the future of the gdsn: developing product data management strategies & the impact of ecommerce...

Future of GDSN

September 26, 2012

Nick Manzo, Strategic Account Executive

Hope Betts, Strategic Account Executive

® 1W or ldSync 2012

1WorldSync manages the world’s

product data, driving commerce and

convenience for businesses and

consumers everywhere.

With more than 15,000 customers across

40 countries, 1WorldSync is the industry

leader in global Product Data Management

and GDSN-certified Data Pool Solutions.

2

Who we are/why we know where this is going.


The U.P.C. / EAN Barcode

Forty years ago, GS1 helped the grocery industry

develop the barcode.

Initiated unique Global Trade Item Numbers

for products

Made it possible to electronically scan and capture

the information about that product at point of sale

Created to speed grocery store checkout and

improve inventory management

Laid the foundation for digital commerce

3


GS1 Standards


Identify - GS1 Identification Numbers

Used to uniquely distinguish all products, trade items,

logistic units, locations, assets, and relationships in the

supply chain—from manufacturers to consumers.


Capture: GS1 System Data Carriers

GS1 System Data Carriers are capable of holding

varying amounts of data to accommodate different needs

such as batch/lot information and expiration dates.


Share: GS1 E-com Interface Standards

Interoperability, made possible by identification standards,

data capture standards, and interface standards, allows

product information to flow through the supply chain.


Data Synchronization

The next major stage in the evolution took place

almost fifteen years ago, with global data

synchronization through data pools and the Global

Data Synchronization NetworkTM (GDSN®).

Trusted, standardized product information

could now automatically flow between many

trading partners

Transformed the interoperability of supply chain

ecosystems

Helped ensure that the products consumers want

and need are available.

8


Everyone wants product

information they can trust.

We all depend on it.

9


Brand owners need to get the right

information to stores,

logistics rely on it to pack and ship,

stores require it to plan and sell,

developers want it to power their apps,

and consumers demand it to inform their lives.

10


And every day, our lives become more

digital and more mobile, making it harder

and harder for businesses to keep pace

with the growing appetite of consumers for

reliable information.

11


$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

2011 2012 2013 2014 2015 2016

Non-web-influenced offline retail sales

Web-influenced offline spending

Online retail sales

Forecast: US Cross-Channel Retail IN

BIL

LIO

NS

44% of total retail

sales will be

impacted by the

web in 2016

CAGR (2011 to 2016): 9%

Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 to 2016 (US)

12


Today’s Smart Consumers

Today’s consumers have unprecedented access to

information.

Smartphone sales in U.S.

grew 42% in one year

67

MM

2010

95 MM

2011

of consumers review

products while shopping

47%

“The 2010 U.S. Digital Year in Review,” comScore, Inc., Feb. 7,

2011


Today’s Smart Consumers

Are already moving beyond barcode scanning.

Business is working hard to keep pace with consumer

appetite for convenience, personalization, and reliability.


B2B2C Case Study

“The number of people searching for products and

shopping with smartphones is growing in the triple

digits with no signs of slowing. At the same time,

unauthenticated sources are proliferating.”

— Sanjay Sarma, Co-Founder of the Auto-ID Lab,

— Massachusetts Institute of Technology

15

74% of consumers consider it important that

product information is trustworthy.

• 38% would not purchase the product if they did not

trust the product information displayed about it on

their smartphone.

• 35% would never use a mobile shopping app again

if it contained incorrect product information

® 1W or ldSync 2012 16

B2B2C Case Study


B2B2C Case Study


Gartner Hype Cycle Emerging Technologies - 2012

19


Product Data Management (PDM)

20


The Need for Product Data Management

Product information in demand throughout the

supply chain and at virtually every touch point of

the customer experience

Technology and consumer trend challenges

– convergence of online and offline channels

– unprecedented demands around data quality

and accessibility

Technology and consumer trend opportunities

– efficiency, profitability, and competitive edge

– provide consumers the rich data they desire

21


Data Explosion

Data

Sync

B2B

Product Data Mgmt

Logistics Data &

Processes

B2c

Product Data Mgmt

Digital Asset Data

& Processes

B2B

Product Data Mgmt

Logistics Data &

Processes

Data

Sync

Data

Sync

1. Multiple versions of data truth

2. Technology difficult to use,

implement and extend

3. Business processes and technology

requirements vary by trading

partners (e.g. regulatory

requirements)

