the first tee 2013 annual review

ANNUAL REVIEW2013

©2014 The First Tee. All rights reserved. Use with permission.

Christie AustinUSGA Executive Committee

(Retired)

Marty EvansRear Admiral (Retired)

United States Navy

Bryan StevensonExecutive Director

Equal Justice Initiative

Timothy Finchem The First Tee Board Chair

Commissioner, PGA TOUR

Ron CrossSenior Director Corporate Affairs

Augusta National Golf Club

THE FIRST TEE BOARD OF DIRECTORS

Robert E. Long, Jr. Owner

Granville Capital, Inc.

Tim MullenPresident

Mullen Family Foundation

Jin Roy RyuChairman & CEO

PMX Industries

Michael SneedVice President

Global Corporate AffairsJohnson & Johnson

Chris NormyleManager of Sponsorship & Events

Shell Oil Company

Fred Tattersall Founder (retired)

Tattersall Advisory Group

Allen Wronowski Honorary President

PGA of America

�e First Tee Founding Partners

THE FIRST TEE | WORLD GOLF VILLAGE | 425 SOUTH LEGACY TRAIL | ST. AUGUSTINE, FLORIDA 32092 | 904-940-4300 | WWW.THEFIRSTTEE.ORG

Follow our impact:

From Our Leadership .................................................................. 2

2013 Milestones ....................................................................... 3

For the Love of the Game—Anthony McRae ................................... 4

The First Tee Network—Charting the Course in 2013 .................... 5

A Change of Pace ...................................................................... 6

Golfers Giving Back .................................................................. 7

The First Tee’s Year in Photos ..................................................8–9

In School: The First Tee National School Program ....................... 10

After School: The First Tee DRIVE ............................................. 11

Setting the Stage for Outstanding Leadership ............................ 12

The Nature Valley First Tee Open at Pebble BeachCelebrates 10 Years ................................................................. 13

The Spirit of Giving .................................................................. 14

The First Tee Alumna, Kayla Jackson: In Her Own Words ............. 15

The First Tee Home Office Operating Fund ................................. 16

THE FIRST TEE ANNUAL REVIEW | WWW.THEFIRSTTEE.ORG | 1

TABLE OF CONTENTS

As I reflect on The First Tee’s accomplishments and tremendous growth in 2013, I continue to be very impressed with the dedication of our chapter staff, board members and volunteers. In efforts to positively impact as many young people as possible, our network has worked diligently to

raise awareness and build momentum toward expanding the presence of The First Tee in their communities.

Whether it’s coordinating the perfect day for one participant (see page 4), or broadening the experiences for 60 at-risk youth (see page 6), The First Tee chapters are introducing young people to The First Tee Nine Core Values™ and helping to prepare them for success both on and off the golf course.

The commitment of the entire network to The First Tee’s strategic plan is critical to the success and growth of chapters. I am proud to report that as a result of the hard work of our home office and chapter staff, The First Tee is progressing with—and in some instances already surpassing—its goals laid out in the seven-year strategic plan launched in 2011. For example, as you will read on page six, we have almost 900 program locations (over half way to our goal of 1,200 by 2017); almost 2,000 active coaches (exceeding our goal of 1,750); and more than 17,000 volunteers (above and beyond our original goal of 14,000).

Everyone involved in The First Tee network is integral to building character and introducing life skills to young people across the country. This includes our dedicated volunteers, coaches and physical educators who deliver the programs; chapter staff, board members and school administrators who help lead the way; and of course the numerous individuals and corporations who provide resources to strengthen our work. As always, thank you for all that you do in supporting our mission. It’s more than a game.

Joe Louis Barrow, Jr. Chief Executive Officer

The First Tee network continued to strengthen in 2013 and I am both pleased and proud of the progress at every level of the organization. Chapters are extending their impact and The First Tee National School Program continues to grow at an accelerated rate. These changes are helping to increase The First Tee’s relevance and ability to make a difference for young people in the communities served.

