SXSW 2017: Festival Highlights

Download SXSW 2017: Festival Highlights

Post on 22-Mar-2017




4 download

Embed Size (px)


<p> F E S T I V A L H I G H L I G H T S </p> <p>L I V E F R O M</p> <p>#OGILVYSXSWJames WhatleyPlanning Partner - Innovation@whatleydudeLaurie CloseGlobal Brand Partnerships@laurieec1</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>TELL US WHERE YOURE DIALLING IN FROM</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>TODAYS PRESENTATIONWTF IS SXSW? (SUPER QUICK)</p> <p>TRENDS AND THEMES (THE MEAT)</p> <p>MAIN TAKE-OUTS (IT AINT JUST BBQS &amp; BEER)</p> <p>THE WEIRD, THE WOW AND THE FUN (STAY FOR THIS)</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>OK SO WAIT, WTF IS SXSW?</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>9-daysMore than 70,000 attendeesOver 3,000 speakersAdditional 2,500 performersFilm, Interactive, Music</p> <p>And all that can be quite overwhelming, and sometimes you might not even know what youre queueing up for</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Actual screenshot from the #OgilvySXSW WhatsApp group</p> <p>STUFF TO SEE</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Very well organised calendar</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWSO WHAT ARE THE TRENDS?</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>One of my major key take outs was that our Key Digital Trends deck, published in December, was reflected perfectly at SXSW. </p> <p>WHAT ARE THE TRENDS?Chatbot overloadVR + 360 video is everywhere The connected home is finally a thingThe ethics of interaction designThe implications of living a Video First World</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>CHATBOT OVERLOAD1</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>CHATBOT OVERLOAD120+ different talks on Chatbots</p> <p>Technology Development</p> <p>The Science of Conversation</p> <p>Conversation Commerce</p> <p>Bots as Humans</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p></p> <p>CHATBOT OVERLOAD1</p> <p>What are Bots good for? </p> <p>Helping SXSW attendees?Replacing Apps?Doing a Google search?Helping people stop smoking? Helping Refugees? </p> <p>And what about accountability? </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Images + Talking points</p> <p>AbbyTrend on app replacementCharlie the chatbotStoptoberDo Not Pay is not helping Refugees -</p> <p>VR + 360 VIDEO2</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>2</p> <p>Every other stand had a VR experience</p> <p>360 video is most easily accessible</p> <p>Creative trends are barely starting</p> <p>Language definition</p> <p>Whats next? VR + 360 VIDEOEVERYWHERE</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWVR + 360 VIDEO1</p> <p>Sparks to noodle on: </p> <p>360 video is HARD. You need to invest in experts.What are the A/V story-telling cues?Dont forget to re-train your audiencePro Tip: edit in a headset </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Campaign piece re: Channel 4 360 ads</p> <p>VR + 360 VIDEO1</p> <p>If youre counting eyeballs, you should turnaround, leave the session. VR today is about depth not reach. Come back in 10yrs.</p> <p>- Ola Bjorling, 360 video director</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>360 video is HARD. You need experts. Stories for Good. </p> <p>CONNECTED HOME3</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>3AI in the Home</p> <p>House as Product</p> <p>Interconnected Devices</p> <p>Security Problems</p> <p>Connected ClothesCONNECTED HOME</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWCONNECTED HOME1</p> <p>Sony Xperia Touch turns any surface into a touchscreen. </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Images + Talking points</p> <p>CONNECTED HOME1Kasita is a build-to-spec portable PRODUCT home. </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Images + Talking points</p> <p>CONNECTED HOME1Thinking points:</p> <p>Why dont our devices have one interface?