brazil swot

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COMPETITIVENESS COMPETITIVENESS of the of the BRAZILIAN BRAZILIAN FOUNDRY INDUSTRY FOUNDRY INDUSTRY By By Cassio Cassio Machado, member of ABIFA and SIFUMG Machado, member of ABIFA and SIFUMG [email protected] [email protected] January 2005 January 2005

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Page 1: Brazil SWOT

COMPETITIVENESS COMPETITIVENESS of the of the

BRAZILIAN BRAZILIAN FOUNDRY INDUSTRYFOUNDRY INDUSTRY

By By CassioCassio Machado, member of ABIFA and SIFUMGMachado, member of ABIFA and [email protected]@intercast.com.br January 2005January 2005

Page 2: Brazil SWOT

COMPETITIVENESS of the COMPETITIVENESS of the BRAZILIAN FOUNDRY INDUSTRYBRAZILIAN FOUNDRY INDUSTRY

ContentsContents

�� KEY NUMBERS OF THE SECTORKEY NUMBERS OF THE SECTOR�� SWOT ANALYSISSWOT ANALYSIS�� CRITICAL SUCCESS FACTORSCRITICAL SUCCESS FACTORS�� MARKETSMARKETS�� PRODUCTIONPRODUCTION�� PRODUCTIVITYPRODUCTIVITY�� EXPORTS / IMPORTSEXPORTS / IMPORTS�� PROJECTED DEMAND x CAPACITYPROJECTED DEMAND x CAPACITY�� CONCLUSIONCONCLUSION

Page 3: Brazil SWOT

Brazilian Foundry Brazilian Foundry The Key Numbers The Key Numbers

�� Foundries Foundries 1 200 +1 200 +�� Revenue Revenue US$ 3.0 billion +US$ 3.0 billion +�� Direct LaborDirect Labor 54 000 jobs54 000 jobs�� Annual Production Annual Production 2.8 million t2.8 million t�� Installed Capacity Installed Capacity 3.10 million t/year3.10 million t/year�� Companies sizeCompanies size 95% Small/Medium95% Small/Medium

Page 4: Brazil SWOT

Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- StrengthsStrengths

�� Labor force: abundant, low cost, receptive and trainedLabor force: abundant, low cost, receptive and trained�� Management: flexible, open mindedManagement: flexible, open minded�� Acquired and adapted know howAcquired and adapted know how�� Low production costLow production cost�� Good image (quality and delivery)Good image (quality and delivery)�� Solid economical profile of companiesSolid economical profile of companies�� Strong class entities (state and federal) Strong class entities (state and federal)

Page 5: Brazil SWOT

Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- WeaknessesWeaknesses

�� Capital shortage for investmentCapital shortage for investment�� Environmental legislation complianceEnvironmental legislation compliance�� Low reference in international marketLow reference in international market�� Low knowledge about foreign competitorsLow knowledge about foreign competitors

Page 6: Brazil SWOT

Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- OpportunitiesOpportunities

�� Good location Good location �� Near to foreign markets (Europe and USA)Near to foreign markets (Europe and USA)�� Nearby raw material suppliers (pig iron, steel Nearby raw material suppliers (pig iron, steel

scrap, scrap, ferroferro--alloys, resins, sand, tooling, etc.)alloys, resins, sand, tooling, etc.)�� Near to technical colleges and schoolsNear to technical colleges and schools�� Local concentrations of competitors and their Local concentrations of competitors and their

chain of supplierschain of suppliers�� Political and economical stability of the countryPolitical and economical stability of the country�� Demanding markets (domestic and foreign)Demanding markets (domestic and foreign)�� Chinese vulnerabilityChinese vulnerability�� New markets to be opened New markets to be opened

Page 7: Brazil SWOT

Brazilian Foundry Brazilian Foundry StrategicStrategic Analysis Analysis -- ThreatsThreats

�� Chinese production / price / subsidized costChinese production / price / subsidized cost�� Shortage of certain raw material (resin, Shortage of certain raw material (resin, ferroferro--alloys)alloys)�� Country’s logistics and infrastructureCountry’s logistics and infrastructure�� Foreign trade barriersForeign trade barriers�� High interest rates / cost of moneyHigh interest rates / cost of money�� Volatile exchange rateVolatile exchange rate�� Volatile federal policies (electrical power, tax law, etc.)Volatile federal policies (electrical power, tax law, etc.)�� BureaucracyBureaucracy

Page 8: Brazil SWOT

Brazilian Foundry Brazilian Foundry Strategic Analysis Strategic Analysis -- CFSCFS

CRITICAL SUCCESS FACTORSCRITICAL SUCCESS FACTORS

�� Increase production capacityIncrease production capacity�� Acquire funds for investment at reasonable Acquire funds for investment at reasonable

ratesrates�� Reduce production costsReduce production costs�� Implement marketing policies to penetrate new Implement marketing policies to penetrate new

markets and to sustain current onesmarkets and to sustain current ones

Page 9: Brazil SWOT

Brazilian FoundryBrazilian FoundryMarket Distribution Market Distribution (% of sales)(% of sales)

3,216,1

5,2

14,1

5,1

56,3

InfrastructureExportsOthersCapital GoodsSteelmakersAutomotive

Page 10: Brazil SWOT

Brazilian FoundryBrazilian FoundryDomestic Market AnalysisDomestic Market Analysis�� 67% of castings are for auto67% of castings are for auto--partsparts�� High ratio inhabitants x vehicle High ratio inhabitants x vehicle -- (2001)(2001)

