Highlights from SXSW 2014, as presented to SMC Dallas

Download Highlights from SXSW 2014, as presented to SMC Dallas

Post on 18-Oct-2014

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So just what WAS this year's South by Southwest (SXSW) really about? What made it different than previous years, and what were the real trends for the future. Here are a few of my reactions, as I presented them to the Social Media Club of Dallas on March 20, 2014.

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<p>PowerPoint Presentation</p> <p>A Data Geek Goes to SXSW </p> <p>#1: Activation is </p> <p>the new black. </p> <p>How do I </p> <p>measure this? </p> <p>#2: Brands need to </p> <p>learn the currency </p> <p>of attention. </p> <p>#3: Data are bringing </p> <p>sexy back. </p> <p>Thanks! eswayne.com </p> <p>@eswayne </p>