1. Right product in warehouse; better

demand forecasting

2. Replenishment speed & accuracy

3. Better distribution logistics & cost

4. Faster order to cash

1. Nutritional content; labeling

2. Food and patient safety; traceability

3. Sustainability

4. Regulatory requirements

Transaction Collaboration Aggregation

Accurate & timely product data sharing important to facilitate

Order to Cash transaction

Accurate & timely product data sharing important to improve

efficiencies in planning, forecasting and replenishment

Accurate & timely product data sharing important to sell

products

Bottom Line Benefit…………………………..…to….......………………………….Top Line Growth


Manufacturer

• Prototype Specification

• Chemical Ingredients

• Packaging Details

• Logistics Attributes

• Classifications

• Finished Good

• D2C Marketing

Recipient

• Item Master File

• Order Management

• Operations

• Web Catalogs

• eCommerce

• Promotions

• Merchandising

• Demand Management

• Warehouse Management

• Transportation

• Social Media

Consumer

• Mobile Apps

• Menus

• Websites

• Advertisements

• Coupons

• Social Media

Product Data Touch Points

Brand image and messaging has the potential of being

compromised as product information propagates

2

3


Product Data Management The evolution of data synchronization

Data Demand Mobile commerce

Regulation

Smart Shopper

Governance Process & Policy

Auditing

Accountability

Simplification Ease of compliance

Flexible media

Use case driven

Data Quality &

Authenticity

Monitoring & Analytics

Operational improvement

Brand integrity

PDM

25 | © 1SYNC

2012

2

B

B2B DATABRAND-OWNED MASTER PRODUCT DATA — GDSN

B

EXISTINGTRADING PARTNERS

THE EXISTING ECOSYSTEM

26 | © 1SYNC

2012

THE EMERGING ECOSYSTEM

B C

POWEREDbySERVI CE™

B2C DATABRAND-OWNED SALES & MARKETING PRODUCT DATA — GDSN+

NEW TRADING COMMUNITIES

27 | © 1SYNC

2012

B2 C

POWEREDbySERVI CE™

B2B DATABRAND-OWNED MASTER PRODUCT DATA — GDSN

B2C DATABRAND-OWNED SALES & MARKETING PRODUCT DATA — GDSN+

THE NEW REALITY


What Trusted B2C Data Means

Brands / Private Labels could…

— Establish and maintain brand loyalty

— Facilitate the purchase of their products

Recipients could…

— Enable a better “multi-channel” experience for their consumers

— Better engage consumers in store

Developers could…

— Reduce cost of data acquisition

— Provide a better user experience

— Spend more time on innovation


What Can Industry Do With B2C Insights?

Brands / Private Labels could…

— Understand which channels provide the best reach

— Know which products are being accessed and where

— Refine product positioning and marketing techniques

— Measure effectiveness of marketing and advertising efforts based on

product data usage

Recipients could…

— Better understand consumer need for information throughout the

purchase lifecycle

— Align marketing efforts based on usage of product data

Developers could…

— Simplify the consumer decision making process

— Provide more robust services and insights to brands


The Next Generation of GDSN

31


32 32

44 Countries Connected Switzerland

Sweden

Taiwan

Turkey

UK

USA

Venezuela

Argentina

Australia

Austria

Belgium

Brazil

Canada

Chile

Hong Kong

Hungary

Italy

Korea

Luxemburg

Malta

Mexico

Netherlands

China

Colombia

Costa Rica

Croatia

Czech Rep.

Denmark

Ecuador

El Salvador

Finland

France

Germany

Greece

Guatemala

Honduras

New Zealand

Nicaragua

Panama

Peru

Poland

Russia

Saudi Arabia

Spain

Planning Pilot Production

Global Reach and Scalability


The Missing Piece

There are trusted

platforms of data, linked

together and available in

the cloud, that support

many of our decisions in

today’s constantly

connected world.

But there isn’t a trusted

platform for product

data in the cloud.

Relationship

Interest Location

Product


PDM Platforms: Tomorrow

B2B2C Focused: Open network support allows for

linkage to other data sets, combined with capture of

high volume usage data enables rich analytics

Platform

PDM PLATFORMS


Contact Information

36


Contact Information

37

Hope Betts

Strategic Account Executive

1WorldSync

M +1 609 213 3999

E [email protected]

1worldsync.com

C O N N E C T W I T H U S

Nick Manzo

Strategic Account Executive

1WorldSync

M +1 312 810 2494

E [email protected]

mailto:[email protected]



Global Office Locations

38

G E R M AN Y

Maarweg 165

50825 Cologne, Germany

T +49 221 93373 0

E [email protected]

Niederlassung Neuhof /

Office Neuhof

Am Berg 7

36119 Neuhof, Germany

T +49 (0) 66 55 971-0

J APAN

Suite 3B Sunny Bldg.

4-12-7 Hatchobori, Chuo-ku

Tokyo 104-0032, Japan

T +81-3-6280-3947

P O L AN D

ul. Estkowskiego 6

67-755 Poznań, Poland

T + 48 61 852 48 77

U N I T E D S TAT E S , C O N T.

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Suite 2000

Chicago, IL 60606 USA

T +1 312 463 4000

E [email protected]

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E [email protected]

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Suite 202

Lawrenceville, NJ 08648 USA

T +1 866 280 4013

E [email protected]








the future of the gdsn: developing product data management strategies & the impact of ecommerce...

Documents

w orldsync

worlds product data

data pools

rich data

data synchronizationthe

global product data

product data management

data capture standards