�� Developed countriesDeveloped countries -- 1,2 1,2 -- 2,02,0�� Argentina Argentina -- 5,25,2�� Mexico Mexico -- 6,16,1�� BrazilBrazil -- 8,68,6

�� 99aa Largest Vehicle Fleet in the World Largest Vehicle Fleet in the World -- 20,1M (2001) 20,1M (2001) �� Capital Goods Industry Capital Goods Industry -- recoveringrecovering�� Steel Industry Steel Industry -- Brazil 9Brazil 9oo largest world producerlargest world producer�� Railway Segment Railway Segment –– recoveringrecovering

Page 11: Brazil SWOT

Brazilian Foundry Brazilian Foundry Annual Production Annual Production (1000 t)(1000 t)

2004 2004 -- estimatedestimated

0

500

1000

1500

2000

2500

3000

80 82 84 86 88 90 92 94 96 98 OO O2 O4

Page 12: Brazil SWOT

Brazilian FoundryBrazilian FoundryEvolution of Monthly Production Evolution of Monthly Production (1000 t)(1000 t)

0

50

100

150

200

250

jan/00 jan/01 jan/02 jan/03 jan/04

Page 13: Brazil SWOT

Brazilian FoundryBrazilian FoundryMetal DistributionMetal Distribution

by revenue (US$ - %)

57

13

30

iron steel non-ferrous

by production (t - %)

84,5

7,0

8,5

iron steel non-ferrous

Page 14: Brazil SWOT

Brazilian FoundryBrazilian FoundryProduction by Region Production by Region (%)(%)

South 28,1 %Rio de Janeiro 6,3 %

North/NE 2,3 %

São Paulo 34 %

Centre/MG 29,3 %

Page 15: Brazil SWOT

Brazilian FoundryBrazilian Foundryvsvs World Production World Production -- (t) (t) -- 20032003�� �������� ���������� ���� ������ ��

�� ������������������ ���� ������� ���

�� ����������������������������������������������������������������������������������������������

�� ���������������������� ��������������

�� �������������������������� ������������

�� ���������������������� ������������

�� ������������������������ ������������

�� ������������������������ ��������������

�� ����� ��!���������������������������������� ��� ����� ��!���������������������������������� ���

�� �������"��#�������"��# ��� ���� �

�� �����$#��������$#��� ����������

�� ��������% ��������������������������������������������% ������������������������������������

�&'()*+��&,*(-��./01-23�*)������&'()*+��&,*(-��./01-23�*)�����

Page 16: Brazil SWOT

Brazilian FoundryBrazilian FoundryProductivity Productivity

(2004 estimated)(2004 estimated)

10152025303540455055

1990 1992 1994 1996 1998 2000 2002 2004

Page 17: Brazil SWOT

Brazilian Industry Brazilian Industry Exportation Ratio (%)Exportation Ratio (%)

62 60 56

37

16

0

10

20

30

40

50

60

70

Pig Iron Aluminum Ferroalloys Steel Foundry

export / production

Page 18: Brazil SWOT

Brazilian FoundryBrazilian FoundryAnnual Exports Annual Exports (US$ 1000)(US$ 1000)

2004 = 830 million US$ (estimated)2004 = 830 million US$ (estimated)

0100200300400500600700800900

1980 1983 1986 1989 1992 1995 1998 2001 2004

Page 19: Brazil SWOT

Brazilian FoundryBrazilian FoundryExportsExports

�� in 1980 in 1980 -- 77 Million US$77 Million US$�� in 2003in 2003 -- 565 Million US$565 Million US$�� in 2004in 2004 (forecast) (forecast) -- 830 Million US$830 Million US$�� Growth rate of 9 % per year Growth rate of 9 % per year �� Enhanced “mix” value Enhanced “mix” value

Page 20: Brazil SWOT

Brazilian FoundryBrazilian FoundryImportsImports

�� IrrelevantIrrelevant�� Basically components, not raw Basically components, not raw

castingscastings

Page 21: Brazil SWOT

Brazilian FoundryBrazilian FoundryProjected Demand x Installed CapacityProjected Demand x Installed Capacity (ton)(ton)

0

1000

2000

3000

4000

demand 2249 2800 3130 3400 3580 3770 3910install cap 3000 3100 3400 3400 3400 3400 3400

2003 2004 2005 2006 2007 2008 2009

Page 22: Brazil SWOT

Brazilian Foundry Brazilian Foundry ProjectedProjected Demand x InvestmentsDemand x Investments

•• Investment 2004/5 Investment 2004/5 -- US$ 387 MUS$ 387 M

•• Required Investment up to 2009Required Investment up to 2009 -- US$ 1,2 BUS$ 1,2 B

Page 23: Brazil SWOT

COMPETITIVENESS of the COMPETITIVENESS of the BRAZILIAN FOUNDRY INDUSTRYBRAZILIAN FOUNDRY INDUSTRY

CONCLUSIONSCONCLUSIONS�� Foundry business is a Brazilian natural Foundry business is a Brazilian natural

VOCATION VOCATION �� We can compete in a global marketWe can compete in a global market�� Our production is intimately linked to autoOur production is intimately linked to auto--parts parts

productionproduction�� Production capacity needs to be increasedProduction capacity needs to be increased�� Brazil could position itself among the top 7 world Brazil could position itself among the top 7 world

producers of castings by 2010producers of castings by 2010

Page 24: Brazil SWOT

Special thanks to Special thanks to Mr. Roberto Joao de DeusMr. Roberto Joao de DeusABIFA’sABIFA’s Executive SecretaryExecutive Secretary