suzie eland

07834 839 236suziejeland@gmail.com

the great bounty swindle

An exploration of the concept of 100 percent and grading systems with a particular focus on education. The book is mainly typographic with a number of fonts created

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I do not recall how many of the 58 exams I have taken were multiple choice but two occasions do come to

that students should have a well rounded education and therefore assigned each student obligatory

enrolled on a science course you were obliged to study a humanities subject. I was enrolled on a humanities course and consequently was forced to study Computer Programming and Astronomy, two subjects I had very little interest or aptitude in. Computer programming was assessed on coursework but astronomy entailed two multiple choice exams. As you can well imagine

choice so my application to astronomy was light in

say I was particularly unprepared and aimed to simply pass as I had not intention of developing this area of

I confess I simply circled C to every answer that I didn’t know. Which was essentially the whole paper. In retrospect this may seem a little blazé

made the occasion stick in my mind rather it is the fact that I passed and not that badly either. It was not the best grade I have ever achieved but I am not entirely sure

university this time in America. In a bid to escape from Keele, which was not quite the right university for me I enrolled on the ERASMUS exchange and studied in Old Dominion University in Norfolk, Virginia. In America

things are generally considered easier consequently despite only entering my second year in the UK I was

reverse of ours; in the UK you start with 0 and every time you say something right you get a mark. Whereas in America you start with 100% and every time you say something wrong you loose a mark. So as long as you don’t say anything that is technically wrong, even if you don’t answer the question, you can achieve 100%.

exam I was instead confronted by a multiple choice

- but please consider I was siting a multiple choice English Literature exam. Which I might add I gained one of my worse grades in. From these two experience I believe that multiple choice exams are perhaps not the best judge of knowledge. It astounds me that they are used in education - especially English exams and that the results are considered to be of an accurate way of judging a person’s knowledge. Based on these two experiences I decided to test the multiple choice exam.

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specifically for it. A balance between lightening the heavy content and the academic nature of the book was achieved through colourful typographic spreads text.

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Between the ages of 16 and 21, and only as far as I can remember, I sat 58 exams. Which although it seems like a lot could have been a lot higher. As far as I remember it

was fortunate in only doing one resit. I doubt that this

who studied under the new system of AS-Levels or Btec Diploma which has more subjects to study for. So what does this really mean?

respects all you need to do to succeed on paper is

however prepare you in any way for the real world.

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58EXAMS IN 5 YEARS

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ambition

The purpose of this piece was to communicate how sometimes I struggle to achieve in the material world what my mind can imagine. In this sense my ambition is cast

beyond my own worldly or material limits. The materials used to create this work were also chosen to embody how their material limits can be stretched and tested.

15.05.1970Achieving a merit at this year’s ISTD student submission this book was produced in response to the brief ‘It happened on this day’. It explores the various ways in which

the media construct reality and therefore select and write history. These ideas are represented through both the book’s form and the content management of the text.

64 BRAIN

~ 28 ~ ~ 29 ~

Das Unheimlich goes on to lie out and expand upon what Freud believes produces uncanny feelings. In fact despite promising not to Freud's essay seems to degenerate into a list of what Freud considers to cause uncanny sensations and where possible examples of these circumstances. Here it is in brief what causes the uncanny according to Freud:

Dolls which appear to be alive or rather ‘when there is intellectual uncertainty whether an object is alive or not, and when an inanimate object becomes too much like an animate one'.17

The Phenomenon of the ‘double.’ Or the doubling, dividing and interchanging of the self.

The constant recurrence of the same thing. The repetition of the same features or character-traits or vicissitudes, of the same crimes, or even the same names through several consecutive generations.

The evil eye. Here what is feared in the suspected secret intention of doing harm, and certain signs are taken to mean that intention has the necessary power at its command.

Something which is familiar and old established in the mind and which has become alienated from it through the process of repression.

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a peregrination into

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I. introdu� ion 1. 2.

II. hi¢ orically 3. 4. 5. 6.

III. intelle� ual exemplifi cations 7 8

IV. in¢ ances 9 10 11 12 13 14 15 16 17 18 - 19 20 ,

V. resources &

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the ocher pages

the uncanny

Short listed for best student book at the British Book Design and Production Awards 2011 the aim of this book was to explore ‘everything about one thing’. Again the design

was driven by the somewhat dense and obscure content that was sometimes difficult to interpret. An effort was made to ensure that the book as an object embodied some

of the qualities of the uncanny. Consequently Swiss bound with unfinished screen printed leather and waxed hand made paper - materials that were chosen for their

uncanny skin like qualities. The paper is 80gsm Offenbach which has a somewhat translucent quality allowing multiple pages to affect the facing view.

the weekly imperfection

8 newspapers were produced that examined the different qualities and values to be found in perfection and or imperfection. The newspapers content develops along

with my research into the topics moving from personal justification through to more conceptual topics.