I am delighted by the involvement many PGA TOUR, Champions Tour and Web.com Tour players and tournaments have with The First Tee chapters (see page 7). The vibrancy of golf ’s charitable impact is evidenced through these important relationships.

When The First Tee set the goal to reach 10 million additional young people between 2011 and 2017, I knew there would be important work happening on the ground in so many communities to make this happen. The story of Kayla Jackson on page 15 reminds me why it matters. I had the opportunity to meet Kayla last summer and saw firsthand the embodiment of The First Tee core values in her life.

On behalf of The First Tee Board, thank you to the volunteers, coaches, teachers, school district representatives and chapter leaders whose tireless efforts are having an impact. Thank you, also, to the many individuals, corporations and foundations who continue to support The First Tee’s important work.

Timothy W. FinchemCommissioner, PGA TOURChair, The First Tee Board of Directors

FROM OUR LEADERSHIP

2 | THE FIRST TEE ANNUAL REVIEW | WWW.THEFIRSTTEE.ORG

2013 MILESTONES


• New coaches joined The First Tee network in earnest in 2013, with more than 1,200 men and women participating in the online Assistant Coach Training launched in 2012. Also, coaches were retained at the highest level in The First Tee history, with 98% retention at the top level.

• The First Tee Scholars Program marked its 10th year in 2013. Five hundred and twenty one scholars from 55 chapters have been designated The First Tee Scholars over the years. More than 100 scholarships have been awarded, totaling more than $1 million.

• More than 400 teenage participants had the opportunity to expand on what they learned locally by traveling to 11 events hosted by the home office in 2013. This includes four additional events that were created as a result of generous sponsors.

• The First Tee chapters increased the number of unique donors to the network from 54,000 to 70,000. This increase was inspired by a three-year Chapter Matching Grant Program administered by the home office and made possible by The First Tee Legacy Partner Johnson & Johnson.

• The First Tee initiated a case study in 2013 to examine the efficacy of The First Tee National School Program in a school district that included an active chapter of The First Tee. While case studies cannot be generalized, there were positive (additive) effects of a student receiving the curriculum at school and the chapter. Insights from the study with recommendations for chapters are being rolled into action in 2014.

• After a two-year pilot of The First Tee DRIVE, the activity-based after-school program was officially made available to partnering youth-serving organizations. Through 2013, more than 200 locations have been trained to deliver the program which Develops Rewarding, Inspiring Values for Everyone who participates.

Anthony McRae is not your typical junior golfer. Born with a genetic disorder that affects his brain, kidneys, blood and skin, Anthony has faced his share of obstacles. Despite the need for a second kidney transplant, Anthony does not let his health-related setbacks keep him from loving the game of golf. Like many junior golfers, Anthony’s enthusiasm for golf started with his father. At the driving range, Anthony’s dad let him hit golf balls and taught

him the basics of the game. Two years ago, things changed. While Anthony was away at camp, his father passed away unexpectedly. In the midst of tragedy, Anthony’s uncle found The First Tee.

After attending a one-day event at The First Tee of the Triad in North Carolina, Anthony was invited by a staff member to enroll in weekly classes where his fellow participants and coaches welcomed him with open arms.

“Anthony is probably one of the most joyful kids you will ever meet,” said Ryan Wilson, program director for The First Tee of the Triad. “He comes in and just lights up the room. We love that our chapter is a place for Anthony to not think about going to the doctor or the hospital all of the time.” Because of his severe developmental and learning disabilities, as well as his health challenges, Anthony could not play on the golf course, but continued to visit the driving range and participate in The First Tee programming classes. This past year, Anthony’s health took an adverse turn. He

could no longer come to sessions or even go outside—his new kidney began to fail.

Wilson kept in contact with Anthony’s nurse and as soon as Anthony had gained enough strength, the chapter quickly went to work. They partnered with the Wyndham Championship, which had followed Anthony’s story closely, and planned a very special surprise for him.

