THE DIGITAL MARKETING RELATIONSHIP

http://91Digital.net/guides/relationship

AGENCY & CLIENT

SOMETIMES IT'S LIKE THIS: !

Before we get too far...

WHAT ABOUT DIGITAL MARKETING?

WELL, DIGITAL MARKETING HAS A HISTORY OF TACTICAL PRACTITIONERS & NOT

MARKETING PROFESSIONALS.

LET'S explain THAT.

YOU SEE, DIGITAL TACTICS LIKE SEO AND PPC ARE GREAT. WE ❤ THEM.

BUT DIGITAL IS WAY BEYOND

THAT.

DIGITAL MARKETING TODAY REQUIRES TACTICS THAT LEAD INTO A COHESIVE

STRATEGY. AND THAT STRATEGY NEEDS TO BE DRIVING TOWARDS A GOAL.

STRATEGY ☑ >> drive TACTICS ☑ that lead to >> GOALS ☑

GOALS (& a company vision) SHOULD RARELY

CHANGE.

STRATEGIES CHANGE JUST AS MUCH AS THEY NEED TO.

TACTICS CHANGE ALL THE TIME.

DON'T GET CAUGHT UP IN SOMEONE selling you tactics.

FIND A DIGITAL MARKETING TEAM THAT FINDS OUT YOUR goals AND THEN CREATES

A strategy TO REACH THOSE GOALS.

THE RELATIONSHIP

IT ALL STARTS AT THE BOTTOM WITH YOU. !

Your website. Your product.

Your customer service.

What you bring to the table.

THERE'S A REAL REASON THAT YOUR COMPANY

MATTERS TO YOUR DIGITAL AGENCY.

IT AFFECTS everything WE DO.

COPY !

REPUTATION MANAGEMENT !

CONVERSION RATES !%

HOW WE FEEL WHEN WE DISCUSS YOUR ACCOUNT

OVER !.

It all matters because a poor product from you makes our goals so much harder to reach with so much more friction.

SO START WITH YOU.Make your product or service the best it can be.

RAISE YOUR PRICES. !

UNDERSTAND EVERYTHING ABOUT YOUR CUSTOMERS.

!

MAKE SOME AMAZING STUFF.

& THEN WE CAN MOVE ON TO...

PERFORMANCE.

by the way, we've got some other stuff to sell you after if you're not happy with your performance, gentlemen ! .

PERFORMANCE IS AT THE CORE OF OUR RELATIONSHIP.

WE NEED TO KNOW HOW WELL YOU ARE DOING.

THIS MEANS analytics, projections, revenue

numbers, widgets sold, ECT.

WE'RE NOT BEING NOSY. !

WE JUST AREN'T YOU. WE NEED TO KNOW AS MUCH AS YOUR BUSINESS AS POSSIBLE. !

SO, MEASURE everything.!

HOW MANY ✉ SIGNUPS PER

MONTH?

HOW MUCH ! LAST JUNE?

HOW MANY OF YOUR WIDGETS DO YOU NEED TO SELL THIS YEAR?

Tell us.INVOLVE US.Educate Us.

This "measurement stage" helps us (both digital agency & client) set those goals we talked about.

Because how can we possibly know if we are succeeding if we don't know about the measuring stick we're being compared to?

Otherwise, we get fired and the relationship ends. !

NOW WE CAN GET STRATEGIC.

AFTER WE KNOW WHAT YOU HAVE (YOUR ASSETS) AND WHERE YOU ARE

(MEASURING) WE CAN THEN SETUP A GOAL.

SET A GOAL.

It doesn't really matter too much what it is at this moment. Make it up at this stage.

Now that we have your goal, we can make strategies to help reach it.

SEO !

PPC !

EMAIL MARKETING ✉

CONVERSION RATE OPTIMIZATION ☑

COLD CALLING ☎

(not really) !

AND THEN WE'LL HANDLE THE TACTICS.

We'll create your adwords campaigns, write content, get links, whatever we have to.

AND WE'LL DO IT !% BETTER THAN WE WOULD HAVE SHOOTING BLIND.

SO HELP US OUT. !

AND WE MAKE THIS THING WORK. !

AND MAKE YOU A WHOLE BUNCH MORE !

THANK YOU.

twitter: @conradoconnell !web: http://91Digital.net "