the 21st century in europe mupyme project

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2nd Transnational Meeting

MUPYME Communication Plan

Florence (Italy) - 15th July 2016

Maribel Rodríguez & Carolina Pérez (ARIEMA)

MUPYME Project

Employment and Women on the 21st centuryin Europe: From Household economy to

SMEs economy (Small and Medium enterprises)

ERASMUS+ Programme 2015 – KA2 Adult Education

Project nº: 2015-1-ES01-KA204-015937

Employment and Women on

the 21st Century in Europe

MUPYME

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INDEX


Project nº: 2015-1-ES01-KA204-015937Employment and Women on


MUPYME

1. Introduction

2. Stakeholder Engagement

•Stakeholder Groups

•Dissemination Stages

3. Dissemination Tools

•Project Logo and Strapline

•Website and resources

•Contributions to other Newsletters

•Social Media

•Exploiting links with other EU initiatives and EU networks

•Conferences

•Workshops

•Supporting Local and European Events & Targeted Campaigns

•Press Releases

•Journal publications

•Presentations and promotional material to support dissemination

•Physical Documents

4. Metrics and status

5. Reporting

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M1 M2 M3 M4 M5 M6 M7 M8 M9M10

M11

M12

M13

M14

M15

M16

M17

M18

M19

M20

M21

M22

M23

M24

Project activityA1: Overall project coordination

A2: Research and analysis: the role of the female homemaker in the decision-making process. Domestic work professiographyA3: Employability and entrepreneurship: projection of categorizations and gender attributions strengthened in the domestic economyA4: From perception to application: domestic work as a substrate of technique formation for micro-enterprises management

A5: Project activities monitoring

A6: Dissemination and communication of results

O1/A2: Complex research according to the ethnomethodological pattern by applying professiographyto the target group of housewives.

O2/A2: Full curriculum framework development about target group of housewives

O3/A3: Study and analysis of the professional skills of business women, applicable to housewives

O4/A4: Methodological guide about optimization and adaptation the training in business skills to the selected target group

O5/A4: Educational materials for the training process

O6/A6: Study and analysis: Women and employment in the XXI century: from home to SMEs

R1: Follow-up project meeting. Spain.

R2: Follow-up project meeting. Italy.

R3: Follow-up project meeting. Portugal.

R4: Follow-up project meeting. Spain.

E1: Multiplier Event "Women and Employment in the XXI century. From home to the SMEs"

C1 :Workshop for the development of tools for the identification of acquired skills . Profesography.




MUPYME

1. Introduction

First Stage: RESEARCH

+ERASMUS+ Programme 2015 – KA2 Adult Education



MUPYME

1. Introduction

Direct meetings with housewifes: 39

What about communication??

Interviews with business women: 28




MUPYME

1. Introduction

Workshops “BRINGING THE BUSINESS WORLD TO THE HOUSEHOLD”: 98 attendees

What about communication??




