Highlights from SXSW 2014, as presented to SMC Dallas

Download Highlights from SXSW 2014, as presented to SMC Dallas

Post on 18-Oct-2014

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So just what WAS this year's South by Southwest (SXSW) really about? What made it different than previous years, and what were the real trends for the future. Here are a few of my reactions, as I presented them to the Social Media Club of Dallas on March 20, 2014.

TRANSCRIPT

PowerPoint Presentation

A Data Geek Goes to SXSW

#1: Activation is

the new black.

How do I

measure this?

#2: Brands need to

learn the currency

of attention.

#3: Data are bringing

sexy back.

Thanks! eswayne.com

@eswayne