ISSUE 1. 20.11.2011THE WEEKLY IMPERFECTION

PERFECTION

ISSUE2 29. 20.11.2011THE WEEKLY IMPERFECTION

THAT WHICH HAS NO FLAWTHAT WHICH IS COMPLETE

THAT WHICH IS CONSISTENTTHAT WHICH IS SOUND

ISSUE.3 6.12.2011THE WEEKLY IMPERFECTION

CIRCULAR THEORYAND THE ART OF DRAWING THE PERFECT CIRCLE

I 4. 23.1.2012The Weekly Imperfection ISSUE SIX 7.02.2012

SLABS ATTEMPTING TO BREAK OUT FROM THE LIMITATIONS OF THEIR OWN BOUNDARIES

#4 CASTEXPLORING THE HIDDEN OR INNATE QUALITIES THAT CAN

ADD VALUE AND MEANING

#1 FACE VALUEFOR THOSE WHO LIKE TO BE CHALLENGED TO LOOK FOR

WHAT CANNOT BE SEEN

#5 NISUS

typographic poster & type catalogue

A2 display posters for both fonts developed over the course of the last year and ideas generated on the topics of perfection and imperfection. Posters accompany a type

catalogue which further demonstrates the uses of the fonts. The designed space was created using a golden ratio template and each design embodies the slogan

deconstruct typographic sculpture

Construct and deconstruct reflect the inherent qualities of perfection and imperfection namely the ideas of completeness and human creation. Here deconstruct takes

the notion of constructed realities further through the physical construction of the letterforms in wood, glass and aluminium.

blueprint

Utilising the nets used to created animated typography this A1 poster presents the theory that perfection is something that we personally construct for ourselves and as such is never attainable. Each letter can be cut, scored and glued to create a physical letter.

BUILD YOUR OWN REALITY AND ESCAPE PERFECTION’S TRAP. MOVE AWAY FROM THE ABSTRACT FOR THERE LIES CONFUSION, HEAD SCRATCHING AND SLEEPLESS NIGHTS.

CUT SCORES AND FOLD

trial & error endeavour animation and product

Package exploring the nature of endeavour through a combination of typographic stop frame animations and a booklet on the topic. Package consists of box and sleeve,

booklet explaining the process and a CD of the animations. The viewer can either follow the instructions to find meaning or explore the CD on their own.

how not to record motion A number of interviews were conducted based on discovering people’s personal preferences that ascribe value to objects. Unfortunately camera operation is not my

strong point almost all the footage was unusable in its current state. It was therefore humorously spliced together to in a way the celebrates the mistakes and the effort.

anatomy of an idea infographic

Infographic illustrating the search for an idea for an infographic. Each red sphere represents people, the blue ideas and white the brief. Scale is also relevant the larger

the sphere the more times the person was spoken to, or the topic was discussed. Printed on overlay sheet which is virtually transparent to reflect the nature of the topic.

with work by level 3 graphic design students from the department of art and design at UWE, bristol

UWEARE NEW

BLOOD2011

at

01.07.2011- 04.07.2011 private view 30.06.2011

old truman brewery15 hanbury streetlondon E1 6QR

red cross hope poster

Produced for a fictional red cross campaign for hope - red cross removed for reprint sales.

typographic poster

Demonstration of working within strict grid, font and style restrictions.

rsa shared assets

Promotional campaign developed to encourage people to think about their assets in a new communal way.

construct

Created during an investigation into the notion of perfection as a human construction this font was initially intended to be obviously constructed. The font was developed

from Agenda Bold Condensed and was given an engraved shadow. The font is partnered with deconstruc which explores perfection’s partner imperfection.

deconstruct

Developed from Construct which itself came from Agenda Deconstruct was designed to reflect the notion of imperfection being a quality of the incomplete.

face value

This font was developed to be laser cut into the front of a mirror for a project that explores the ideas of quality and value. Proposing that objects can have a value beyond

their surface qualities the etched font has literally not face and yet is still legible. The reflection of the etching in the mirror reiterates the idea of depths.

nisus

Created specifically to challenge the reader within a book exploring the nature of testing and grading systems. The name means an effort or endeavor to

realize an aim and originates from the Latin nisus, from past participle of niti, to strive. This is why I have also utilised this font for my personal branding.

cast

Created for a project that questions the ideas boundaries of limitations Cast was a slab serif that has swollen to the very limits of its own boundaries and legibility.