</p> <p>Who will win the voice battle? What about ads via your home AI? </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>The Kasita we showed you had one device that came with the house unit that did all. Why isnt this an app? Why isnt this a bot? Google are announcing their UK offering on March 28. Alexa now has over 10,000 different skills. But also, on the best interface is situational.What about advertising? OK Google, turn the lights on?Sure, let me just play this ad first</p> <p>THE ETHICS OF4</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>THE ETHICS OF4Interaction Design</p> <p>Algorithms</p> <p>Coding</p> <p>Your Workforce</p> <p>Chatbots &amp; AI</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWTHE ETHICS OF1</p> <p>More than ever before, SXSW conferences had a huge focus on and around ethical wellness. </p> <p>Bots that helpThe ethics of interaction designThe ethics of your workforce #HumaneTechBursting Filter Bubbles #AltMiddle</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Images + Talking points - James use your Anil Dash notes, </p> <p>VIDEO FIRST WORLD5</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>5Consumption is changing</p> <p>Rediscovering Long-Form</p> <p>Budget v Demand</p> <p>Snapchat + FacebookVIDEO FIRST WORLD</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>1. Vox / NYT / Vice</p> <p>VIDEO FIRST WORLD1</p> <p>Thinking points:</p> <p>Demand has literally doubled (and continues to do so, YoY. Budgets have not moved - something has to give. </p> <p>Content as lumber (or timber)</p> <p>The Power of LIVE</p> <p>Facebook: in or out? </p> <p>Snapchat is continually making in-roads with publishers </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Images + Talking points</p> <p>KEY TAKEOUTSCHATBOT OVERLOAD</p> <p>THE CHATBOT REVOLUTION IS HERE AND IT IS HAPPENINGAND THE GOOD NEWS IS: OGILVY ARE ALL OVER ITNOW IS THE TIME TO MAKE AN IMPACT AND DEFINE THE CATEGORYTRY AND SOLVE AN ACTUAL PROBLEMDATA, DATA, DATA</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>KEY TAKEOUTSVR + 360 VIDEO </p> <p>FIRST THING FIRST: THEYRE TWO DIFFERENT THINGS!CONSUMERS ARE CATCHING ONTO THE LATTERTHE FORMER IS STILL SUPER NASCENT / INDIVIDUALRETRAIN YOUR THINKING BUT ALSO RETRAIN YOUR VIEWERROSE TROCHE AND IMRAAN ISMAIL ARE LEADERS IN THE SPACE</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>KEY TAKEOUTSCONNECTED HOME</p> <p>DO NOT BUILD FOR TODAY - BUILD FOR 5YRS FROM NOWHOME AS PRODUCTSECURITYTHINK ABOUT ADVERTISING (AFTER THE SALE)THE TECH IS CATCHING UP - QUICKLY</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>KEY TAKEOUTSETHICS</p> <p>CONNECTED DEVICES: CAN YOU TRUST THEM? DEVELOPERS HAVE BIAS. WHO ARE YOUR AUDIENCE? DO YOU/YOUR PRODUCT/BRAND / YOUR ADVERTISING REFLECT SOCIETY? #ALTMIDDLE / #GETOUTTHERERESPONSIBLE CONTENTUSE YOUR POWER FOR GOOD</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>KEY TAKEOUTSTHE IMPACT OF A VIDEO FIRST WORLD</p> <p>VOX, VICE, NYT: EXPERIMENT WITH NEW PLATFORMSPRODUCTION BUDGETS DONT MOVE, SO HOW CAN YOU? LIVE IS HAPPENING - BUT ACROSS MULTIPLE CHANNELSINVEST IN UP-SKILLING (CREATIVE + PRODUCTION)USE. EVERYTHING. </p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWLETS GET WEIRD</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW1</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Japanese Sony section robots. lifelike</p> <p>WOW, WOOOW.</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>GARETH EDWARDS</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>When Gareth was very young, his parents made him watch this revolutionary film you might of heard of: Star Wars. He was instantly driven to become a film maker, but had the issue of How do you become a film maker. </p> <p>He started studying, and soon after, Jurassic Park came out. It was clear this was the future of film. So he taught himself visual effects, creating dinosaurs on Windows 95. Fortunately Windows has moved on since then. </p> <p>Throughout his career he quit the BBC a few times, and did a series of freelance jobs. And then he turned 30. This was past his personal deadline to become a film maker. So he dropped everything and went to Hollywood. Long story short, Gareth Edwards has now directed and created films including Monsters, Godzilla and most recently Star Wars: Rogue One. </p> <p>LANDING ON MARS</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Backed by extensive research and the expertise of NASA and MIT research, Mars 2030 is a VR experience that provides an accurate, realistic rendition of life as one of the first astronauts to arrive on Mars. Cool..</p> <p>GAME OF THRONES, BECAUSE</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>Talked about grime for 5 minutes during their talk, Maisy and Sophie love grime. Shout out to Stormzy. </p> <p>Anyone excited for Season 7?</p> <p>They also confirmed there will be a Season 8!</p> <p>RAG N BONE MAN</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>At the 2017 Brit Awards he was named British Breakthrough Act and also received the Critics' Choice Award.</p> <p>FUN STUFF!</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWASK US A QUESTION</p> <p>#OGILVYSXSW</p> <p>WHERE CAN YOU GET THIS DECK?Ogilvy Employee? </p> <p></p> <p>Clients and general public?</p> <p></p> <p>#OGILVYSXSW</p> <p>#OGILVYSXSWTHANK YOU!</p> <p>#OGILVYSXSW</p>