let's get fit together
DESCRIPTION
Let's Get Fit Together is a public relations campaign that aims to combat childhood obesity in Monroe County, Indiana.TRANSCRIPT
FitTogether
Let’sget
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Table of Contents
1 .I&:8%#@&(58660"+
1 5#%80%#*'(>'0,+$#$
2 J&$&0":2
4 706F0#K'(L,0'
9 .@0,80%#*'
10Page Summary
Appendices
11 >FF&'?#I(><(J&$&0":2
43 >FF&'?#I()<(L,0''#'K
61 >FF&'?#I(7<(G6F,&6&'%0%#*'
118 >FF&'?#I(A<(.@0,80%#*'
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569
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
Executive Summary
=*"(%2&(R"$%(%#6&(#'(%4*(:&'%8"#&$S(>6&"#:0'(:2#,?"&'(:0'(0'%#:#F0%&(0(,*4&"(,#Q&(&IF&:%0':+(%20'(%2&#"(F0"&'%$(?8&(%*(F**"('8%"#%#*'(0'?(0(,0:_(*Q(F2+$#:0,(0:%#@#%+B(;2&$&(:2#,?"&'V$(8'2&0,%2+(,#Q&$%+,&$(20@&("&$8,%&?(#'(0('0%#*'0,(:2#,?2**?(*1&$#%+(&F#?&6#:S(#'(42#:2(:2#,?"&'(42*(0"&(*1&$&(*"(*@&"4&#K2%(4#,,(6*$%(,#_&,+($8QQ&"(Q"*6(?#01&%&$(0'?(*%2&"(2&0,%2(F"*1,&6$(,0%&"(#'(,#Q&B
G'(:"&0%#'K(*8"(:06F0#K'(%*(:*610%(:2#,?2**?(*1&$#%+S(%2&(GH(LJ55>()0%&60'(%&06(?&:#?&?(%*(:*':&'%"0%&(*'(),**6#'K%*'S(G'?BS(0'?(%2&($8""*8'?#'K($:2**,$(%20%(:*6F"#$&(%2&(3*'"*&(7*8'%+(7*668'#%+(5:2**,(7*"F*"0%#*'B(L"&,#6#'0"+(,*:0,("&$&0":2("&@&0,&?(%20%(%2&(37757(,0:_&?(0($%"*'K(2&0,%2(#'#%#0%#@&(#'(#%$($:2**,$S(?&$F#%&(%2&(F"&@0,&':&(*Q(*1&$#%+(#'(3*'"*&(7*8'%+B
\&(6&%(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(%20%(:*8,?(F*%&'%#0,,+(1&:*6&(0(:06F0#K'(F0"%'&"B(="*6(%2&$&(6&&%#'K$S(%2&()Y7)(1&:06&(0(,*K#:0,(F0"%'&"(?8&(%*(%2&(&'%28$#0$6(*Q(%2&(7,81V$(?#"&:%*"S(`&QQ()0,?4#'S(0'?(%2&(7,81V$(?&$#"&(%*($%0"%(0(2&0,%2(#'#%#0%#@&B
Situation Analysis
1
One in 3 children inAmerica are overweight
or obese.
2!"#$%&'$(#)%$%*+'$*,centuries, American
children can anticipatea lower life expectancythan their parents.
In Monroe County,
32.6%of childrenare overweight
or obese.
2
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Research
ConsentG'(*"?&"(%*(:*'?8:%("&$&0":2(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&(%&06V$(H'#%&?(\0+(F0"%'&"#'K(0K&':+S(0'?(#'(37757($:2**,$S(:&"%0#'(60'?0%*"+("&[8#"&6&'%$('&&?&?(%*(1&(6&%(Q*"(&0:2(K"*8FB(=*"(%2&()Y7)S(&0:2(6&61&"(*Q(*8"(%&06(40$("&[8#"&?(%*(0K"&&(%*(0(10:_K"*8'?(:2&:_(1&:08$&(*Q(%2&(?#"&:%(#'%&"0:%#*'(4#%2(:2#,?"&'(0%(%2&(*"K0'#/0%#*'B(\&(0,$*(0:[8#"&?(F&"6#$$#*'$(Q"*6(%2&(GH(5:2**,(*Q(.?8:0%#*'(0'?(%2&(37757(c$&&(>FF&'?#I(>S(FB(OEd(%*(
Qualitative Research
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Focus Groups
Quantitative ResearchQuestionnaire
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;2&([8&$%#*''0#"&(c$&&(>FF&'?#I(>S(FB(Oa(Q*"([8&$%#*'$d(#':,8?&?(0(6#I(*Q(:*'%#'K&':+S(?#:2*%*6*8$S("0%#'K^$:0,&S(0'?(*F&'^(0'?(:,*$&?^&'?&?([8&$%#*'$B(;2&([8&$%#*'$(4&"&($%"8:%8"&?(%*(0,,*4(0'0,+$#$(%20%(:*8,?(,**_(0%(68,%#F,&(@0"#01,&$B(
M8"(0'0,+$#$(*Q(1*%2(%2&([80,#%0%#@&(0'?([80'%#%0%#@&("&$&0":2(#$(&IF,*"&?(#'(%2&('&I%($&:%#*'B
:*'?8:%("&$&0":2(#'(%2&($:2**,($+$%&6B(M':&(0,,(0FF"*@0,$(4&"&("&:&#@&?S(%2&(&,&6&'%$(*Q(%2&(F"#60"+("&$&0":2(F,0'(4&"&(#'#%#0%&?B(L&"6#$$#*'($,#F$(Q*"(%2&()Y7)(:2#,?"&'(c$&&(>FF&'?#I(>S(FB(Ead(0'?(>$$&'%(=*"6$(Q*"(37757($%8?&'%$(c$&&(>FF&'?#I(>S(FB(Ofd(4&"&(F"*@#?&?(Q*"(F0"&'%$B(G'(1*%2(#'$%0':&$S(F0"&'%$(42*(F"&Q&""&?(%20%(%2&#"(:2#,?('*%(F0"%#:#F0%&(#'(%2&("&$&0":2(4&"&(&I:,8?&?B((
)0$&?(*'("&:*66&'?0%#*'$(Q"*6(,*:0,(2&0,%2(,&0?&"$S(4&(?&:#?&?(%*(Q*:8$(*8"("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'(0K&$(a(%*(EbB(;2#$(?&:#$#*'(40$("&#'Q*":&?(1+($&:*'?0"+("&$&0":2S(42#:2("&@&0,&?(%20%(:2#,?"&'(%2#$(0K&(0"&(#6F"&$$#*'01,&(18%(1&K#''#'K(%*(%2#'_(#'?&F&'?&'%,+B
>Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(4&($*8K2%(%*(R'?(420%(:2#,?"&'(,#@#'K(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb(20?(F"&@#*8$,+(,&0"'&?(01*8%(&0%#'K(2&0,%2+(0'?(&I&":#$#'KS(420%(,&0"'#'K(K0F$("&60#'&?(0'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(4&"&(0,"&0?+(#'(F,0:&B(\&(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'(:*8,?(1&(6*%#@0%&?(%*(%0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2&#"(*@&"0,,(2&0,%2B
3
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;4*(0"&0$(%20%(4&(:*'$#?&"&?(:"#%#:0,(%*(#':,8?&(#'(%2&(:06F0#K'(F,0'(4&"&(R'?#'K(0'(0,%&"'0%#@&(0FF"*0:2(%*(:*0:2#'K(:2#,?"&'(01*8%(&I&":#$&(0'?(F"*@#?#'K(#'Q*"60%#*'(%*(F0"&'%$(%*(8$&(0$(&I06F,&$(01*8%(2&0,%2+(,#Q&$%+,&$B
Focus Group Analysis
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Research Findings
Questionnaire Analysis
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24%
31%30%
9%13%
47% 53%
4
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;2&(60N*"#%+(*Q(:2#,?"&'(ckfld($0#?(%20%(%2&#"(F0"&'%$($F&0_(4#%2(%2&6(01*8%(&0%#'K(2&0,%2+S(0'?(ffl(#'?#:0%&?(F0"&'%$(%0,_(01*8%(1&#'K(F2+$#:0,,+(R%B((G'%&"&$%#'K,+S(kEl(#'?#:0%&?(%20%(%2&#"(F0"&'%$(0"&('*%(%0,_#'K(%*(%2&6(01*8%(%2&#"(4&#K2%B
;2&(60N*"#%+(*Q(:2#,?"&'(caDld($0#?(%20%(%2&+(4*8,?(1&(4#,,#'K(%*(&0%('8%"#%#*8$(Q**?$S(18%(%2&("&60#'?&"(*Q(:2#,?"&'(#'?#:0%&?(%2&+(4*8,?('*%(&0%('8%"#%#*8$(Q**?$B
\2&'(0$_&?(%*($&,&:%(0(F2"0$&(%20%(?&$:"#1&?(W2&0,%2+SZ(kel(*Q(%2&(:2#,?"&'(:2*$&(W'8%"#^%#*8$(&0%#'KSZ(Q*,,*4&?(1+(jOl(42*(:2*$&(WF2+$#:0,,+(R%Z(0'?(jDl(42*(:2*$&(W0:%#@&BZ
;2#'_(01*8%nutrition
A*('*%(%2#'_01*8%('8%"#%#*'
M@&"(20,Q(*Q(%2&(:2#,?"&'(%2#'_(01*8%(2*4('8%"#%#*8$(0(Q**?(#$(1&Q*"&(%2&+(&0%(#%B(g*4&@&"S(Oal(#'?#:0%&?(%2&+(?*('*%(%2#'_(01*8%('8%"#%#*'0,(:*'%&'%(0%(0,,B(
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
Campaign Plan
PM;.<(>'(&IF0'?&?("0%#*'0,&(*Q(%2&(:06F0#K'(F,0'(:0'(1&(Q*8'?(#'(>FF&'?#I()S(FB(fCB
;2&(60N*"#%+(ckald(*Q(:2#,?"&'("&$F*'?&?(%20%(%2&+(&0%($'0:_$(1&%4&&'(6&0,$B(MQ(%2&$&S(kkl(0"&($'0:_#'K(1&:08$&(%2&+(0"&(28'K"+S(EOl(0%&($'0:_$(*8%(*"(1*"&?*6S(EOl(1&:08$&(%2&+(,#_&?(%2&(%0$%&(*Q(%2&($'0:_$S(el(1&:08$&(%2&+(4&"&(*QQ&"&?(Q**?(1+(0'*%2&"(0'?(jl(1&:08$&(%2&+(Q&,%(8'20FF+(*"($0?B((
62%
38%
5
Rationale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
Tactic 1: Develop “Let’s Get Fit Together” theme that can be used and adapted for campaign elements;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(%2&6&("&@*,@&$(0"*8'?(%2&(#?&0(*Q(WR%%#'K(%*K&%2&"Z(%2&('86&"*8$(0$F&:%$(*Q(K**?(2&0,%2($8:2(0$(R%%#'K(%*K&%2&"(10,0':&?(6&0,$(4#%2("&K8,0"(&I&":#$&S(%*&':*8"0K&(0'?(&6F*4&"(F0"&'%$(0'?(:2#,?"&'(%*(&'K0K&(#'(2&0,%2+(,#Q&$%+,&$(%20%(4#,,(2&,F(:*610%(0'?(F"&@&'%(:2#,?2**?(*1&$#%+B(J&$&0":2(R'?#'K$(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0$$*:#0%&(1*%2(2&0,%2+(&0%#'K(0'?(F2+$#:0,(0:%#@#%+(4#%2(420%(#%(6&0'$(%*(1&(2&0,%2+B
706F0#K'(60%&"#0,$(%20%(4*8,?(0FF&0,(%*(1*%2(:2#,?"&'(0'?(%2&#"(F0"&'%$(4&"&(&$$&'%#0,B(J&$&0":2(#'?#:0%&?(%20%(F0"&'%$(0"&('*%("*8%#'&,+(%0,_#'K(%*(%2&#"(:2#,?"&'(01*8%((4&#K2%(cF*$$#1,+(?8&(%*(%2&($&'$#%#@#%+(*Q(%2&(%*F#:dS($*(F"*6*%#*'0,(60%&"#0,$(Q*:8$&?(*'&':*8"0K#'K(:2#,?"&'(0'?(F0"&'%$(%*(%0_&($%&F$(%*40"?(2&0,%2#&"(,#Q&$%+,&$B(;2&(60%&"#0,$(&IF"&$$(%2&(#6F*"%0':&(*Q(10,0':&?(6&0,$S(%2&(#6F*"%0':&(*Q(F0#"#'K(&I&":#$&(4#%2(2&0,%2+(&0%#'K(0'?(%2&(#6F*"%0':&(*Q(?*#'K(?#QQ&"&'%(%+F&$(*Q("&K8,0"(&I&":#$&B(;&0:2#'K(:2#,?"&'(0'?(F0"&'%$(2*4(%*(60_&([8#:_S(&0$+($'0:_$(4*8,?(#?&0,,+(&':*8"0K&(F81,#:$(%*(&'K0K&(#'(%2&$&($#6F,&(,#Q&$%+,&(:20'K&$B(
Tactic 2: Develop promotional materials
Tactic 3: Chalk the sidewalk outside of the Boys & Girls Clubs of Bloomington (BGCB)
Strategy 1: To present a consistent appearance across campaign elements
Objective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”
X&0?#'K(8F(%*(*8"(WX&%V$(Y&%(=#%(;*K&%2&"Z(;"#F,&(L,0+(F"*K"06(c$&&(M1N&:%#@&(C(1&,*4d(4#%2(*8"(H'#%&?(\0+(F0"%'&"(%2&()Y7)S(4&(8$&?(:20,_(%*(4"#%&(:06F0#K'(6&$$0K&$(*'(%2&($#?&40,_(*8%$#?&(*Q(%2&()Y7)(Q0:#,#%+(%*(&':*8"0K&(F0"&'%$(%*(&'"*,,(%2&#"(:2#,?"&'(#'(%2&(F"*K"06(0'?(%*(&':*8"0K&(:2#,?"&'(%*(?&$#"&(F0"%#:#F0%#*'(#'(%2&(F"*K"06B
6
Strategy 1: Partner with the Boys & Girls Clubs of Bloomington (BGCB) to spread key childhood obesity preventative messagesRationale:((;2&(&'%28$#0$6(0'?(2&0,%2+(,#Q&$%+,&$(6#$$#*'(*Q(%2&()Y7)(F"*@#?&?(0F&"Q&:%(WR%Z(Q*"(*8"(:06F0#K'B(;2&()Y7)(20$(0(,0"K&(6&61&"$2#F(*Q(:2#,?"&'(4#%2#'(%2&(:06F0#K'V$(%0"K&%(0K&(K"*8FS(0'?(%2&$&(:2#,?"&'(4#,,(0,$*($&"@&(0$(0610$$0?*"$(#'(%2&#"($:2**,$(%*($F"&0?(_&+(WX&%V$(Y&%(=#%(;*K&%2&"Z(6&$$0K&$BTactic 1: Teach four (4) “Mind” classes to BGCB participantsG'(:*'N8':%#*'(4#%2(%2&()Y7)(?#"&:%*"$S(0(X&%V$(Y&%(=#%(;*K&%2&"(Triple Play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actic 2: Teach four (4) “Body” classes to BGCB participants>,*'K(4#%2(%2&()Y7)(?#"&:%*"$S(X&%V$(Y&%(=#%(;*K&%2&"(Triple Play(W)*?+Z(F"*K"06(40$(?&@&,*F&?(%*(%&0:2(F0"%#:#F0'%$(2*4(%*(F"*F&",+(F&"Q*"6(@0"#*8$(&I&":#$&$(0'?("&:&#@&(fD(6#'8%&$(*Q(&I&":#$&(*'(?0+$(%2&(:,0$$(40$(%08K2%B(L"#*"(%*(%2&($%0"%(*Q(%2&(F"*K"06S(F0"%#:#F0'%$(:*6F,&%&?(0(F"&^%&$%(#'(42#:2(%2&+(F&"Q*"6&?(&0:2(*Q(%2&(@0"#*8$(&I&":#$&$(%2&+(4*8,?(6*"&(01*8%(?8"#'K(%2&(Q*8"(W)*?+Z(:,0$$&$B(=*:8$(K"*8F(R'?#'K$(:,&0",+(#'?#:0%&?(0('&&?(Q*"("*8%#'&(&I&":#$&B
Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during February
Tactic 3: Prepare individual binders with graphs for each classparticipant to track his or her progress over the course of the “Body” programG'?#@#?80,(1#'?&"$(4&"&(F"&F0"&?(Q*"(&0:2(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(F"*K"06(F0"%#:#F0'%$S(#'(42#:2(%2&(F0"%#:#F0'%$(:*8,?(,*K(0'?(%"0:_(%2&#"(F"*K"&$$B(;2#$(%0:%#:(40$(*FF*"%8'#$%#:(#'(%20%(#Q(:2#,?"&'(0"&(01,&(%*($&&(%2&#"(F"*K"&$$(Q"*6("&F&0%&?,+(F&"Q*"6#'K(:&"%0#'(&I&":#$&$S(%2&+(0"&(6*"&(,#_&,+(%*(:*'%#'8&(F&"Q*"6#'K(%2&$&(&I&":#$&$(*8%$#?&(*Q(:,0$$(0'?(,*4&"(%2&#"(,#_&,#2**?(*Q(1&:*6#'K(*1&$&B(
Tactic 4: Send home promotional packets with BGCB participants that -#".*/'$*,0"#+1%*",$",$2#'1%*,3$4151,2'/$+'15)$1,/$%&'$4','(%)$"0$physical activityTriple Play(F0"%#:#F0'%$(#'@*,@&?(%2&#"(F0"&'%$(#'(%2&(F"*K"06(1+(("&#'Q*":#'K(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"BZ
7
Strategy 2: Reach out and partner with a student organization to further promote and spread “Let’s Get Fit Together” messagesRationale: L0"%'&"#'K(4#%2(0'(GH($%8?&'%(*"K0'#/0%#*'(%20%(4*"_$(4#%2(:2#,?"&'(4#%2#'(*8"(%0"K&%(0K&(K"*8F(4*8,?(F"*@#?&(0'*%2&"(40+(%*("&0:2(6*"&(:2#,?"&'(4#%2(_&+(:06F0#K'(6&$$0K&$(0'?(Q8"%2&"(1"0'?(%2&(:06F0#K'B
