supreme petrochem ltd
DESCRIPTION
MarketingTRANSCRIPT
M.B.A.programme Shivaji University, Kolhapur
INTRODUCTION OF THE COMPANY
1.1 Company profile (Holding company)
Company Name: SUPREME PETROCHEM LTD.
Corporate office: Solitaire corporate park-11,5th floor, Chakala , Andheri
(east), Mumbai 400093
Business Type: Manufacturer of Product or Service
Sell: XPS-Extruded Polystyrene boards, Styrofoam, foamular.
Number of Employees: Min.101 –Max. 500 People
Working area: Regional office West/Central-Mumbai, Regional office
North/East-Kolkata, Regional office South-Chennai, Bangalore & Hyderabad.
Main Customers: Whirlpool, Tata
Total Annual Sales Volume: Above US$100 Million
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M.B.A.programme Shivaji University, Kolhapur
Initial capital :
Net revenues for the year ended June 30, 2011 Rs.1943.49
crores.
Net profit of the year Rs.87.69 crores.
A dividend of Rs 2.80 per equity share declared for the year
2010-11.
Certifications :
TS16949, ISO 9001: 2000 accreditation from BVQI for Quality Management
systems.
ISO 14001: 1996 certification from DNV for Environmental Management
System.
OHSAS 18001: 1999 from BVQI for Occupational Health & Safety
Management.
5 star rating from Health & Safety Management from British Safety Council.
State award for exemplary 'Energy Conservation & Management in
Petrochemical industry’.
Silver award from Greentech Foundation for outstanding 'Environment
Management'.
1.2 Introduction of Company
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Supreme Petrochem Ltd (SPL), owns and operates a state-of-the art
Polystyrene facility, with an installed capacity of 2,72,000 TPA located at
Nagothane in Raigad District, about 100 Kms south-east of Mumbai city. The
facility also includes a world class coloring and compounding facility with an
installed capacity of 17000 TPA. The Plant is based on technology from the
erstwhile Huntsman Chemical Corporation (Now NOVA Chemicals) USA
with basic engineering by ABB Lummus Crest, USA. SPL is the leader in
Polystyrene business in the Indian market place with a share of more than
50%. SPL is also the largest exporter of PS from India, exporting to over 95
countries around the globe. Currently SPL's exports are over 100,000
Tons/Year. The Product range covers the entire spectrum of Polystyrene.
GPPS range covers MFI of 1.6 to 20, HIPS covering both extrusion and
molding grades, ESCR, High Gloss and super High Impact grades. Supreme
Petrochem Ltd is the One-Stop-Shop for the entire chain of styrenic polymers
EPS, Specialty Styrenics, Compounds. A Minor Port to be developed to offer
logistic solutions for fast movement of goods. Over 50% market share in
India.
The specialty range includes UL listed Ignition Retardant HIPS (both
V0 and V2 rating), Mineral Filled HIPS, Micro floppy diskette grade, UV
stabilized PS, Toughened PS and custom colored PS, filled PP for
automotive/appliance industry application, high quality white and gray color
master batches for injection molding as well as film, sheet extrusion
applications. To hasten the development of new applications and use of these
materials Product Application Centre has been established where joint
programmes with customers are initiated.
SPL's reputation as a reliable supplier is due to its internationally acclaimed
safety record in plant operation and total compliance with global and local
standards on EHS. For these SPL has been awarded with 5 star rating from
British Safety Council.
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M.B.A.programme Shivaji University, Kolhapur
Its operations are ISO 9001:2000, ISO 14001:1996 and OHSAS
18001:1999 certified. A strong online customer feed back system on quality of
products and services are the essence of SPL's quest for continuous
improvement. To strengthen the competitive position further, the company is
keenly pursuing its minor port project in district Raigad, Maharashtra to
handle the import of its raw materials. The company has taken over
management control of Shin Ho Petrochemical (India) Ltd, an existing player
in Expanded Polystyrene (EPS) in Chennai, (Southern India) with an installed
capacity of 6000 TPA. Same is being increased to 20,000 tpa. New EPS
project of 60,000 TPA capacities is under implementation in Nagothane
Styrenics Complex.
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M.B.A.programme Shivaji University, Kolhapur
Supreme Petrochem Ltd (SPL),
Products
GPPS (General Purpose Polystyrene) - High heat /Medium to High flow
- Water clear version
Extruded Polystyrene (XPS) board - Supreme “Insuboard” for thermal
insulation
Compounds - Precolored GPPS / HIPS
- FR HIPS
- Toughened Polystyrene
- Modified PS Super high impact
- High Chemical resistance, UV,
Antistatic etc.
- Synthetic Wood Compound
- FR-PP
- PP filled compounds for Automobiles
- Green PPR compounds for hot water
piping
Polystyrene - versatile thermoplastics
- Various Grades of GPPS and HIPS
Injection molding, extrusion &
thermoforming, blow molding, foam
sheet / board extrusion and bi-axially
oriented sheet / film extrusion.
Crystal Polystyrene / GPPS -a transparent, amorphous polymer,
which exhibits high stiffness, good
dimensional stability and electrical
insulation properties etc.
-The sparkling clarity
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M.B.A.programme Shivaji University, Kolhapur
HIPS (High Impact Polystyrene) - Medium to High flow
- ESCR version
- High Gloss version
Masterbatches - White & Grey MBs (PE/PP/PS based)
- UV MBs
- Nucleating MBs for XPS sheet/board
- Filler MBs
- Green MB for PPRC pipes
Specialty Polystyrene specifically designed for Appliance
industry, XPS (extruded expanded
foamed PS) insulation boards, OPS
(Oriented PS) sheet etc.
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M.B.A.programme Shivaji University, Kolhapur
1.3 Company profile (Distributor of insuboard )
Company name: P V ENTERPRISES, Sangli.
Address : 15,Nav Sandesh road, Bhave Natya Campus,Peth bhag,
Sangli-416416
Owner : Pratik Bagaria .
Nature of business: Trades in all types of plastic raw materials, Distributor of
SUPREME PETROCHEM LTD., Distributor of Supreme Industries Ltd.
Working area: Sangli, Kolhapur, Solapur, Satara.
Products
Extruded Polystyrene (XPS) board - Supreme “Insuboard” for thermal
insulation
Specialty Polystyrene specifically designed for Appliance
industry, XPS (extruded expanded
foamed PS) insulation boards, OPS
(Oriented PS) sheet etc.
Vision To set up high standards of quality, productivity and efficiency.
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M.B.A.programme Shivaji University, Kolhapur
1.4 Organization structure of P V Enterprises:
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PROPRIETOR
RESEARCH & DEVELOPMENT
MAINTANANCE DEPT.
