PowerPoint Presentation

The cadabra storyRishabh kr DhanukBA ITC Retail and MarketingMajor DivisionsAmerican electronic serviceCloud computing (largest server as a service provider)Branding insights

Beginning with letter AArrow representing availabilityRiver Amazon Brand image can not be copiedSmiling arrow to represent happiness

Regret minimization frameworkA Princeton university graduate with a degree in electrical engineering and computer science.Jeff BezosVP of D E Shaw.....with his regret of not making it large during dotcom bubble.Web commerce was booming at the rate of 2300%Left job and headed for Seattle with his wife and $300,000Started as a bookstore after conversation with John Ingram

Initial chronology.Incorporated in 1994Sold it first book Douglas Hofstadter'sFluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.1995, made to public1996, started trading in NASDAQAmazon's initialbusiness planwas unusual; it did not expect to make a profit for four to five years.GROWTHIn the first 2 months itself amazon started deliveries in 50 states and 45 countriesDespite expansion, profit in the fourth quarter of 2001, $5 million.

Revenue growth over the years

Achivement of jeff bzosTime Magazines person of the year

Cover page of Fortune MagazineMergers and acquisitionsJoyo.com, a Chinese e-commerce websiteOnline music retailerCDNowBookSurge,aprint on demandcompanyMobipocket.com, ane-booksoftware companyLoveFilmThe Book DepositoryPushbuttonYap

Continued.Alexa Interneta database companyAccept.com a financial services companyDrugstore.com40% investment in 1999, increased stake in 2000,sold stake toWalgreensin 2011 for a 90% loss;GeoWorks, a wireless communications company, acquisition of a minority interest;Pets.com, purchased a 54 percent stake;LiveBid.com, which produced Internet-based auction software

SubsidariesAmazon owns over 40 subsidiaries, including Zappos, Diapers.com, Kiva Systems, Goodreads, Teachstreet, and IMDbLobbyingAmazon.com focuses its lobbying on the US CongressAmazon.com was a corporate member of theAmerican Legislative Exchange CouncilFederal Aviation Administrationto approve its drone delivery programLegal issuesBarnes & Noble sued Amazon in 1997. worlds largest bookseller.Walmart sued Amazon for hiring executives. stole business secretsRetailers Association of India sued amazon for being biased toward customers.EU Questioned Amazon.com for taking undue advantage of tax avoidance subsidies.Siddhi Vinayak Knot & Prints.

Employee complaints

Poor working condition12 weeks layoff10 mins break for lunchUnfriendly working environmentHuge warehouses make the pickers travel for more than 20 miles a day.GPS system is with employees to check their idle time.

IT implementationsDrones for deliveryMile long conveyor beltsGPS trackers with every employeesMostly Cashless transactions

Customer Obsession -Leaders start with the customer and work backwardsOwnership -Leaders are owners. They think long term and dont sacrifice long-term value for short-term results.Invent and Simplify -Leaders expect and require innovation and invention from their teams and always find ways to simplify.Are Right, A Lot- Leaders are right a lot. They have strong business judgement and good instincts.Hire and Develop the Best -Leaders raise the performance bar with every hire and promotion.

Insist on the Highest Standards- Leaders have relentlessly high standards - many people may think these standards are unreasonably high.Think Big- Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results.Bias for Action -Speed matters in business. We value calculated risk-taking.Embrace Frugality-Frugality breeds resourcefulness, self-sufficiency, and invention. Be Vocally Self-Critical-Leaders do not believe their or their teams body odor smells of perfume.

Earn Trust of Others -Leaders are sincerely open-minded, genuinely listen, and are willing to examine their strongest convictions with humility.Dive Deep -Leaders operate at all levels, stay connected to the details, and audit frequently. No task is beneath them.Have Backbone; Disagree and Commit -Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting.Deliver Results //Leaders focus on the key inputs for their businesses and deliver them with the right quality and in a timely fashion.Thank you