freelancing at trible communications

Creation of an infographic moodboard to display the company’s understanding of the student demographic at UoG. Reprand of the University’s prospectus, website and

One University10,000 experiences

Claire BennieBA(Hons) Media Studies

I have made so many friends here its been great

One University10,000 Experiences

2013

Undergraduate Prospectus

1. AVERAGE TEENAGER SENDS 3,339 SMS MONTHLY

2. GIRLS SEND MORE TEXTS 4,050 MONTHLY

3. 18 YEAR OLDS SEND THE MOST TEXTS

4. TEXTING IS EASIER AND FASTER THAN A PHONE CALL

1. FACEBOOK IS THE MOST POPULAR SOCIAL MEDIA TOOL 2. USUALLY CONNECT THROUGH THEIR MOBILES

3. WATTSAPP -CROSS PLATFORM MOBILE MESSAGING APP

4. MP3 PLAYERS - MUSIC IS VERY IMPORTANT ESPECIALLY WHEN ON THE MOVE 5. YOUTUBE IS A DAILY FORM OF ENTERTAINMENT

SOCIAL MEDIA USAGE AND CHANNELS

73%70% USE KEYBOARDS TO TAKE NOTES

NOT PEN AND PAPER

CANNOT STUDY WITHOUT TECHNOLOGY USE EMAIL TO COMMUNICATE

WITH PROFESSORS

BITE SIZED

INFORMATIONINDIVIDUALISTIC &

SELFBRANDED

COMMUNICATION & PERSONAL

CHARACTERISTICS

SPOTIFY

BROWSING THE WEB HANGING OUT

WITH FRIENDS

WATCHING TV

1. GLEE2. SKINS3. 90210

4. DESPERATE HOUSEWIVES

READING A BOOK

YOUTUBE | IPLAYERMINICLIP | 4OD LAST.FM

26% WATCH YOUTUBE ON A DAILY BASIS

36% WATCH TV EVERYDAY ON THEIR MODILE

73% HAVE AN MP3 PLAYER BUT ONLY 43% HAVE A RADIO

AMAZON | EBAY | PLAY.COMTOPSHOP / TOPMAN | ASOS

91% USE ONLINE RETAILERS LIKE AMAZON AND EBAY WHEN SHOPPING ONLINE

THE MAIN PURCHASES ON EBAY ARE MUSIC, BOOKS, GAMES, FILMS AND CLOTHES

ONLINE ENTERTAINMENT

WEBSITESFOR SHOPPING

1. TOPSHOP/TOPMAN 2. ASOS 3. JACK WILLS 4. NEW LOOK

5. ABERCROMBIE & FITCH6. RIVER ISLAND 7. ADIDAS

8. NIKE 9. APPLE 10. BEN & JERRY’S

TOP 10 BRANDS THAT STUDENTS FOLLOW

IT I

S A GLOBAL MARK

ET

PL

AC

E

TO

BU

Y A

ND RECRUIT FRO

M

1. MOBILE ACCESS TO INTERNET WILL RISE TO 50%2. NEW MARKET FOR TECH TEACHINGS TOOLS AND APPS3. SNOOSERR RECORDINGS TO TAKE NOTES IN LECTURES4. EVERNOTE PEAK - VIRTUAL FLASHCARDS FOR IPAD5. MORE ONLINE CLASSES6. GRADES 2 - TRACKS STUDENT GRADES AND SCORES NEEDED7. DIGITAL TEXTBOOKS8. DEGREES WILL BECOME SHORTER9. MORE PROGRAMMES LIKE ‘DEGREE PLUS’ AND WORKPLACE LEARNING10. WORKING ON LIVE CORPORATE PROJECTS AS PART OF DEGREE PROGRAMME11. MORE STUDENTS CHOOSING TO STUDY ABROAD

