suzie reider, head of advertising sales youtube/google display network
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![Page 1: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/1.jpg)
Wednesday, February 9, 2011
![Page 2: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/2.jpg)
Suzie ReiderHead of Advertising YouTube
Wednesday, February 9, 2011
![Page 3: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/3.jpg)
so why did I come to google | youtube?
clearly behavior has changed
Wednesday, February 9, 2011
![Page 4: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/4.jpg)
so why did I come to google | youtube?
clearly behavior has changed
traditional advertising alone no longer works
Wednesday, February 9, 2011
![Page 5: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/5.jpg)
so why did I come to google | youtube?
clearly behavior has changed
traditional advertising alone no longer works effective brand marketing is now about content
Wednesday, February 9, 2011
![Page 6: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/6.jpg)
so why did I come to google | youtube?
clearly behavior has changed
traditional advertising alone no longer works effective brand marketing is now about content
creating content
Wednesday, February 9, 2011
![Page 7: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/7.jpg)
so why did I come to google | youtube?
clearly behavior has changed
traditional advertising alone no longer works effective brand marketing is now about content
creating contentassociating your brand with existing, relevant content
Wednesday, February 9, 2011
![Page 8: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/8.jpg)
but some content leaves you guessing...
Wednesday, February 9, 2011
![Page 9: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/9.jpg)
Wednesday, February 9, 2011
![Page 10: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/10.jpg)
but what does it have to do with the brand?
Wednesday, February 9, 2011
![Page 11: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/11.jpg)
but what does it have to do with the brand?
ambiguity is fun but not very actionable
Wednesday, February 9, 2011
![Page 12: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/12.jpg)
Wednesday, February 9, 2011
![Page 13: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/13.jpg)
and some campaigns have no tangible extensions...
Wednesday, February 9, 2011
![Page 14: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/14.jpg)
and some campaigns have no tangible extensions...
and some campaigns have dubious target audiences...
Wednesday, February 9, 2011
![Page 15: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/15.jpg)
Wednesday, February 9, 2011
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successful campaigns are rewarding.
Wednesday, February 9, 2011
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provoking the audience to think, to laugh, to cry, to get angry, to get off their ass and do something.
successful campaigns are rewarding.
Wednesday, February 9, 2011
![Page 18: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/18.jpg)
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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great content + personalizationNike, Write the Future
Wednesday, February 9, 2011
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7.8 millions views in first week21 million views since May
launched in 14 countries simultaneously on YouTube
great content + personalizationNike, Write the Future
Wednesday, February 9, 2011
![Page 22: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/22.jpg)
7.8 millions views in first week21 million views since May
launched in 14 countries simultaneously on YouTube
by tapping into the passion of the world cup and allowing the audience
to participate, Nike trumped traditional sponsorship
great content + personalizationNike, Write the Future
Wednesday, February 9, 2011
![Page 23: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/23.jpg)
use YouTube celebritiessuccessful campaigns
Wednesday, February 9, 2011
![Page 24: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/24.jpg)
use YouTube celebritiessuccessful campaigns
relevant, real endorsement
Wednesday, February 9, 2011
![Page 25: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/25.jpg)
Wednesday, February 9, 2011
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“Best Mystery Guitar Man vid ever!_would watch_ advertisements/commercials if you were in more of them! hope garnier paid you something for using their gel. After all it will be a million people buying their gel to_ get a hair like that.”
1,301,185 views for first video on home page
5.3 million views across 3 custom videos
YouTube celebrity Mystery Guitar Man
Garnier Fructis Survival Style
Wednesday, February 9, 2011
![Page 27: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/27.jpg)
exploit Google technologysuccessful campaigns
Wednesday, February 9, 2011
![Page 28: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/28.jpg)
Wednesday, February 9, 2011
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global live streaming of the red carpet premiere in 18 countries, 8 languages
on Youtube, MySpace and Facebook
637,884 live streams
average view time: 8 minutes
Wednesday, February 9, 2011
![Page 30: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/30.jpg)
extend the experiencesuccessful campaigns
Wednesday, February 9, 2011
![Page 31: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/31.jpg)
extend the experiencesuccessful campaigns
using video live streaming to let everyone listen, learn, laugh, play and join in
Wednesday, February 9, 2011
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Arcade Fire’s Wilderness Downtown
Wednesday, February 9, 2011
![Page 33: Suzie Reider, Head of Advertising Sales YouTube/Google Display Network](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54413017afaf9f56208b462e/html5/thumbnails/33.jpg)
Arcade Fire’s Wilderness Downtownwith open web technologies: HTML 5 video, audio and canvas
revolutionized music videos
Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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Wednesday, February 9, 2011
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ePrint Live! is an Improv Variety Show on YouTube in which consumers send suggestions for skits by emailing an HP printer on set. The Upright Citizens Brigade, moderated by Rob Riggle bring the ideas to life through original comedy.!The program effectively engages the audience in real time while demonstrating the benefits of HP’s new ePrint functionality. The program also utilizes two YouTube stars to build buzz for the program with their existing fan bases.
ePrint Live
Run Date: January 18-31Live event: January 21Video views: 3 million+ePrint Live submissions: 4700
Wednesday, February 9, 2011