MUPYME

1. Introduction

Second Stage: DISSEMINATION

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PHASE 1

RAISING AWARENESS AND UNDERSTANDING

PHASE 2

EXPERIENCE/ ACHIVEMENTS/FEED

BACK IMPLEMENTATION

PHASE 3

IMPACT/ REPLICATION

FOCUS ON RECRUITEMENT AND

ENGAGEMENT. PROMOTION OF MUPYME

ADVANTAGES

USE OF OBSERVATIONS AND STUDY CASES. INNOVATION IN SERVICES AND TRAINING

DESIGN. EARLY ACHIEVEMENTS, FEED

BACKS IMPLEMENTATION

EVIDENCE ON IMPACT, BENEFITS, USER

EXPERIENCE, VALIDATION. DIDACTIC GUIDE AND TRAINING MATERIALS

OPPORTUNITIES

ADULT EDUCATION PROFESSIONALS,

ASSOCIATIONS AND BODIES AT LOCAL, NATIONAL AND

EUROPEAN LEVEL

STRONG LOCAL ENGAGEMENT,

PARTICULARY WITH ENTREPRENEURS AND

HOUSEWIVES

STRONG FOCUS ON INFLUENCES, POLICY MAKERS AND ADULT

EDUCATION ADOPTERS

The evolving type and nature of content over the project life cycle




MUPYME

1. Introduction

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INDEX




MUPYME

1. Introduction








•Social Media


•Conferences

•Workshops


•Press Releases





5. Reporting




MUPYME

2.1. Stakeholder Groups

Internal Stakeholders

National Authority Beneficiary Partners




MUPYME

2.1. Stakeholder Groups

External Stakeholders

Entrepreneurs

Housewives

Adult education

organizationsPartners network

Public administrations

(regulatory agencies

National organizations

supporting Women and

Employment

Society

Housewives

associationsSpecialized media

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Phase Description Start month End month

1 Project promotion and awareness 1 24

2 Highlight Project pilot achievements 8 24

3 Results & Replication 20 ---




MUPYME

2.2. Dissemination Stages

Dissemination stages timeline

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INDEX




MUPYME

1. Introduction








•Social Media


•Conferences

•Workshops


•Press Releases





5. Reporting

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3.1 Project Logo and Strapline




MUPYME



MUPYME


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3.2 Website and resources




MUPYME www.mupymeproject.eu


http://www.mupymeproject.eu/

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1. Project deliverables published online

2. Direct feeds

3. Links with relevant websites







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2. Direct feeds: Twitter and email sign up of the blog








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2. Direct feeds: Twitter and email sign up

of the blog








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3.4 Social media

TWITTER




MUPYME @mupyme_project

MULTIMEDIA


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European Association for the

Education of Adults

European Center for Women &

Technology

European INFONET Adult

Education

PROJECT that have close affinity




MUPYME

3. 5 Exploiting links with other EU initiatives and EU networks





MUPYME

3. 6 Conference

E1 Spain Event in Madrid – July 2017

Wrap-up event

International participation

Multiplier Event "Women and Employment in the XXI century. From home to the SMEs"





MUPYME

3. 6 Workshops

“BRINGING THE BUSINESS WORLD TO THE HOUSEHOLD”

Portugal

Cyprus

Italy

…





MUPYME

3. 7 Supporting Local and European Events & Targeted Campaigns

3. 8 Press Releases





MUPYME

Erasmus+ Project Results Platform (Plataforma VALOR)


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3.10 Presentations and promotional material to support dissemination




MUPYME


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3.11 Physical Documents

Project Brochure / Flyer




MUPYME


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INDEX




MUPYME

1. Introduction








•Social Media


•Conferences

•Workshops


•Press Releases





5. Reporting




MUPYME


Website Twitter

PressRelease

Events

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INDEX




MUPYME

1. Introduction








•Social Media


•Conferences

•Workshops


•Press Releases





5. Reporting

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The data collected in relation to all elements described in section:

Dissemination Tools above will be collated and briefly reported to

the project team meetings.

ARIEMA, as work package leader for dissemination, should be

informed of all activities to feed them into the activity recording and

updated communications plans.




MUPYME

5. Reporting




MUPYME

How to proceed?

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1. Partners tools

Websites: share project

Follow us in twitter @mupyme_project




MUPYME

How to proceed?

DAFNI KEK website

ARIEMA website

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2. External Experts Panel:

Experts in adult learning

From 5 different countries

No budget

Tasks:

Memorandum of understanding (MOU)

Preview documentation

Advise/validate MUPYME tools

Disseminate project

Visibility as experts (website)




MUPYME

How to proceed?

How? They must be recommended by:

European Association for theEducation of Adults

Partners network

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3. Dissemination




MUPYME

How to proceed?

Adult education

organizations

Partners network

Public administrations

(regulatory agencies

National organizations

supporting Women and

Employment

Society

Housewives

associations

Specialized media

Target audiences

Press releases

Intellectual outputs

Website

Social media

+ www.mupymeproject.eu



MUPYME