Tactic 1: Partner with College Mentors for Kids and teach a nutrition 1,/$(%,'))6"#*',%'/$5'))",$%"$'5'+',%1#7$)2&""5$)%8/',%)
Tactic 5: Host a Zumba event for BGCB participants>(OD^6#'8%&(m8610(:,0$$S(,&?(1+(0(F"*Q&$$#*'0,(m8610(#'$%"8:%*"S(F"*@#?&?(Q8'S(Q0$%^F0:&?(?0':&(6*@&6&'%$(%*(68$#:B(M8"(Q*:8$(K"*8F(R'?#'K$(#,,8$%"0%&?(%20%(60'+(:2#,?"&'(,#_&(%*(,&0"'(Q"*6(%&0:2&"$(*"(Q"*6(*%2&"(%"8$%&?($*8":&$(0'?(%20%(0:%#@#%#&$(0"&(6*"&(2&,FQ8,(#'(%2&#"(,&0"'#'K(F"*:&$$(%20'(F0$$#@&(Q*"6$(*Q(:*668'#:0%#*'B
7*,,&K&(3&'%*"$(=*"(!#?$S(0'(GH($%8?&'%(*"K0'#/0%#*'S(0$$#$%&?(4#%2(%&0:2#'K(&,&6&'%0"+($:2**,($%8?&'%$(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#%#*'(0'?("&K8,0"(&I&":#$&B(;2&(,&$$*'("&h&:%&?(%2&(%&06V$("&$&0":2(R'?#'K$(0'?(Q*:8$&?(*'(2*4(K**?('8%"#%#*'S(F0#"&?(4#%2(F2+$#:0,(&I&":#$&S(:0'(#6F"*@&(*@&"0,,(2&0,%2(0'?([80,#%+(*Q(,#Q&B(;2&(,&$$*'(0,$*($%"&$$&?(%2&(#6F*"%0':&(*Q(2&0,%2+($'0:_(581$%#%8%&$B
Tactic 2: Participate with College Mentors for Kids mentors andparticipants in physically active physical activities7*,,&K&(3&'%*"$(Q*"(!#?$(,&0?&"$S()0%&60'(%&06(0'?($%8?&'%(F0"%#:#F0'%$(&'K0K&?(#'($&@&"0,(Q8'S(F2+$#:0,,+(:20,,&'K#'K(K"*8F(0:%#@#%#&$(0'?(K06&$B(;2&$&(K06&$(0'?(0:%#@#%#&$(4&"&(0#6&?(0%(&':*8"0K#'K(_#?$(%*($%0+(0:%#@&(0'?(&I&":#$&("&K8,0",+(#'(*"?&"(%*(?&@&,*F(2&0,%2+(,#Q&$%+,&$(0'?($%0@&(*QQ(*1&$#%+B
Strategy 3: Host an open health and wellness event for the greater Monroe County communityRationale: ;2#$(WX&%V$(Y&%(=#%(;*K&%2&"Z(:*668'#%+(&@&'%(4*8,?(F"*@#?&(0(:8,6#'0%#'K(040"&'&$$(&@&'%(%*(&':*8"0K&(1*%2(F0"&'%$(0'?(:2#,?"&'(%*(?&@&,*F(2&0,%2+(201#%$(%20%(4#,,(#':"&0$&(%2&#"(*@&"0,,([80,#%+(*Q(,#Q&B
Tactic 1: Include a presentation on nutrition and physical activity to educate attendees on the importance of living healthy, active lifestyles;2&(F"&$&'%0%#*'(#'@#%&?(F0"%#:#F0'%$(%*(#'%&"0:%(%*(0,,*4(&0:2(*Q(%2&(0%%&'?&&$(%*(1&:*6&(Q8,,+(&'K0K&?(4#%2(%2&(,&$$*'(0'?(F0"%#:#F0%&(#'(?#$:8$$#'K(%2&#"(*4'(2&0,%2(201#%$B
8
Tactic 2: Provide attendees with a coloring activity to be completed at the event to reinforce “Let’s Get Fit Together” messages anddemonstrate identifying and understanding of key nutrition habits=*:8$(K"*8F(R'?#'K$(#'?#:0%&?(%20%(60'+(:2#,?"&'(8'?&"$%0'?(%2&(#6F*"%0':&(*Q(,#@#'K(0(2&0,%2+(,#Q&$%+,&S(18%('*%(60'+(:2#,?"&'(0:%80,,+(8'?&"$%0'?(420%(:*6F*'&'%$(*Q(0(2&0,%2+(,#Q&$%+,&(,**_(,#_&B(>%(%2&(&@&'%S(0%%&'?&&$(F0"%#:#F0%&?(#'(0(:*,*"#'K(0:%#@#%+(%*(F"*@#?&(%2&#"(#?&0(*Q(0(2&0,%2+S(10,0':&?(6&0,BTactic 3: Lead attendees in physically active games that incorporate,8%#*%*",$1,/$(%,'))$2",2'-%)$%183&%$/8#*,3$%&'$5'))",$2"+-",',%$"0$the event;2&(F2+$#:0,(0:%#@#%+(:*6F*'&'%(*Q(%2&(4&,,'&$$(&@&'%(0,,*4&?(%2&()0%&60'(%&06(%*(N*#'(%2&(0%%&'?&&$(#'(Q8'S(F2+$#:0,,+(0:%#@&(K06&$(%20%("&#'Q*":&?(%2&(:*':&F%$(F"&@#*8$,+(,&0"'&?(Q"*6(%2&(,&$$*'(*'('8%"#%#*'(0'?(R%'&$$BStrategy 4: Use Internet communication tools to spread “Let’s Get Fit Together” campaign awareness and educate publics on theeffects of obesity and how to prevent itRationale: J&$&0":2(R'?#'K$(#,,8$%"0%&?(%20%(:2#,?"&'(40'%(%*(,&0"'(01*8%(40+$(%*(,#@&(0(2&0,%2+(,#Q&$%+,&(Q"*6(0(@0"#&%+(*Q(:*668'#:0%#*'(%**,$B()&:08$&(*Q(%2&(#':"&0$#'K(F*F8,0"#%+(*Q(%2&(G'%&"'&%(4#%2(+*8'K&"(K&'&"0%#*'$S($&@&"0,(?#QQ&"&'%(G'%&"'&%(:*668'#:0%#*'(%**,$(4&"&(8$&?(%*("&0:2(*8"(%0"K&%(F81,#:$BTactic 1: Establish LetsGetFitTogether.com as the site for all campaign Internet communications;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(40$(&$%01,#$2&?(0'?(?&$#K'&?($*(%20%(8$&"$(:*8,?(R'?(:*6F,&%&(#'Q*"60%#*'("&K0"?#'K(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(0$(4&,,(0$(0::&$$(%*($*:#0,(6&?#0($#%&$B(
Tactic 2: Create “Let’s Get Fit Together” social media accounts5*:#0,(6&?#0(0::*8'%$(4&"&(8$&?(%*("0#$&(:06F0#K'(040"&'&$$(0'?(%*(?#"&:%(F81,#:$(10:_(%*(%2&(:06F0#K'(4&1$#%&B(;2&$&(0::*8'%$(4&"&(#'$%"86&'%0,(#'(8F?0%#'K(%0"K&%(F81,#:$(01*8%(:06F0#K'(F"*K"&$$(0'?(#'Q*"6#'K(%2&6(*Q(8F:*6#'K(&@&'%$B
Tactic 3: Create videos that teach publics how to engage in healthylifestyles;4*($2*"%(@#?&*(,&$$*'$(4&"&(:"&0%&?(%20%($2*4&?(%&06(6&61&"$(:"&0%#'K([8#:_S(2&0,%2+(0'?(?&,#:#*8$($'0:_$(Q*"(:2#,?"&'B(;2&(@#?&*$("&#'Q*":&?(_&+(10,0':&?(6&0,(0'?(2&0,%2+($'0:_(6&$$0K&$(%20%("&$&0":2(#'?#:0%&?(4&"&('&&?&?B(=*"(%2&(:2#,?"&'(42*(4#,,('*%(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(4&"&(6&0'%(%*(&':*8"0K&(:2#,?"&'(%*(&0%(2&0,%2#&"(1+(&IF"&$$#'K(%20%('8%"#%#*8$(Q**?$(%0$%&(K**?(0'?(0"&($#6F,&(%*(60_&B
9
Objective 3: To increase media coverage of the “Let’s Get Fit Together” campaign and the topic of childhood obesityStrategy 1: Inform media of key childhood obesity issuesRationale: .?8:0%#'K(%2&(,*:0,(:*668'#%+(01*8%(:2#,?2**?(*1&$#%+(%*(F"*@#?&("&0?&"$(0'?(,#$%&'&"$(4#%2(0::8"0%&(#'Q*"60%#*'(40$(0(:*$%^&QQ&:%#@&(40+(%*(F"*6*%&(&@&'%$(0'?(#$$8&$(%*(,0"K&(08?#&':&$BTactic: Create a press release outlining the “Let’s Get Fit Together” campaign and the issue of childhood obesity ;2&("&,&0$&(?&$:"#1&?(%2&(F"&@0,&':&(*Q(%2&(F"*1,&6(,*:0,,+(0'?(#'Q*"6&?(%2&(6&?#0(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'B
Strategy 2: Encourage media coverage by creating events that appeal to children and parents of Monroe CountyRationale:(;*(K0#'(6&?#0(:*@&"0K&(*Q(%2&(:06F0#K'(0'?(#%$(&@&'%$S(&':*8"0K#'K(6&?#0(:*@&"0K&(40$(&$$&'%#0,(%*(#'Q*"6#'K(%2&(:*668'#%+B
Tactic: Invite local media to the “Let’s Get Fit Together” wellness event through press releases>(L5>(40$($&'%(%*(,*:0,("0?#*($%0%#*'$(42#:2(Q*:8$&?(*'(%2&(F"*1,&6(*Q(:2#,?2**?(*1&$#%+(0'?(2*4(#6F*"%0'%(#%(#$(%*(%&0:2(:2#,?"&'(01*8%(:2#,?2**?(*1&$#%+(&0",+(#'(%2&#"(,#@&$B(;2&(L5>(#'@#%&?(,#$^%&'&"$(%*(1"#'K(%2&#"(:2#,?"&'(%*(%2&(:*668'#%+(4&,,'&$$(&@&'%S($%0%#'K(42&'(0'?(42&"&(%2&(&@&'%(4*8,?(1&(2&,?B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(40$("&Q&"&':&?B
EvaluationObjective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”Outcome: SUCCESS;2&(GH(LJ55>()0%&60'(%&06(:"&0%&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(F8//,&(F#&:&(%2&6&(0:%#'K(0$(0(@#$80,(0#?(%20%(0FF&0"&?(0:"*$$(0,,(*Q(%2&(:06F0#K'(&,&6&'%$B(;2#$(:*'$#$%&'%(0FF&0"0':&(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0FF&0"&?(*'(0,,(F"#'%S(08?#*S(*',#'&(0'?(&@&'%(&,&6&'%$(*Q(%2&(:06F0#K'S(42#:2(60?&(%2&(:06F0#K'(0'?(%2&(6&$$0K&$("&,0%&?(%*(%2&(:06F0#K'(#'$%0'%,+("&:*K'#/01,&B(;2&(6&$$0K&$(0'?(@#$80,(&,&6&'%$("&,0%&?(%*(%2&(:06F0#K'(0,,(,#'_&?(10:_(%*(%2&(F8//,&(F#&:&(%2&6&(0'?(8$#'K(%2&(%&"6$(WR%(%*K&%2&"Z(#'(0,,(%2&(?#QQ&"&'%(0$F&:%$(*Q(%2&(:06F0#K'B(
10
Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during FebruaryOutcome: SUCCESS;2"*8K2(%2&(60'+(F"*K"06$(0'?(&@&'%$(*Q(%2&(WX&%V$(Y&%(=#%;*K&%2&"Z(:06F0#K'S(4&(#':"&0$&?(040"&'&$$(*Q(:2#,?2**?(*1&$#%+(0'?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$(06*'K(:2#,?"&'S(0K&$(a(%*(EbS(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(=*"(&I06F,&S(eDl(*Q(:2#,?"&'(42*(0%%&'?&?(%2&(7*,,&K&(3&'%*"$(Q*"(!#?$(&@&'%("&F*"%&?(,&0"'#'K(01*8%(&#%2&"(W&0%#'K(2&0,%2+SZ(W1&#'K(F2+$#:0,,+(0:%#@&SZ(W1*%2(&0%#'K(2&0,%2+(0'?(1&#'K(F2+$#:0,,+(0:%#@&SZ(*"(W2*4(%*(1&(2&0,%2+Z(#'(K&'&"0,B(\&(0,$*(6&0$8"&?($81$%0'%#0,(#':"&0$&$(#'(2&0,%2^"&,0%&?(_'*4,&?K&(0$(0("&$8,%(*Q(%2&(Triple Play(F"*K"06(2&,?(0%(%2&()Y7)B(;2&"&(4&"&(#6F"*@&6&'%$($2*4'(Q"*6(%2&(F"&^%&$%S(42#:2(40$(0?6#'#$%&"&?(%*(%2&(:2#,?"&'(0%(%2&(1&K#''#'K(*Q(%2&(F"*K"06B(;2&(F*$%^%&$%S(40$(0?6#'#$%&"&?(0Q%&"(%2&(F"*K"06(40$(:*6F,&%&?B(L0"%#:#F0'%$V(8'?&"$%0'?#'K(*Q(%2&(F0"%$(*Q(0(10,0':&?(6&0,($#K'#R:0'%,+(#':"&0$&?(0Q%&"(%2&(:*':,8$#*'(*Q(%2&(Triple Play(F"*K"06(0$(4&,,(0$(%2&#"(8'?&"$%0'?#'K(*Q(%2&(#6^F*"%0':&(*Q(?0#,+(&I&":#$&B(
72#,?"&'(,&0"'&?(2*4(%*(,#@&(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"(706F0#K'Z(0'?($2*4&?(%20%(%2&+(4&"&(6*"&(,#_&,+(%*(F0"%#:#F0%&(#'(6*"&(F2+$#:0,(0:%#@#%+(0'?(&0%(2&0,%2#&"(0$(0("&$8,%(*Q(&IF*$8"&(%*(%2&(:06F0#K'B(>Q%&"(0%%&'?#'K(%2&(m8610(&@&'%(0%(%2&()Y7)S(EDDl(*Q(F0"%#:#^F0'%$("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&B(;2&(60N*"#%+(*Q(:2#,?"&'(cafld(42*(0%%&'?&?(%2&(7*668'#%+(\&,,'&$$(.@&'%("&F*"%&?(%20%(%2&+(4#,,(%2#'_(6*"&(Q"&[8&'%,+(01*8%(420%(%2&+(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$(#'(%2&(Q8%8"&B(
>($81$%0'%#0,(4&1(F"&$&':&(40$(:"&0%&?(%2"*8K2($*:#0,(6&?#0(F0K&$(0'?(%2&(:06F0#K'(4&1$#%&S(X&%$Y&%=#%;*K&%2&"B:*6c5&&(>FF&'?#I(7S(FB(EDOdB(;*("0#$&(040"&'&$$(%2"*8K2($*:#0,(6&?#0S(0(;4#%%&"S(=0:&1**_(0'?(T*8;81&(F0K&$(4&"&(:"&0%&?(0'?(,#'_&?(
Objective 3: To increase media coverage of the “Let’s Get Fit Together” campaign and the topic of childhood obesityOutcome: SUCCESS;2&(6&?#0(F"*@#?&?(0($%"*'K(:*''&:%#*'(4#%2(%2&(%0"K&%(F81,#:$B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'("&:&#@&?(6&?#0(:*@&"0K&(%2"*8K2("0?#*(L5>$S(*',#'&(:*668'#%+(:0,&'?0"$(0'?('&4$("&,&0$&$S(42#:2("&$8,%&?(#'($%*"+(:*@&"0K&B(;2&(L5>$(4&"&(F,0+&?("&F&0%&?,+(*'(\GHnS(\Y7XS(\)\)(0'?(g**$#&"(7*8'%+("0?#*($%0%#*'$B(;2&(,0"K&$%(:#":8,0%#*'(?0#,+(),**6#'K%*'('&4$F0F&"S(The HeraldTimesS(F#:_&?(8F(%2&('&4$("&,&0$&(*'(=&1B(CES(CDECS(0'?(%2&(0"%#:,&(0,$*(0FF&0"&?(*'(The HeraldTimes(M',#'&B(;2#$(Q&0%8"&(0"%#:,&(&6F20$#/&?(%2&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%2&(Q*"%2:*6#'K(:*668'#%+(4&,,'&$$(&@&'%(?&%0#,$B(The Herald Times(20$(0(?0#,+(:#":8,0%#*'(*Q(01*8%(CaSDDDB(X*:0,(*',#'&(:*668'#%+(:0,&'?0"$S(,#_&(G'?#0'0L81,#:3&^?#0B:*6(4&"&(8$&?(%*(F81,#:#/&(%2&(7*668'#%+(\&,,'&$$(.@&'%B((
%*(%2&(4&1$#%&(0'?(F"&$&'%&?(#'(60'+(:06F0#K'(60%&"#0,$B(A8"#'K(%2&(:06F0#K'S(;4#%%&"(Q*,,*4&"$(4&"&(K&'&"0%&?(0'?("&K8,0",+(8F?0%&?B(30'+(*Q(%2&($8$%0#'&?(#'%&"0:%#*'$(4#%2(Q*,,*4&"$(%2"*8K2(%4&&%$(0'?("&%4&&%$(4&"&("&F"&$&'%0%#@&(*Q(0'(0?8,%(cF0"&'%d(F*F8,0%#*'B(;2&(:06F0#K'(4&1$#%&(@#&4$(#':"&0$&?(%2"*8K2*8%(%2&(:*8"$&(*Q(%2&(:06F0#K'B(
Conclusion
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
Appendix A: Research
12 5#%80%#*'(>'0,+$#$
16 3&&%#'K(58660"#&$
Secondary Research
Primary Research
11
18 =*:8$(Y"*8F$
31 o8&$%#*''0#"&