PURCHASE & STORE DEPT.
ACCOUNTANT
M.B.A.programme Shivaji University, Kolhapur
DISTRIBUTION CHAIN
DIRECT
DISTRIBUTE
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Main company
Supreme Petrochem ltd
P V ENTERPRISES,
Sangli
(Distributor of Supreme
Petrochem ltd)
RETAILER
CUSTOMER
M.B.A.programme Shivaji University, Kolhapur
THEORETICAL BACKGROUND
2.1 INTRODUCTION
The main aim of marketing is to meet and satisfy target customers need
and wants. Buyer’s behavior refers to the people or organization conduct
activities and together with the impact of various influences on them towards
making decision on purchase of product and service in a market. A firm can
obtain new products in two ways. One is through acquisition-by buying a
company, a patent, or a license to produce someone else’s product. The other
is through the firm’s own new product launch efforts. Many new products are
launched into the marketplace with little prior planning for targeting the
customers, creating a sales strategy, developing a distribution strategy, training
the sales force, and integrating the competitive strategy. This mistake
significantly reduces or eliminates any potential profit the product may have,
and greatly increases the sales development time. These problems must be
avoided if a company wants to survive in today's competitive marketplace.
The product launch involves managing the development and
support of complex products and services throughout the entire lifecycle from
product design to product build to post-sale service. It includes the integration
of traditional new product introduction (Product innovation, design and
collaboration) with sourcing and procurement, supply chain planning and
execution, and service – the entire product lifecycle. The importance of being
first to market is discussed extensively in various sources. Besides the
instinctive idea that it is best to be first, other measurable benefits are possible
for those that get to the market sooner with Innovative products and services:
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• Increased sales through longer sales life – The earlier product reaches the
market, relative to the competition, the longer its life can be.
• Increased margins – The more innovative product (that is, the longer it
remains on the market with little or no competition), the longer consumers will
pay a premium purchase price.
• Increased product loyalty – Getting the first opportunity to attract customers,
especially early adopters, offers an advantage in terms of customer loyalty;
customers will most likely upgrade, customize or purchase companion
products.
• More resale opportunities – For components, commodities or products that
other companies can private-label, being first to market can often help ensure
sales in other channels. New products are important-to both customers and the
marketers who serve them. For companies, new products are a key source of
growth. For customers, they bring new solutions and variety of their lives.
Product introduction is a primary source of long-term competitive advantage.
Companies with fast and efficient product introduction processes, which
provide customers with the products and services they demand, are better
positioned to win than competitors that are slow to react to market changes
and advances in product and process technology.
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2.2 NEW PRODUCT LAUNCH
In recent years, product launching has become an art which can
make or break a product. A successful launch makes potential customers
aware of the new product and keen to try it. The new product launch process
plays a critical part in ensuring market in a timely and cost effective manner.
Moving through the product launch process it can be a resource intensive
exercise and laborious exercise. Yet, when product launch processes are
executed well they can make the difference between success and failure for the
product as well as for the organization.
DEFINITION OF NEW PRODUCT LAUNCH
PRODUCT LAUNCH is the orchestrated introduction of a new
product (or version of a product) to the market; the events surrounding making
the product available for purchase for the first time. Depending on company’s
distribution channel, a comprehensive product launch could entail a number of
elements and activities, possibly including: advertising campaign, direct
marketing campaign, public relations campaign, brochures and sales literature,
point-of-sales displays, product demonstrations, sales training, call-center
training (both pre-sales and post-sales support), inventory stocking in the
distribution channel, etc. In the fast moving world of Digital Entertainment,
the products offered to customers change very rapidly. Seasonal packages are
offered at different times of the year, in addition to special promotions that are
linked to popular events. The degree of change presents a considerable
challenge for both Marketing, trying to introduce new products into the
offering, and Contact Centre Operations needing to get team’s skilled-up
while continuing to meet demanding performance targets.
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In the most successful ventures, planning for the New Product Launch starts
with preliminary design and development. Positioning, sales channels and
distribution, advertising and public relations all need to be addressed and
should be given as much time and energy as the development and design
stage. Synchronizing marketing activities with product development is also
critical for success. Among the key components included in a strong product
launch plan:
Clearly defined sales objectives.
Assured sales channel readiness.
Promotional functions in place (public relations/marketing/advertising )
Resources to track monitor and account for execution.
The secret of a successful product launch is to start planning early, plan
meticulously and focus on maintaining the momentum up to and beyond
launch. To create a dynamic set of plans (strategic and tactical plans created
and refined primarily during the product development phase) made within the
constraints of the project's time, resources, scope and quality parameters, to
achieve the best results possible for the product and for the company.
Define launch objectives
Structure and organize resources for success
Develop launch strategy, action plan, budget and timeline
Reducing uncertainty inherent in launching new products Shaping a customer-
oriented management process
Organizing a independent launch group and highly authorize it Protecting new
product from other followers-identifying direct and indirect competitors for
price, availability, unique strengths and distinguishing features
Avoiding the misunderstanding of the trend of market through further
employing surveys, focus group, interviews and sample testing
Carrying out testing toward the target market of you current product regularly
New product market sampling before launch process
Shaping the market not following it
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The Product Launch Process must address all the steps necessary to start
volume production, plan and execute marketing activities, develop needed
documentation, train sales and support personnel (internal and external), fill
channels, and prepare to install and support the product.
Before the launching the new product in the market company must develop the
product development process. To create successful new products, a company
must understand its customers, markets, and competitors and develop products
that deliver superior value to customers. It must carry out strong new product
planning and set up a systematic, customer-driven new product development
process for finding and growing new products. Following are the process of
new product development.
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M.B.A.programme Shivaji University, Kolhapur
2.3 New product development process:
1. Idea generation
New product development starts with idea generation-the systematic
search for new product ideas. A company typically generates hundreds of
ideas, in order to find a few good ones. Major sources of new product ideas
include internal sources and external sources such as customers, competitors,
distributors, & suppliers.
2. Idea screening
The purpose of idea generation is to create a large number of ideas.
The purpose of the succeeding stages is to reduce that number. The first idea-
reducing stage is” idea screening”, which helps spot good ideas and drop poor
ones as soon as possible. Product development cost rise greatly in later stages,
so the company wants to go ahead only with the product ideas will turn into
profitable products.
3. Concept development and testing
An attractive idea must be developed into a product concept. It is
important to distinguish between a product idea, a product concept, and a
product image.