During the week of the tournament, Anthony joined in a junior clinic that was held for The First Tee participants in the area. He enjoyed special access to practice on the driving range with the tournament professionals, and rode a special shuttle throughout the week so he could watch his favorite players during the tournament. Anthony received his very own set of

golf clubs and a pass for a lifetime supply of range balls at one of The First Tee of the Triad’s programming

locations.

“This is so phenomenal—I am so blessed to see him out here,” said Cynthia McRae, Anthony’s mother. “This is his dream. He simply loves golf.”

For Anthony’s birthday, his entire extended family celebrated at the chapter,

complete with a golf-themed cake. Afterward, Wilson took Anthony

to play on a golf course for the first time in his life! Because

of his improved health, last fall Anthony was

able to attend most of the Par-level classes.

While Anthony is still on the kidney

transplant list, he

continues to be a presence at The

First Tee of the Triad, brightening everyone’s

day with his smile and positive energy both on and off

the course.


FOR THE LOVE OF THE GAMEANTHONY McRAE

Since its inception in 1997, The First Tee has reached more than nine million young people on golf courses, in elementary schools and at other youth-serving locations. The First Tee launched its Phase IV Strategic Plan (2011-2017) and established a goal to reach 10 million additional young people over seven years. After three years, The First Tee has reached 3.6 million young people toward that goal.

THE FIRST TEE NETWORK—CHARTING THE COURSE IN 2013


THE FIRST TEE NETWORK • In 2013, The First Tee reached more than 3.6 million young people.

THE FIRST TEE CHAPTERS • Programming locations (golf facilities): almost 900 • Chapters: approximately 180 in the U.S. and three international (Vancouver, Canada; Ireland; New Zealand) • Number of active coaches: almost 2,000 • Number of volunteers: more than 17,000 (including board members) • PGA/LPGA professionals serving as coaches, executive directors, staff and volunteers: 700 • Participant gender: 37% female, 63% male (All U.S. golfers: 19% female, 81% male1) 1 National Golf Foundation, 2012 • Participant ethnicity: 51% Caucasian, 17% African-American, 15% Hispanic, 6% Asian, 11% Other (All U.S. golfers: 79% Caucasian, 4% African-American, 8% Hispanic, 9% Asian, N/A Other2) 2 National Golf Foundation, 2010

THE FIRST TEE NATIONAL SCHOOL PROGRAM • Introduced to more than 6,000 schools in more than 800 school districts • Number of trained physical educators: more than 6,600 • Student gender: 50% female, 50% male • Student ethnicity: 49% Caucasian, 23% Hispanic, 21% African-American, 4% Asian and 3% Other

THE FIRST TEE DRIVE • Introduced to almost 200 youth-serving locations • Number of trained youth leaders: more than 200 • Participant gender: 43% female, 57% male • Participant ethnicity: 57% Hispanic, 20% African-American, 15% Caucasian, 2% Asian and 6% Other

Bridging inner city life and the world of golf is yet another way The First Tee works to transform the lives of young people. The First Tee of Greater Philadelphia helped close this gap when they invited 60 campers, ages six through 12, from one of Philadelphia’s most challenged areas to participate in a day on the golf course.

Campers traveled the nine-mile bus ride to the Walnut Lane Golf Club and saw a little more of the world, met new people and got a first glimpse of a real golf course.

Many of these young people had never been more than a mile or two from their home—ever. John MacDonald, executive director of The First Tee of Greater Philadelphia, could not be more pleased with this new opportunity to broaden horizons and raise aspirations of young people.

“This camp is an opportunity for these young people to enjoy a change of pace and place,” MacDonald said. “They live in an area that leads the city of Philadelphia in homicides and narcotics arrests. It is so important for them to know that the world is bigger than their block.”