42 J&$&0":2(7*'%0:%(X#$%
)Y7)GH(g&0,%2
J&[8&$%(Q*"(L&"6#$$#*'(Q*"(L0"&'%$Questions
;"0'$:"#F%(E;"0'$:"#F%(C
J&[8&$%(Q*"(L&"6#$$#*'(%*(7*'?8:%(J&$&0":2(#'(5:2**,$J&$&0":2(>$$&'%(=*"6G'$%"8:%#*'$(Q*"(;&0:2&"$(%*(>?6#'#$%&"(o8&$%#*''0#"&$o8&$%#*''0#"&o8&$%#*''0#"&(>'0,+$#$
14
155\M;(>'0,+$#$)#1,#*K"0F2+
16
17
18
1920
26
31
3637
3840
12
Secondary ResearchSituation Analysis
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ej%2(F&":&'%#,&(Q*"(%2&#"(0K&(0'?($&I(10$&?(*'(%2&#"(1*?+(60$$(#'?&I(c)3GdS(0($:#&'%#R:(40+(*Q(&@0,80%#'K(1*?+(Q0%B(72#,?"&'(0"&(:*'$#?&"&?(*@&"4&#K2%(#Q(%2&+(0"&(1&%4&&'(%2&(aj%2(0'?(ej%2(F&":&'%#,&(0'?(Q0:&(%2&("#$_(*Q(1&:*6#'K(*1&$&B
30'+(F"&@&'%01,&(Q0:%*"$(:*'%"#18%&(%*(%2&(F"&@0,&':&(*Q(:2#,?2**?(*1&$#%+B(Y&'&"0,,+S(:2#,?"&'(&0%(6*"&(:0,*"#&$(0'?(&I&":#$&(,&$$(%20'(%2&+(?#?(1&Q*"&(%2&(Eea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
;2&(0,0"6#'K(#':"&0$&(#'(:2#,?2**?(*1&$#%+(20$("&$8,%&?(#'(60'+(#'#%#0%#@&$(Q"*6(1*%2(K*@&"'6&'%0,(0'?(F"#@0%&($&:%*"(*"K0'#/0%#*'$(%*(0??"&$$(%2&(,0"K&^$:0,&(F"*1,&6B(=#"$%(X0?+(3#:2&,,&(M1060V$("&:&'%(WX&%V$(3*@&pZ(:06F0#K'S(Q*"(&I06F,&S(K0"'&"&?(68:2(0%%&'%#*'(?8"#'K(#%$(#'%"*?8:%#*'(#'(CDEDB(G%(0%%&6F%&?(%*("&0:2(_&+($%0_&2*,?&"$(,#_&(F0"&'%$S(?*:%*"$(0'?(:2#,?"&'(%*(&':*8"0K&(%2&6(%*(4*"_(%*K&%2&"(%*($%*F(:2#,?2**?(*1&$#%+B(g*4&@&"S(%2&(:06F0#K'(20$('*%("&0:2&?(:2#,?"&'(0$(68:2(0$(*%2&"(F81,#:$(,#_&(
42#:2(60+("&@&0,($F&:#R:(0"&0$(*Q(#'Q*"60%#*'('&&?$B(>$(0'(0??&?(1&'&R%S(:2#,?"&'(42*(%0_&(F0"%(#'(%2&()Y7)(0:%#@#%#&$(:0'($&"@&(0$(0610$$0?*"$(#'(%2&#"($:2**,$(%*("&#'Q*":&(420%(#$(,&0"'&?(%2&"&B
)0$&?(*'("&:*66&'?0%#*'$(Q"*6(g0''02(X08K2,#'(0'?(`&QQ()0,?4#'S(%2&(GH(LJ55>()0%&60'(%&06(60?&(%2&(?&:#$#*'(%*(Q*:8$(#%$("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'(0K&$(a(%*(EbB(;2#$(?&:#$#*'(40$("&#'Q*":&?(1+($&:*'?0"+("&$&0":2(R'?#'K$(%20%("&@&0,&?(%20%(:2#,?"&'(#'(%2#$(0K&("0'K&(0"&(#6F"&$$#*'01,&S(1&K#'^'#'K(%*(%2#'_(#'?&F&'?&'%,+(*Q(%2&#"(F0"&'%$(0'?(60_&(%2&#"(*4'(:2*#:&$B(
>Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(%2&(GH(LJ55>)0%&60'(%&06(40'%&?(%*(R'?(*8%(420%(6&$$0K&$(:2#,?"&'(,#@#'K(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb(20@&(F"&@#*8$,+(,&0"'&?(01*8%(&0%#'K(2&0,%2+(0'?(&I&":#$#'K(0'?(420%(,&0"'#'K(K0F$("&60#'B(G%(40$('&:^&$$0"+(%*(R'?(*8%(420%(2&0,%2^"&,0%&?(1&20@#*"$(#'(:2#,?"&'(4&"&(0,"&0?+(#'(F,0:&B(;2&(%&06(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'(:*8,?(1&(6*%#@0%&?(%*(%0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2&#"(*@&"0,,(2&0,%2B
13
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>(3*'"*&(7*8'%+(F"*K"06S(YBMB>BXB(cY&%(M'1*0"?(g&0,%2+X#@#'KdS(40$(#'%"*?8:&?(,0$%(+&0"(%*(2&,F(*@&"4&#K2%(:2#,?"&'(?&@&,*F(2&0,%2#&"(&0%#'K(0'?(&I&":#$&(201#%$B(L&?#0%"#:(F2+$#:#0'$("&:*66&'?&?(%2&(F"*K"06V$(F0"%#:#F0'%$B(;2&(YBMB>BXB(F"*K"06S(0?6#'#$%&"&?(1+(%2&(G'?#0'0(H'#@&"$#%+(g&0,%2(2*$F#%0,S(4*"_$(4#%2(:*668'#%+(F0"%'&"$(,#_&($:2**,$(0'?(F0"_$(0'?("&:"&0%#*'(?&F0"%6&'%$(%*("&0:2(*@&"4&#K2%(:2#,?"&'(?8"#'K(%2"&&(0''80,EC^4&&_($&$$#*'$B(7**"?#'0%*"$(*Q(%2&(YBMB>BXB(F"*K"06(6&0$8"&(%2&(F"*K"06V$($8::&$$(1+(0(?&:"&0$&(#'(%2&(F0"%#:#F0'%$V()3GB()8%(&@&'(4#%2(%2#$(F"*K"06S(%2&(37757(,0:_$(0($%"*'K(2&0,%2(#'#%#0%#@&(#'(#%$($:2**,$(?&$F#%&(%2&(Q0:%(%20%(0(%2#"?(*Q(#%$($%8?&'%$($%"8KK,&(4#%2(*1&$#%+B
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14
Secondary ResearchSWOT Analysis
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Strengths
Opportunities
Weaknesses
Threats
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15
Secondary ResearchBibliographyCDEE^CDEf(G'?#0'0(5%0%&(g&0,%2(G6F"*@&6&'%(L,0'B(G'?#0'0(5%0%&(A&F0"%6&'%(*Q(g&0,%2B
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16
Secondary Research
Summary of Meeting with Jeff Baldwin,Executive Director of the Boys & Girls Clubs of Bloomington, 11/18/11t(5&&(EjD^Efj(_#?$(0(?0+(0%(%20%(,*:0%#*'t(`8$%($%0"%&?(2&0,%2+(,#Q&$%+,&$($&:%#*'(0%()Y7('0%#*'0,,+S(18%(20@&(+&%(%*($%0"%(%20%($&K6&'%(0%(%2#$(,*:0%#*'(c&0:2(,*:0%#*'(*"K0'#/&?($&F0"0%&,+S('*%(0,,(4#,,(#6F,&6&'%(%2#$(1"0:_&%dt(\0'%(6&0$8"01,&(*8%:*6&$(Q*"(F"*K"06S()3G(6&0$8"&?(1&Q*"&(F"*K"06(0'?(0Q%&"S(:*8'%(*Q(:0,*"#&$(18"'&?(Q*"(:2#,?"&'(%*($&&t(5&&_$(%*(2&,F(:2#,?"&'(8'?&"$%0'?(420%()3G(0'?(:0,*"#&$(6&0'(0'?(2*4(%2&+("&,0%&(%*(4&#K2%(K0#'t(.0",+(:20,,&'K&(4#,,(1&(%*(60#'%0#'(&I:#%&6&'%(#'(:2#,?"&'S(F0"&'%$(:*66#%%&?(%*(2&,F#'K(0%(2*6&S(K&%%#'K(F0$%(WQ0%(:06FZ($*"%(*Q(F"*K"06S($&,,#'K(#'(F*$#%#@&(40+t(P&&?(%*("&$&0":2(420%(6*%#@0%&$(_#?$t()Y7(?*&$(0(,*%(*Q(F2+$#:0,(0:%#@#%+(u(;"#F,&(L,0+S(560"%(3*@&$S(560"%(Y#",$(c1*%2(560"%(F"*K"06$(0"&(&?8:0%#*'0,S(18%(4#%2('8%"#%#*'(&,&6&'%dS(?0':&(:,81S(:+:,#'K(:,81t(58KK&$%#*'$(*Q(&I&":#$&(F"*K"06(0'?(K*#'K(%*(0'(&@&'%('*%(&I:#%#'K(%*(:2#,?"&'S(18%(6*%#@0%&?(1+(:**,(F&*F,&S(,#_&(0($8::&$$Q8,(2*:_&+(F,0+&"S(:*6#'K(%*(%0,_(4#%2(%2&6(0'?(?&6*'$%"0%#'K(%2&(F"*K"06$(%*(_#?$(#$(6*"&(&I:#%#'Kt(P&&?(%*($&,,(F"*K"06(0$($F&:#0,S(h0$2+S(*F&'#'K(4#%2(@#$80,$t(58KK&$%#*'(*Q(6#'#^%&06$(#'(*8"(F"*K"06(%*(:*6F&%&(0K0#'$%(&0:2(*%2&"t(3&'%*"(%20%(W,&0?$Z(F"*K"06(:0'(:*6&(0(:*8F,&(%#6&$(0(4&&_t(P&&?(%*(:20"%(%2#'K$(F81,#:,+S($8:2(0$(F#:%8"&$(*Q(%&06(6&61&"$S(K"0F2(%20%($2*4$(:0,*"#&$(18"'&?S(&%:B(%*($2*4(F81,#:(0'?(:2#,?"&'(%2&("&$8,%$t(70'(1&(0(F"#/&(Q*"(%&06$(0'?(040"?$(K#@&'(%*(#'?#@#?80,$S(,#_&(K"&0%&$%(#':"&0$&(0'?(*%2&"$S(K"0'?(F"#/&(:0'(1&($*6&%2#'K(%20%("&,0%&$(%*(6*"&(0:%#@#%+t(72#,?2**?(*1&$#%+(F"*1,&6(20$(%*(?*(4#%2(,*4(&IF&:%0%#*'$(*Q(+*8%2S(,0:_(*Q(:20,,&'K&S(_#?$(_&F%(#'?**"$(1&:08$&(#%(#$(
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17
Secondary ResearchSummary of Meeting with Hannah Laughlin, Community Health Educator of ObesityIntervention and Prevention, IU Health, 11/18/11
30#'("&:*66&'?0%#*'$(Q*"(%2&(:06F0#K'<EB(7"&0%&(0(:0%:2+('06&CB(g0@&(0($,*K0'(%20%(:0%:2&$(%2&(08?#&':&V$(0%%&'%#*'OB(g0@&(0'(#:*'(%20%(%2&(08?#&':&(:0'(,**_(8F(%*S(#Q('*%S(%2&(08?#^&':&(4#,,('*%(1&,#&@&(%2&(F*#'%bB(\2#,&(%0"K&%#'K(%2&(:2#,?"&'S(?*('*%(Q*"K&%(%2&#"(F0"&'%$
M%2&"("&:*66&'?0%#*'$(Q*"(%2&(:06F0#K'<t(\2&'(:*668'#:0%#'K(6&$$0K&S($2*8,?($0+(#%(#$(2&0,%2(10$&?S('&@&"(6&'%#*'(4&#K2%S(%2#$(:08$&$(%2&(*1&$&(F0"%#:#F0'%$(%*(Q&&,(&610""0$$&?(0'?(*%2&"(*1&$&(:2#,?"&'(%*(*F%('*%(%*(F0"%#:#F0%&t(30"_&%(6&$$0K&$(4#%2(0(4#?&("0'K&(*Q($*:#0,(K"*8F$(%20%(0,,($%8^?&'%$(:0'(0$$*:#0%&(4#%2(c#B&B(%2&(Q**%10,,(%&06S(:2&$$(:,81S(1**_(:,81S($%8?&'%(K*@&"'6&'%S(&%:Bdt(58"@&+(&0:2(%*(K&%(%2&(6*$%(0::8"0%&("&$8,%$t(.',#K2%&'(%2&(F0"%#:#F0'%$(*'(2&0,%2+(#'#%#0%#@&$(1*%2(0%($:2**,(0'?(0%(2*6&t(H$&($%0%#$%#:$t(X**_(0%(420%(20$(4*"_&?(0'?(420%(20$('*%(4*"_&?t(GH(g&0,%2V$(YBMB>BXB(#$(:*668'#%+(10$&?(0'?(:*6F,&%&,+(Q"&&S(0,$*(Q*:8$&?(*'(%2&(F"*K"06t(YBMB>BXB(#$($60,,&"(?8"#'K(:*,?&"(6*'%2$(0'?(1#KK&"(?8"#'K(40"6&"(6*'%2$S(*',+(01*8%(CD(_#?$(0"&(F0"%#:#F0%#'K(#'(`0'80"+t(g&0,%2(0'?(LB.B(:,0$$&$(0"&(#'(1*%2(6#??,&($:2**,$(0'?(2#K2($:2**,$(#'(37757t(g&0,%2(#$(#'(a%2(0'?(ED%2(K"0?&$t(LB.B(#$(#'(k%2(0'?(e%2(K"0?&$t(9&'?#'K(60:2#'&$(0"&(*QQ(?8"#'K($:2**,(?0+$(1&:08$&(%2&+(20@&(8'2&0,%2+(*F%#*'$t(GQ(@&'?#'K(60:2#'&$(20?(2&0,%2+(*F%#*'$S(%2&(60:2#'&$(:*8,?(
"&60#'(*'(?8"#'K(%2&($:2**,(?0+S(18%(%2&+(4*8,?(1&(*QQ(?8"#'K(,8':2t(X*'K&"($:2**,(?0+$(#'(37757(%2#$(+&0"t(M'&(2*8"(&,&:%#@&($&$$#*'(#6F,&6&'%&?(%2#$(+&0"t(WX&%V$(&0%(Q*"(%2&(2&0,%2(*Q(#%Z(0$(0($,*K0'($8KK&$%#*'t(3*"&(:,&@&"(,0'K80K&(%20%(%2&(08?#&':&(4#,,(:*''&:%(4#%2t(5#K'0K&(#'(:0Q&%&"#0$(#$(#6F*"%0'%t(M'&(?0+(F&"(4&&_(#$(1&%%&"("&:&#@&?t(37757(#$(0,40+$(,**_#'K(%*(?*(6*"&t(37757(70Q&%&"#0(60'0K&"S(g&#?#(X*8(`*2'$*'(#$(0,40+$(*F&'(%*('&4(#?&0$t(YBMB>BXB(?*&$('*%($&&(2#K2($8::&$$(4#%2(%&&'$t(;&&'$('&&?(%*(60_&(%2&(?&:#$#*'(*'(%2&#"(*4'(%*($%0"%(,#@#'K(2&0,%2+(&0",+t(5:2**,$($%"8KK,&(%*(F8$2(2&0,%2(6&$$0K&$(0$(_#?$(K&%(*,?&"t(>Q%&"($:2**,(F"*K"066#'K(#$(20"?(%*(F8$2t(;&6F&"0%8"&q%#6&(2#'?&"(420%(F"*K"066#'K(#$(F*$$#1,&t(g0''02(:0'(K0#'($8FF*"%(Q"*6(@#:&(F"#':#F0,$(%*(60_&(%2#$(20FF&'
18
Primary ResearchRequest for Permission for Focus Groups
;*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%(%4*(Q*:8$(K"*8F$(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&(Q*,,*4#'K(F&"6#$$#*'($,#F(40$(?#$%"#18%&?(%*(:,81(F0"%#:#F0'%$(Q*"(%2&6(%*(K#@&(%*(%2&#"(F0"&'%$(0(4&&_(F"#*"(%*(%2&($%0"%(*Q(*8"(F"#60"+("&$&0":2B(G%(40$(%2&'(8F(%*(%2&#"(F0"&'%$V(?#$:"&%#*'(%*($#K'(%2&(F&"6#$$#*'($,#F(0'?("&%8"'(#%(%*(%2&(:,81B
REQUEST FOR PERMISSION
>(%&06(*Q($%8?&'%$(Q"*6(0'(*"K0'#/0%#*'(0%(G'?#0'0(H'#@&"$#%+S(%2&()&%2(\**?(720F%&"(*Q(%2&(L81,#:(J&,0%#*'$(5%8?&'%(5*:#&%+(*Q(>6&"#:0(cLJ55>dS(4#,,(1&(F0"%'&"#'K(4#%2(%2&()*+$(](Y#",$(7,81(*Q(),**6#'K%*'(#'(F"*6*%#'K(K**?('8%"#%#*'(201#%$(Q*"(:2#,?"&'(0$(F0"%(*Q(0('0%#*'0,(:06F0#K'(:*6F&%#%#*'(Q*"(LJ55>(:20F%&"$(0"*8'?(%2&(:*8'%"+B
G'(*"?&"(%*(8'?&"$%0'?(420%(:2#,?"&'(%2#'_(0'?(8'?&"$%0'?(01*8%($8:2(:*':&F%$(0$(K**?('8%"#%#*'S(1*?+(4&#K2%S(0'?(&@&'(420%(%2&+(%2#'_(42&'(%2&+(2&0"(%2&(%&"6(:2#,?2**?(*1&$#%+(Q"*6($*8":&$($8:2(0$(=#"$%(X0?+(3#:2&,,&(M1060V$(WX&%V$(3*@&Z(:06F0#K'S(%2&(%&06(4#,,(1&(:*'?8:%#'K(Q*:8$(K"*8F$(4#%2(:2#,?"&'(0%(%2&()*+$(](Y#",$(7,81B
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G(0K"&&(%20%(6+(:2#,?(crrrrrrrrrrrrrrrrrrrrrrrrrrrrrrd(60+(F0"%#:#F0%&(#'(%2&(?#$:8$$#*'(?&$:"#1&?(01*@&B( Child’s Name
rrrrrrrrrrrrrrrrrrrrrrrrrrrrr( ( rrrrrrrrrrrrrrrrrrrL0"&'%q(Y80"?#0'(5#K'0%8"&( ( ( ( A0%&
rrrrrrrrrrrrrrrrrrrrrrrrrrrr( ( rrrrrrrrrrrrrrrrrrrr)*+$(](Y#",$(7,81(J&F"&$&'%0%#@&( ( ( ( A0%&
19
Primary ResearchFocus Group Questions
;*(R'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(:2#,?"&'(0,"&0?+(20?(#'(F,0:&(0'?(R'?(420%(%2&+(20?(F"&@#*8$,+(,&0"'&?(01*8%(2&0,%2S(0$(4&,,(0$(420%(:*8,?(6*%#@0%&(%2&6(%*(&'K0K&(#'(0(2&0,%2+(,#Q&$%+,&S(%4*(Q*:8$(K"*8F$(&0:2(:*'$#$%#'K(*Q(R@&(:2#,?"&'(4&"&(:*'?8:%&?(0%(%2&()Y7)(*'(A&:B(EOS(CDEEB(;2#$(,#$%(#':,8?&$(%*F#:$(%20%(4&"&(0??"&$$&?B((
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20
Primary ResearchFocus Group 1
L0"%#:#F0'%$<Child 1:(O"?(K"0?&S(Q&60,&S(e(+&0"$(*,?(Child 2: O"?(K"0?&S(Q&60,&S(a(+&0"$(*,?Child 3: O"?(K"0?&S(60,&S(e(+&0"$(*,?Child 4: j%2(K"0?&S(Q&60,&S(ED(+&0"$(*,?Child 5: j%2(K"0?&S(60,&S(EE(+&0"$(*,?
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31
