Team #4Christopher PedleyAngel MarreroJoshua HillTimothy Borysowski

Kodak PowerFlash Single Use Camera Redesign

Engineering Design 100

October 1, 2008

OverviewGoals for the ProjectOur Design Process

BrainstormingAnalysisModels

Conclusions

Project Goals

Redesign of Kodak PowerFlash Single Use CameraIncrease Revenue for KodakReduce E-waste Created by Kodak

PowerFlashCreate a More Economically and

Environmentally Sustainable Product

What is E-Waste?Waste from old and/or used electronicsFrequently contains harmful chemicals and

radiationGoing “Green” is a growing market trend

http://www.arcatarecycling.org/http://www.cwru.edu/med/epidbio/mphp439/Global_Impact_of_Lead_Poisoning.htm

Our ApproachWe studied the exterior and interior design of

the current model of the PowerFlashWe brainstormed for ideas to fulfill our project

goalsWe put each idea through our process of

analysisWe decided upon our final redesign for the

product

Current PowerFlash Design

Shutter Button

Viewfinder Flash Bulb

Lens Flash Power Button

Exterior Front

Figure 1

Exterior Back

Flash Ready Light

Viewfinder

Shutter

ButtonFilm Winder

Figure 2

Interior Front

Shutter Button

Viewfinder Flash Bulb

Flash Power ButtonCapacito

r

LensSpring-loaded Shutter

Mechanism – Also Triggers Flash

Film Roll Casing

Figure 3

Interior Back

AA (1.5V) Battery Viewfinder

Shutter Button

Film Winder

Spool for Feeding Unexposed Film

Exposed Film RollFigure 4

Kodak’s Current Recycling System

At least 77% of each PowerFlash camera is recycled

Kodak does not participate in reloading due to the potential product defects that can arise

Reloading: Purchase, reload, and reuse of used camera bodies

Information from

www.kodak.com

BatteryAA Battery good for approximately 80

flashes

= 2850 mA•h

= 1150 mA•h

AAA batteries will last about 40% as long as AA batteries

AAA batteries would be more than enough for 27 flashes from the camera

Information from

www.duracell.com

Survey 1. Would you like a camera design that has the shutter button at a diagonal towards the front of the camera instead of on top of the camera? A. Yes 60% B. No 40% 2. Does quality of a picture matter much to you with a disposable camera? A. Yes 50% B. No 50% 3. Would you like your disposable camera to have multiple functions other than take photos? A. Yes 20% B. No 80% 4. Would special features such as color blinds have an influence on your camera purchase? A. Yes 10% B. No 90% 5. Does the aesthetic design of a disposable camera have an effect on your purchase? A. Yes 70% B. No 30%

6. Would you like a more compact disposable camera? A. Yes 70% B. No 30% 7. Does the packaging of a camera, such as a box or just a wrapper, have an effect on your purchase? A. Yes 60% B. No 40% 8. When buying a camera for a child would themes such as Disney/Nickelodeon characters effect the purchase you make? A. Yes 80% B. No 20%

*Survey of Penn State Students and Faculty

*

Design MatrixCamera Redesign Design Matrix

Reload Aesthetic Redesign

Shutter Speed/Aperture

AdjusterDiagonal Trigger

Additional Functions

Move Battery to Make Smaller

Color Blinds

Kids Stickers

Packaging/Wrapper

AAA Battery

Cost + 0 - + - + - - + +Ease of

Manufacture + - - + - - - + 0 +

Market 0 + - + - + - + + 0Ease of Use 0 0 - + - 0 0 0 0 0

Environmental Factor + 0 0 0 0 0 0 0 + 0

Durability - 0 - 0 - 0 - 0 - 0                    

Net Total 2 0 -5 4 -5 1 -4 1 2 2Weighted

Matrix YES NO NO YES NO YES NO YES YES YES

Table 1

Weighted Design MatrixCamera Redesign Weighted Design Matrix

IDEAS Reload Diagonal Trigger Move Battery to Make Smaller Kids Stickers Packaging/

Wrapper AAA Battery

CRITERIA WEIGHT Score Weighted Score Weighted Score Weighted Score Weighted Score Weighted Score WeightedCost 28 3 84 3 84 2 56 1 28 2 56 3 84

Ease of Manufacture 15 2 30 3 45 2 30 2 30 1 15 3 45

Market 20 2 40 3 60 4 80 4 80 2 40 3 60Ease of Use 18 3 54 4 72 3 54 3 54 3 54 3 54

Environmental Factor 9 4 36 2 18 2 18 2 18 4 36 2 18

Durability 10 2 20 2 20 2 20 2 20 1 10 2 20                          

Total 100   264   299   258   230   211   281Final Score (Weighted

Score/100)    2.64   2.99   2.58   2.3   2.11   2.81

Table 2

Final Product Decision

We determined it was best to incorporate several of our design conceptsDiagonal TriggerFilm/Battery ReloadAAA BatteryMove Battery to decrease camera size

PrototypeFront

Figure 5

Back

Figure 6

Back Open

Film Spool with Battery

Figure 7

Notes and ConclusionMore comfortable diagonal trigger should be

advertised on packagingReloading process must undergo same quality

standards as Kodak’s current recycling process

New design will be cheaper to produce, more

environmentally friendly, and more appealing

to the consumer

Questions or comments?