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  • 1.Coldwell Banker Shooltz Marketing Presentation 110 S. Washington Street Oxford, MI48371 (248) 628-4711 Prepared by: Suzanne Suzie Curtis

2. Coldwell BankerColdwell Banker ShooltzTransaction Process Marketing Plan Pricing Analysis Market Trends 3. Company Overview 4. Coldwell Banker

  • Founded in1906
  • Over 4,000 offices internationally
  • More than 126,000 sales people in 30 countries
  • 120 + offices in Michigan referring buyers and sellers

5. Coldwell Banker Shooltz

  • North Oakland Countys premier real estate company
  • Serving the area for over35 years
  • 45+ full time Realtors
  • Annual sales volume of approximately $100,000,000
  • Exclusive Lifetime Homecare Service

6. Coldwell BankerShooltz

  • Largest local market share

7. Transaction Process 8. What will the transaction process look like?

  • Our professional services as Realtors include:
  • Research the market & determine price
  • Provide staging recommendations & photograph property
  • Promote & market your property to the real estate community and identify buyer pool
  • Present the property
  • Arrange showings & share feedback
  • Adjust strategy
  • Present, explain & negotiate all written offers
  • Manage all steps of the transaction
  • Arrange & attend closing
  • We will be available for all post closing needs for you, your family & friends

We will be with you every step of the way, before, during and after the sale 9. Marketing Plan 10. Marketing Plan Print Media Internet Advertising Property Tour Local Promotion & Signage Optional Marketing Efforts Property Preparation 11. Exclusive Home ofLifetime Homecare Service Free Handyman for Life 12. Print Media 13. Internet Promotion 14. Property Tour & Signage

  • 45full time agents
  • Weekly
  • Immediate feed back for
  • strategic adjustments
  • Internationally recognized yard sign

Shooltz Realty 248 628-4711 15. Optional Marketing Efforts

  • Open house
  • Broker open house
  • Target mailing campaigns
  • Reverse prospecting
  • Door to door prospecting

16. Property Preparation

  • Exterior
  • Keep lawn mowed, watered and edged. Trim shrubs. Tidy up grounds, patio, decks, driveway & garage.Clean up after pets.
  • Be sure front door is scrubbed clean or painted if necessary.First impressions are everything!
  • Interior
  • Review each room of your home
  • Paint any room needing attention
  • Clean carpets & drapes if necessary
  • Clean windows
  • Remove clutter
  • Fill all light sockets with high wattage bulbs
  • Pay close attention to the kitchen & bathrooms
  • Make sure pet areas are clean and free of odor
  • Discuss importance of a Home Warranty Plan with your agent

It is important to look at your house through buyers eyes. 17. Pricing Analysis 18. Pricing What affects market value Pricing your property Best obtainable price 19. What Affects The Market Value Of Your Property?

  • What affects market value
  • Physical qualities of your property
    • Location
    • Age
    • Size of house and lot
    • Floor plan and
    • architectural style
  • Market Conditions
    • Interest rates and availability
    • of financing
    • Buyer demand
    • Prices of recently sold properties
    • State of the economy
    • Seasonal demand
  • The Competition
    • The number of similar properties for sale
    • Their prices, financing terms, location and physical condition
  • What does not affect market value
    • Original price
    • Needed proceeds
    • The cash proceeds you want or need from the sale
    • The cost to re-build it today
    • Your investment in improvements
    • Opinions
    • What people say your property is worth

20. Pricing Your Property

    • The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract.
  • Overpricing
  • Loses interested buyers
  • Attracts wrong prospects
  • Eliminates offers
  • Helps sell the competition
  • Frequently results in selling thehome for less than it would have sold for if priced right at the outset
  • Can cause appraisal problems
  • If your property is priced right, more buyers will be interested when it first hits the market
  • Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively

21. How to determine the Best Price Obtainable For Your Property?

  • We will conduct a
  • Strategic Pricing Analysis
  • to give you a solid foundation for the realistic
  • pricing of your property by researching the
  • following:
  • Currently for sale properties
  • Shows the properties that are competing for buyers attention right now.
  • Home buyers engage in comparison shopping.They will not pay more for a property than they could pay for another, similar one.
  • Did not sell
  • Demonstrates what buyers have not been willing to pay under current market conditions
  • Recently sold properties
  • Reveals what buyers have actually paid for similar properties