Primary ResearchRequest for Permission to Conduct Research in MCCSCSchools;*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%"&$&0":2(#'(%2&(37757S(`8,#&(X+*'S(Q"*6(%2&(5:2**,(*Q(.?8:0%#*'(MQR:&(*Q(.0",+(=#&,?(.IF&"#&':&$(0%(GHS(R,,&?(*8%(%2&(Q*,,*4#'K(Q*"6(#'(0::*"?0':&(4#%2(GHK8#?&,#'&$B(;2&(37757(?#$%"#18%&?(%2&"&$&0":2(F&"6#$$#*'(Q*"6$(Q*"(%&06(6&61&"$(%*(#'?#@#?80,($:2**,$(Q*"(F"#':#F0,$(%*(K"0'%(%2&("&$&0":2("&[8&$%B
32
Primary Research
Request for Permission to Conduct Research in MCCSCSchools
33
Primary Research
Request for Permission to Conduct Research in MCCSCSchools
34
Primary Research
Request for Permission to Conduct Research in MCCSCSchools
35
Primary Research
;2&(Q*,,*4#'K(#$(0("&$&0":2(0::&F%0':&(Q*"6(Q"*6(7,&0"(7"&&_(.,&6&'%0"+(5:2**,S(*'&(*Q(Q*8"(F&"6#$$#*'$(K"0'%&?(%*(%2&(%&06S(18%(*',+(%4*(F&"6#$$#*'$(4&"&(K"0'%&?(#'(%#6&(%*(6&&%(%2&(%&06V$(%#6&(%01,&B
Request for Permission to Conduct Research in MCCSC Schools
36
Primary ResearchResearch Assent Form
;2#$(0$$&'%(Q*"6(40$(K#@&'(%*(37757($%8?&'%$(0(4&&_(1&Q*"&(%2&("&$&0":2(%**_(F,0:&($*(%20%(F0"&'%$(:*8,?(:*6F,&%&(#%(only #Q(%2&+(4#$2&?(%2&#"(:2#,?"&'('*%(%*(F0"%#:#F0%&(#'(%2&("&$&0":2B(
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Please return this form by Wednesday Jan. 25, 2012 if you do not want your child to participate. –Thank you!
37
Primary ResearchInstructions for Teachers toAdminister Questionnaires
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Primary Research
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Primary ResearchQuestionnaire Analysis;2&(Q*,,*4#'K(?*:86&'%$($2*4(%2&("&$8,%$(c#'(F&":&'%0K&$d(Q"*6(%2&([8&$%#*''0#"&$(%20%(4&"&(?#$%"#18%&?(%*(ODC(:2#,?"&'(0K&$(a(%*(Eb(#'(%2&(37757B(
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Do not
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41
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kB(A*(+*8(&0%($'0:_$(#'(1&%4&&'(6&0,$U78%(T&$(( ( ( (22% No
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42
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30"_(7*'"0?L"#':#F0,S(J*K&"$(.,&6&'%0"+(5:2**,6:*'"0?{6::$:B&?8
Research
;2&(%&06(4*"_&?(@&"+(20"?(#'(*"?&"(%*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%("&$&0":2(4#%2(:2#,?"&'(#'(%2&(),**6#'K%*'(:*668'#%+B(;2&(Q*,,*4#'K(F&*F,&(4&"&(:*'%0:%&?(%*(&'$8"&(%20%(%2&$&("&$&0":2(F&"6#$$#*'$(4&"&(K"0'%&?S(0'?(&0:2(*Q(%2&$&(#'?#@#?80,$(40$(:"8:#0,(#'(0#?#'K(%2&(
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."#:(Y#F,#'>$$*:#0%&(L"#':#F0,S()0%:2&,*"(3#??,&(5:2**,&K#,F#'{6::$:B&?8
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;"8?+(X#%/>$$*:#0%&(L"#':#F0,S(=0#"@#&4(.,&6&'%0"+%,#%/{6::$:B&?8
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`0'(\#,,#06$*'L"#':#F0,S(g#K2,0'?(L0"_(.,&6&'%0"+(5:2**,N04#,,#0{6::$:B&?8
Contact List
43
44 706F0#K'()8?K&%
45 70,&'?0"$
50 Y0''%(720"%$
59 L,0''#'K(7*'%0:%(X#$%
5&:*'?0"+(J&$&0":2L"#60"+(J&$&0":2<(=*:8$(Y"*8F$L"#60"+(J&$&0":2<(o8&$%#*''0#"&Triple Play(L"*K"067*,,&K&(3&'%*"$(Q*"(!#?$(.@&'%m8610(.@&'%7*668'#%+(\&,,'&$$(.@&'%\&1(L"&$&':&=,+&"$(Q*"(37757
P*@&61&"A&:&61&"`0'80"+=&1"80"+30":2
Appendix B: Planning
505152535455565758
4546474849
44
Campaign Budget
;2#$(%01,&(#':,8?&$(0(:*6F,&%&(,#$%(*Q(%2&(%&06V$(R'0':&$S(R%%#'K(4&,,(#'$#?&(%2&&IF&'$&(,#6#%(*Q(|ODD(0'?(%2&(#'^_#'??*'0%#*'(,#6#%(*Q(|ESDDDB
45
November 2011
! = No Classes !
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1 Girls Inc. was initially looked at to be a partner for the campaign; however, no partnership was made 2 Boys & Girls Clubs of Bloomington!
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5
First Bateman Meeting
Began all secondary research
Conducted secondary research
Conducted secondary research
6 7 8 9 10 11 12 Conducted secondary research
Evaluated secondary research Team Meeting
Team Meeting
13 14 15 16 17 18 19 Planned meetings
with BGCB, IU Health and Girls Inc.1 Team Meeting
Met with Girls Inc. Team Meeting
Met with BGCB2 and IU Health Team Meeting
20 21 22 23 Thanksgiving 24 25 26 Discussed and
evaluated meetings Team Meeting
Thanksgiving Break
27 28 29 30 Planned primary
research Team Meeting
Planned our target audiences Team Meeting
46
December 2011
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3
4 5 6 7 8 9 10 Drafted facilitators’
guide1 Team Meeting
Sent home permission slips for focus groups with BGCB parents
Team Meeting
Collected permission slips and finalized participants for focus groups
11 12 13 14 15 16 17
Team Meeting
Implemented focus groups
Team Meeting
Planned team assignments for Winter Break Team Meeting
18 19 20 21 22 23 24 Transcribed focus
groups Winter Break
Christmas Day 25 26 27 28 29 30 31 Began designing
campaign theme and materials
Met via Skype to evaluate focus group
= No Classes
1 To be used while moderating the focus group with children at the Boys & Girls Clubs of Bloomington
47
January 2012
= No Classes
1 Facebook, Twitter, YouTube and webpage 2 Triple Play Program: Classes about healthy lifestyles
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
New Year’s Day 1 22 3 4 5 6 7 Winter Break Continues
Began to draft questionnaire
Sent home permission slips via BGCB
8 9 10 11 12 13 14
Team Meeting
Contacted all MCCSC schools to conduct research
Maintained contact with Julie Lyon for MCCSC permissions Team Meeting
Finalized questionnaire
Printed all questionnaires
15 MLK Day 16 17 18 19 20 21
Created assent forms for research Team Meeting
Sent home assent forms via MCCSC Team Meeting
Distributed questionnaires at MCCSC schools
Collected questionnaires from schools
Analyzed findings from primary research
22 23 24 25 26 27 28 Finalized campaign materials
Planned web material1 Team Meeting
Contacted College Mentors for Kids
Selected school for Wellness Event Team Meeting
Finalized BGCB partner program2
29 30 31 Filmed YouTube videos
Wrote PSA and met with DJ Team Meeting
Created all pre- and post-tests
48
February 2012
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1 Triple Play “Body” Class at the Boys & Girls Clubs of Bloomington 2 Triple Play “Mind” Class at the Boys & Girls Clubs of Bloomington 3 College Mentors for Kids: An organization where college students mentor elementary students!4 Finalized lesson plan and Power Point presentation; printed, purchased and constructed all materials!
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 Launched campaign
Team Meeting
Implemented pre-test Triple Play - Body1
Contacted media and distributed Public Service Announcement
5 6 7 8 9 10 11
Team Meeting
Contacted instructors and planned Zumba Event Triple Play - Mind2
Planned CMFK3 event Team Meeting
Contacted MCCSC for flyer distribution Triple Play - Body
12 13 14 15 16 17 18 Finalized CMFK
event4 Team Meeting
Finalized Zumba Event Triple Play - Mind
Team Meeting
Designed all wellness event materials Triple Play - Body
Team met to discuss and plan Wellness Event
19 20 21 22 23 24 25 CMFK event
Team Meeting
Distributed wellness event flyers at all schools Triple Play - Mind
Finalized materials for wellness event Team Meeting
Sent home Triple Play packet Triple Play - Body
Zumba Event
Wellness Event at Batchelor Middle School
26 27 28 29 30
Team Meeting
Administered Triple Play post-test Triple Play - Mind
Web presence went dark Team Meeting
49
March 2012
= No Classes
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3
4 5 6 7 8 9 10
Evaluated campaign tactics Team Meeting
Team Meeting
Finalized design for Bateman entry submission
11 12 13 14 15 16 17
Spring Break
18 19 20 21 22 23 24 Analyzed participant
feedback Team Meeting
Proofed all documents for printing Team Meeting
Proofed all documents for printing Team Meeting
Sent final entry to the printer
25 26 27 28 29 30 31 Competition
materials sent to National Office
50
Gannt ChartsSecondary Research
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11.7 to 11.11
11.14 to 11.18
11.21 to 11.25
Data collection; national campaigns
Data collection; local campaigns
Data collection; state campaigns
Data collection; national health facts/data
Data collection; state health facts/data
Data collection; audiences
Met with Hannah Laughlin (IU Health)
Met with Jeff Baldwin (BGCB)
Met with Erin Polizinski (Girls Inc.)
Evaluation of primary research
ALL
ALL
51
Gannt ChartsPrimary Research: FocusGroups
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11.28 to 12.2
12.5 to 12.9
12.12 to 12.16
Participant recruitment
Permission slip implementation
Preliminary creation
Drafted facilitators guide
Finalized participants
Purchased supplies
Implementation
Facilitator
Recorder
Transcription
Analysis
Summarized focus groups
Evaluation
!
52
Gannt ChartsPrimary Research: Questionnaire
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1.2 to 1.6
1.9 to 1.13
1.16 to 1.20
1.23 to 1.27
Drafted the questionnaire
ALL
Received permission slips
ALL
Contacted MCCSC schools
Maintained contact with Batchelor MS
Maintained contact with Clear Creek ES
Maintained contact with Hannah Laughlin
Maintained contact with Julie Lyon (MCSSC)
Printed questionnaires
Created and implemented assent forms
Implementation
Analysis
!
53
Gannt ChartsProject: Triple Play Program
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Project: Triple Play Program
1.23 to 1.27
1.30 to 2.3
2.6 to 2.10
2.13 to 2.17
2.20 to 2.24
2.27 to 2.29
Maintained contact with Jeff Baldwin
First met with Jeff Baldwin to plan program
Designed and assembled program materials
Met with Jeff Baldwin to plan program
ALL
Created pre- and post- test
Implemented pre-test
Triple Play class (Tuesdays/Thursdays)
Designed take home materials
Post-test implementation
!
54
Gannt ChartsProject: College Mentors for Kids
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Project: College Mentors for Kids Event
1.23 to 1.27
1.30 to 2.3
2.6 to 2.10
2.13 to 2.17
2.20 to 2.24
Maintained contact with CMFK Directors
Event planning
ALL
ALL
ALL
Created event materials
Wrote evaluation
Event implementation
Evaluation
Analysis of event
ALL
!