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Idea generationConcept
development and
testing
Marketing strategy
development
Business analysisProduct
development
Test marketingCommercialization
Idea screening
M.B.A.programme Shivaji University, Kolhapur
o Concept development
Product concept is a detailed version of the new product idea stated in
meaningful consumer terms. Marketer’s task is to develop new product into
alternative product concept and find out how attractive each concept is to
customers, and chose the best one.
o Concept testing
Concept testing calls for testing new product concepts with groups of
target consumers. The concept may be presented to consumers symbolically or
physically. Many firms routinely test new-product concepts with consumers
before attempting to turn them into actual new products. For some concept
tests, a word or picture description might be sufficient. However, a more
concrete and physical presentation of the concept will increase the reliability
of the concept test.
4. Marketing strategy development
Marketing strategy development is a designing an initial marketing
strategy for a new product based on the product concept. The marketing
strategy statement consists of three parts.
a) The first part describes the target market, the planned value proposition, and
the sales, market share, and profit goals for the first few years.
b) The second part of the marketing strategy statement outlines the product’s
planned price, distribution, and marketing budget for the first year.
c) The third part of the marketing strategy statement describes the planned long
run sales, profit goals, and marketing mix strategy.
5. Business analysis
It involves a review of the sales, costs, and profit projections for a
new product to find out whether they satisfy the company’s objectives. If they
do, the product can move to the product development stage.
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6. Product development
If the product concept passes the business test, it moves into product
development. R&D develops the product concept into a physical product.
R&D hopes to design a prototype that will satisfy and excite consumers and
that can be produced quickly and at budgeted costs. Company can do their
own product testing or outsource testing to other firms that specialize in
testing.
7. Test marketing
Test marketing, the stage at which the product and marketing program
are introduced into realistic market settings. Test marketing gives the marketer
experience with marketing the product before going to the great expense of
full introduction. It lets the company test the product and its entire marketing
program-targeting and positioning strategy, advertising, distribution, pricing,
branding and packaging, and budget levels. The amount of test marketing
needed varies with each new product. When introducing a new product
requires a big investment, when the risks are high, or when management is not
sure of the product or marketing program, a company may do a lot of test
marketing.
When using test marketing, consumer products companies usually
choose one of the three approaches-standard test markets, controlled test
markets, or simulated test markets.
Standard test markets
Using standard test markets, the company finds a small number of
representative test cities, conducts a full marketing campaign in these cities,
and uses store audits, consumer and distributor surveys and other measures to
gauge product performance. The results are used to forecast national sales and
profits, discover potential product problems, and fine-tune the marketing
program. However there are some drawbacks they can be very costly and they
may take a long time. Despite these, standard test markets are still the most
widely used approach for major in market testing.
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Controlled test markets
Controlled test markets, such as Behavior scan, usually cost less than
standard test markets. Also, because retail distribution is “forced” in first week
of the test, controlled test markets can be completed much more quickly than
standard test markets. These test market allow competitors to get a look at the
company’s new product. And some companies are concerned that the limited
number of controlled test markets used by the research services may not be
representative of their products markets or target consumers.
Simulated test markets
Companies can also test new products in a simulated shopping
environment. The company or research firm shows ads and promotions for a
variety of products, including the new product being tested, to a sample of
consumers. This simulation provides a measure of trial and the commercial’s
effectiveness against competing commercials. The researcher then asks
consumers the reasons for their purchase or non-purchase. Recently, some
marketers have begun to use interesting new high-tech approaches, such as
virtual reality and the internet, to simulated test market research.
8. Commercialization
Test marketing gives management the information needed to make a
final decision about whether to launch the new product. If the company goes
ahead with commercialization introducing the new product into the market-it
will face high costs. The company may need to build or rent a manufacturing
facility. And, in the case of a major new consumer packaged well, it may
spend hundreds of millions of dollars for advertising, sales promotion, and
other marketing efforts in the first year. The company launching a new
product must first decide on introduction timing. The company must decide
where to launch the new product-in a single location, a region, the national
market, or the international market. Few Companies have the confidence,
capital, and capacity to launch new products into full national or international
distribution right away.
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2.4 Managing new product development
Companies must take a holistic approach to managing new product
development. A Successful new product development requires a customer
centered, team based, and systematic effort.
I. Customer-centered new product development
New product development must be customer centered .when looking
for and developing new products, companies often rely too heavily on
technical research in their R&D labs. But like everything else in marketing,
successful new product development begin with a thorough understanding of
what consumers need and value. Customer centered new product development
focuses on finding new ways to solve customer problems and create more
customer satisfying experiences. The most successful new products are ones
that are differentiated, solve major customer problems, and offer a compelling
customer value proposition.
II. Team based new product development
In order to get their new products to market more quickly, many
companies use a tem based new product development approach. Under this
approach, company departments work closely save time and increase
effectiveness. Instead of passing the new product from department to
department, the company assembles a team of people from various
departments that stay with the new product from start to finish. Such teams
Usually include people from marketing, finance, design, manufacturing, and
legal departments, and even supplier and customer companies in this
approach, if one area hits snags, it works to resolve them while the team
moves on.
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III. Systematic new product development
The new product development process should be holistic and
systematic rather than compartmentalized and haphazard. Otherwise, few new
ideas will surface, and many good ideas will sputter and die. The company
can appoint a respected senior person to be the company’s innovation
manager. It can set up web based idea management software and encourage all
company stakeholders-employees, suppliers, distributors, dealers-to become
involved in finding and developing new products. The innovation management
system approach yields two favorable outcomes
It helps create an innovation oriented company culture.
It will yield a larger number of new product ideas, among which will be found
some especially good ones
Thus, new product success requires more than simply thinking up
a few good Ideas, turning them into products, and finding customers for them.
It require holistic approach for finding new ways to create valued customer
experiences, from generating and screening new ideas to creating and rolling
out want satisfying products to customers.
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PROJECT DESIGN AND METHODOLOGY
3.1 Introduction to The Project Title:
“A STUDY OF NEW PRODUCT LAUNCH - INSUBOARD WITH
REFERENCE TO PV ENTERPRISES, SANGLI”
The study of new product launch help firms and organizations to earn
half of their sales and profits for earlier in the product life cycle than company
leaders realize. After an early window of opportunity, new products are often
smothered by copycat competitors rushing to market, waning media and
analyst attention, sales channel apathy, price pressures and purchasers unable
to distinguish the product through all the competitive clutter.
With the correct launch, new and innovative products have great
advantages early in their life cycles—competition is light, media and analyst
interest is heavy, sales channel enthusiasm is passionate and buyers are
energized by the novelty of the product's promised solutions. In today's “speed
of thought” mentality, getting product to market first is absolutely critical to
organization’s sales and profit success.
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3.2Objective:
1. To study the process of new product launch of insuboard.
2. To study the various alternatives used by customers for cooling purpose.
3. To identify potential market for product –insuboard.
3.3 Importance & significance of study:
The basic idea of taking up this study is to test the market which is
efficient to the product insuboard and at the same time, an attempt was made
to understand the distribution channel relationship and the problem faced by
the dealers.
