Evaluation Task 1

Forms & Conventions

A form is the overall shape of a media product.The media form will typically determine the medium that is used, the length of the product and the content that is contained.

Media comes in a format that we recognised.Convention is an established way of doing something.It can be split into technical convention and symbolic conventions. This helps the audience to understand the type of text consumed and locate the product and and artist to set genre of music.

Video _ Camera Composition

The group shot show the hierarchy presented between the different characters distinguishing the main artist from anybody else.

Shows power and the idea closeness, adding the feelings of youth, rebellious and cool.

The close up helps to clarify the genre of and style of the artist and the music video.

The audience is concentrating onto the props and the different features that help to artist to have recognition points.

Camera Work _ Close Ups

Those shots give the opportunity to the audience to the all the characters featured in the music video.

They are seen equally has the the shot is repeatedly in the exact same way.

This also add an aesthetic and appealing feeling to the music video.

The characters are interacting by looking straight at the camera and showing no fear, appearing powerful and rebellious.

Video _ Editing Discontinuity

The use of different effect helps to attract the audience by giving them something more interesting and unusual to look at.

Transforming a simple still shot into a more interactive one.

We used the faded and mirror effect as it adds movement and helps to clarify the indie pop genre of the music.

Editing _ Jump CutJump cut were done following the rhythm of the music, moving the concentration of the audience towards the beat of the song.

With this technique we are adding movement to still shots, adding interest and appeal to the video.

Characters, costumes, make up, hair style and location are shown, clarifying the genre indie pop.

Video _ LocationIn our music video we used an abandon house to add the idea of rebellious, cool and young people.

The empty rooms emphasised the idea of stillness, which helped to add a unusual overall look to the video.

The use of different props and elements for example skateboarding and graffiti.

Those were used to show to the audience something too lawless, but stull maintaining a high aesthetic and appeal to it.

It reflects with the artist personality as well as the music genre indie pop.

Website _ Music Video

We have insert the new published music video in the website. It come out as pop up to attract the audience towards the products. It considered an easy, costless way to advertise those.

Many artists that we have looked at use the same technique as it helps their audience and fan to be always updates with the latest product release and news. It can be easily taken off if not interested and carry on using the site.

Website _ Front page and Social Media

The front page for our website has a simplistic style, showing continuity using the same patterned background presented in the digipak.The front page was design to be easily navigable so we included just four of the main features (listen, follow, tour and sign up), attracting the audience to look at those elements.

We didn’t want to include too many things as they could ended up being a distraction for the viewers. So to represent the artist we made a logo a gift showing a frame of the latest music video.All the website researched include a social media so we included it, design each single one as a further discovery of who is the artist her personal life style and choices

Digipak _ Front Cover

The digipak needed to represent the artist as well as showing a sense of continuity across all three products.

The use of a mid shot of the main singer in that particular position emphasises the idea of powerful woman, fearless, confident also reflecting the idea of beauty. With this shot you can see the artist style analysing her make up, hairstyle and additional props.

The black and white helps to show all her face features, contrasting with the colourful background.

Digipak _ Text and Choice of Colours

To complete the digipak we use the font FUTURA, has it is seen as simple readable text. The size of the writing text in the digipak varies depending on the position an the importance of it, attracting the audience.

The colour of the text emphasises the representation of indie pop and the idea of youth as bright colours like white and pink have be used to create contrast and strand out.

It fits with the background colours (pink and green) without clashing or being a distraction for the viewer.

The design used is simple and done the be aesthetically pleasing.

The choice of the background shows confident form the artist has not afraid to use something different and interesting.