BBH London Highlights of SXSW 2014

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<ul><li><p>BBH @ SXSW 14</p></li><li><p>COWBOYS &amp; COWGIRLS</p><p>CREATIVE</p><p>SOCIAL</p><p>MUSIC</p><p>TEAM MANAGEMENT</p><p>PRODUCTION</p><p>UX TECHSTRATEGY</p><p>CHIEF DIGITALS</p></li><li><p>THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE</p></li><li><p>THE BEST STORIES ARE TRILOGIES</p></li><li><p>WE WENT SEARCHING FOR THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...</p><p>? ?</p><p>?</p></li><li><p>PART I: TECHNOLOGY </p></li><li><p>SOMETIMES YOU NEED A PERFECTLY CRAFTED STORY </p><p>FORT TILDEN - WINNER OF BEST NARRATIVE FEATURE </p></li><li><p>BUT WITH TECHNOLOGY YOU DONT ALWAYS NEED THE PERFECT EXECUTION</p><p>OCULUS RIFT GAME - UNDERWATER AQUARIUM</p></li><li><p>OR IT TO HAVE ALL </p><p>THE BELLS AND </p><p>WHISTLES TO BE AMAZING</p><p>The latest Exoskeleton tech was on display at the SX Trade Show</p></li><li><p>WE FORGET SIMPLE </p><p>WONDERS CAN STILL DELIGHT</p><p>NASA TALK: LIVE SKYPE WITH ASTRONAUTS ABOARD THE ISS</p></li><li><p>SOMETIMES,THE TECHNOLOGY IS THE MAGIC ITSELF</p><p>3D PRINTED 3D SCANNED MODELS OF YOURSELF</p></li><li><p>THE RELENTLESS HUMAN PURSUIT OF BETTERING OURSELVES THROUGH INNOVATION IS </p><p>ASTOUNDING.</p><p>TECHNOLOGICAL INNOVATION ALLOWS US TO ALL EXPERIENCE </p><p>PARTS OF LIFE FOR THE VERY FIRST TIME.</p></li><li><p>THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...</p><p>?</p><p>?</p><p>TECHNOLOGY</p></li><li><p>PART II: CREATIVITY</p></li><li><p>SCI-FI DOESNT EXIST ANYMOREBruce Sterling</p><p>WE LIVE IN AN AMAZING WORLD WHERE SCI-FI IS REALITY</p></li><li><p>ROBOTS!MIT DEBUTED THE LATEST DEVELOPMENTS FROM THEIR </p><p>ROBOTICS DIVISION</p></li><li><p>DRONES!</p><p>DRONES WERE ACTUALLY FLYING AROUND THE TEXAN SKY</p></li><li><p>WE ARE NOW PROPERLY MERGING PHYSICAL AND DIGITAL</p></li><li><p>OUR BRAINS</p><p>How the internet is affecting teenage brain development</p></li><li><p>OUR BODIES</p></li><li><p>VIRTUAL REALITY GAMING</p></li><li><p>3D PRINTING</p></li><li><p>NOW SHOPPINGThe choice of digital with the convenience of reality</p></li><li><p>iRETAIL</p><p>James Barrese, PayPal CTO</p></li><li><p>MOBILE IS THE KEY TO ACCESSING THE PHYGITAL WORLD</p><p>IT SHOULDNT BE MOBILE FIRST IT SHOULD BE MUST HAVE MOBILE</p></li><li><p>AFTER THE TROUGH OF DISILLUSIONMENT, CREATIVITY MUST BE </p><p>APPLIED TO TECHNOLOGY TO CONTINUE TO DRIVE DELIGHT &amp; </p><p>PRODUCTIVITY.</p><p>DIGITAL LINES ARE BLURRING.WE HAVE A NEWLY CONNECTED PHYGITAL SANDBOX TO PLAY IN </p></li><li><p>THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...</p><p>?</p><p>TECHNOLOGY CREATIVITY</p></li><li><p>PART III: PEOPLE</p></li><li><p>HUMANS ARE THE FUTURE</p></li><li><p>THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PEOPLE</p></li><li><p>We saw talks from incredibly smart people with amazing businesses, however they drifted off when trying to deliver a message. When you have something great to say, just say it. Get to the fucking point.</p><p>PEOPLE AT SX DONT UNDERSTAND PRESENTATIONS</p></li><li><p>THE FUTURE WILL BE </p><p>CREATED BY THE DOERS </p><p>AND MAKERS</p><p>The best business card at SXSW</p></li><li><p>SX LOVES PEOPLE LIKE ROBERT RODRIGUEZ</p><p>SXSW saw the launch of his own Network </p><p>and the From Dusk til Dawn TV Series</p></li><li><p>THE FUTURE WILL BE CREATED BY THOSE WHO GIVE IT AWAY</p></li><li><p>THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND PRIVACY</p></li><li><p>THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN MAKE SENSE OF DATA OKcupid talk on attractiveness pattern ratings created from user data</p></li><li><p>THE FUTURE WILL BE CREATED BY PEOPLE THAT EXPERIMENT WITH </p><p>NEW THINGS The Walking Dead Short Form Web video</p></li><li><p>THE FUTURE WILL BE CREATED BY PEOPLE THAT CAN INNOVATE</p></li><li><p>THE FUTURE WILL BE CREATED BY THOSETHAT ADD VALUE Doritos role &amp; fit with Lady Gaga was widely criticised</p></li><li><p>THE FUTURE WILL BE CREATED BY BOTH GENDERS</p></li><li><p>THE FUTURE WILL BE CREATED BY PEOPLE THAT UNDERSTAND WHAT PEOPLE WANT</p><p>Sapient hosted a jobs fayre and put on a great party - the two things agency folk were interested in - their careers and booze! </p></li><li><p>WE ARE MAKING OUR OWN STEPS</p></li><li><p>WITHOUT TECHNOLOGY, HUMANS CANT EVOLVE.</p><p>WITHOUT CREATIVITY, TECHNOLOGICAL DELIGHT IS EPHEMERAL.</p><p>WITHOUT AN UNDERSTANDING OF PEOPLE, CREATIVITY CANNOT BECOME USEFUL. </p></li><li><p>THE ANSWER TO THE ADVANCEMENT OF THE HUMAN RACE...</p><p>TECHNOLOGY CREATIVITY</p><p>PEOPLE</p></li><li><p>Turn it around, Turn it aroundLucius</p></li><li><p>ITS NOT JUST WHAT THE PEOPLE LEARN</p></li><li><p>ITS NOT JUST WHAT THE PEOPLE LEARN</p><p>ITS WHAT YOU LEARN ABOUT THE PEOPLE</p></li><li><p>WHATSAPP WORDCLOUD</p></li><li><p>LISTEN TO OUR SXSW PLAYLIST</p><p></p></li><li><p>THANK YOU</p></li></ul>