INFLUENCERS LIFE CHOICES

UNIVERSITY

COLLEGE

APPRENTICESHIPS

WORK EXPERIENCE

INTERNHSIPS

JOB

TRAVELLING

FURTHER HE: MASTERS OR PHD

VIRAL MARKETING

COMMUNITY FORUM GROUPS

VISUAL - VIDEO

PEERS

ROLE MODELS

PARENTS / GUARDIANS & TEACHERS

USING &

BUYING

47.9% HAVE AN ANDROID

21.6% HAVE A BLACKBERRY

21.6% HAVE AN IPHONE

62.5% HAD IT PAID FOR BY PARENTS

30.9% PAID FOR IT THEMSELVES

4.2% WENT HALVES

83.2% HAVE A LAPTOP

41.2% A DESKTOP PC

15.1% HAVE A TABLET

10% HAVE A NOTEBOOK

CONSOLES ARE USED TO CONNECT TO THE

INTERNET AND TALK

FOR FREE

IS THE MOST USED MULTI-PLATFORM MESSAGING APP

ALTHOUGH THEY ARE MORE LIKELY TO EAT IN

THAN OUT

MUSIC1. RIHANNA

2. ED SHEERAN

3. JESSIE J4. KATY PERRY

5. TINCHY STRYDER

TOP FESTIVALS1. LEEDS

2. V3. GLASTONBURY

FILMSTHE CINEMA EXPERIENCE IS

MORE IMPORTANT THAN THE FILM

CHINESE SOCIAL MEDIA: WEIBO

current campaign. The idea was to demonstrate the flexibilty of what they already had which would then reflect their sustainability focus and represent the new campaign.

Self-assured graduate with five years experience of client management, specialised design and print software, office management and research. Experienced in

identifying clients’ real needs and resolving problems for them. A good team worker who thrives in challenging situations, capable of multitasking in ways that gets the

job done while contributing fully to team tasks. A fast, self motivated learner fluent in sophisticated design software, desiring to further develop her career within the

sphere of graphic design whilst utilising skills learnt at both university and within industry.

CS4: Photoshop, Illustrator, InDesign and Dreamweaver

Quark Express 7

Oracle (IBS ordering system utlised by councils)

Xerox DocuColour 6060 print production software

CAD Cam packaging design abd production

General administration, filing and accounts

Working to financial targets and strict deadlines

Member of ISTD; Merit obtained in 2012 Student Briefs

Shortlisted for Best Student Book at Bristish Book Design Awards 2011

Print Futures Award: Sponsored by the British Printing Industries Federation (BPIF), Unite the Union and The Printing Charity for the development of careers within the

Print and Graphic Arts Industry.

Broad range of skills in publications, branding, web and package design.

Organised and comprehensive management of projects from research and initial concept through to design and production.

BA(Hons) Graphic Design, The University of the West of England 09.2009 - Present

BA(Hons) English & American Literature, Manchester University 09/2001 - 06/2004 (Award 2.1)

Profile

Technical

Competition /

Awards

Skills

Education

suzie eland

07834 839 236suziejeland@gmail.comwww.suzieeland.co.uk

Relevant Work

Experience

Freelance design at Tribe Communications

- Production of inforgraphic design for a tender for the rebrand of Gloucester University

- Rebranding and re-design of Gloucester Uinversity’s prospectus, website and current campaign material

- Artworking for Boots interactive mothers and baby programme

Cheshire West & Chester Council

Trainee Graphic Designer 04.2009 - 09.2009

- Liasing with clients on new briefs, establishing their preferences and expectations

- Rebranding and re-design of Council’s literature according to new brand guidelines

- Liasing with County Photographer on projects that require specificed images

Cheshire County Council

Print Buyer 10.2006 - 03.2009

- Liasing with clients and marketing officers to ensure that they have the most relevant specification for their work

- Coordinating with printers and other external suppliers to ensure that work flows to agreed schedules

- Resolving cost issues both in house by finding the most suitable print option for the job and externally with printer’s invoices and the IBS ordering system

- Proof checking

- Overseeing the Council’s contracts with printers to ensure that work is supplied to the correct standard and cost while ensuring that all the financial regulations are

adhered to

ADS Graphics

Technical Operations 02.2006 - 09.2006

- Translating design specification into designed product samples for customer

- Progress-managing print jobs of up to 120,000 items

- Liaising with new and existing customers and coordinating with printers to ensure that work flowed to agreed schedules

Fineline Design & Print

Studio and Print Assistant 07.2004 - 08.2005

- Corresponding with customers regarding both prospective jobs and amendments.

- Amending and updating archived design files for reprint

- Managing time to ensure that both the print and design departments are working efficiently

Total Improvement Process (TIP)

Researcher 05.2004 - 04.2005

- Reading and condensing large volumes of information into a précis of the main facts in a short space of time

- Researching specific social change topics and producing reports and analyses including:

UK and US Credit Unions and social enterprise models

Social exclusion and education in Wales

Policy and practice issues around Looked After Children in the UK

- Presenting my findings and opinions in Directors’ seminars

Travelling: I have taken time out to travel in New Zealand, Australia, Hong Kong and South East Asia gaining a great deal of independence and life experience from

travelling alone through new countries and cultures.

Other travels include:

- Eastern Europe: Czech Republic, Hungary, Bosnia, Croatia and Italy

- America: The East Coast from North Carolina to Philadelphia

- Western Europe: France, Spain and Ireland

Climbing and boldering, surfing and mountain walking, wide variety of music genres.

Available on request

Other Work

Experience

Interests

Referees