55
Gannt ChartsProject: Zumba Event
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Project: Zumba Event
1.23 to 1.27
1.30 to 2.3
2.6 to 2.10
2.13 to 2.17
2.20 to 2.24
Maintained contact with instructor
Event planning
Organized rental equipment
Wrote evaluation
Implementation
Evaluation
!
56
Gannt ChartsProject: Community Wellness Event
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Project: Community Wellness Event
1.23 to 1.27
1.30 to 2.3
2.6 to 2.10
2.13 to 2.17
2.20 to 2.24
2.27 to 2.29
Maintained contact with MCCSC schools
Planning
ALL
ALL
ALL
ALL
ALL
Wrote evaluation
Wrote/distributed PSA
Met with Zach Majors (DJ) for production
Wrote/distributed press release
Maintained contact with local media
Designed event materials
Purchased event materials
ALL
ALL
Implementation
ALL
ALL
Evaluation
!
57
Gannt ChartsProject: Web presence
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1.23 to 1.27
1.30 to 2.3
2.6 to 2.10
2.13 to 2.17
2.20 to 2.24
2.27 to 2.29
Planning
ALL
ALL
ALL
ALL
Created all web presence
Launched all web presence
Updated LetsGetFitTogether.com
Updated social media
ALL
ALL
ALL
ALL
ALL
Closed all web presence
!
58
Gannt ChartsProject: Flyers for MCCSC
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1.30 to 2.3
2.6 to 2.10
2.13 to 2.17
2.20 to 2.24
Planning
ALL
ALL
Designed materials
Printed all materials
Maintained contact with MCCSC schools
Distribution
ALL
!
59
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Contact List
60
30%%2&4(5&0",&L"*K"06(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'6$&0",&{1K:1,**6#'K%*'B*"K
>,&I#$(5&&K&"720F%&"(L"&$#?&'%S(7*,,&K&(3&'%*"$(Q*"(!#?$06$&&K&"{#'?#0'0B&?8
)&@&",+(56#%2A#"&:%*"(*Q(5:2**,(0'?(7*668'#%+5&"@#:&$S(377571&@$6#%2{6::$:B&?8
;&,&$20(56#%2=#%'&$$(G'$%"8:%*"$6#%2CfD{#'?#0'0B&?8
\2#%,&+(\+''$;"#F,&(L,0+(7**"?#'0%*"S()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'44+''${1K:1,**6#'K%*'B*"K
Planning
Contact List
61
62 706F0#K'(L,0'
69 706F0#K'(30%&"#0,$
78 >Q%&"^5:2**,(L"*K"06<(Triple Play Triple Play L"&^;&$%W3#'?Z(78""#:8,86W)*?+Z(78""#:8,86>%%&'?0':&(0'?(P*%&$
Appendix C: Implementation
78818285
87 M8%"&0:237757(>FF"*@0,(%*(L*$%(=,+&"$87
89 .@&'%$7*,,&K&(3&'%*"$(Q*"(!#?$m8610(0%()Y7)7*668'#%+(\&,,'&$$(.@&'%
899496
103 \&1(L"&$&':&X&%$Y&%=#%;*K&%2&"B:*6=0:&1**_;4#%%&"T*8;81&
103108109110
111 3&?#0(J&,0%#*'$L"&$$(J&,&0$&L81,#:(5&"@#:&(>''*8':&6&'%The HeraldTimes >"%#:,&G'?#0'0L81,#:3&?#0B:*6
111113114116
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
Campaign Plan
Rationale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
Objective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”Strategy 1: To present a consistent appearance across campaign elements
Tactic 1: Develop “Let’s Get Fit Together” theme that can be used and adapted for campaign elements
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
62
Implementation
Campaign Plan
\#%2(%2&(8'?&"$%0'?#'K(%20%(F0"&'%$(20@&(0(28K&(#'h8&':&(*@&"(%2&#"(:2#,?V$(?#&%(0'?(&I&":#$&(201#%$S(4&(?&:#?&?(%*(:*'$%"8:%(:06F0#K'(60%&"#0,$(%20%(4*8,?(0FF&0,(%*(1*%2(:2#,?"&'(0'?(%2&#"(F0"&'%$B(5#':&(*8"("&$&0":2(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(F0"&'%$(0"&('*%(?#"&:%,+(%0,_#'K(%*(%2&#"(:2#,?"&'(01*8%(%2&#"(:2#,?V$(4&#K2%(cF*$$#1,+(?8&(%*(%2&($&'$#%#@#%+(*Q(%2&(%*F#:dS(4&(?&@&,*F&?(F"*6*%#*'0,(60%&"#0,$(%20%(?#?('*%(Q*:8$(*'(4&#K2%S(18%("0%2&"(Q*:8$&?(*'(&':*8"0K#'K(:2#,?"&'(0'?(F0"&'%$(%*(%0_&($%&F$(%*40"?(2&0,%2#&"(,#Q&$%+,&$(%20%(4*8,?(8,%#60%&,+(F"&@&'%(*1&$#%+(06*'K(:2#,?"&'B(M8"(F"*6*%#*'0,(60%&"#0,$(&IF"&$$(%2&(#6F*"%0':&(*Q(10,0':&?(6&0,$S(%2&(#6F*"%0':&(*Q(F0#"#'K(&I&":#$&(4#%2(2&0,%2+(&0%#'K(0'?(%2&(#6F*"%0':&(*Q(?*#'K(?#QQ&"&'%(%+F&$(*Q("&K8,0"&I&":#$&B(\&(0,$*(:*'$%"8:%&?(F"*6*%#*'0,(60%&"#0,$(%20%(%08K2%(:2#,?"&'(0'?(F0"&'%$(2*4(%*(60_&([8#:_S(&0$+($'0:_$(4#%2(%2&(2*F&(%20%(%2&$&(60%&"#0,$(4*8,?(&':*8"0K&(F81,#:$(%*(&'K0K&(#'(%2&$&($#6F,&(,#Q&$%+,&(:20'K&$B(M8"(WX&%V$(Y&%(=#%(;*K&%2&"Z(%2&6&(c#':,8?#'K(*8"(,*K*S(:*,*"($:2&6&S(0'?(%&I%(Q*'%$d(40$(:*'$#$%&'%(0:"*$$(0,,(*Q(*8"(F"*6*%#*'0,(60%&"#0,$(%*(2&,F(1"0'?(*8"(:06F0#K'(0'?(&':*8"0K&(*8"(F81,#:$(%*(0$$*:#0%&(&'K0K#'K(#'(2&0,%2+(,#Q&$%+,&$(4#%2(WX&%V$(Y&%(=#%(;*K&%2&"BZ
Tactic 2: Develop promotional materials
Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during February
Tactic 3: Chalk the sidewalk outside of the Boys & Girls Clubs of Bloomington (BGCB)X&0?#'K(8F(%*(*8"(WX&%V$(Y&%(=#%(;*K&%2&"Z Triple Play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riple Play(F"*K"06B
Implementation
Campaign Plan
Strategy 1: Partner with the BGCB to spread key childhood obesity preventative messages
63
Rationale:(>Q%&"(6&&%#'K(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(#'(*8"($&0":2(Q*"(0(F*^%&'%#0,(:06F0#K'(F0"%'&"S(4&(?&:#?&?(%20%(%2&(&'%28$#0$6(0'?(2&0,%2+(,#Q&$%+,&(
Implementation
Campaign Plan
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
Tactic 1: Teach four (4) “Mind” classes to BGCB participantsG'(:*'N8':%#*'(4#%2(%2&()Y7)(?#"&:%*"$S(4&(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play W3#'?Z(F"*K"06(%*(%&0:2(F0"%#:#F0'%$(01*8%(%2&(@0"#*8$(0$F&:%$(*Q(K**?(2&0,%2("&,0%&?(%*('8%"#%#*'(0'?(?&@&,*F#'K(2&0,%2+(&0%#'K(201#%$(%20%(4#,,(F"&@&'%(:2#,?2**?(*1&$#%+B(\&(K0@&(%2&(F0"%#:#F0'%$(0(F"&^%&$%(0%(%2&($%0"%(*Q(%2&(F"*K"06(%*(?&%&"6#'&(420%(%2&+(0,"&0?+(_'&4(01*8%('8%"#%#*'(0'?(60_#'K(2&0,%2+(Q**?(?&:#$#*'$B(=*,,*4#'K(%2&(F"&^%&$%S(4&(2&,?(0(:,0$$(&@&"+(;8&$?0+(?8"#'K(%2&(6*'%2(*Q(=&1"80"+(0%(%2&()Y7)B(;2&(F0"%#:#F0'%$(,&0"'&?(01*8%(%2&(?#QQ&"&'%(Q**?(K"*8F$S(2*4(%*(:*'$%"8:%(10,0':&?(6&0,$(0'?(2*4(%*(60_&([8#:_S(2&0,%2+($'0:_$B(=*,,*4#'K(%2&(Q*8"(:,0$$&$S(4&(K0@&(%2&(F0"%#:#F0'%$(0(F*$%^%&$%(%*(&@0,80%&(2*4(68:2(%2&+(,&0"'&?(Q"*6(%2&(F"*K"06B
Tactic 2: Teach four (4) “Body” classes to BGCB participants>,*'K(4#%2(%2&()Y7)(?#"&:%*"$S(4&(0,$*(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(W)*?+Z(F"*K"06(%*(%&0:2(F0"%#:#F0'%$(2*4(%*(F"*F&",+(F&"Q*"6(@0"#*8$(&I&":#$&$(0'?(%*(0,,*4(%2&6(%*(K&%(%2&#"(f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
64
Tactic 3: Prepare individual binders with graphs for each participant to track his or her progress over the course of the “Body” program\&(:*'$%"8:%&?(#'?#@#?80,(1#'?&"$(Q*"(&0:2(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(F"*K"06(F0"%#:#F0'%$S(#'(42#:2(%2&(F0"%#:#F0'%$(:*8,?(,*K(0'?(%"0:_(%2&#"(F"*K"&$$(Q*,,*4#'K(:*6F,&%#*'(*Q(
65
\&(:*'$%"8:%&?(F"*6*%#*'0,(F0:_&%$(Q*"(WX&%$(Y&%(=#%(;*K&%2&"Z(Triple Play F0"%#:#F0'%$(%*(%0_&(2*6&(#'(*"?&"(%*(Q8"%2&"(&?8:0%&(%2&$&(F0"%#:#F0'%$(0'?(%2&#"(F0"&'%$(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0'?(60#'%0#'#'K(2&0,%2+(,#Q&$%+,&$B(;2&(F"*6*%#*'0,(F0:_&%$(4&"&(0'*%2&"(40+(Q*"(8$(%*("&#'Q*":&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%*(&':*8"0K&(F0"%#:#F0'%$(0'?(%2&#"(Q06#,#&$(%*(0:%('*4(1+(?&@&,*F#'K(2&0,%2+(201#%$(%20%(4#,,(,*4&"(%2&#"("#$_(*Q(*1&$#%+(0'?(*%2&"(2&0,%2(F"*1,&6$B(
\&(%&06&?(8F(4#%2(%2&(GH($%8?&'%(*"K0'#/0%#*'S(7*,,&K&(3&'%*"$(Q*"(!#?$S(%*(%&0:2(3*'"*&(7*8'%+(&,&6&'%0"+($:2**,($%8?&'%$(0(,&$$*'(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#%#*'(0'?("&K8,0"(&I&":#$&B(M8"("&$&0":2(R'?#'K$(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0"&(&0%#'K($'0:_$(#'(1&%4&&'(6&0,$S(0'?(60'+(0"&('*%(%2#'_#'K(01*8%(%2&('8%"#%#*'0,(
%2&(@0"#*8$(&I&":#$&$(#'(%2&(W)*?+Z(:,0$$&$(*Q(%2&(F"*K"06B(\&("&0$*'&?(%20%(#Q(:2#,?"&'(0"&(01,&(%*($&&(%2&#"(F"*K"&$$(Q"*6("&F&0%&?,+(F&"Q*"6#'K(:&"%0#'(&I&":#$&$S(%2&+(0"&(6*"&(,#_&,+(%*(:*'%#'8&(F&"Q*"6#'K(%2&$&(&I&":#$&$(*8%$#?&(*Q(:,0$$(0'?(,*4&"(%2&#"(,#_&,#2**?(*Q(1&:*6#'K(*1&$&B(
Tactic 4: Send home promotional packets with BGCB participants that -#".*/'$*,0"#+1%*",$",$2#'1%*,3$4151,2'/$+'15)$1,/$%&'$4','(%)$"0$physical activity.