3.4 Hypothesis:
High income group people use AC for maintaining their status.
Customer residing in independent house will easily accept installation of
insuboard.
3.5 Scope of study:
As there are a large number of constructions started in Sangli area so
the study was conducted in Sangli, Miraj and Madhavnagar to test the
potential market for product insuboard.
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3.6 Research Methodology
REASEARCH METHODOLOGY is a way of systematically
solves the research problem.
It may be understood as a science of studying how research is done
scientifically. In it researcher study the various steps that are generally adopted
by him in studying his research problem along with the logic behind them. It is
necessary for the researcher to know not only research methods/ techniques
how to calculate the mean, mode, median or standard deviation or chi-square.
How to apply particular research techniques but also they need to know which
of these are methods or techniques are relevant and which are not, and what
would they mean and indicate and why researchers also need to understand the
assumptions underlying various techniques and they need to know the criteria
by certain problems and others will not, all this means that it is necessary for
the researcher to design his methodology for his problem as the same may
differ from problem to problem.
Sample size:
Sample size is 50.
TECHNIQUES OF INTERPRETATION AND ANALYSIS:
For analysis and interpretation of data the researcher has use following Statistical
techniques such as:
Tabulation & analysis
Percentage
Graph and average
Chi square technique
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SOURCES AND METHODS OF DATA COLLECTION
Source of data collection:
There are two types of data collection:
1. Primary data collection
2. Secondary data collection
Data collection method:
Primary data:
It is original data, first hand and for the specific purpose of the research
project. For this project, researcher has used the following common research
instrument:-
Questionnaire:
In this Questionnaire, researcher have used mostly close-ended questions that
are easier to be answered by respondents and also easier for interpretation and
tabulation & one open-ended question to take the opinion of the respondents in
their own words.
For collecting the answers from the Questionnaire, following common
method is used:-
Personal interview:
It is the most common method for contacting consumers and collecting
primary data. It is most expensively used method. It enables better control of
the sample and ensures answers from the respondents. It also provides for a
tactful approach to the respondent since it is based on a person–to-person talk.
Researcher has interviewed with contractors & building owners to study their
response regarding the product –insuboard.
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M.B.A.programme Shivaji University, Kolhapur
Secondary data
It was collected to add the value to the primary data. Its profile and other
necessary records and information was collected by referring to website,
magazines, annual reports, reference books, etc
3.7 Limitation:
1. It was assumed that the information given by the respondents is authentic and
best of their knowledge.
2. Some of the view given was completely views by consumers as they were in a
hurry and were not considered in the data analysis.
3. Researcher came across language barrier during survey.
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PRESENTATION OF DATA
4.1 INTRODUCTION ABOUT THE PRODUCT-INSUBOARD
XPS Insulation Board:
Extruded Polystyrene (XPS) Thermal insulation board is a rigid foam board
extruded from Polystyrene, having closed cell structure. It is globally
acknowledged to be one of the best value-for-money thermal insulation
options. Insuboard is available in thickness of 25 to 100 mm; standard size is
1250 x 600mm.
Density : 36 ( + 2 ) Kg/m3
Dimensions : 1250 x 600 mm
Thickness : 25, 50, 75, 100 mm
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4.2 BENEFITS OF THE PRODUCT:
Savings energy costs
XPS Thermal Insulation helps save energy costs in a building as air-
conditioning loads will be lower & cooling effect is retained longer in an
insulated building.
Living comfort inside the building
XPS Thermal Insulation helps provide a comfortable living inside the
building by providing a thermal barrier against heat conduction, suppressing
air movements to limit heat convection & limiting heat radiation effects.
Enhanced life of the building structure
XPS insulation enhance the life of the building structure by providing
protective insulation & thereby preventing the formation of cracks due to
thermal expansion-contraction stresses which occur when a building structure
is exposed to sunlight.XPS also helps in extending life of terrace
waterproofing
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WHY Thermal Insulation . . . ???
1) Conduction :-
It is the direct transfer of heat through the windows to the out doors.
2) Radiation :-
It is the movement of heat as infrared energy through the glass.
3) Convection :-
It occurs where air gives up its heat to the cooler glass and sinks
toward the floor. This movement sucks new, warmer air toward the glass that
is turn cooled, creating a draft.
4) Air leakage :-
It is the passage of heated air through cracks and around whether
stripping
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4.3 Applications of insuboard
XPS Boards Can Be Effectively Used For Following Applications :-
§ Roofing Insulation (Concrete / Pitched Roof /Inverted Roof / Ceilings)
§ Flooring Insulation
§ Wall Insulation
§ Cold Storage - Walls, Floor, Ceiling
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4.4 Extruded P oly s tyrene thermal insulation board
INSUboard can be protected from fire by facing material or
complete encapsulation. When installed correctly, (by protecting
INSUBOARD™ from ignition sources and damaging heat build up) it does
not represent fire hazards. Use of proper PPE (Personal Protective Equipment)
is recommended, during installation. General Service temperature for
INSUBOARD™ is -5O °C to +75 °C. Direct contact with surface exceeding
75°C, such as chimney, heater vent, steam pipe, etc. to be avoided. Prolonged
exposure to sun light will cause discoloration of the product. It is
recommended to store the product covered with PE film at dry and cool place
away from sunlight. Adhesive based on Solvents of Polystyrene may erode the
surface of XPS. Use of adhesive at actual site to be preceded by prototype
demonstration.
Good Thermal insulation value to weight ratio. Closed cell structure with
homogeneous composition offers high resistance to water absorption & vapour
diffusion therefore no change in thermal resistance with time .Use of
Environment friendly (non-Ozone depleting) blowing agent. Good mechanical
strength offers durable exterior wall structure.
XPS demonstrate good 'walk-ability' hence eminently suitable as roof
insulation material. It is Light; rigid and easy to handle with no need for
special protection & also easy to stacking, non-bending and non-friable, hence
no dust issues, making the product easy to handle from the production site to
the building site. Non-toxic, non-itchy, non-irritant and no identified health
and safety issues in working with XPS. Immune to attack from pests, rodents,
bacteria and micro organisms.
C.I.M.D.R., Sangli Page 30
M.B.A.programme Shivaji University, Kolhapur
XPS is not a nutritional source for insects and animals hence allowing
integrity of the insulation system for very long period. It is easy to cut & use
for speedy installation can be glued by adhesive tape / special polymer
adhesives, or fixed by regular tools. At the end of life building life, the XPS
can be recovered and recycled.
