sun day social networking

8/6/2019 Sun Day Social Networking

http://slidepdf.com/reader/full/sun-day-social-networking 1/14

2009 T O D D R J O R D A N JUNE

Social networking can take place

any day, any time, and any where. It

often takes place and you don’teven realize it. The information

gathered here isn’t supposed to be

only acted on in one time and

place, or even just for certain

individuals. It’s a collection of tips,

strategies, and ideas to guide you in

day to day social networking and

media efforts.You’ll find here eight short articles

covering web 2.0 tools such as

Twitter, and Facebook.

Networking, sharing, connecting,

and not making a fool of yourself

will all be addressed.

I’ve thrown in a few bonus articlesas well I believe you’ll find useful.

The tone ranges from light to

serious, but don’t take anything in

this book as gospel.

Social Networking from Sundays

POSTCARDS SOBCON08 BESSIE FROM UTTERZ

THE SUNDAY

GUIDE TO SOCIALNETWORKING



Appreciating your friends and

connections is the number one

priority. Let them know you

appreciate them. Show your

appreciation by giving them

something of value. That can be

as simple as a smile or a ‘thank

you’. It can also be something

relevant to their personal life.

Companies offer multiple

possibilities; coupons, offers,

collaborative social media

projects, collaborative real world

projects, and more.

As an individual, the real prize is

face time. I recommend making

time for face time with as many

of your friends and connections

as possible.

When you meet, make it

memorable. Listen to them. Let

them know you are honored to

know them.

Thank your followers



Twitter and Facebook don’t have

to just be chatting about the

weather or baseball. The

interaction can go beyond

tagging each other with list

writing or poking wars.

Networks are ultimately about

relationships.

The first step in building a

relationship is listening to the

other person. Listening is more

than observing the idle chatter

stream. Listening is an active

behavior.

How can you improve your

listening habits? First, read all of

the replies, DMs, and wall posts

you get. What? Read them, he

says? Yep, read them all! To the

sender, the update felt worth

sharing. There are golden nuggets

in there. Don’t neglect this

opportunity.

Second, to be an active listener,

follow someone’s stream of

updates. If you have an interest

or desire to build a relationship

with a contact, single out their

stream and read back through it.

Click the links, check out the

pictures, and listen to the music

they share. Is there a theme? Is

there a common thread of

thought?

Become an active

participant. Engage that contact

and ask them what’s going on.

You can prompt them by asking

how their last week or their last

day was. Or pick one of their

updates to comment on. Then

watch to see what comes back

to you.

Trust me. If you think your social

network is returning value based

on what you share, it will

multiply by how you listen.

Cultivate the relationships



@hdbbstephen shared another

great way to connect with folks

on your social networks, search.

I like to create searches for topics

that I am interested in on Twitter, to

see what people are saying. I go

look at their Tweets and reply when

I have something to add to the

conversation. I have found some

cool folks this way. I have also been

invited to write guest posts for their

outlet.

Search is a great method to not

only learn what’s being said

about your favorite topics, but

also lets you know who is talking

about it. The problem is that

most folks have never thought to

use search in this way.

Let’s look at one of your choices

starting with Twitter’s own

search: search.twitter.com.

It is really that simple. The search

will bring up tweets from most

current and work backwards in

time. Searching here is forgiving

of periods and the like, and does

better with words that aren’t

embedded. However, it does find

links with the supplied search

text. Where I’ve had the most

success is finding locals in the St.

Louis area. It’s also been useful

to find folks interested in my

favorite shows and hobbies.

Google is a valid second option

for searching on social networks

as all tweets are indexed.

There are other ways to find

great discussions and people onTwitter. Layered on top of

Twitter search is one of my

favorite tools,Tweetstats.com.

The Tweetstats Trend page is a

winning way to find out what’s

hot and from there who’s talking

about it. Want to find out who

the biggest talkers are on

Twitter, then try twitter_stats. It

shows the folks with the most

replies.

Returning to the basics, so

you’ve searched, and

@sallywhoseit is talking about

Jumbotron Physics, your favorite

topic. Now what? Do you just

jump in and say something about

the topic? Do you introduce

yourself first? Do you tweet

about them and hope for the

best?