The camp focused on teaching the fundamentals of golf through various games and activities that had elements of sports the young people were already familiar with, like baseball and basketball. The campers moved through five learning stations, providing a well-rounded experience for each

participant. The students even received a science lesson, explaining the physics behind how and why the golf ball travels through the air.

Local teenagers also participated by working as junior counselors. Throughout the day, coaches and counselors emphasized ways the children can respect themselves, others and their surroundings.

About a third of the excited campers are expected to continue in the program during the year and The First Tee of Greater Philadelphia will continue to hold camp sessions throughout next season.


A CHANGE OF PACE

GOLFERS GIVING BACKLuke Donald gives a lucky participant a lesson. Sergio Garcia with participants from the Akron and Canton chapters.


PGA TOUR professional Sergio Garcia donated $110,000 to support 13 chapters of The First Tee in the communities in which he competed over his final seven tournaments of the 2013 FedExCup season.

Garcia, an eight-time winner on the PGA TOUR, pledged $1,000 for each birdie and $2,000 for every eagle he made from the World Golf Championships-Bridgestone Invitational through the TOUR Championship presented by Coca-Cola.

Over the course of the seven tournaments, Garcia made 102 birdies and four eagles.

“It was a great race for birdies, eagles and The First Tee,” said Garcia. “I enjoyed the challenge of trying to play well for a great cause and I did it with enthusiasm and passion.”

Garcia, who formed “Sergio’s Foundation” in 2002, has long supported charitable causes in his native country of Spain and

around the world, helping kids and young adults improve their lives through sports.

In Chicago, Garcia was joined by his friend and fellow PGA TOUR player Luke Donald, who made the same pledge during the BMW Championship to support The First Tee of Greater Chicago, for which he serves as honorary chair. The First Tee of Greater Chicago also asked the public to join the players by matching their donation. Through their efforts, Donald and Garcia helped raised more than $37,000 for the chapter that week.

Garcia and Donald are two of numerous PGA TOUR, LPGA, Champions Tour and Web.com Tour players who support and advocate for The First Tee. In addition to monetary support, players also serve on boards and participate in events at chapters, lending their time and wisdom to advance the mission.

A CHANGE OF PACE

For the ninth year PwC, a Trustee, hosted select Scholars of The First Tee at its Executive Business Forum during THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra Beach, Fla. During this unique learning experience, participants met with PwC’s managing partners and top corporate clients, and also heard from experts on topics facing American businesses today. Pictured left to right: Sameer Aery; Haley Chinn; Ashley Noda; Erskine Bowles, Co-Founder, The Campaign to Fix The Debt and Former Co-Chair, National Commission on Fiscal Responsibility and Reform; Trish Lange, The First Tee Senior Coordinator; and Evan Howard.

The First Tee of San Francisco participant Reyhan Griffin won the Wells Fargo Succeeding TogetherSM video essay contest that celebrated the value of building relationships as a foundation for success in life. As the grand prize winner, he played in the 2013 Wells Fargo Championship Pro-Am with defending champion PGA TOUR professional Rickie Fowler.


Terese Romeo, a participant of The First Tee of Tampa Bay, appeared on Golf Channel’s Morning Drive with broadcaster Kelly Tilghman after being named Girl Golfer of the Year by the Tampa Bay Times. Golf Channel, The First Tee’s Proud Media Partner, features The First Tee on the first Wednesday of every month throughout the year.

THE FIRST TEE’S YEAR IN PHOTOS

2013 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER


Robin “Awesome” Dawson from The First Tee of Ireland won the Irish Boys Amateur Open Championship after a dramatic three-hole playoff with England’s Marco Penge at Lisburn Golf Club in Northern Ireland.

Michelle Xie, from The First Tee of Silicon Valley, won the pro-junior title at the Nature Valley First Tee Open at Pebble Beach. She was paired with Champions Tour player Kirk Triplett who successfully defended his title in the event.

