Final Major Project – Task 1

Contractual – ‘A contractual brief is a type of brief or contract where a media company is employed by

the client in order to complete a project within the brief which is set to specific guidelines which the media

company must follow. It will be very important for the media company to follow these guidelines and do

exactly what the client states within the brief, if they fail to do so this can result in a breech of contract

and the company could face legal actions’.

http://creativemediaatjt.blogspot.co.uk/2013/03/contractual-brief.html

‘A contractual brief is a contract with a media company and a client where the client’s project is

undertaken by the media company where specific guidelines must be met. ‘

A production which might be used with the contractual brief could be for example a music video, this

meaning that the artist/band who is the client will contact the media company asking for certain things

and giving guidelines for what they want and how they want their music video to be produced.

Communication is the first thing which is important with this kind of brief because of the guidelines which

must be met, to make sure all the conditions are kept I would use the communication of meetings and

emails. When it comes to this I would use the use of meeting at least a once weeks prior before filming

for the music video and at least email once a day to make sure any changes are made. Now onto time

management, to keep the client up to date with what’s going on I would create some sort of schedule on

showing what’s happens when over a certain period of weeks/months. The technical skills would be fairly

easy and mostly done by the media company because it is their profession, hardware would be the

camera, lighting, microphone etc. which the media company will take full responsibility of and sometimes

the artist/band showing them what they would like. Software is just the matter of editing the music video

clips together to produce the final outcome. Last but not least would be the career progression, from

having this contract with a popular artist/band because of how popular they are this could lead in

recognition for your work and allows you to get noticed by others. For other people to see your work a

portfolio can be made in order to do this, it comes with many benefits and allows more opportunities in

the future.

Negotiated – ‘This type of brief will be brought up if the co-operative brief given to the two of more media

companies that are competing the project have any issues between them selves about the brief or

anything they would like to clear up with the client. Through the negotiations the brief can then be

changed in order to suite every party taking part in the production. This could be anything from changing

the appearance of the product to changing the products content as well as keeping it to the guidelines set

in the brief.’

http://creativemediaatjt.blogspot.co.uk/20 13/03/negotiated-brief.html

‘A negotiated brief is brought up when two companies are both competing for a project and have issues

between themselves about the brief or anything they would like to clear up with the client.’

An example of a negotiated brief would be if the client hired two or more media companies to produce a

music video, the media companies must negotiate terms between them to agree on some aspects the

video, (such as what is included within the frames) to produce the client in the right way and ultimately

end up with a final outcome of the video. Communication is important within this brief as it makes the

first impression on the client, which needs to be a positive one as you would need to keep them up to

date with their music video via email and meetings to keep the conditions met to make the music video

suit the client. Time management is also key as you would need to keep the client up to date with

schedules for the future weeks and months of their music video such as dates as casting and or filming

and how the client will be presented in the video. Technical skills would mean the hardware that the

product would be produced on such as the cameras, lighting, microphone if needed. The software that

the music video may be presented or edited on will create the final outcome. The media company will

This states what the client wants to be created and in this case it

is a 10 second advert called an E Sting.

The timescale of

the brief is giving you a deadline as when the advert

should be completed.

The legal and ethical states that you can only add and use certain these

basically meaning there are guidelines that need to be followed to accept

your project.

This states whom the client is and who you will be making the project for, in this case it is E4 a popular TV channel in the UK.

usually take care of this responsibility. A career progression could end up depending on the clients

popularity and reputation, which could end up in future clients which would be possible by being noticed

with items such as a portfolio.

Formal – ‘This where a media company is given a brief by the client which outlines the product which they

are wanting to be made. This brief is very open and only gives enough information to be able to produce

the product; any issues or information that the media company would like to go over can be discussed

during the negotiations with the client. Both the client and the company employed by them will formally

agree on the project and the brief but it cannot always be legally binding.’

http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html ‘A formal brief is where a media company is given brief which outlines the product in which they are wanting to made, this is open and only gives the media company basic instructions.’ An example of a formal brief would be if a client was to be interviewed for a newspaper/magazine by a media company, then the client would provide the media company with information to which the media could use as outlines and fashion into an interview that was discussed with the client, but not everything said could be on the record, therefore if something off record was printed, then it may not be legally binding. Communication is important within this brief as it makes the first impression on the client, which

needs to be a positive one as you would need to keep them up to date with their magazine/newspaper via email and meetings to keep the conditions met to make the print work outcome be what the client wanted. Time management is also key as you would need to keep the client up to date with schedules for the future weeks and months of their print work such as dates as hiring of staff and or conducting interviews for the magazine/newspaper. Technical skills would mean the hardware that the product would be produced on such as the cameras for photos and the software for typing the text. The software that the print work may be presented or edited will create the final outcome. The media company will usually take care of this responsibility. A career progression could end up depending on the clients popularity and reputation, which could end up in future clients which would be possible by being noticed with items such as a portfolio.

Informal – ‘An informal brief is not documented and is usually of the verbal kind. It is where the client and

the company, which they have employed simply, discuss the requirements for the product they will be

making and ultimately agree upon the project.’

http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html

‘An informal brief is usually done verbally and is not documented, the client and the media company

simply discuss requirements for the agreement of the project.’

An example of this brief would be if a client such as local shop/charity/workshop to ask a media company

if they could document what they were doing, what they were bringing to the community and show

aspects of the business and because promoting them to bring more people together and aware of their

establishment. This would only be an informal brief because the media company do almost all of the

work allowing the clients to sit back and not have that much say what is going on because they are the

professionals. When it comes to communication first of all it would be very informal of course this

meaning in person just general chitchat of what will happen and also now and again phone calls to

arrange dates of filming if they were in the shop location. Time management also takes a role within this

brief because you would need to let the client know when the media company is going in to film within

the shop for example and also to see opening times if needed. Technical skills for this would be mostly

the production side of the media company with would mean filming, recording sound, actors if needed

this would all be done under at a professional standard and be well produced. Career progression within

this would be very good for the media company because of the client being a local business other

businesses in the area could also take interest in what is being done and also want this to be done for

their company as well and for people to see the media companies work they could make a website with

portfolios for example.