XPS Insulation is acknowledged to be one of the best solutions as a building
envelope for the roofs, walls and basements, as it helps insulate the building
interiors, reduces cooling energy requirements, & enhances the life of the
building structure. It is environment friendly, does not absorb moisture, has a
long life and does not rot, mould or get spoiled.
C.I.M.D.R., Sangli Page 31
M.B.A.programme Shivaji University, Kolhapur
4.5 Insulation: terminologies
• K value:
Thermal conductivity is the ability of a material to conduct heat. Unit : W/mK
• U value:
K / t: Thermal transmittance is the rate of transfer of heat (in watts) through
one square metre of material when unit temperature difference is maintained.
Unit: W/m²K.
• R value:
Thickness / K = 1 / U. Unit : m²K / W
C.I.M.D.R., Sangli Page 32
M.B.A.programme Shivaji University, Kolhapur
PropertyXPS (SPL-
INSUboard)PUF Panel EPS (Thermocol)
Thermal Resistivity
(R-Value-m²k/W)0.88-0.95 0.97-1.14* 0.65-0.7*
Density (kg/m³) 34-38 30 15-33
Water Absorption by Volume 0.3% 5-7% 2-4%
Compressive Strength (kpa) 250-300 200 100-200
Application areaOver deck / Under
deckUnder deck only Under deck only
Effective Life Approx. 60 Yrs. Approx. 3 Yrs. Approx. 5 Yrs.
Cell Structure
100 % HomogenousHomogenous
Closed Cell structure.Closed Cell structure.
No voids presentNo voids present
between the cells.between the cells.
Open Cell StructureOpen Cell Structure
Open Cell Structure as theOpen Cell Structure as the
beadsbeads
are surrounded by voids.are surrounded by voids.
Comparison of Insulating Materials
* R Value Drops with respect of time and condition
C.I.M.D.R., Sangli Page 33
M.B.A.programme Shivaji University, Kolhapur
XPS (SPL-INSUboard)
PUF Panel
EPS (Thermocol)
C.I.M.D.R., Sangli Page 34
M.B.A.programme Shivaji University, Kolhapur
Fastener for the fixing of insuboard
C.I.M.D.R., Sangli Page 35
M.B.A.programme Shivaji University, Kolhapur
Final look after fitting the insuboard
C.I.M.D.R., Sangli Page 36
M.B.A.programme Shivaji University, Kolhapur
DATA ANALYSIS AND INTERPRETATION
Table 5.1 Table showing Income group of respondents.
Income groupNo. of
RespondentsPercentage (%)
5-10 lakhs 11 22
11-15 lakhs 15 30
16-20 lakhs 13 26
20 & above 11 22
Total 50 100
Graphical representation
5-10 lakhs
11-15 lakhs
16-20 lakhs
20 & above
0
2
4
6
8
10
12
14
16
11
15
13
11
INCOME GROUP
No. of Re-spondents
Interpretation
It was found that, most of the respondent are from the income group of Rs.11-
15 lakhs i.e.15 out of 50 (30% ),followed by 13 members out of 50 with
income group 26%,followed by the income group of 11 member each for
income group Rs 5-10 lakhs and Rs 20& above. So it is clear that in sangli
area most of respondent are from middle income group.
C.I.M.D.R., Sangli Page 37
M.B.A.programme Shivaji University, Kolhapur
Table- 5.2: Table showing different types of houses that are mostly used
by people.
ParticularsNo. of
respondentPercentage (%)
Flat 22 44
Row houses 12 24
Bunglow 16 32
Total 50 100
Graphical representation
22
12
16
Types of houses
flatRow housesbunglow
Interpretation:
As per the above table 5.2 it is clear that, most of respondents are from middle
class family so that they choose flat system for their living style.44 %
respondent use flat system for their living in Sangli area. Whereas 32 % live in
their own bunglow, followed by 24 % live in row houses.
C.I.M.D.R., Sangli Page 38
M.B.A.programme Shivaji University, Kolhapur
Table- 5.3: Table showing budgeting plan for construction purpose
Particulars No. of Respondents Percentage (%)
2-5 lakhs 11 22
6-10 lakhs 12 24
11-15 lakhs 15 30
16 lakhs 12 24
Total 50 100
Graphical representation
2-5 lakhs
6-10 lakhs
11-15 lakhs
16 lakhs02468
10121416
1112
15
12
Budgeting plan
No. of Re-spondents
Interpretation
As per the above table 5.3 researcher found that, 30 % respondent are ready to
invest money in construction and prepare budget plan which is lies between
11-15 lakhs where as there are equal percentage of budget plan i.e.24 %
between 6-10 lakhs and 16 lakhs.
C.I.M.D.R., Sangli Page 39
M.B.A.programme Shivaji University, Kolhapur
Table- 5.4: Table showing whether people live in owned house or rented
house
Particulars No. of Respondents Percentage (%)
Owned house 41 82
Rented house 9 18
Total 50 100
Graphical Representation
41
9
Living style
Owned houseRented house
Interpretation
As per the above table 5.4 it is clear that, 82% respondents live in their own
house whereas 18 % respondents are live in rented house because of the
middle income status.
C.I.M.D.R., Sangli Page 40
M.B.A.programme Shivaji University, Kolhapur
Table- 5.5: Table showing that people face the problem of excessive heat
in their house
ParticularsNo. of
RespondentsPercentage (%)
Yes 38 76
No 12 24
Total 50 100
Graphical Representation
38
12
No. of Respondents
YesNo
Interpretation
The table 5.5 shows that,76 % respondent face the problem of excessive heat
in their house, whereas only 12% respondent feels comfort in their house.
Table- 5.6: Table showing the problems faced by the people
C.I.M.D.R., Sangli Page 41
M.B.A.programme Shivaji University, Kolhapur
Particulars No. of Respondents Percentage (%)
Excessive heat 15 30
High electricity
bill24 48
Allergy from AC 1 2
Skin disease 2 4
All of the above 8 16
Total 50 100
Graphical Representation
Interpretation
From the above table 5.6 it is clear that, 48% respondent face the problem of
high electricity bill whereas 30% respondent face the problem of excessive
heat, 2 % respondent got allergy from using AC and 4% respondent suffers
from skin disease.16 % respondent having the entire problem like excessive
heat, high electricity bill, allergy from AC and skin disease.
C.I.M.D.R., Sangli Page 42
Exces
sive h
eat
High el
ectri
city b
ill
Allerg
y fro
m AC
Skin di
seas
e
All of t
he ab
ove
0
5
10
15
20
25
15
24
1 2
8
No. of problems
No. of Respondents
M.B.A.programme Shivaji University, Kolhapur
Table- 5.7: Facilities that are mostly used for cooling air in the house
Particulars No. of Respondents Percentage (%)
Fan 20 40
cooler 11 22
Ac 19 38
Total 50 100
Graphical Representation
20
11
19
No.of facilities
FancoolerAc
Interpretation
As per the above table 5.7 it is clear that 40 % respondent use fan for cooling
purpose where as 38 % respondent use AC and remaining 22 % use cooler for
maintaining cool air in the house as per their income level status.