Participants at The First Tee PLAYer Advanced Academy, a program designed for junior golfers wishing to pursue collegiate golf, played at Kinloch Golf Club outside of Richmond, Va.

Select participants joined in Careers on Course, a new program sponsored by The First Tee Trustee John Deere. The first of four events took place in June at TPC Boston and introduced high school students to the science, technology and business aspects of golf course management.

Fifty participants from The First Tee were selected to attend the Auntie Anne’s Leaders & Entrepreneurs Forum at Walt Disney World Resort in Orlando, Fla., led by Auntie Anne’s executives.

President George W. Bush, honorary chair of The First Tee, Tim Finchem, chair, The First Tee Board, and Joe Louis Barrow, Jr., chief executive officer of The First Tee, met with participants from The First Tee of Central Ohio during the first round of The Presidents Cup at Muirfield Village Golf Club in Dublin, Ohio.

2013 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER


IN SCHOOLTHE FIRST TEE NATIONAL SCHOOL PROGRAM The First Tee understands that leading a young person to healthy and fun activities at an early age may spark enough interest and curiosity to keep them going in the activity for a long time. Because physical education programs are a great way to introduce young people to new activities, The First Tee National School Program was created to help students develop an appreciation for the positive personal and social values associated with golf.

The National School Program, which meets standards developed by the National Association for Sport and Physical Education, has been introduced to more than 2.8 million students at 6,000 elementary schools. Students engage in safe, fun lesson activities that lead to motor-skill development while gaining an introduction to a lifelong recreation and health-enhancing

activity. Physical educators delivering the program are formally trained and certified by The First Tee and use developmentally- appropriate lesson plans and equipment in their classes.

“The First Tee offers opportunities for our students to be exposed to a lifelong sport, as well as character education and healthy habits,” said Dr. Stacey Mabray, senior director of curriculum and instruction for Richmond County Schools in Georgia. “Our schools take great pride in the character education we provide, and The First Tee curriculum is a great complement to it.”

Already in more than 800 school districts across the county, The First Tee is working to expand the National School Program to 10,000 schools by 2017.

The First Tee of Savannah, in partnership with Georgia Power, announced that all elementary school students in the Savannah-Chatham County Public School District will have access to The First Tee National School Program as part of physical education classes.

Because the character education lessons taught through the National School Program are consistent with the principles to which employees of Southern Company and its subsidiaries aspire, The First Tee proudly announced Southern Company as the first-ever Education Patron. Through their support, the National School Program will be implemented in 1,000 schools over the next five years in the communities served by Southern Company operating companies: Alabama Power, Georgia Power,

Gulf Power and Mississippi Power.


AFTER SCHOOL

After-school activities provide an excellent opportunity to keep young people safe, supervised and further engaged in social and physical activities that also provide emotional benefits.

Piloted in 2011 and 2012 and launched in 2013, The First Tee DRIVE has been developed as a program to reach young people where they are. The program is specifically designed to be delivered by trained youth leaders and volunteers at youth-serving organizations, including the YMCA, Boys & Girls Clubs and through extended day programs.

Using a golf platform to seamlessly introduce The First Tee Nine Core Values to young people, the program modifies traditional sports—such as baseball, football, bowling and tennis—to incorporate the four basic golf shots: putt, chip, pitch and full swing. This interactive approach helps develop golf skills in a fun environment, introducing young people to a sport that can be played for a lifetime.

“The implementation of The First Tee Nine Core Values was truly a positive mark for us,” said a youth leader when surveyed about The First Tee DRIVE program. “The youth that we offer services to are considered at-risk, so the approach of the Nine Core Values assisted our program with social interaction and increased positive behavior.”

Participants enjoy activities that are played with modified golf equipment and are designed to offer them the opportunity to apply core value behaviors and basic golf strokes. At the end of each activity, they are challenged to transfer these behaviors to other areas of their lives at home, at school and in the community.

The First Tee DRIVE is now active in more than 200 youth-serving locations across the country.

