brazil swot
TRANSCRIPT
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COMPETITIVENESS COMPETITIVENESS of the of the
BRAZILIAN BRAZILIAN FOUNDRY INDUSTRYFOUNDRY INDUSTRY
By By CassioCassio Machado, member of ABIFA and SIFUMGMachado, member of ABIFA and [email protected]@intercast.com.br January 2005January 2005
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COMPETITIVENESS of the COMPETITIVENESS of the BRAZILIAN FOUNDRY INDUSTRYBRAZILIAN FOUNDRY INDUSTRY
ContentsContents
�� KEY NUMBERS OF THE SECTORKEY NUMBERS OF THE SECTOR�� SWOT ANALYSISSWOT ANALYSIS�� CRITICAL SUCCESS FACTORSCRITICAL SUCCESS FACTORS�� MARKETSMARKETS�� PRODUCTIONPRODUCTION�� PRODUCTIVITYPRODUCTIVITY�� EXPORTS / IMPORTSEXPORTS / IMPORTS�� PROJECTED DEMAND x CAPACITYPROJECTED DEMAND x CAPACITY�� CONCLUSIONCONCLUSION
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Brazilian Foundry Brazilian Foundry The Key Numbers The Key Numbers
�� Foundries Foundries 1 200 +1 200 +�� Revenue Revenue US$ 3.0 billion +US$ 3.0 billion +�� Direct LaborDirect Labor 54 000 jobs54 000 jobs�� Annual Production Annual Production 2.8 million t2.8 million t�� Installed Capacity Installed Capacity 3.10 million t/year3.10 million t/year�� Companies sizeCompanies size 95% Small/Medium95% Small/Medium
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Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- StrengthsStrengths
�� Labor force: abundant, low cost, receptive and trainedLabor force: abundant, low cost, receptive and trained�� Management: flexible, open mindedManagement: flexible, open minded�� Acquired and adapted know howAcquired and adapted know how�� Low production costLow production cost�� Good image (quality and delivery)Good image (quality and delivery)�� Solid economical profile of companiesSolid economical profile of companies�� Strong class entities (state and federal) Strong class entities (state and federal)
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Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- WeaknessesWeaknesses
�� Capital shortage for investmentCapital shortage for investment�� Environmental legislation complianceEnvironmental legislation compliance�� Low reference in international marketLow reference in international market�� Low knowledge about foreign competitorsLow knowledge about foreign competitors
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Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- OpportunitiesOpportunities
�� Good location Good location �� Near to foreign markets (Europe and USA)Near to foreign markets (Europe and USA)�� Nearby raw material suppliers (pig iron, steel Nearby raw material suppliers (pig iron, steel
scrap, scrap, ferroferro--alloys, resins, sand, tooling, etc.)alloys, resins, sand, tooling, etc.)�� Near to technical colleges and schoolsNear to technical colleges and schools�� Local concentrations of competitors and their Local concentrations of competitors and their
chain of supplierschain of suppliers�� Political and economical stability of the countryPolitical and economical stability of the country�� Demanding markets (domestic and foreign)Demanding markets (domestic and foreign)�� Chinese vulnerabilityChinese vulnerability�� New markets to be opened New markets to be opened
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Brazilian Foundry Brazilian Foundry StrategicStrategic Analysis Analysis -- ThreatsThreats
�� Chinese production / price / subsidized costChinese production / price / subsidized cost�� Shortage of certain raw material (resin, Shortage of certain raw material (resin, ferroferro--alloys)alloys)�� Country’s logistics and infrastructureCountry’s logistics and infrastructure�� Foreign trade barriersForeign trade barriers�� High interest rates / cost of moneyHigh interest rates / cost of money�� Volatile exchange rateVolatile exchange rate�� Volatile federal policies (electrical power, tax law, etc.)Volatile federal policies (electrical power, tax law, etc.)�� BureaucracyBureaucracy
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Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- CFSCFS
CRITICAL SUCCESS FACTORSCRITICAL SUCCESS FACTORS
�� Increase production capacityIncrease production capacity�� Acquire funds for investment at reasonable Acquire funds for investment at reasonable
ratesrates�� Reduce production costsReduce production costs�� Implement marketing policies to penetrate new Implement marketing policies to penetrate new
markets and to sustain current onesmarkets and to sustain current ones
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Brazilian FoundryBrazilian FoundryMarket Distribution Market Distribution (% of sales)(% of sales)
3,216,1
5,2
14,1
5,1
56,3
InfrastructureExportsOthersCapital GoodsSteelmakersAutomotive