Commission – ‘This brief is where a large media company will employ an other independent media

company to create and produce the product for them, and after the product has been made the larger

company may go on to be use the product for an external client who will pay the independent media

company for making the product and they could even get a cut of the royalties too. The brief is not

negotiated between the company and the client, however is negotiated between the two media

companies.’

‘This is when a large media company hires an independant media company to create and produce a

product for them.’

http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html

An example of a commission brief would be if an independent media company hired another independent media company to create a poster, then the second media company would be trusted by the first to bring new ideas and authority for this task, as well as the second media company might also get a cut of the royalties too. Communication is important within this brief as it makes the first

impression on the client, which needs to be a positive one as you would need to keep them up to date with their poster via email and meetings to keep the conditions met to make the poster outcome be what the client wanted. Time management is also key as you would need to keep the client up to date with schedules for the future weeks and months of their advert such as dates as appointments with directors and or layout design specialist. Technical skills would mean the hardware that the poster would be produced on such as the cameras if there are any pictures on the poster and or people to do research

for the poster. The software that the poster may be presented or edited will create the final outcome. The media company will usually take care of this responsibility. A career progression could end up depending on the clients popularity and reputation, which could end up in future clients which would be possible by being noticed with items such as a portfolio.

Tender – ‘This is where a client will advertise their brief and a production company will bring together a

proposal that they will pitch to the client, there could be multiple pitches to the client from many different

companies, so the client will then get the chance to choose the proposal that they think best suits their

brief and offer the job to that production company.’

http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html

‘A client will advertise their brief and a production company will come forth presenting their idea and

pitch.’

An example of a tender brief would be if the client choose to do a music video for their company, they

would create a brief and advertise it. Then several media production companies will create a proposal that will be pitched to the client, to which the client will choose their favorite music video pitch, and go with that company. Communication is important within this brief as it makes the first impression on the client, which needs to be a positive one as you would need to keep them up to date with their music video via email and meetings to keep the conditions met to make the music video suit the client. Time management is also key as you would need to keep the client up to date with schedules for the future weeks and months of their music video such as dates as casting and or filming and how the client will be presented in the video. Technical skills would mean the hardware that the product would be produced on such as the cameras, lighting, and microphone if needed. The software that the music video may be presented or edited on will create the final outcome. The media company will usually take care of this responsibility. A career progression could end up depending on the clients popularity and reputation,

which could end up in future clients which would be possible by being noticed with items such as a portfolio.

Co-operative – ‘Within this type of brief there are usually two or more companies that are hired by the

client to work to the brief they have written for the specific project they re wanting to be completed. After

both companies have received the brief they can then proceed to work together to produce the product. If

there is a disagreement or conflict in ideas there can be a negotiated brief in order to resolve these

issues.’

http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html

‘Co-operative brief is when there are two or more media companies that are hired by the same client,

and they both have to have written for this specific project.’

An example of a co-operative brief would be if a client wanted to produce a documentary, they would hire two or more media companies who would work together to produce the documentary that would fit the clients brief, if these two companies disagree on anything, they will have to negotiate the brief to achieve a final documentary. Communication is important within this brief as it makes the first

impression on the client, which needs to be a positive one as you would need to keep them up to date with their documentary via email and meetings to keep the conditions met to make the documentary outcome be what the client wanted. Time management is also key as you would need to keep the client up to date with schedules for the future weeks and months of their documentary such as dates as casting, filming and locations depending what the theme of the documentary is. Technical skills would mean the hardware that the documentary would be produced on such as the cameras, lighting, microphone. The software that the documentary may be presented or edited will create the final outcome. The media company will usually take care of this responsibility. A career progression could end up depending on the clients popularity and reputation, which could end up in future clients which would be possible by being noticed with items such as a portfolio. Competition – ‘This is where a client can put their brief out so it can be accessed by all of the different

production companies that are participating. It can sometimes been seen as a free competition as each

production company will complete the brief and the client can then judge which company has the best

project and as an award they have it published.’

http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html

‘Competition is when a client puts out their brief so that it can be accessed by all different media

companies allowing them participation, this can sometimes be seen as a free competition because at the

end the client will judge on the best.’

An example of competition brief would be if a client was to produce an article or newspaper of some sort, they would place the brief somewhere public for several production companies to access and create their own product based of this brief, to which at the end, the client will choose the best one and have it published. Communication is important within this brief as it makes the first impression on the client, which needs to be a positive one as you would need to keep them up to date with their magazine/newspaper via email and meetings to keep the conditions met to make the print work outcome be what the client wanted. Time management is also key as you would need to keep the client up to date with schedules for the future weeks and months of their print work such as dates as hiring of

staff and or conducting interviews for the magazine/newspaper. Technical skills would mean the hardware that the product would be produced on such as the cameras for photos and the software for typing the text. The software that the print work may be presented or edited will create the final outcome. The media company will usually take care of this responsibility. A career progression could end up depending on the clients popularity and reputation, which could end up in future clients which would be possible by being noticed with items such as a portfolio.

Client; this just shows you who the client is and who you will be working for.

Media

Product; this clearly states what type of the project the client wants it to be, it gives you a basic idea of what they want and how they would like it to be

done.

Target Audience; this is an important state in brief because this allows you to know who you are shooting for and also gives you guidelines to what you can and cant show.

Deadline; this states when and how long you have to complete the project by, giving the media company time to schedule and plan.