C.I.M.D.R., Sangli Page 43
M.B.A.programme Shivaji University, Kolhapur
Table- 5.8: Table showing the months in which people uses electronic
devices for cooling air in house
Months No. of Respondents Percentage (%)
Jan-Mar 6 12
Apr-Jun 16 32
Jul-Sept 0 0
Oct-Dec 0 0
All months 28 56
Total 50 100
Graphical Representation
6
1628
No. of months
Jan-MarApr-JunJul-septOct-DecAll months
Interpretation
The above table 5.8 depicts that most of i.e.56 % respondent use the electronic
devices in all months while 32 % respondent use these devices in the month of
April – June where as 12 % respondent in Jan –Mar and because of less heat in
the month of Jul –Sept and Oct –Dec people cannot use these electronic
devices for cooling purpose.
C.I.M.D.R., Sangli Page 44
M.B.A.programme Shivaji University, Kolhapur
Table- 5.9: Table showing that the number of hours using electronic items
for cooling air
No. Of hoursNo. of
respondentPercentage (%)
1-5 hrs 10 20
6-10 hrs 18 36
10 & above 4 8
continuous 18 36
Total 50 100
Graphical Representation
10
184
18
No. of Hours
1-5 hrs6-10 hrs10 & abovecontinuous
Interpretation
Above table 5.9 shows that, using the electronic devices for cooling the air is
equal 36 % respondent used these electronic devices for 6-10 hrs as well as
continuously while 20 % respondent use these devices for 1-5 hrs and
C.I.M.D.R., Sangli Page 45
M.B.A.programme Shivaji University, Kolhapur
remaining 8 % respondent use for 10 & above hrs due to excessive heat in the
environment.
Table- 5.10: Table showing the electricity bill per month
Bill per month
(in Rs)No. of Respondents Percentage (%)
500-700 4 8
700-1000 21 42
1000-1500 12 24
1500 & above 13 26
Total 50 100
Graphical Representation
500-700 700-1000 1000-1500
1500 & above
0
5
10
15
20
25
Electricity Bill Per Month
Series1
Interpretation
C.I.M.D.R., Sangli Page 46
M.B.A.programme Shivaji University, Kolhapur
The above table 5.10 shows that, 42 % respondent got Rs 700-1000 electricity
bill per month while 26 % respondent got bill in between 1500 & above due to
excessive heat.
Table- 5.11: Table showing the response of people for reducing their
electricity bill.
Graphical Representation
Interpretation
The above table 5.11 shows that 92 % respondent want to reduce their
electricity bill while only 8% respondent are satisfied with their per month
bill. Some respondent are comfort with their living style and they don’t want
to reduce their electricity bill as they are satisfied.
C.I.M.D.R., Sangli Page 47
yes no05
101520253035404550
46
4
No. of Respondents
No. of Respondents
Particulars No. of Respondents Percentage (%)
Yes 46 92
No 4 8
Total 50 100
M.B.A.programme Shivaji University, Kolhapur
C.I.M.D.R., Sangli Page 48
M.B.A.programme Shivaji University, Kolhapur
Table- 5.12: Table showing the beliefs of people on any product that it
reduces their electricity bill by keeping their house cool during summer
and other season.
Particulars No. of Respondents Percentage (%)
Yes 13 26
No 24 48
Don’t
know13 26
Total 50 100
Graphical Representation
13
24
13
No. of Respondents
YesNoDon’t know
Interpretation
From the above table 5.12 it is clear that, 48 % respondent believes that any
product cannot reduce their electricity bill while 26 % respondent thought that
there is the product which can reduce the electricity bill whereas 26 % said
that they don’t know whether any product can reduce their electricity bill or
not.
C.I.M.D.R., Sangli Page 49
M.B.A.programme Shivaji University, Kolhapur
Table- 5.13: Table showing the awareness among the people regarding the
product insuboard.
Particulars No. of Respondents Percentage (%)
Yes 26 52
No 13 26
Can’t say 11 22
Total 50 100
Graphical Representation
26
13
11
NO.OF AWARENESS
YesNoCan’t say
Interpretation
The above table 5.13 shows that , 52 % respondent are aware about the quality
and benefits of the product insuboard whereas 22 % respondent can’t say
about their awareness. While 26% respondent are not aware about the quality
and benefits that are provided by the product insuboard.
C.I.M.D.R., Sangli Page 50
M.B.A.programme Shivaji University, Kolhapur
Table- 5.14: Table showing that if people are ready to invest in product insuboard while it increases their budget of construction up to Rs 40-50 THz per sq feet by giving lifelong benefit.
Particulars No. of Respondents Percentage (%)
Yes 26 52
No 16 32
Can’t say 8 16
Total 50 100
Graphical Representation
Yes No Can’t say0
5
10
15
20
25
30
26
16
8
No. of Respondents
No. of Respondents
Interpretation
From the above table 5.14 it is clear that 52 % respondent are ready to invest
in the product insuboard while it increases their construction plan up to Rs 40-
50 THz per sq.feet Whereas 32 % respondent don’t want to change their
construction plan because most respondent are from middle income group and
other 16% people thought that they can’t say if they want to change their
construction plan or not because of some limitations.
C.I.M.D.R., Sangli Page 51
M.B.A.programme Shivaji University, Kolhapur
Table- 5.15: Table showing response of people towards the benefits that
insuboard will serve.
benefits No. of Respondents Percentage (%)
Reduce electricity bill 25 50
Enhance building life 3 6
Comfort of living 9 18
All of the above 13 26
Total 50 100
Graphical Representation
25
39
13
No. of benefits
Reduce electricity bill
Enhance building life
Comfort of living
All of the above
Interpretation
From the above table 5.15, it is clear that half of the respondent believe that
insuboard can gives the benefit of reducing electricity bill while 26 %
respondent believe that the insuboard can provide all the benefits like reducing
electricity bill, enhance building life, comfort of living etc whereas 6 % people
thought that product can enhance their building life and remaining 18% people
feel that insuboard can provide comfort of living to them.