The First Tee DRIVE is reaching a diverse group of young people across the country: 43% are female and 85% are from diverse ethnic backgrounds.


In February, the stage was set in Music City for the largest continuing education event in The First Tee’s history. Leaders of The First Tee from across the network attended the biennial Network Meeting to focus on maximizing the organization’s positive impact on young people and participate in professional development courses.

More than 700 chapter leaders poured in to Nashville, Tenn. to share best practices, build relationships and engage in educational classes focused on topics such as fundraising, communications strategies and reaching at-risk youth. More industry leaders and experts from outside the organization served as course instructors than any other year.

Another first for the 2013 Network Meeting came with the debut of The First Tee Outstanding Participant Summit. Thanks to the support of The Mackenzie Family Foundation, 32 teenagers from across the nation participated in this educational event created to foster opportunities for young people to develop and hone the skills needed to become leaders in their chapters, schools and communities.

The Network Meeting and Outstanding Participant Summit concluded with a dinner emceed by Grammy winner and country music star Vince Gill. During a special ceremony, six semifinalists and two finalists were honored with The First Tee Outstanding Participant Award—college scholarships provided by Founding Corporate Partner Shell Oil Company. This award recognizes exemplary achievement in the area of academics, community service, chapter involvement and leadership.

SETTING THE STAGE FOR OUTSTANDING LEADERSHIP

Thirty-two teenagers from across the nation participated in The First Tee Outstanding Participant Summit.

Annika Sörenstam and Jessica Kent, a participant from The First Tee of Greater Seattle

Through educational workshops

and the help of some very special guests, The First

Tee Outstanding Participant candidates developed

plans for leading a meaningful service project in their

communities, providing a way to apply the skills and

concepts learned at the three-day summit. Annika

Sörenstam, World Golf Hall of Fame member and

spokesperson for The First Tee Nine Healthy Habits,

spoke with participants about the importance of creating

goals. The participants were also treated to a once-in-a-

lifetime private question-and-answer session with The

First Tee Honorary Chair, President George W. Bush.


THE NATURE VALLEY FIRST TEE OPEN AT PEBBLE BEACH CELEBRATES 10 YEARS

For 10 years, dreams have come true for hundreds of junior golfers thanks to The First Tee Open at Pebble Beach, of which Nature Valley has been the title sponsor

since 2011. The tournament is a 54-hole Champions Tour event, the only one of its kind, featuring Champions Tour players and junior golfers between the ages of 15 and 18.

In 2013 the Nature Valley First Tee Open, hosted by Monterey Peninsula Foundation, welcomed 81 junior golfers representing 54 chapters of The First Tee. The juniors, teamed with 81 Champions Tour players and 162 amateurs, competed for the pro-junior title at Pebble Beach Golf Links and Del Monte Golf Course.

Michelle Xie from The First Tee of Silicon Valley and Champions Tour professional Kirk Triplett clinched the 2013 pro-junior title, finishing 18 under. Triplett also successfully defended his title in the event.

“It’s kind of crazy,” Xie said after finishing the 18th hole. “It’s overwhelming and I really can’t even put this week into words. Kirk was an incredible partner and really kept me afloat the last round especially. The entire experience was awesome.”

Parker Reddig from The First Tee of St. Paul, with his pro partner Jeff Sluman, and Parker Hill from The First Tee of Three Rivers Parks District in Minneapolis, along with pro partner Tom Lehman, tied for second place at 16 under.

“Xie, along with all her fellow juniors, played with great confidence this week, representing The First Tee and their chapters very well,” said Joe Louis Barrow, Jr., chief executive

officer of The First Tee. “We are grateful to Nature Valley, Monterey Peninsula Foundation and Champions Tour for their commitment to this tournament, which continues to showcase The First Tee’s character building programs and how they positively impact young people on and off the course.”

