swcb

CAMPUS VISIT PROGAMSThat Connect with Best Fits Students

Fred Baker

Moderated by Jeff Kallay

Wes Waggoner

Jennifer McLendon

CAMPUS VISITS PROGAMS

Jeff Kallay, TargetXCAMPUS VISIT PROGAMSThat Connect with Best Fits Students

Worked with campuses!250



Our passion to help campus visits be:

AuthenticEngaging

Memorable



Most influencial information in application process

Arts & Science Group Student Poll

Campus Visit 65%

Parents/Family Members 39%

Current Students/Graduates 33%

Website 26%

Printed Materials 25%

Guidance Counselor 24%

Admissions Staff 24%



Eduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education

Jeff Kallay, TargetX

Use the web most heavily in researching colleges84%

71% Say the campus visit is

the most trusted source of information



Noel Levitz

Jeff Kallay, TargetX



But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.

Read the LA Times ArticleRead the LA Times ArticleRead the LA Times ArticleRead the LA Times Article

Read the LA Times Article

http://www.latimes.com/news/local/la-me-tours5-2009jul05,0,2174114.story





Have a full time Campus Visit Director...

And, get them active @ www.civsa.org

http://www.civsa.org

http://www.civsa.org



“It’s all about the experience!



Integration of the Four E’s / Experiences

Absorption

Immersion

Active Participation

Passive Participation

Education

Escape

Entertainment

Esthetic

Strategic Horizons, “The Experience Economy”



“I visited and it felt right!”

“The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges.

More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”

The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.

http://www.appa.org/FacilitiesManager/article.cfm?ItemNumber=2567&parentid=2542

http://www.appa.org/FacilitiesManager/article.cfm?ItemNumber=2567&parentid=2542



Fix your “P” basics!3 Parking

PlumbingPlace



10 Tenets of “Experiences”1. Integrate Four E’s

2.Aesthetics/Esthetics3. Real and Authentic

4. Customization 5. Sensory Engagement

6. Emotional Engagement7. Anchored in Stories (not stats)

8. Signature Moment9. Themes

10. Mix in Memorabilia



Tips for your student guides/ambassadors:

Don’t be a “Tourbot”Be present

Set the expectation Choose your attitudeTell stories not stats

Watch your pronounsClose the deal

Have fun!


Director of Admission

From Skeptic to Champion of “The Hendrix Experience”

Fred Baker


Fred Baker, HendrixCAMPUS VISIT PROGAMSThat Connect with Best Fits Students

Conway, Arkansas (Little Rock suburb of 58,900)Private, four year national liberal arts collegeAffiliated with the United Methodist Church1388 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres

This “Shangri-La north of Little Rock” proudly has no greek community



2000+ visitors

60% accepted students visit

30% yield rate on visit

10 Hendrix Experience Days

6 Paid Interns managing120 Volunteer HEAT-airport shuttle drivers-campus walker guides-lunch hosts-residential walkers-logisitics -arranging overnights



“Sense of the Butt!”



“Sense of the Butt!”All families have lunch




National Signature Moment




National momentumIncreased enrollment

Better profileIncreased visit and yieldImproved retention rate


Dean of Undergraduate

Admission Big Picture Thinking and Doing

Wes Waggoner


Wes Waggoner, SMUCAMPUS VISIT PROGAMSThat Connect with Best Fits Students

Denton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”

Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings

Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”

“Big Hair and Big Future”

Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools3 campuses (Dallas, Plano and Taos, NM)237 acres (Dallas campus)101 buildings

Home to 10 libraries including the George W. Bush Presidential Library






Home to 10 libraries including the George W. Bush Presidential Library“Intellectual Entreprenuership”






Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”

“Big Hair and Big Future”





“Life is too short to go to college on an ugly campus.”

R. Gerald Turner, SMU President




Fourth largest university in Texas“A green light to greatness.”The building is part of the message Mary Wright Admission Center, TCU


Visit Experience

ManagerHer Eagle Ambassadors Soar!

Jennifer McLendon


Jennifer McLendon UNT



Fourth largest university in Texaswith “A green light to greatness.”




=

20,200 visitors

22 Eagle Ambassadors(paid)

2250 tours given




= Eagle Ambassadors




= Eagle AmbassadorsMass Customization




= Eagle AmbassadorsGeneral Tours

Graduate ToursGroup Tours

General ToursTransfer ToursGraduate ToursGroup ToursVIP Tours

VIP Tours

Transfer Tours




= Eagle Ambassadors


Evening ToursPrivate Tours

Athlete ToursAcademic ToursSpecialty Tours




= Eagle Ambassadors





= Eagle Ambassadors


Mass Transportation




= Eagle Ambassadors


The BIG Picture

0

2250

4500

6750

9000

00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12

Prospective StudentsParents/GuestsEXPO studentsTotal Tours Given




= Eagle Ambassadors


Prospect to EnrolledYield Rate Comparison

0%

10.00%

20.00%

30.00%

40.00%

2008 2009 2010 2011 2012

Non-Tour TakersTour Takers


Fred Baker

Moderated by Jeff Kallay

Wes Waggoner

Jennifer McLendon

slideshare.net/targetx/SWCB

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