><p>EXTENDING CONSUMER EXPERIENCE FROM PHYSICAL TO DIGITAL</p></li><li><p>54</p><p>ROLLING OUT APP STRATEGY</p><p>6.1M Users</p></li><li><p>55</p><p>MICROS 9K LOCATIONS IN US</p><p>2.6M Users</p></li><li><p>56</p><p>CONVENIENCE</p><p>2.5M USERS 18 COUNTRIES</p></li><li><p>57</p><p>LUXURY | HOTELS</p><p>1M USERS LEAVING THE MEMBERSHIP BUSINESS</p></li><li><p>58</p><p>MOBILE BOOKING APPARELL</p></li><li><p>59</p><p>UNDERARMOUR</p><p>15 MONTHS 120M USERS $700M</p></li><li><p>60</p><p>MOBILE ADOPTION</p></li><li><p>61</p></li><li><p>62</p><p>#MOBILETRENDS</p><p>@bryankorourke</p></li><li><p>63</p></li><li><p>64</p><p>MOBILE TRENDS</p><p>@bryankorourke</p></li><li><p>65</p><p>@bryankorourke </p><p>MOBILE TRENDS</p></li><li><p>66</p><p>HEALTH &amp; FITNESS APPS DOUBLED SINCE 2013 - 86% OF TIME APPS</p></li><li><p>67</p><p>MOBILE 3.0 APPS AS A SERVICE</p></li><li><p>TREND - FUTURE OF SERVICE FITHERO</p></li><li><p>TREND</p><p>NEW THINKING ON PRICING</p></li><li><p>CUSTOMERS DONT THINK WE CARE</p></li><li><p>71</p><p>2,600 Clubs</p><p>INTEGRATORS</p></li><li><p>72</p><p>21M Device Sold Since Start 9.5M Active Users 85% US</p><p>FITNESS SENSORS</p></li><li><p>73</p><p>@bryankorourke | @Kellihatton</p><p>SENSORS</p></li><li><p>74</p><p>SENSORS</p><p>160M ANNUAL 2019</p></li><li><p>NIKE EXITS</p><p>NOT HARDWARE AS MUCH AS SOFTWARE | INTEGRATION</p></li><li><p>76</p><p>PURE DIGITAL</p><p>1B Users</p></li><li><p>77</p><p>PURE DIGITAL</p><p>1.4B Users</p></li><li><p>78</p><p>DIGITAL/RETAIL</p><p>470M Users</p></li><li><p>79</p><p>PURE PLAY DIGITAL</p><p>277M Users</p></li><li><p>80</p><p>Scott Galloway</p><p>A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration </p><p>Of Online and Offline Channels.</p></li><li><p>81</p><p>BRICKS &amp; MORTAR NEW HYBRID OPPORTUNITIES</p><p>15 Fit-Hubs India</p></li><li><p>ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET</p><p>82</p><p>DIGITAL</p></li><li><p>83</p><p>PERSONALIZATION</p></li><li><p>84</p><p>ENGAGE &amp; EXTEND AUDIENCE</p></li><li><p>85</p><p> IMPROVED USER EXPERIENCE</p><p>MONETIZATION</p></li><li><p>86</p><p>VIRTUAL TRAINING - COACHING</p></li><li><p>87</p><p>VIRTUAL TRAINING</p></li><li><p>88</p><p>VIRTUAL TRAINING - GAMIFICATION - IN &amp; OUT</p></li><li><p>89</p><p>CLOUD BASED INFORMATION SYSTEMS</p></li><li><p>90</p><p>PLATFORMS FOR MEMBERS AND CLUBS</p></li><li><p>CREATING PROBLEMS FOR US ALL</p></li><li><p>TREND</p><p>NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH</p></li><li><p>ALTERNATIVE INTERFACES EMERGING</p></li><li><p>94</p><p>WATSON HEALTH</p></li><li><p>95WATSON AI</p></li><li><p>96</p><p>BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME</p></li><li><p>ENTREPRENEURS CLASSPASS</p></li><li><p>98</p><p>Globalism</p><p>SIGNIFICANT CHANGE</p><p>Consumers</p><p>CHANGE</p><p>Technology</p></li><li><p>99</p><p>TRIPLE IN DECADE</p><p>1B GLOBAL FITNESS CONSUMERS BY 2024</p></li><li><p>S CURVE - REINVENTION</p><p>100@bryankorourke</p><p>New Era : Boutique Low Cost </p><p>Digital Medically Integrated </p><p>Luxury</p><p>HEALTH CLUB - FITNESS INDUSTRY</p><p>CHANGE DRIVING</p></li><li><p>101</p><p>CHALLENGE: BRANDS CANNOT BE ALL THINGS</p><p>DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT </p><p>DRIVES ECONOMIC ENGINE</p><p>COLLINS HEDGEHOG</p></li><li><p>102</p><p>CONSUMERS CHANGED</p></li><li><p>103</p><p>TECHNOLOGY</p><p>KEY DRIVING CHANGE VIA UX ENHANCED SERVICE</p></li><li><p>104</p><p>Scott Galloway</p><p>A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration </p><p>Of Online and Offline Channels.</p></li><li><p>ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET</p><p>105</p><p>DIGITAL</p></li><li><p>106</p><p>BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME</p></li><li><p>9.22.2015 | @bryankorourke</p><p>WEVE NOT SEEN ANYTHING YET</p></li></ul>