Tactic 5: Host a Zumba event for BGCB participants\&(2&,?(0(OD^6#'8%&(m8610(:,0$$(Q*"()Y7)(F0"%#:#F0'%$S(42*6(Q*,,*4&?(%2&(,&0?(*Q(0(F"*Q&$$#*'0,(m8610(#'$%"8:%*"(%*(F&"Q*"6(Q8'S(Q0$%^F0:&?(?0':&(6*@&6&'%$(%*(68$#:B(M8"(Q*:8$(K"*8F(R'?#'K$(#,,8$%"0%&?(%20%(60'+(:2#,?"&'(,#_&(%*(,&0"'(Q"*6(%&0:2&"$(*"(Q"*6(*%2&"(%"8$%&?($*8":&$(0'?(%20%(0:%#@#%#&$(0"&(6*"&(2&,FQ8,(#'(%2&#"(,&0"'#'K(F"*:&$$(%20'(F0$$#@&(Q*"6$(*Q(:*668'#:0%#*'S(,#_&(F*$%&"$B(;2&(m8610(&@&'%("&[8#"&?(0(K"&0%(06*8'%(*Q(F2+$#:0,(0:%#@#%+(*'(1&20,Q(*Q(%2&(F0"%#:#F0'%$S(0'?(&0:2(F0"%#:#F0'%(40$(Q8,,+(&'K0K&?(4#%2(%2&(m8610(#'$%"8:%*"(%2"*8K2*8%(%2&(,&$$*'S(2*F&Q8,,+(#'?#:0%#'K(%20%(%2&+(&'N*+&?(,&0"'#'K(0('&4(Q*"6(*Q(&I&":#$&B
Strategy 2: Reach out and partner with a student organization to further promote and spread “Let’s Get Fit Together” messagesRationale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actic 1: Partner with College Mentors for Kids (CMFK) and teach a,8%#*%*",$1,/$(%,'))6"#*',%'/$5'))",$%"$'5'+',%1#7$)2&""5$)%8/',%)
Implementation
Campaign Plan
66
Implementation
Campaign Plan
@0,8&(*Q(%2&($'0:_$(0'?(*%2&"(Q**?$(%2&+(0"&(&0%#'KB(;28$S(*8"(,&$$*'(Q*:8$&?(*'(%&0:2#'K(%2&($%8?&'%$(01*8%(2*4(K**?('8%"#%#*'S(F0#"&?(4#%2(F2+$#:0,(&I&":#$&S(:0'(#6F"*@&(%2&#"(*@&"0,,(2&0,%2(0'?([80,#%+(*Q(,#Q&B(M8"(,&$$*'(0,$*($%"&$$&?(%2&(#6F*"%0':&(*Q(2&0,%2+($'0:_#'K(0'?($81$%#%8%#'K(2&0,%2+(0,%&"'0%#@&$(Q*"(:*66*'S(8'2&0,%2+($'0:_$B
Tactic 2: Participate with CMFK mentors and participants in physically active physical activities\&(N*#'&?(%2&(73=!(6&'%*"$(0'?($%8?&'%(F0"%#:#F0'%$(#'($&@&"0,(Q8'S(F2+$#:0,,+(:20,,&'K#'K(K"*8F(0:%#@#%#&$(0'?(K06&$B(;2&$&(K06&$(0'?(0:%#@#%#&$(4&"&(0#6&?(0%(&':*8"0K#'K(_#?$(%*($%0+0:%#@&(0'?(&I&":#$&("&K8,0",+(#'(*"?&"(%*(?&@&,*F(2&0,%2+(,#Q&$%+,&$(0'?($%0@&(*QQ(*1&$#%+B
Rationale: \&(40'%&?(%*(2*$%(0(:8,6#'0%#'K(2&0,%2(0'?(4&,,'&$$(&@&'%(%20%(4*8,?(0,,*4(8$(%*(Q8"%2&"($F"&0?(_&+(WX&%$(Y&%(=#%(;*K&%2&"Z(6&$$0K&$(0'?("&0:2(6*"&(*Q(*8"(%0"K&%(F81,#:$B(\&(?&:#?&?(%20%(%2&(&@&'%(4*8,?(1&(0(Q8'(40+(%*(K&%(%2&(&'%#"&(:*668'#%+(#'@*,@&?(4#%2(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(&':*8"0K&(1*%2(F0"&'%$(0'?(:2#,?"&'(%*(?&@&,*F(2&0,%2+(201#%$(%20%(4#,,(#':"&0$&(%2&#"(*@&"0,,([80,#%+(*Q(,#Q&B
Strategy 3: Host an open health and wellness event for the greater Monroe County community
Tactic 1: Include a presentation on nutrition and physical activity to educate attendees on the importance of living healthy, active lifestyles5#6#,0"(%*(*8"(,&$$*'(Q*"(%2&(&,&6&'%0"+($:2**,($%8?&'%$(#'@*,@&?(4#%2(73=!S(*8"(,&$$*'(Q*"(%2&(&@&'%(0%%&'?&&$(Q*:8$&?(*'(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#^%#*'(0'?(F0"%#:#F0%#*'(#'(0("0'K&(*Q(F2+$#:0,(0:%#@#%#&$B(M8"(,&$$*'(40$(?#$:8$$#*'(*"#&'%&?S(42#:2(0,,*4&?(Q*"(&0:2(*Q(%2&(0%%&'?&&$(%*(1&:*6&(Q8,,+(&'K0K&?(4#%2(%2&(,&$$*'(0'?(F0"%#:#F0%&(#'(?#$^:8$$#'K(%2&#"(*4'(2&0,%2(201#%$B
Tactic 2: Provide attendees with a coloring activity to be completed at the event to reinforce “Let’s Get Fit Together” messages and demonstrate identifying and understanding of key nutrition habits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
Implementation
Campaign Plan
Tactic 3: Lead attendees in physically active games that incorporate ,8%#*%*",$1,/$(%,'))$2",2'-%)$%183&%$/8#*,3$%&'$5'))",$2"+-",',%$"0$the event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trategy 4: Use Internet communication tools to spread “Let’s Get Fit Together” campaign awareness and educate publics on the effects of obesity and how to prevent itRationale: M8"("&$&0":2(R'?#'K$(?&6*'$%"0%&?(%20%(:2#,?"&'(40'%(%*(,&0"'(01*8%(40+$(%*(,#@&(0(2&0,%2+(,#Q&$%+,&(Q"*6(0(@0"#&%+(*Q($*8":&$B(\#%2(%2&(#':"&0$#'K(F*F8,0"#%+(*Q(%2&(G'%&"'&%(4#%2(+*8'K&"(K&'&"0%#*'$S(4&(?&:#?&?(%*(8$&($&@&"0,(?#QQ&"&'%(G'%&"'&%:*668'#:0%#*'(%**,$(%*("&0:2(*8"(%0"K&%(F81,#:$B
Tactic 1: Establish “LetsGetFitTogether.com” as the website for all campaign Internet communications\2&'(G'%&"'&%(8$&"$(?&$#"&(6*"&(#'Q*"60%#*'(01*8%(0'(*"K0'#/0%#*'S(%2&(R"$%(F,0:&(%2&+(%&'?(%*(0::&$$(#$(8$80,,+(0'(*"K0'#/0%#*'V$(4&1$#%&B(\&(&$%01,#$2&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(0$(%2&(:*"&(*Q(0,,(*Q(*8"(G'%&"'&%(:*668'#:0%#*'($*(%20%(8$&"$(4*8,?(1&(01,&(%*(R'?(:*6F,&%&(0::&$$(%*(#'Q*"60%#*'("&K0"?#'K(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(0$(4&,,(0$(0::&$$(%*(*8"($*:#0,(6&?#0($#%&$B
67
Tactic 2: Create “Let’s Get Fit Together” social media accounts\&(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z($*:#0,(6&?#0(0::*8'%$(*'(=0:&1**_S(;4#%%&"(0'?(T*8;81&(%*("0#$&(:06F0#K'(040"&'&$$(0'?(%*(?#"&:%(F81,#:$(10:_(%*(*8"(:06F0#K'(4&1$#%&B(5*:#0,(6&?#0(0"&(1&:*6#'K(#':"&0$#'K(F*F8,0"(4#%2#'(%*?0+V$(6&?#0(,0'?$:0F&S(0'?(*8"($*:#0,(6&?#0(0::*8'%$(4&"&(#'$%"86&'%0,(#'(8F?0%#'K(%0"K&%(F81,#:$(*'(*8"(:06F0#K'(F"*K"&$$(0'?(#'Q*"6#'K(%2&6(*Q(8F:*6#'K(&@&'%$B
Tactic 3: Create videos that teach publics how to engage in healthylifestyles\&(:"&0%&?(0'?(F*$%&?(*'(*8"(4&1$#%&(0'?($*:#0,(6&?#0($#%&$(%4*($2*"%(@#?&*(,&$$*'$(%20%($2*4&?(%&06(6&61&"$(:"&0%#'K([8#:_S(2&0,%2+(0'?(?&,#:#*8$($'0:_$(Q*"(:2#,?"&'B(M8"("&$&0":2(
Objective 3: To increase media coverage of the “Let’s Get Fit Together” campaign and the topic of childhood obesityStrategy 1: Inform media of key childhood obesity issuesRationale: X*:0,(6&?#0(0"&(0(:*$%^&QQ&:%#@&(40+(%*(F"*6*%&(&@&'%$(0'?(#$$8&$(%*(,0"K&(08?#&':&$B(\&("&0$*'&?(%20%(:"&?#1,&(6&?#0(4*8,?(0,,*4(%2&(%&06(%*(:"&0%&(040"&'&$$S(#'h8&':&(0%%#%8?&$(0'?(6*%#@0%&(*8"(%0"K&%(F81,#:$(%*(:20'K&(8'2&0,%2+(1&20@#*"$B(
Tactic: Create a press release outlining the “Let’s Get Fit Together” campaign and the issue of childhood obesity 30'+(,*:0,('&4$F0F&"(0"%#:,&$(?#$:8$$&?(2&0,%2(F"*1,&6$S(18%(,0:_&?(0(Q*:8$(*'(,*:0,(:2#,?2**?(*1&$#%+(&QQ*"%$B(\&($&'%(0(F"&$$("&,&0$&(%*(,*:0,('&4$F0F&"$(?&$:"#1#'K(%2&(F"&@0,&':&(*Q(%2&(F"*1,&6(,*:0,,+S(#'Q*"6#'K(%2&(6&?#0(*Q(WX&%V$(Y&%(=#%(;*K&%2&"Z(&QQ*"%$(0'?(F*#'%#'K(%*(0??#%#*'0,(:06F0#K'("&$*8":&$B
Strategy 2: Encourage media coverage by creating events thatappeal to children and parents in Monroe CountyRationale: \&(_'&4(%20%(#Q(4&(40'%&?(%*(K0#'(6&?#0(:*@&"0K&(*Q(*8"(*@&"0,,(:06F0#K'(0'?(*8"(:06F0#K'(%0:%#:$S(%2&'(4&(4*8,?(20@&(%*(?&$#K'(&@&'%$(%20%(4*8,?(#':*"F*"0%&(0'?(&':*8"0K&(%2&(&'%#"&(:*668'#%+B(M8"(:8,6#'0%#'K(:*668'#%+(2&0,%2(0'?(4&,,'&$$(&@&'%(40$(?&$#K'&?(%*(K0"'&"(:*668'#%+^4#?&($8FF*"%(0'?(#'@*,@&6&'%B
Tactic: Invite local media to the “Let’s Get Fit Together” wellness event through press releases and media alerts\&("&:*"?&?(0(F81,#:($&"@#:&(0''*8':&6&'%(cL5>d(0'?($&'%(#%(%*(,*:0,("0?#*($%0%#*'$B(;2&(L5>(Q*:8$&?(*'(%2&(F"*1,&6(*Q(:2#,?2**?(*1&$#%+(0'?(2*4(#6F*"%0'%(#%(#$(%*(%&0:2(:2#,?"&'(01*8%(:2#,?2**?(*1&$#%+(&0",+(#'(%2&#"(,#@&$B(>,$*S(%2&(L5>(#'@#%&?(,#$%&'&"$(%*(1"#'K(%2&#"(:2#,?"&'(%*(%2&(:*668'#%+(4&,,'&$$(&@&'%S($%0%#'K(42&'(0'?(42&"&(%2&(&@&'%(4*8,?(1&(2&,?B(>??#%#*'0,,+S(4&(F*$%&?(%2&(:*668'#%+(4&,,'&$$(&@&'%(#'(0(F"&@0,&'%(*',#'&(:*668'#%+(:0,&'?0"(%*(?"04(6*"&0%%&'%#*'(%*(%2&(&@&'%B
68
#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0"&(4#,,#'K(%*(&0%('8%"#%#*8$(Q**?$S(18%(%2&"&(0"&($%#,,(0(,0"K&('861&"(*Q(:2#,?"&'(42*(0"&(8'4#,,#'K(%*(&0%($8:2(Q**?$B(=*"(%2&(:2#,?"&'(%20%(:8""&'%,+(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(4&"&(:"&0%&?(%*("&#'Q*":&(_&+(10,0':&?(6&0,(0'?(2&0,%2+($'0:_(6&$$0K&$B(=*"(%2&(:2#,?"&'(42*(4#,,('*%(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(0"&(6&0'%(%*(&':*8"0K&(:2#,?"&'(%*(&0%(2&0,%2#&"(1+(&IF"&$$#'K(%20%('8%"#%#*8$(Q**?$(%0$%&(K**?(0'?(0"&($#6F,&(%*(60_&B
Campaign PlanImplementation
69
Promotions
Campaign Materials
>,,(F"*6*%#*'0,(:06F0#K'(60%&"#0,$(Q*:8$&?(*'(&':*8"0K#'K(:2#,?"&'(0'?(F0"&'%$(%*(%0_&($%&F$(%*40"?(?&@&,*F#'K(2&0,%2#&"(,#Q&$%+,&$B(;2#$(h+&"(40$(:"&0%&?(%*(&6F20$#/&(%2&(#6F*"%0':&(*Q(%2&($#I(60N*"(Q**?(K"*8F$(#'(%2&(:*'$%"8:%#*'(*Q(10,0':&?S(2&0,%2+(6&0,$B(;2#$(h+&"(40$(?#$F,0+&?(#'(@0"#*8$(,*:0%#*'$(4#%2#'(Ej(37757($:2**,$S(0'?(%2&(h+&"(40$(0,$*(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$F,0+&?(?8"#'K(%2&(:*668'#%+(4&,,'&$$(&@&'%B
72**$&(42*,&(K"0#'$(,#_&F*%0%*&$S(1"*4'("#:&S(42*,&^42&0%(1"&0?S(0'?(42*,&^K"0#'(F0$%0$(0'?(:&"&0,$B(\2*,&(K"0#'$(2&,F(+*8(Q&&,(Q8,,B
.0%(0(:*,*"Q8,(@0"#&%+(*Q(Q"8#%$(,#_&$%"041&""#&$S1,8&1&""#&$S(0FF,&$(0'?(10'0'0$(0$(0($'0:_(*"(4#%2(6&0,$B(="8#%$(2&,F(K#@&(+*8((&'&"K+B
.0%(R$2S(:2#:_&'S(%8"_&+S(1&0'$S(&KK$S('8%$(0'?(,&0'(:8%$(*Q(F*"_(*"(1&&QB(L"*%&#'(2&,F$(+*8(18#,?($%"*'K68$:,&$B
A0#"+(#$(Q8,,(*Q(:0,:#86(Q*"($%"*'K(0'?(2&0,%2+(1*'&$B(72**$&(Q0%^Q"&&(*"(El(6#,_(0'?(,*4(Q0%(+*K8"%B
72**$&(,*%$(*Q('*'^$%0":2+@&K&%01,&$(,#_&(:0""*%$S1"*::*,#S(K"&&'(1&0'$(0'?0$F0"0K8$B(9&K&%01,&$(0"&(Q8,,(*Q(R1&"S(@#%06#'$S(6#'&"0,$(0'?(0'%#*I#?0'%$B
DairyGrains
Vegetables
FruitProtein
the puzzle toFit Togethermake a healthy, balanced meal.
A balanced diet is important for a
healthy body and mind.
Promotions
Campaign Materials
;2#$(h+&"(&6F20$#/&$(%2&(#6F*"%0':&(*Q(F0#"#'K(0&"*1#:(&I&":#$&(4#%2($%"&'K%2(%"0#'#'K(#'(?0#,+(&I&":#$&("&K#6&'$B(L0"%(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(#'@*,@&$(&'K0K#'K(#'(?#QQ&"&'%(%+F&$(*Q(&I&":#$&(%20%(18"'(&I:&$$(:0,*"#&$(0'?($%"&'K%2&'(*'&V$(2&0"%(0'?(,8'K$(42#,&(0,$*(%*'#'K(68$:,&$B(;2#$(h+&"(40$(?#$F,0+&?(#'(Ej(37757($:2**,$S(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$%"#18%&?(?8"#'K(%2&(7*668'#%+(\&,,'&$$(.@&'%B
70
the puzzle toFit Togetherto maintain a healthier you.
Nutritious eating, together with phsycial activity,
is important for a healthy body and mind.
Balanced Diet ExerciseP8%"#%#*8$(&0%#'K(60_&$(+*8(2&0,%2+(Q"*6(%2&(#'$#?&(*8%B(72**$&(0(@0"#&%+(*Q(@&K&%01,&$S(Q"8#%$S(42*,&(K"0#'$S(F"*%&#'(0'?(?0#"+(Q*"($%"*'K(68$:,&$(0'?(1*'&$B
=#%(#'(OD(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(?0#,+B(T*8(:*8,?(%0_&(+*8"(?*K(Q*"(0(40,_(*"(N*#'(0($F*"%$(%&06B(;"+(%*(%0_&(%2&($%0#"$(#'$%&0?(*Q(%2&(&,&@0%*"B
71
Promotions
Campaign Materials
;2#$(h+&"(&':*8"0K&$(:2#,?"&'(0'?(F0"&'%$(%*(K#@&(&[80,(4&#K2%(%*(1*%2(K&%%#'K("&K8,0"(&I&":#$&(0'?(60#'%0#'#'K(0(10,0':&?(?#&%(#'(%2&#"(&QQ*"%$(%*(?&@&,*F(2&0,%2#&"(,#Q&$%+,&$B(>(:*61#'0%#*'(*Q(K&%%#'K(F2+$#:0,(0:%#@#%+(0'?(&0%#'K('8%"#%#*8$(Q**?$(#$(&$$&'%#0,(%*(F"&@&'%#'K(0'?(:*610%%#'K(:2#,?2**?(*1&$#%+B(;2#$(h+&"(40$(?#$F,0+&?(#'(@0"#*8$(,*:0%#*'$(4#%2#'(Ej(37757($:2**,$S(0'?(%2&(h+&"(40$(0,$*(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$F,0+&?(?8"#'K(%2&(:*668'#%+4&,,'&$$(&@&'%B
the puzzle forFit Togetheran active, healthy lifestyle.
>&"*1#:(&I&":#$&(#$(#6F*"%0'%(Q*"(0(2&0,%2+(2&0"%(0'?(,8'K$S(0'?("&,#&@&$($%"&$$B(>&"*1#:$(:0'(1&(0'+%2#'K(%20%(#':"&0$&$(+*8"(2&0"%("0%&B(;"+(40,_#'K(+*8"(?*KS("#?#'K(+*8"(1#_&S($4#66#'KS(?0':#'K(*"(N*KK#'KB
5%"&'K%2(%"0#'#'K(2&,F$(+*8(18#,?($%"*'K(1*'&$(0'?68$:,&$S(1**$%$(&'&"K+(,&@&,$(0'?(#6F"*@&$(+*8"(6**?B(G%(2&,F$(+*8(Q*:8$(#'($F*"%$(0'?($:2**,B(T*8(:0'(%"+(F8$2^8F$S($#%^8F$(0'?(,8'K&$B
AerobicExercise
StrengthTraining
60 minutes of physical activity each day
is important for a healthy body and mind.
Promotions
Snack Flyers
;2&(%&06("&:*66&'?&?(W0'%$(*'(0(,*KZ(0$(0(Q8'($'0:_($81$%#%8%#*'(Q*"(8'2&0,%2+*F%#*'$(,#_&(:2#F$(0'?(:0'?+B(;2#$(%0$%+($'0:_(#$(0(K**?($*8":&(*Q(F"*%&#'(0'?'8%"#&'%$S(0'?(#%(4*8,?(K#@&(:2#,?"&'(%2&(&'&"K+(%2&+('&&?(%*($%0+(Q*:8$&?B
72
the puzzle toFit Togethermake a healhy, tasty snack.
\0$2(0'?(:8%(:&,&"+(#'(20,@&$B(.0%#'K(:&,&"+(4#,,(2&,F(+*8(K&%(%*(+*8"(j(?0#,+($&"@#'K$(*Q(Q"8#%$(0'?(@&K&%01,&$B
Ants on a Log
1.
5F"&0?(F&0'8%(18%%&"(*'(:&,&"+BL&0'8%(18%%&"(#$(0(K"&0%($*8":&(*Q(F"*%&#'(%20%(4#,,(K#@&(+*8(&'&"K+(0'?(_&&F(+*8(Q*:8$&?B
2.
L,0:&("0#$#'$(*'(%2&(:&,&"+(%*(,**_(,#_&(0'%$(*'(0(,*KB(;2&("0#$#'$(4#,,(0??$4&&%'&$$(0'?(0"&(0(K**?($*8":&(*Q(R1&"B
3.
Nutritious snacking is important
for a healthy body and mind.