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Brazilian FoundryBrazilian FoundryDomestic Market AnalysisDomestic Market Analysis�� 67% of castings are for auto67% of castings are for auto--partsparts�� High ratio inhabitants x vehicle High ratio inhabitants x vehicle -- (2001)(2001)
�� Developed countriesDeveloped countries -- 1,2 1,2 -- 2,02,0�� Argentina Argentina -- 5,25,2�� Mexico Mexico -- 6,16,1�� BrazilBrazil -- 8,68,6
�� 99aa Largest Vehicle Fleet in the World Largest Vehicle Fleet in the World -- 20,1M (2001) 20,1M (2001) �� Capital Goods Industry Capital Goods Industry -- recoveringrecovering�� Steel Industry Steel Industry -- Brazil 9Brazil 9oo largest world producerlargest world producer�� Railway Segment Railway Segment –– recoveringrecovering
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Brazilian Foundry Brazilian Foundry Annual Production Annual Production (1000 t)(1000 t)
2004 2004 -- estimatedestimated
0
500
1000
1500
2000
2500
3000
80 82 84 86 88 90 92 94 96 98 OO O2 O4
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Brazilian FoundryBrazilian FoundryEvolution of Monthly Production Evolution of Monthly Production (1000 t)(1000 t)
0
50
100
150
200
250
jan/00 jan/01 jan/02 jan/03 jan/04
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Brazilian FoundryBrazilian FoundryMetal DistributionMetal Distribution
by revenue (US$ - %)
57
13
30
iron steel non-ferrous
by production (t - %)
84,5
7,0
8,5
iron steel non-ferrous
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Brazilian FoundryBrazilian FoundryProduction by Region Production by Region (%)(%)
South 28,1 %Rio de Janeiro 6,3 %
North/NE 2,3 %
São Paulo 34 %
Centre/MG 29,3 %
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Brazilian FoundryBrazilian Foundryvsvs World Production World Production -- (t) (t) -- 20032003�� �������� ���������� ���� ������ ��
�� ������������������ ���� ������� ���
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�� �������"��#�������"��# ��� ���� �
�� �����$#��������$#��� ����������
�� ��������% ��������������������������������������������% ������������������������������������
�&'()*+��&,*(-��./01-23�*)������&'()*+��&,*(-��./01-23�*)�����
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Brazilian FoundryBrazilian FoundryProductivity Productivity
(2004 estimated)(2004 estimated)
10152025303540455055
1990 1992 1994 1996 1998 2000 2002 2004
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Brazilian Industry Brazilian Industry Exportation Ratio (%)Exportation Ratio (%)
62 60 56
37
16
0
10
20
30
40
50
60
70
Pig Iron Aluminum Ferroalloys Steel Foundry
export / production
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Brazilian FoundryBrazilian FoundryAnnual Exports Annual Exports (US$ 1000)(US$ 1000)
2004 = 830 million US$ (estimated)2004 = 830 million US$ (estimated)
0100200300400500600700800900
1980 1983 1986 1989 1992 1995 1998 2001 2004
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Brazilian FoundryBrazilian FoundryExportsExports
�� in 1980 in 1980 -- 77 Million US$77 Million US$�� in 2003in 2003 -- 565 Million US$565 Million US$�� in 2004in 2004 (forecast) (forecast) -- 830 Million US$830 Million US$�� Growth rate of 9 % per year Growth rate of 9 % per year �� Enhanced “mix” value Enhanced “mix” value
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Brazilian FoundryBrazilian FoundryImportsImports
�� IrrelevantIrrelevant�� Basically components, not raw Basically components, not raw
castingscastings
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Brazilian FoundryBrazilian FoundryProjected Demand x Installed CapacityProjected Demand x Installed Capacity (ton)(ton)
0
1000
2000
3000
4000
demand 2249 2800 3130 3400 3580 3770 3910install cap 3000 3100 3400 3400 3400 3400 3400
2003 2004 2005 2006 2007 2008 2009
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Brazilian Foundry Brazilian Foundry ProjectedProjected Demand x InvestmentsDemand x Investments
•• Investment 2004/5 Investment 2004/5 -- US$ 387 MUS$ 387 M
•• Required Investment up to 2009Required Investment up to 2009 -- US$ 1,2 BUS$ 1,2 B
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COMPETITIVENESS of the COMPETITIVENESS of the BRAZILIAN FOUNDRY INDUSTRYBRAZILIAN FOUNDRY INDUSTRY
CONCLUSIONSCONCLUSIONS�� Foundry business is a Brazilian natural Foundry business is a Brazilian natural
VOCATION VOCATION �� We can compete in a global marketWe can compete in a global market�� Our production is intimately linked to autoOur production is intimately linked to auto--parts parts
productionproduction�� Production capacity needs to be increasedProduction capacity needs to be increased�� Brazil could position itself among the top 7 world Brazil could position itself among the top 7 world
producers of castings by 2010producers of castings by 2010
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Special thanks to Special thanks to Mr. Roberto Joao de DeusMr. Roberto Joao de DeusABIFA’sABIFA’s Executive SecretaryExecutive Secretary