C.I.M.D.R., Sangli Page 52
M.B.A.programme Shivaji University, Kolhapur
Table- 5.16: Table showing the investment of people in product insuboard
for their house
Particulars No. of Respondents Percentage (%)
Only for hall 5 10
Only for bed-
room12 24
Minimum 2 rooms 17 34
None of the above 16 32
Total 50 100
Graphical Representation
5
12
17
16
No. of Respondents
Only for hall
Only for bed-room
Minimum 2 rooms
None of the above
Interpretation
From the above table 5.16 it is clear that 10 % respondent are ready to invest
their money only for hall while 24 % are ready for bed-room only, whereas 34
% respondent are ready to invest for minimum 2 rooms. Remaining 32%
C.I.M.D.R., Sangli Page 53
M.B.A.programme Shivaji University, Kolhapur
respondent are not ready for invest money for any of the room, hall or bed-
room
C.I.M.D.R., Sangli Page 54
M.B.A.programme Shivaji University, Kolhapur
HYPOTHESIS TESTING
1) High income group people using AC for maintaining their status.
Ho: - There is no relationship between income group and use of AC
Ha: - There is the relationship between income group and use of AC
Income
group
( in
thousands )
No. of People using AC
Strongly
agree
Agree Neutral Strongly
disagree
Dis -
agree
TOTA
L
5-10 2 1 3 0 0 6
11-15 5 6 4 0 2 17
16-20 1 7 5 0 1 14
20 & above 9 3 1 0 0 13
Total 17 17 13 0 3 50
C.I.M.D.R., Sangli Page 55
M.B.A.programme Shivaji University, Kolhapur
Expected Frequency Table
Income
group
( in
thousands )
No. of People using AC
Strongly
agree
Agree Neutral Strongly
disagree
Dis -
agree
TOTA
L
5-10 2.04 2.04 1.56 0 0.36 6
11-15 5.78 5.78 4.42 0 1.02 17
16-20 4.76 4.76 3.64 0 0.84 14
20 & above 4.42 4.42 3.38 0 0.78 13
Total 17 17 13 0 3 50
Expected frequency = Totalof Row∗Totalof Column
Total Value
C.I.M.D.R., Sangli Page 56
M.B.A.programme Shivaji University, Kolhapur
Chi - square method
Sr. No
Observed Frequency
Expected
Frequency
O –E (O-E)2 (O-E)2/E
1 2 2.04 -0.04 0.0016 0.000782 5 5.78 -0.78 0.6084 0.105253 1 4.76 -3.76 14.1376 2.970084 9 4.42 4.58 20.9764 4.745795 1 2.04 -1.04 1.0816 0.530196 6 5.78 0.22 0.0484 0.008377 7 4.76 2.24 5.0176 1.054118 3 4.42 -1.42 2.0164 0.456199 3 1.56 1.44 2.0736 1.3292310 4 4.42 -0.42 0.1764 0.0399011 5 3.64 1.36 1.8496 0.5081312 1 3.38 -2.38 5.6644 1.6758513 0 0 0 0 014 0 0 0 0 015 0 0 0 0 016 0 0 0 0 017 0 0.36 -0.36 0.1296 0.3618 2 1.02 0.98 0.9604 0.9415619 1 0.84 0.16 0.0256 0.0304720 0 0.78 -0.78 0.6084 0.78
Total 55.376 15.54
C.I.M.D.R., Sangli Page 57
M.B.A.programme Shivaji University, Kolhapur
X2 = (O-E) 2
E
Degree of freedom= (R-1)*(c-1)
= (4-1)*(5-1)
=12
Comment:
Since the calculated value of 15.54 is greater than table value for 12 degree of
freedom at 5 % level of significance are 11.340, so hypothesis is rejected.
Therefore we can say that there is the relationship between group of income
level people and use of AC. So high income group people use AC for
maintaining their status.
C.I.M.D.R., Sangli Page 58
M.B.A.programme Shivaji University, Kolhapur
2) Customer residing in independent house will easily accept installation of
insuboard
Ho: There is no relationship between resident profile of customers and
installation of insuboard.
Ha: - There is the relationship between resident profile of customers and
installation of insuboard
C.I.M.D.R., Sangli Page 59
Types of
houses Profile of Residence
Flat Row houses bunglow TOTAL
Owned house 6 3 0 9
Rented house 15 8 18 41
TOTAL 21 11 18 50
M.B.A.programme Shivaji University, Kolhapur
Expected Frequency Table
C.I.M.D.R., Sangli Page 60
Types of
houses
.
Profile of Residence
Flat Row houses Bunglow TOTAL
Owned house 3.78 1.98 3.24 9
Rented house 17.22 9.02 14.76 41
TOTAL 21 11 18 50
M.B.A.programme Shivaji University, Kolhapur
Expected frequency = Totalof Row∗Totalof Column
Total Value
C.I.M.D.R., Sangli Page 61
M.B.A.programme Shivaji University, Kolhapur
Chi square method
Sr. No
Observed Frequency
Expected Frequency
O –E (O-E)2 (O-E)2/E1 6 3.78 2.22 4.9284 1.30
2 15 17.22 -2.22 4.9284 0.28
3 3 1.98 1.02 1.0404 0.52
4 8 9.02 -1.02 1.0404 0.11
5 0 3.24 -3.24 10.4976 3.24
6 18 14.76 3.24 10.4976 0.71
Total 6.16
X2 = (O-E) 2
E
Degree of freedom = (R-1)*(c-1)
= (2-1)*(3-1)
= 2
Comment:
Since the calculated value of chi square 6.16 is greater than table value from 2
degree of freedom at 5 % level of significance is 5.99. So hypothesis is
rejected. Therefore we can say that there is the relationship between resident
profile of customers and installation of insuboard. So Customer residing in
independent house will easily accept installation of insuboard.
FINDINGS & SUGGESTIONS
C.I.M.D.R., Sangli Page 62
M.B.A.programme Shivaji University, Kolhapur
6.1 FINDINGS&OBSERVATIONS:
Observations :
It was observed by the researcher during the survey that the awareness level of
insuboard is very negligible among contractors, architectures & owners
because of less publicity of the product .Researcher could generate awareness
among them.
It was observed by the researcher that AC & cooler are the strong competitors
to the product insuboard.
During survey it was observed that, most of the respondent prefer eco friendly
product.
It was observed that proper advertisement of the product was not be there so
it is a most difficult task to get the publicity of the product up to final
consumer.
Findings:
During survey it was found that, most of respondent are from middle class
family so that they choose flat system for their living style
People are faced the problem of excessive heat into their houses due to
increase in global warming.
Due to the problem of excessive heat respondent pay high electricity bill and
so that they want such a product that can be reduce the electricity bill as well
as make them feel comfort in their house.
52 % of respondent were convinced with benefits of insuboard.
Half of the respondent were believe that insuboard will provide the benefit of
reducing electricity bill while 26 % people believe that the insuboard will
serve the benefits like reducing electricity bill, enhance building life, comfort
of living etc.
More than 50 % respondent are ready to invest in the product insuboard while
it increases their construction plan per sq feet because of generating awareness
among them about the quality & benefits of the product –insuboard .