Visit LetsGetFitTogether.com
73
Promotions
Snack Flyers
G'(_&&F#'K(4#%2(%2&(Q*:8$(*'(2&0,%2+($'0:_($81$%#%8%#*'$S(%2&(%&06("&:*66&'?&?+*K8"%(F0"Q0#%$(#'(F,0:&(*Q($8K0"+(%"&0%$B(;2#$(?&,#:#*8$S(2&0,%2+($'0:_(#$(0(K**?($*8":&(*Q(:0,:#86(0'?(F"*%&#'S(42#,&(0,$*(1&#'K(,*4(#'(Q0%B
the puzzle toFit Togethermake a healhy, tasty snack.
72**$&(,*4^Q0%(+*K8"%B(G%V$(Q8,,(*Q(F"*%&#'(0'?(0(K**?($*8":&(*Q(:0,:#86B
Yogurt, Fruit and
Granola Parfaits
1.
>??(Q"8#%B(72**$&(0(:*,*"Q8,(@0"#&%+(,#_&(1,8&1&""#&$S(1,0:_1&""#&$S("0$F1&""#&$(0'?($%"041&""#&$B
2.
5F"#'_,&(*'($*6&(42*,&(K"0#'(K"0'*,0(%*(0??($*6&(:"8':2(%*(+*8"(F0"Q0#%(0'?(2&,F(+*8(Q&&,(Q8,,B(
3.
Nutritious snacking is important
for a healthy body and mind.
Visit LetsGetFitTogether.com
Promotions
Snack Flyers
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74
the puzzle toFit Togethermake a healhy, tasty snack.
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Apple Slices and
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Nutritious snacking is important
for a healthy body and mind.
Visit LetsGetFitTogether.com
3.
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Promotions
Event Flyer
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CommunityWellness Event
for Children!
When?
Where?
Why?
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Visit LetsGetFitTogether.com
Promotions
Coloring Activity
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77
Promotions
Chalking Outside BGCB
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Program
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Program
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AfterSchool
Triple Play at BGCB9#'6:8')%*",,1*#'
Program
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AfterSchool
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Program
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Program
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Kristen teaches at the BGCG on a “Mind” day.
Whitley Wynns instructs yoga on a “Body” day.83
AfterSchool
Program“Body” and “Mind” Classes
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AfterSchool
Program
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AfterSchool
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AfterSchool
Triple Play Attendance and Notes
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OutreachMCCSC Approval toPost Flyers
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89
What does a balanced meal look
like?
My Plate
!! Make half of your plate fruits and vegetables
!! Make at least half of your grains, whole grains (oatmeal, brown rice)
!! Choose lean proteins
!! Switch to fat free or 1% milk
Tell us some of your favorite snacks…
Healthy Substitutions
What are some other healthy substitutions?
Events
College Mentors for KidsPowerPoint
90
How much physical activity should you get in a day?
60 Minutes or More Per Day
!! Walk your dog
!! Go for a bike ride around your neighborhood with parents or friends
!! Join a sports team at school
!! Watch fun exercise videos
What are some other fun ways to get in your daily exercise? Why is it important to stay healthy?
Importance of Good Health
!! Prevents obesity and other health conditions
!! Boosts energy level, improves self-esteem
!! Improves your overall well-being
Steps to Live a Healthy Lifestyle
1.! Eat balanced meals.
2.! Get 60 minutes of exercise each day.
3.! Encourage your friends and family to lead healthy lifestyles with you.
Leading a healthy lifestyle through nutritious eating and physical activity leads
to a healthy body and mind!
Events
College Mentors for KidsPowerPoint
www.letsgetfittogether.com
91
Events
College Mentors for Kids
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Events
Zumba at BGCB
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((EB(A#?(%2#$(m8610(:,0$$(60_&(+*8(40'%(%*(%"+('&4(%+F&$(*Q(&I&":#$&U((((((7#":,&<((((T&$((((((((P*
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Events
Zumba at BGCB9")%6:8')%*",,1*#'
HF*'(:*':,8$#*'(*Q(%2&(m8610(&@&'%(0%(%2&()Y7)S(F0"%#:#F0'%$(4&"&(0$_&?(%*(:*6F,&%&(%2#$(1"#&Q([8&$%#*''0#"&B(;2#$(0,,*4&?(%2&(%&06(%*(K08K&(%2&("&0:%#*'(*Q(%2&(F0"%#:#F0'%$B
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Events
Community Wellness EventProof of Insurance to UseBatchelor Middle School Gym
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Events
Community Wellness EventAgenda
M'(50%8"?0+S(=&1"80"+(CjS(%2&(7*668'#%+(\&,,'&$$(.@&'%(%**_(F,0:&(0%()0%:2&,*"(3#??,&(5:2**,B(;2&(0K&'?0(:0,,&?(Q*"(0'(2*8"^,*'K(&@&'%S(2*4&@&"S(?8&(%*(%2&(_#?$V(&'N*+6&'%(*Q(%2&(0:%#@#%#&$S(%2&(&@&'%(4&'%(,*'K&"(%20'(*'&(2*8"B(
Event Time: E<DD^C<DD(LB3BLesson ^(CD(3#'8%&$(Coloring(^(j^ED(3#'8%&$(“Fit Together” Tag ^(Ej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c:"&0%#'K(%4*(F&*F,&(42*(%2#'_(%2&+(0"&(W#%ZdBShark and Minnows ^(Ej(3#'8%&$-((;2&(Q0:#,#%0%*"(1&K#'$(0$(%2&($20"_B-((X#'&(0,,(%2&(*%2&"(F,0+&"$(*'(*'&($#?&(*Q(%2&(K+6(#'(0("*4B(;2&$&(0"&(%2&(6#''*4$B-((72**$&(0(:0%&K*"+S($8:2(0$(@&K&%01,&$S(0'?(20@&(&0:2(6#''*4(:2**$&(0(@&K&%01,&B-((5%0'?(*'(%2&($#?&(*Q(%2&(K+6(Q0:#'K(*FF*$#%&(%2&(6#''*4$B-((52*8%(*8%(0(@&K&%01,&(0%("0'?*6B-((X#$%&'(Q*"(0'+(6#''*4$(4#%2(%2&(:2*$&'(@&K&%01,&(0$(%2&+(%"+(%*(40,_q"8'([8#&%,+(%*(%2&($#?&(*Q(%2&(K+6B-((;8"'(0"*8'?(0'?("8'(%*(%"+(%*(%0K(0(6#''*4B()&(:0"&Q8,('*%(%*(%0:_,&(*"(Q*":&Q8,,+(F8$2(0(6#''*4B-((X&%(%2&(6#''*4$(42*("&0:2(%2&($#?&(*Q(%2&(K+6(4#%2*8%(1&#'K(%0KK&?("&%8"'(%*(%2&(*"#K#^'0,($#?&B-((70,,(*8%(0'*%2&"(@&K&%01,&(0'?(:*'%#'8&(%2&(K06&(8'%#,(0(6#''*4(#$(%0KK&?B-(()&:*6&(0(6#''*4(42&'(+*8(%0K(*'&B(;2&(%0KK&?(6#''*4(#$('*4(%2&($20"_BCategories<(="8#%$S(@&K&%01,&$S($'0:_($81$%#%8%#*'$S(F2+$#:0,(0:%#@#%#&$S(?0#"+S(K"0#'$S(F"*%&#'$Snacks/Cool Down and Trivia/Prizes(^(ED(3#'8%&$Evaluation
Events
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How much physical activity should you get in a day?
60 Minutes or More Per Day
!! Walk your dog
!! Go for a bike ride around your neighborhood with parents or friends
!! Join a sports team at school
!! Watch fun exercise videos
What are some other fun ways to get in your daily exercise? Why is it important to stay healthy?
Importance of Good Health
!! Prevents obesity and other health conditions
!! Boosts energy level, improves self-esteem
!! Improves your overall well-being
Steps to Live a Healthy Lifestyle
1.! Eat balanced meals.
2.! Get 60 minutes of exercise each day.
3.! Encourage your friends and family to lead healthy lifestyles with you.
Leading a healthy lifestyle through nutritious eating and physical activity leads
to a healthy body and mind!
Community Wellness EventLesson Slides
Events
99
Community Wellness EventTrivia Questions
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Events
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Community Wellness Event
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Events
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Community Wellness Event
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Events
Community Wellness Event9")%6:8')%*",,1*#'
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Web Presence
LetsGetFitTogether.com Welcome Page
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Web Presence
LetsGetFitTogether.comGet the Facts
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Web Presence
LetsGetFitTogether.comEat Healthy
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Web Presence
LetsGetFitTogether.comGet Fit
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Web Presence
LetsGetFitTogether.comCommunity
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Web PresenceSocial Media: Facebook Page
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Web PresenceSocial Media: Twitter Page
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110
Web PresenceSocial Media: YouTube Page
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Media RelationsPress Release
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Media RelationsPress Release
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Media RelationsPublic Service AnnouncementScript
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Media RelationsThe HeraldTimes Article
IU students start ‘Let’s Get Fit Together’ campaign Students participating in national competition that raises awareness of childhood
obesity, promotes healthy lifestyles
By Dann Denny
331-4350 | [email protected] February 21, 2012
A group of five students at Indiana University is instituting a “Let’s Get Fit Together” campaign to raise awareness of childhood obesity and encourage children to engage in healthy lifestyles.
One of the features of the campaign is a community wellness event from 1-2 p.m. Saturday in the school gym at Batchelor Middle School at 900 W. Gordon Pike. The event targets children in grades 3-8, who will do competitive physical activities, have a chance to win prizes and learn about healthy lifestyles.
The students are members of the Public Relations Student Society of America, and by launching the campaign are participating in a national competition — called the Bateman Case Study Competition — against more than 70 other chapters from across the country.
The winners of the competition, which is under way and runs through March, can win cash awards for their respective chapters — $2,500 for first place, $1,500 for second place and $1,000 for third place.
“The program seeks to motivate children to eat healthy and stay active,” said Courtney Stiehl, spokeswoman for the team. “We encourage them to substitute healthy snacks — things like apples, string cheese or yogurt parfait — for less healthy options like chips and sweets.”
She said that according to Centers for Disease Control and Prevention, nearly one in three children in America are overweight or obese, and childhood obesity rates in the U.S. have tripled over the past three decades.
The student group launched the campaign in February by conducting surveys and focus groups among more than 300 students at MCCSC schools. “We found that 53 percent of children aged 8-14 are concerned about themselves or someone they know being overweight,” said Stiehl, a senior journalism student at IU. “They just need to be given the right tools to prevent it.”
The students also visit the Boys and Girls Clubs of Bloomington, where they — in conjunction with the club’s wellness program called Triple Play — talk about fitness and nutrition.
The HeraldTimes(c),**6#'K%*'d(F#:_&?(8F(%2&(F"&$$("&,&0$&(%2&(%&06($&'%(*8%B(g;(4"#%&"(A0''(A&''+(4"*%&(0($%*"+S(42#:2(40$(F81,#$2&?(#'(%2&(F0F&"(0'?(*',#'&B
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Media Relations “We have them do things like yoga, sit-ups and pushups, and run an obstacle course,”
Stiehl said. “We show them how obesity is measured by taking their body mass index,
and how to measure how many calories they are burning.”
The team will also collaborate with IU’s College Mentors for Kids to offer a workshop
Wednesday on preventing childhood obesity followed by physical activities for children
grades 3-6, and will lead a Zumba class for all Boys and Girls Clubs of Bloomington
members Friday.
For more information about the campaign, visit www.letsgetfittogether.com or follow
@LGFitTogether on Twitter.
Copyright: HeraldTimesOnline.com 2012!
The HeraldTimes Article
Media RelationsIndianaPublicMedia.com
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120 Y**K,&(>'0,+%#:$
Appendix D: Evaluation
129 3&&%(%2&(;&06
124 L"*K"06(.@0,80%#*'$Triple Play(L"&^;&$%Triple Play(L*$%^;&$%7*,,&K&(3&'%*"$(Q*"(!#?$(.@&'%
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127128