If playing golf with legendary professional golfers on a world-renowned course wasn’t enough, participants also enjoyed a private concert and reception with The Band Perry during the pairings party, and heard from special guests such as former participant and PGA TOUR player Scott Langley, and TOMS founder Blake Mycoskie at the Legends & Leaders dinner.

Six junior golfers were paired with Champions Tour professionals to play in the Coca-Cola Champions Challenge for a chance to win money for their chapters. A total of $40,000 was donated.

The First Tee participants and Champions Tour players from left to right are: Fuzzy Zoeller; Johany Rivera; Gregory Sibick; Nicholas Narcisse; Corey Watt; Jeff Sluman; Addison Mitchell; Craig Stadler; Hale Irwin; Ashley Sloup; Ted Schulz; Kirk Triplett

The 81 participants were excited to meet The Band Perry who performed at the Pairings Party during the Nature Valley First Tee Open at Pebble Beach.

SETTING THE STAGE FOR OUTSTANDING LEADERSHIP

GENERATIONS OF SUPPORT


“My grandfather helped found The First Tee back in 1997, so it is very fulfilling for me to continue the legacy of our family involvement with such a great organization,” said Michael Rudin. “The national and local chapters have come such a long way in the last 16 years, and it’s really amazing to see the impact that we have on the lives of so many kids and their families.” Michael Rudin’s grandfather, Lew Rudin, would certainly be proud of the philanthropic tradition his grandson is carrying on through The First Tee.

Lew Rudin, his brother, Jack, his son, Bill, and his grandson, Michael, represent three generations of support and involvement with The First Tee both nationally and in their beloved city of New York.

Michael is currently the co-chair of The First Tee of Metropolitan New York’s $5 million “Campaign for the Next 10,” as well as their Young Benefactors group. “Having a tangible impact on our community is something that was very important to my grandfather, and he would be very proud to see how far we have come in a relatively short time. Through the Young Benefactors we have been able not only to raise funds through the next generation of supporters, but also to give these young professionals an opportunity to volunteer and be involved more directly as role models for our kids,” said Michael.

Additionally, the Rudin family annually raises funds for scholarships to New York University through The Lew Rudin Charity Golf Classic.

The First Tee is extremely grateful to have the Rudin family’s ongoing, multi-generational support and involvement.

THE SPIRIT OF GIVING

Left to Right: Bill, Michael and Lew Rudin circa 1999

As a new corporate partner in 2011, Golf Stix/2nd Swing started The First Tee’s club donation program, converting used golf clubs and equipment into a monetary donation to The First Tee and its chapters. Through the program, donors are able to select which chapter their donation will benefit and receive a tax deductible receipt for their gift. Chapters can also convert unused in-kind donations into money that can cover a variety of expenses such as junior clubs, coach training and other program-related costs.

To date, the program has raised more than $55,000 for The First Tee network and awareness continues to grow. As a result of this growing success, Golf Stix/2nd Swing was recently recognized as a Gold Corporate Partner of The First Tee.

In addition to growing chapter utilization of this fundraising

tool, Golf Stix/2nd Swing recently launched a new online platform to help streamline the process for donors and site users to initiate their equipment donation. The process is automated and fast, which will encourage more in-kind donations for The First Tee. The new Golf Stix website also features an option for any customer to make a donation to The First Tee before check-out. This charitable component is engrained in the entire business and will help raise funds and awareness for The First Tee and its chapters.

The First Tee appreciates the partnership with Golf Stix/2nd Swing. Their contributions of time and investment are truly making an impact on participants around the country.

To learn more, visit www.2ndswing.com.

THE FIRST TEE ALUMNA KAYLA JACKSON: IN HER OWN WORDSThe following is an excerpt from a speech Kayla Jackson gave to The First Tee Trustees in 2013.

I am a proud participant of The First Tee of Raritan Valley in New Jersey. I am also now an incoming freshman at Rutgers University where I will be majoring in communications and marketing.