C.I.M.D.R., Sangli Page 63
M.B.A.programme Shivaji University, Kolhapur
Majority of respondent are aware of current pricelist due to the effective
communication by the distributors after generating awareness among them.
Most of the respondents are from the income group of Rs.11-15 lakhs. So they
are ready to invest money only for bed-room. 34 % people are ready to invest
for minimum 2 rooms. It shows that insuboard has got strong grip in the
market and if the distributor will contribute more enthusiastically then market
share may grow further.
C.I.M.D.R., Sangli Page 64
M.B.A.programme Shivaji University, Kolhapur
6.2 SUGGESTIONS:
Since the product is newly launched in the market so that it suffers through
introductory stage of product life cycle. In this stage the firm seeks to build
product awareness and develop market for the product. So in this stage 4’s are
affect on the product as market changes these are product, price, promotion
and place.
It is a period of slow sales growth as the product is introduced in the market.
Profits are nonexistent because of the heavy expenses incurred with product
introduction.
So as per the life cycle Company should introduce low price product to satisfy
the needs of the low or middle class people in the segment and also apply
proper marketing strategy for promoting the product.
Company should do STP analysis as per the demography wise. Demographic
variables are the most popular bases for distinguishing customer groups as per
the age, family size, income group etc. Here company should do STP as per
the income level of the people.
C.I.M.D.R., Sangli Page 65
M.B.A.programme Shivaji University, Kolhapur
Income
group
No. of Respondents
5-10 lakhs 11
11-15 lakhs 15
16-20 lakhs 13
20 & above 11
Total 50
From the above table company should target high income group people so that
product can get easy and efficient market. Company should also make the
team market-driven as per the STP analysis.
Branding and promotional activities should be done effectively as it creates a
long lasting image in the mind of the customers. So before launching the
product in the market company should build a proper brand image in the mind
of customers.
Company should train customer service department fully so that they can
effectively sell the product.
Company should compare the product with its substitutes like AC & cooler
and do benchmarking of the product
Company should contact with civil engineers and also with the architecture
association as per the STP analysis and also explain to them the benefits of the
product insuboard can be providing after installation.
C.I.M.D.R., Sangli Page 66
M.B.A.programme Shivaji University, Kolhapur
Identification of SWOT is essential because subsequent steps in the process of
planning for achievement of the selected objective may be derived from the
SWOT
SWOT ANALYSIS FRAMEWORK
C.I.M.D.R., Sangli Page 67
M.B.A.programme Shivaji University, Kolhapur
SWOT analysis of the company
Strengths
- Unique product
- Location of the
business
- Quality of the
product
Weaknesses
- Poor marketing and
sales
- Undifferentiated
product
Opportunities
- New emerging
of developing
market
- Market trends
Threats
- New competition
in the market
- Price wars
- Economic
conditions
So before launching the product in the market company should be done their SWOT analysis as per the segmentation. SWOT Analysis provide information that helps in synchronizing the firm’s resources and capabilities with the competitive environment in which the firm operates.
C.I.M.D.R., Sangli Page 68
M.B.A.programme Shivaji University, Kolhapur
Conclusion:
The overall study of new product launch –insuboard with reference
to “P V ENTERPRISES” indicates that maximum customers are aware
about the quality of the product. This study also provides the idea about
further expansion of the product in different sectors and it also helps to
make changes in present practice. Company need to modify their
advertising strategies in order to educate the target audience about the
product-insuboard. Hence insuboard will be able to win a major role
between the competitors.
C.I.M.D.R., Sangli Page 69
M.B.A.programme Shivaji University, Kolhapur
APPENDICES
Questionnaires
Study of new product launch
INSUBOARD
NAME:
AGE:
ADDRESS:
PROFESSION:
INCOME (THZ): 5-10 11-15 16-20 20 & ABOVE
C.I.M.D.R., Sangli Page 70
M.B.A.programme Shivaji University, Kolhapur
1) What kind of house is yours?
a) Flat b) Row house c) Bunglow
2) If it is flat, on which floor?
a) Top b) Middle c) Lower
3) What is your budgeting plan for construction?
a) 2-5 lakhs b) 6-10 lakhs
c) 11-15 lakhs d) 16 lakhs
4) Is your house owned or rented?
a) Owned b) Rented
5) How many rooms are there in your house?
a) 2 b) 3 c) 4 d) 5 & above
6) Do you face the problem of excessive heat in your house?
a) Yes b) No
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M.B.A.programme Shivaji University, Kolhapur
7) What are the problems you face more?
a) Excessive heat
b) High electricity bill
c) Allergy from AC
d) Skin disease
e) All of the above
8) What kind of facilities you used mostly for cooling air?
a) Fan b) Cooler c) AC
9) Do you think AC is a status symbol?
a) Strongly agree b) Agree c) Neutral
d) Strongly disagree e) Disagree
10) During which months you used these electronic things mostly?
a) Jan – Mar b) Apr - Jun
c) Jul - sept d) Oct – Dec
e) All months
11) For how many hours you used these electronic things?
a) 1-5 hrs b) 6-10 hrs c) 10 & above hrs
d) Continues
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M.B.A.programme Shivaji University, Kolhapur
12) How much is your electricity bill per month?
a) 500-700 b) 700-1000 c) 1100-1500
d) 1500 & above
13) Would you like to reduce your electricity bill?
a) Yes b) No
14) Do you think, any product reduces your electricity bill by keeping your house
cooler during summer and other season?
a) Yes b) No c) Don’t know
15) According to you, which of the following benefits that insuboard will
serve?
a) Reduce electricity bill b) Enhance building life
c) Comfort of living d) All of the above
16) If insuboard increases your construction budget by Rs 40-50 THz per sq feet
but gives you lifelong benefit then are you ready to invest in it?
a) Yes b) No c) can’t say
17) Are you aware about the product insuboard?
a) Yes b) No c) can’t say
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M.B.A.programme Shivaji University, Kolhapur
18) For how many rooms would you like to invest?
a) Only for hall b) Only for bed-room
c) Minimum 2 rooms d) None of the above
19) Suggestions; if any
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M.B.A.programme Shivaji University, Kolhapur
BIBLIOGRAPHY:
BOOK REFERRED
- Kotler, Philip; `` Principles of Marketing’’, Dorling Kindersley
(India) Pvt. Ltd., 2010.
Search Engine: www.google.com
Internet Websites:
No author, no date, about us retrieved on 20/06/2011 from www.insuboard.com
No author, no date, about us retrieved on 05/07/2011
www.supremepetrochem.com
No author, no date, about mutual fund retrieved on 12/07/2011 from
http://www.irieauctions.com
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