SWOT Samsung GS5.docx

Samsung galaxy s5 Swot analysis

A SWOT analysis is a combination of the internal and external factors, which helps identify potentially useful developments. (Howells, 2012)

StrengthsWeakness

1. Being the pioneer in iris recognition technology that improves quality of the mobile security and compete with fingerprint technology from IPhone 5S. ( Curtis,2014)

2. Be introduced with 16-megapixel camera while those of S4 are 13-megapixel, IPhone 5s 8 MP and 3.2-megapixel front camera. The new ISOCELL sensor technology physically separates each pixel, minimising electrical crosstalk, producing sharper pictures with less noise. ( Newman, 2014)

3. Latest 5.2 inch super AMOLED (1440 2560) display technology will be used for this flagship phone. ( Newman, 2014)

4. Catching up Apples IPhone 5S with latest 64-bit processor. 3GB of RAM. (Ludlow, 2014)

1. Stick with polycarbonate shell, which is no change in devices exterior compared to Galaxy S4. ( Loveridge, 2014)

2. Bigger screen (5.2 inch) combines with 2900 mAh, which might decrease device performance. It is expected that the 2900 mAh can support Galaxy S5 at least one day of medium usage due to the larger display quality of 2560 x 1440 that could demand high power on the smartphone. (Inoyori, 2014)

3. Samsung Galaxy S5 software is not as good as its hardware due to the poorness of Samsung software research and development. Even though we are doing the software business, we are not as good as we are in hardware. Kwon Oh-hyun said in The Guardian. ( Gibbs, 2014)

Opportunities (UK)Threats (UK)

1. Demand for Samsung Galaxy S5 might increase due to Many people are fanatical about iris recognition technology, said in Bloomberg by Lee Young Hee, executive vice president of Samsung. (Lee, 2014)

2. Could eliminate the effect of IPhone 5S in the smartphone market. (Shaughnessy , 2014)

1. High competitive with new devices from other mobile companies especially giant Apple with IPhone 6 being introduced this year. (Silva , 2014)

2. Price war might be happened again between Samsung and Apple after Samsung Galaxy S5 is released by increasing discounts and even offering higher trade-ins on older phones.( Sherman , 2014)

List of references

1. Curtis ,S.(2014), Samsung Galaxy S5 to feature 'eye scanning security'. Available from:. [9 Jan 2014].

2. Gibbs,S.( 2014) . What Samsung's Galaxy S5 really needs is less bloated software. Available from: < http://www.theguardian.com/technology/2014/feb/10/samsungs-galaxy-s5-bloated-software >. [10 Feb 2014].

3. Inoyori,R. (2014). Samsung Galaxy S5 Buyer's Guide: Notable Upgrades, Variants, Network Carrier Models, Pricing and Alternatives. Available from: < http://au.ibtimes.com/articles/536487/20140130/samsung-galaxy-s5-buyer-s-guide-notable.htm#.UvzKykpFAdU >. [30 Jan 2014].

4. Lee,JA.(2014).Samsung Plans Galaxy S5 by April as Eye Scanner Studied. Available from: < http://www.bloomberg.com/news/2014-01-09/samsung-plans-galaxy-s5-by-april-with-possible-eye-scan-security.html >. [9 Jan 2014].

5. Loveridge,S.( 2014). Samsung confirms 2k amoled display production could come to Galaxy s5.Available from: . [28 Jan 2014].

6. Ludlow,D.( 2014), Samsung Galaxy S5 release date, price, specs & screen rumours.Available from : . [4 Feb 2014].

7. Newman ,J.( 2014), Samsung Galaxy S5 Rumor Roundup: Taking Our Best Guesses. Available from: http://techland.time.com/2014/02/05/samsung-galaxy-s5-rumor-roundup/ >. [5 Feb 2014].

8. Shaughnessy, H.(2014). Will There Be Enough In The Galaxy S5 To Compete With The iPhone 5S?.Available from:. [5 Feb 2014].

9. Sherman ,E. (2014). Apple, Samsung and the new price war .Available from: . [10 April 2013].

10. Silva ,P.(2014). IPhone 6 and Samsung Galaxy S5 Release Specs Round-up: Super Slim Screen, March/April Release Plus 64-Bit Processors. Available from:< http://au.ibtimes.com/articles/534556/20140116/samsung-galaxy-s5-iphone-6-release.htm#.UvmFUkJ_umQ>. [16 Jan 2014].