I have always had a strong passion for writing. I grew up with very low self-esteem and writing was always a place of escape for me. I wasn’t confident in who I was as a person or a young lady. Through my active participation in The First Tee, I was able to surround myself with people that genuinely cared about uplifting each other and celebrating each other’s positive qualities. The family I found in this program has driven my passion for change, to help young girls who don’t have access to a support system like I did. My passion for mentorship and women’s empowerment, along with my gift for writing and communication, has driven my aspiration to expand upon an online magazine I developed last year that caters to young women and helps them in these areas.

I remember when I was little, I competed in the Golf Channel’s Drive, Chip and Putt competitions. The day before my very first competition, I was playing with my father late in the evening. He was exhausted after a long day at work, but I was relentless and insisted on staying out there to work on my putting and chipping. The greens keeper actually turned the lights off and my dad turned the headlights of his car onto the putting green so I could practice. The next day, I medaled at the competition in chipping and putting. A man actually awkwardly came over to me, asking if he could see the medal that was around my neck. He turned to show his daughter and said, “This could have been you.” My dad asked the young lady what she did last night. She replied, “Oh, I was hanging out with my sisters and watching TV.” My dad turned to the girl’s father and said “Well, Kayla was out training until 12:30 this morning.” Over the years, I’ve come to realize just how significant that moment was. I often reflect on the kind of preparation that’s required to be successful.

When I go to college, my mentors from The First Tee and my parents will not be around and I will encounter a fork in the road. Life will test my character and judgment. Some might try to pressure me to do something I am not comfortable with, while others may encourage me to stray from my path to the detriment of my studies. In those moments I will think back to the Nine Core Values that The First Tee instilled in me and I will make the right decisions. I will hear the voices of my parents and mentors and those voices will guide my course of action. I thank The First Tee so much for not only breeding professionals, activists, leaders and good hearted people, but also for preparing us all for life.


Left to Right: Bill, Michael and Lew Rudin circa 1999


THE FIRST TEE HOME OFFICE OPERATING REPORTUnaudited | year ending December 31, 2013 | amounts in 000’s

Revenue Founding Partners $3,850 19%Corporations 2,720 13% Trustees 11,110 55%Individuals & Other 2,609 13%TOTAL $20,289

ExpendituresChapters, Life Skills Education, National School Program andMilitary Installations $8,958 48%Designated Funds to Chapters 6,515 35%Fund-raising 877 5%Administrative 1,790 9%Capital 528 3%TOTAL $18,668

BEGINNING CASH RESERVE $8,760ENDING CASH RESERVE $10,381

ANNUAL REVIEW2013

©2014 The First Tee. All rights reserved. Use with permission.

Christie AustinUSGA Executive Committee

(Retired)

Marty EvansRear Admiral (Retired)

United States Navy

Bryan StevensonExecutive Director

Equal Justice Initiative

Timothy Finchem The First Tee Board Chair

Commissioner, PGA TOUR

Ron CrossSenior Director Corporate Affairs

Augusta National Golf Club

THE FIRST TEE BOARD OF DIRECTORS

Robert E. Long, Jr. Owner

Granville Capital, Inc.

Tim MullenPresident

Mullen Family Foundation

Jin Roy RyuChairman & CEO

PMX Industries

Michael SneedVice President

Global Corporate AffairsJohnson & Johnson

Chris NormyleManager of Sponsorship & Events

Shell Oil Company

Fred Tattersall Founder (retired)

Tattersall Advisory Group

Allen Wronowski Honorary President

PGA of America

�e First Tee Founding Partners

THE FIRST TEE | WORLD GOLF VILLAGE | 425 SOUTH LEGACY TRAIL | ST. AUGUSTINE, FLORIDA 32092 | 904-940-4300 | WWW.THEFIRSTTEE.ORG

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thefirst tee

tee open

tee chapters

tee alumna

tee networkcharting

tee drive

tee board chaircommissioner

tee board of directorsrobert