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Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during FebruaryOutcome: SUCCESS;2"*8K2(%2&(60'+(F"*K"06$(0'?(&@&'%$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(4&(#':"&0$&?(040"&'&$$(*Q(:2#,?2**?(*1&$#%+(0'?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$(06*'K(:2#,?"&'S(0K&$(a(%*(EbS(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(=*"(&I06F,&S(eDl(*Q(:2#,?"&'(42*(0%%&'?&?(%2&(7*,,&K&(3&'%*"$(Q*"(!#?$(&@&'%("&F*"%&?(,&0"'#'K(01*8%(&#%2&"(W&0%#'K(2&0,%2+SZ(W1&#'K(F2+$#:0,,+(0:%#@&SZ(W1*%2(&0%#'K(2&0,%2+(0'?(1&#'K(F2+$#:0,,+(0:%#@&SZ(*"(W2*4(%*(1&(2&0,%2+Z(#'(K&'&"0,B(\&(0,$*(6&0$8"&?($81$%0'%#0,(#':"&0$&$(#'(2&0,%2^"&,0%&?(_'*4,&?K&(0$(0("&$8,%(*Q(%2&(Triple Play(F"*K"06(2&,?(0%(%2&()Y7)B(;2&"&(4&"&(#6F"*@&6&'%$($2*4'(Q"*6(%2&(F"&^%&$%S(42#:2(40$(0?6#'#$%&"&?(0%(%2&(1&K#''#'K(*Q(%2&(F"*K"06(%*(:2#,?"&'S(%*(%2&(F*$%^%&$%S(42#:2(40$(0?6#'#$%&"&?(0Q%&"(%2&(F"*K"06(40$(:*6F,&%&?B()Y7)(:2#,?"&'V$(8'?&"$%0'?#'K(*Q(%2&(F0"%$(*Q(0(10,0':&?(6&0,(#':"&0$&?($#K'#R:0'%,+(0Q%&"(%2&(
Objective 3: To increase media coverage of the “Let’s Get Fit Together campaign and the topic of childhood obesity
Outcome: SUCCESS;2&(6&?#0(F"*@#?&?(0($%"*'K(:*''&:%#*'(4#%2(%2&(%0"K&%(F81,#:$B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'("&:&#@&?(6&?#0(:*@&"0K&(%2"*8K2("0?#*(L5>$S(*',#'&(:*668'#%+(:0,&'?0"$(0'?('&4$("&,&0$&$S(42#:2("&$8,%&?(#'($%*"+(:*@&"0K&B(;2&(L5>$(4&"&(F,0+&?("&F&0%&?,+(*'(\GHnS(\Y7XS(\)\)(0'?(g**$#&"(7*8'%+("0?#*($%0%#*'$B(;2&(,0"K&$%(:#":8,0%#*'(
Evaluation
Objective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”Outcome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
:*':,8$#*'(*Q(%2& Triple Play(F"*K"06(0$(4&,,(0$(%2&#"(8'?&"$%0'?^#'K(*Q(%2&(#6F*"%0':&(*Q(?0#,+(&I&":#$&B(
72#,?"&'(,&0"'&?(2*4(%*(,#@&(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?($2*4&?(%20%(%2&+(4&"&(6*"&(,#_&,+(%*(F0"%#:#F0%&(#'(6*"&(F2+$#:0,(0:%#@#%+(0'?(&0%(2&0,%2#&"(0$(0("&$8,%(*Q(&IF*$8"&(%*(%2&(:06F0#K'(4&1F0K&$B(>Q%&"(0%%&'?#'K(%2&(m8610(&@&'%(0%(%2&()Y7)S(EDDl(*Q(F0"%#:#F0'%$("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&B(;2&(60N*"#%+(*Q(:2#,?"&'(cafld(42*(0%%&'?&?(%2&(7*668'#%+(\&,,'&$$(.@&'%("&F*"%&?(%20%(%2&+(4#,,(%2#'_(6*"&(Q"&[8&'%,+(01*8%(420%(%2&+(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$(#'(%2&(Q8%8"&B(
>($81$%0'%#0,(4&1(F"&$&':&(40$(:"&0%&?(%2"*8K2($*:#0,(6&?#0(F0K&$(0'?(%2&(:06F0#K'(4&1$#%&S(444BX&%$Y&%=#%;*K&%2&"B:*6(c$&&(>FF&'?#I(7S(FB(EDOdB(;*("0#$&(040"&'&$$(%2"*8K2($*:#0,(6&?#0S(0(;4#%%&"S(=0:&1**_(0'?(T*8;81&(F0K&(4&"&(:"&0%&?(0'?(,#'_&?(%*(%2&(4&1$#%&(0'?(F"&$&'%&?(#'(60'+(:06F0#K'(60%&"#0,$B(A8"#'K(%2&(:06F0#K'S(;4#%%&"(Q*,,*4&"$(4&"&(K&'&"0%&?(0'?("&K8,0",+8F?0%&?B(30'+(*Q(%2&($8$%0#'&?(#'%&"0:%#*'$(4#%2(Q*,,*4&"$(%2"*8K2(%4&&%$(0'?("&%4&&%$(4&"&("&F"&$&'%0%#@&(*Q(0'(0?8,%(cF0"&'%d(F*F8,0%#*'B(;2&(:06F0#K'(4&1$#%&(@#&4$(#':"&0$&?(%2"*8K2*8%(%2&(:*8"$&(*Q(%2&(:06F0#K'B(
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Site Visits by Country
Site Visit Breakdown
123
EB(\20%(60_&$(8F(0(10,0':&?(6&0,U( 7*""&:%(0'$4&"<(Eal( \"*'K(0'$4&"<(aClCB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U( 7*""&:%<(Ofl( G':*""&:%<(fblOB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U( 7*""&:%<(jjl( G':*""&:%<(bjlbB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,?( 7*""&:%<(Ckl( G':*""&:%<(kOljB()"&0_Q0$%(rrrr( 7*""&:%<(Ckl( G':*""&:%<(kOlfB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$(18"'&?U( 7*""&:%<(Eal( G':*""&:%<(aCl(kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%(rrrr(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%(?0+$(*Q(%2&(4&&_B( 7*""&:%<(fbl( G':*""&:%<(OflaB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B( 7*""&:%<(aCl( G':*""&:%<(EaleB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U( L2+$#:0,,+(R%(jjl( >:%#@&(kOl( ;2#'(el( P8%"#%#*8$(&0%#'K<(bjl((( Y**?(P#K2%$(5,&&F<(Dl(EDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(#'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(Q"#&$(*"(F*%0%*(:2#F$dU( 7*""&:%<(Eal( G':*""&:%<(aClEEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U( T&$<(jjl( P*<(bjl
EvaluationsTriple Play 9#'6;')%
;2&(GH(LJ55>()0%&60'(%&06(2&,?(%4#:&(4&&_,+(:,0$$&$(01*8%(2&0,%2+(,#Q&$%+,&$(%*(:2#,?"&'(0%(%2&()Y7)(*'(;8&$?0+$(0'?(;28"$?0+$(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(;8&$?0+$(4&"&($:2&?8,&?(0$(W3#'?Z(?0+$S(42#:2(:*'$#$%&?(*Q(,&$$*'$(01*8%('8%"#%#*'B(;28"$?0+$(4&"&(W)*?+Z(?0+$S(42#:2(4&"&(:*6F"#$&?(*Q(F2+$#:0,(0:%#@#%+(,&$$*'$B(
124
EB(\20%(60_&$(8F(0(10,0':&?(6&0,U( 7*""&:%(0'$4&"<(kal( \"*'K(0'$4&"<(CClCB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U( 7*""&:%<(fkl( G':*""&:%<(OOlOB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U( 7*""&:%<(EDDl( G':*""&:%<(Dl(bB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,?( 7*""&:%<(kal( G':*""&:%<(CCljB()"&0_Q0$%(rrrr( 7*""&:%<(ael( G':*""&:%<(EElfB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$(18"'&?U( 7*""&:%<(EDDl( G':*""&:%<(Dl(kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%(rrrr(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%(?0+$(*Q(%2&(4&&_B( 7*""&:%<(ael( G':*""&:%<(EElaB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B( 7*""&:%<(EDDl( G':*""&:%<(Dl(eB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U( L2+$#:0,,+(R%<(jfl( >:%#@&<(fkl( ;2#'<(Dl( P8%"#%#*8$(&0%#'K<(jfl( Y**?(P#K2%$(5,&&F<(EElEDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(#'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(Q"#&$(*"(F*%0%*(:2#F$dU( 7*""&:%<(kal( G':*""&:%<(CCl(EEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U( T&$<(jjl( P*<(bbl
EvaluationsTriple Play 9")%6;')%
>%(%2&(1&K#''#'K(*Q(%2&(Triple PlayF"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(0F"&^%&$%(%*(K08K&(%2&#"(&I#$%#'K(_'*4,&?K&(01*8%(,&0?#'K(2&0,%2+(,#Q&$%+,&$B(>Q%&"(%2&(F"*K"06(40$(:*6F,&%&?S(%2&(:2#,?"&'(4&"&(K#@&'(0(F*$%^%&$%(*'(%2&($06&(60%&"#0,(%*(6&0$8"&(420%(%2&+(20?(,&0"'&?(?8"#'K(%2&(:*8"$&(*Q(%2&(F"*K"06B(;2&"&(40$$#K'#R:0'%(#6F"*@&6&'%(#'(6*$%(*Q(%2&([8&$%#*'$(?&6*'$%"0%#'K(%20%(%2&(:2#,?"&'(#'(%2&(Triple Play F"*K"06(,&0"'&?(0'?("&%0#'&?(#'Q*"60%#*'(01*8%(2&0,%2+(&0%#'K(201#%$(0'?(F2+$#:0,(0:%#@#%+B()+(K0#'#'K(%2&(_'*4,&?K&(0'?(%2&(%**,$(%*(,&0?(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&(Triple Play(F"*K"06(0%(%2&()Y7)S(%2&$&(:2#,?"&'(4#,,(1&(01,&(%*(60_&($60"%&"S(2&0,%2#&"(:2*#:&$(%*(#6F"*@&(%2&(*@&"0,,([80,#%+(*Q(%2&#"(,#@&$B(
125
College Mentors For Kids Evaluation Results
EB(\20%(?#?(+*8(,&0"'(%*?0+U.0%(g&0,%2+<(bjl)&(L2+$#:0,<(Ejl)*%2<(Ejlg*4(%*(1&(2&0,%2+<(EjlP*%2#'K<(jl=8'(5%8QQ<(jl
CB(A*(+*8(%2#'_(+*8(6#K2%(:20'K&(%2&(40+(+*8(&0%(0%(2*6&UT&$<(jalP*<(OCl30+1&<(EDlP*("&$F*'$&<(E
OB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&UT&$<(ablP*<(EEl30+1&<(jlP*("&$F*'$&<(E
bB(Y"0?&<C'?(K"0?&<(CClO"?(K"0?&<(OOlb%2(K"0?&<(bblP*("&$F*'$&<(C
jB(Y&'?&"<30,&<(Okl=&60,&<(fOlP*("&$F*'$&<(E
Evaluations7*,,&K&(3&'%*"$(Q*"(!#?$(.@&'%
;2#$(,&$$*'(40$("0'(0$(0(?#$:8$$#*'(%20%&':*8"0K&?(%2&(:2#,?"&'(%*(F0"%#:#F0%&(0'?(K&%(#'@*,@&?B(;2&(:2#,?"&'(4&"&(&'%28$#0$%#:(42&'(0$_&?(%*(F0"%#:#F0%&(0'?(0'$4&"&?([8&$%#*'$(%2"*8K2(%2&(:*8"$&(*Q(%2&(?#$:8$$#*'B(;2&(@0$%(60N*"#%+(*Q(%2&(:2#,?"&'("&F*"%&?(,&0"'#'K($*6&%2#'K(0Q%&"(%2&(,&$$*'(#':,8?#'K(2*4(%*(&0%(2&0,%2+(*"(2*4(68:2(F2+$#:0,(0:%#@#%+(%*(K&%(#'(0(?0+B(;2&(60N*"#%+(*Q(:2#,?"&'(0,$*($0#?(%20%(%2&+(6#K2%(:20'K&(%2&#"(&0%#'K(201#%$(0%(2*6&(0Q%&"(%2&(,&$$*'B(;2&"&(4&"&(0,$*(0(,0"K&('861&"(*Q(:2#,?"&'(42*"&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(0Q%&"(%2&(,&$$*'B(
>Q%&"(:*6F,&%#*'(*Q(%2&(,&$$*'S(%2&(:2#,?"&'(4&'%(*8%$#?&(%*(F0"%#:#F0%&(#'(0('861&"(*Q(F2+$#:0,S(Q8'(K06&$(4#%2(%2&#"(:*,,&K&6&'%*"$B(
126
Zumba Class Evaluation Results
EB(A#?(%2#$(m8610(7,0$$(60_&(+*8(40'%(%*(%"+('&4(%+F&$(*Q(&I&":#$&UT&$<(eClP*<(al
CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&UT&$<(EDDlP*<(Dl
OB(\20%(K"0?&(0"&(+*8(#'U(O"?(Y"0?&<(alb%2(Y"0?&<(Cjlj%2(K"0?&<(Eklf%2(Y"0?&<(Cjlk%2(Y"0?&<(Ekla%2(Y"0?&<(al
bB(Y&'?&"<30,&<(jal=&60,&<(bCl
Evaluationsm8610(.@&'%
;2&(GH(LJ55>()0%&60'(%&06(2*$%&?(0(m8610(:,0$$(Q*"(:2#,?"&'S(0K&$(e(0'?(8FS(0%(%2&()*+$(0'?(Y#",$(7,81$(*Q(),**6#'K%*'B
M8"(m8610(:,0$$(40$(0'(*@&"42&,6#'K($8::&$$B(>,,(*Q(%2&(:2#,?"&'(#'@*,@&?(#'(%2#$(&@&'%(20?(0(K"&0%(%#6&(0'?(F0"%#:#F0%&?(&'%28$#0$%#:0,,+(#'(%2&(&@&'%B(>,,(*Q(%2&(:2#,?"&'("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&(,&0"'#'K(0('&4(&I&":#$&("*8%#'&B(;2&(m8610(:,0$$(&IF*$&?(%2&$&(:2#,?"&'(%*('&4(%+F&$(*Q(&I&":#$&(0'?(0,,(18%(*'&(:2#,?($0#?(%20%0Q%&"(%2&(m8610(:,0$$(%2&+(6#K2%(40'%(%*(%"+(*%2&"('&4(%+F&$(*Q(&I&":#$&B(;2&"&(4&"&(0(Q&4(:2#,?"&'(42*(4&"&($*(#6F0:%&?(1+(%2#$(&@&'%S(%2&+(4"*%&(&I%"0(:*66&'%$(*'(%2&($#?&$(*Q(%2&#"(&@0,80%#*'($2&&%$S(,#_&S(WLB5B(G(,*@&?(%2#$($*(68:2p(L,&0$&(:*6&(0K0#'pZ(0'?(W;2#$(#$(04&$*6&BZ(
127
128
Wellness Event Evaluation Results
EB(G'(%2&(Q8%8"&S(4#,,(+*8(%2#'_(01*8%(420%(+*8(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$UT&$<(aflP*<(Ebl
CB(A*(+*8(%2#'_(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&UT&$<(EDDlP*<(Dl
OB(\20%(K"0?&(0"&(+*8(#'U(!#'?&"K0"%&'<(EblE$%(Y"0?&<(EblC'?(Y"0?&<(EblO"?(Y"0?&<(Dlb%2(Y"0?&<(Celj%2(Y"0?&<(Eblf%2(Y"0?&<(Ebl
bB(Y&'?&"<30,&<(bOl=&60,&<(jkl
Evaluations7*668'#%+(\&,,'&$$(.@&'%
;2&(GH(LJ55>()0%&60'(%&06(2*$%&?(0:*668'#%+(4&,,'&$$(&@&'%(Q*"(%2&),**6#'K%*'(:*668'#%+(0%()0%:2&,*"(3#??,&(5:2**,(%20%(#':,8?&?(,&$$*'$(01*8%(,#@#'K(2&0,%2+(,#Q&$%+,&$(0'?(F0"%#:#F0%#'K(#'(F2+$#:0,(0:%#@#%#&$B(
A8"#'K(%2#$(&@&'%(%20%(40$(*F&'(%*(%2&F81,#:S(3*'"*&(7*8'%+(:2#,?"&'F0"%#:#F0%&?(#'(0'(#'%&"0:%#@&(,&$$*'(01*8%(2&0,%2+(,#Q&$%+,&$B(>,,(*Q(%2&(:2#,?"&'(4&"&(&0K&"(%*(F0"%#:#F0%&(0'?(#'%&"&$%&?(#',&0"'#'K('&4(#'Q*"60%#*'B(>Q%&"(%2&,&$$*'(%2&+(F0"%#:#F0%&?(#'(0(:*,*"#'K0:%#@#%+S(42&"&(%2&+(?&6*'$%"0%&?(%2&#"_'*4,&?K&(*Q(0(10,0':&?(6&0,(0'?(3+(L,0%&B
P&I%S(%2&(:2#,?"&'(4&"&(0$_&?(%*($4#%:2(K&0"$S(0'?(%2&+(F0"%#:#F0%&?(#'(F2+$#:0,(0:%#@#%#&$($8:2(0$(W=#%(;*K&%2&"Z(;0K(0'?(520"_$(0'?(3#''*4$B(A8"#'K(520"_$(0'?(3#''*4$S(0,,(*Q(%2&(:0%&K*"#&$(4&"&("&,0%&?(%*(2&0,%2+(,#Q&$%+,&$S(42#:2(%2&+(,&0"'&?(01*8%(?8"#'K(%2&(,&$$*'B(
A8"#'K(%2&#"($'0:_(%#6&S(%2&(:2#,?"&'(20?(0(,*4^$8K0"(N8#:&(1*I(0'?(0(:2&4+(K"0'*,0(10"B(;2&(60N*"#%+(*Q(%2&(:2#,?"&'("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(&0%(2&0,%2#&"(#'(%2&(Q8%8"&(0'?(0,,(*Q(%2&(:2#,?"&'($0#?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&B((
Meet the Team Courtney Stiehl
7*8"%'&+(#$(0($&'#*"(?*81,&(60N*"#'K(#'(N*8"'0,#$6(0'?:*668'#:0%#*'(0'?(:8,%8"&(4#%2(0(:*':&'%"0%&?($%8?+(#'(F81,#:"&,0%#*'$B(52&(20$(2&,?(0(1"*0?("0'K&(*Q(&?#%*"#0,(0'?(6&?#0("&,0%#*'$(#'%&"'$2#F$(%20%(20@&(2&,F&?(2&"(?&@&,*F($_#,,$("&[8#"&?(Q*"($8::&$$(#'(F81,#:("&,0%#*'$B(52&(:*'$#?&"$(%2&()0%&60'(70$&(5%8?+(7*6F&%#%#*'(%*(1&(2&"(6*$%(@0,801,&(0'?(6&0'#'KQ8,(F"*Q&$$#*'0,(&IF&"#&':&(+&%B(M8%^$#?&(%2&(:,0$$"**6S($2&(@*,8'%&&"$(0$(0'(*'^$:&'&(0?@*:0%&(0%(0(,*:0,(?*^6&$%#:(@#*,&':&($2&,%&"(0'?(&'N*+$(F2*%*K"0F2+S(%"0@&,#'K(0'?(Q0$2#*'B(=*,,*4#'K(K"0?80%#*'(#'(>8K8$%(CDECS($2&(F,0'$(%*(F8"$8&(0(,*'K(:0"&&"(#'(F81,#:("&,0%#*'$B(
Victoria Summers
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
Kristen Broyles
!"#$%&'(#$(0($&'#*"(60N*"#'K(#'(N*8"'0,#$6(4#%2(6#'*"$(#'(60"_&%#'KS2#$%*"+(0'?(F$+:2*,*K+B(52&(20$(20?(68,%#F,&(F81,#:("&,0%#*'$(#'%&"'$2#F$(%20%(20@&(2&,F&?(2&"(8'?&"$%0'?(%2&(F81,#:("&,0%#*'$F"*:&$$B(X0$%($866&"S($2&(#'%&"'&?(4#%2(%2&(G'?#0'0(g#$%*"#:0,(5*:#&%+(#'(2&"(2*6&%*4'(*Q(G'?#0'0F*,#$B()&$#?&$(F81,#:("&,0%#*'$S($2&(20$(0(4#?&("0'K&(*Q(#'%&"&$%$(#':,8?#'K(%"0@&,#'KS("&0?#'K(0'?(&0%#'K(0%('&4"&$%08"0'%$B(=*,,*4#'K(2&"(K"0?80%#*'(#'(30+(CDECS($2&(4*8,?(,#_&(%*(1&K#'(2&"(F81,#:("&,0%#*'$(:0"&&"(#'(G'?#0'0F*,#$(*"(72#:0K*B
Elizabeth Koss
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n#(A&,%0(5*"*"#%+(0'?($_0%&$(Q*"(%2&(GH(=#K8"&(5_0%#'K(;&06B(52&(#$(0,$*(0(+&0",+(F0"%#:#F0'%(#'(%2&(GH(A0':&(30"0%2*'B
Matthew Smith
30%%2&4(#$(0($&'#*"(60N*"#'K(#'(N*8"'0,#$6(:*':&'%"0%#'K(*'(F81,#:"&,0%#*'$(0'?(:*668'#:0%#*'(0'?(:8,%8"&B(g&(#$(:8""&'%,+($,0%&?(%*(#'^%&"'(#'()*$%*'(%2#$(8F:*6#'K($866&"(0%(0(4&,,^_'*4'(F81,#:("&,0%#*'$(R"6B(>(6&61&"(*Q(X061?0(72#(>,F20(="0%&"'#%+S(30%%2&4(20$($&"@&?(*'(%2&(.I&:8%#@&()*0"?(Q*"(%2&(F0$%(%4*(+&0"$B(g&(#$(0'(0@#?($F*"%$(Q0'(0'?(20$(4"#%%&'(Q*"(GHV$(040"?^4#''#'K('&4$F0F&"S(%2&(Indiana Daily StudentB(g&(4#,,(K"0?80%&(#'(A&:&61&"(CDEC(0'?(F,0'$(%*("&,*:0%&(%*(%2&(&0$%(:*0$%B(
129