My recommendation is that you

spend a couple of minutes to do

a few things first. One, check

their Twitter profile out. Maybe

they are a Jumbotron Physics

professor, a student, or just like

to ride jumbotrons. Knowing

this much will go a long way to

steering your future

conversation. Second, check out

their recent tweets. Was this a

one time update or comment?

Do they talk about this often?

A great way to check their

history is to go back to Twitter

search and add that person’s ID

to the search. Bang. You’ll know if

they are an expert, a wanna-be, a

fan, or just happened to be

making a joke.

From there it is a matter of

making the proper introduction.

Jump in and chat.

Notice I didn’t say follow them,

stalk them, or find their email

and drop them a note. Just chat.

And go away if they get creeped

out.

This week, take a few minutes to

search for some new contacts by

searching Twitter for your

favorite topics.

Search

http://search.twitter.com/




http://tweetstats.com/twitter_stats

http://tweetstats.com/trends










http://twitter.com/hdbbstephen

http://twitter.com/hdbbstephen



In a previous article, I spoke

about social networking and how

vital listening is. Listening is good

but there comes the time when

you should reach out.

Connie Reece shared her

thoughts on this:

Twitter and Facebook

status updates and notes

move so fast that it’s

difficult to keep up with

what friends/followers are

doing. Periodically scan

your list and look for

people you haven’t

interacted with in a while.

Send them a Facebook

message or write on their

Wall to say hello. Give them

a shoutout on Twitter or

send a DM to let them

know you are thinking

about them

I can’t tell you how many folks I

follow that I lose track of. It’s not

that their tweets or posts get

dropped or lost, it’s that they

tweet seldom enough that we

end up missing each other. It’s

not dramatic but it does happen.

Tweetdeck provides a great way

to manage this for Twitter. I’ve

set up Tweetdeck with a column

for my peers and influencers.

These are folks I don’t want to

miss even if they don’t post

often. As long as Tweetdeck is

open, I can scroll back as far as

I’d like. Another feature of

Tweetdeck is their search

columns. You can create a search

on someone’s ID and you have

an instant history of theirtweets.

Facebook provides a similar

feature, Friend List Feeds. These

are customizable friend lists.

Create one for your friends and

you have an instant update

stream or feed for just that

listing of friends.

I’ve created feeds for my Twitter

and SOBCon buddies. Also, I’ve

got a local list for folks in the

greater St. Louis area.

The point of this is for you to

get involved. This is your window

into those folks’ online lives. It

will be the way you can talk with

them about the topics on their

minds.

This is a real value add. Your

contacts don’t always want to

chat about the weather or

politics. Or maybe they do. This

will be the quick way for you to

find out what they are up to and

be able to jump in at the right

time.

If you were to take a look

through my recent posts and

tweets, you’d see I’ve been

struggling with medical issues,

the Geek Squad and organizing

get-together events.

What are your friends talking

about?

Contact



We’ve talked about engagement

and contact, sharing and

searching, but we’ve not talked

about ‘what’ to talk about. I’ll be

honest with you; my first

inclination wasn’t to share fun

stuff. I’m not a joke master; I

honestly can’t remember punch

lines. With that in mind, I’ve

actually found that even I can be

successful sharing fun things on

my social networks.

Tips for sharing fun stuff:

- Share stuff that you

wouldn’t be embarrassed

about having your kids

read

- Share stuff that you

wouldn’t be embarrassed

about having your mom

read

- Then everything else

goes!

Short tip list huh? Well, I wanted

to get those easy ones out of the

way.

pictures - like the one to the

left - they can make people laugh

and smile – they can always be a

winner. Photos of kids have an

‘aw’ factor that you don’t get out

of photos of yourself.

videos - there are tons of these

shared everyday - don’t bother

creating your own unless you’ve

got the time - share the funniest

thing you’ve seen today.

stories - now, these are best

when told about you - even

better, if they are short. Short

doesn’t mean 2 pages. Short

means two paragraphs or less.

Some suggestions to go along

with these very short tips.

- Test out the humor onyour wife, kids, dog, etc.

first: if they don’t laugh

it’s not funny, don’t send

it

- Nudity does not equal

funny. Funny first, nudity

only if it fits

- Gross humor isn’t

automatically funny,

Remember funny first,

gross is a bonus

- Funny stuff with kids is

the best, and most likely

to go viral. Teens baring

their souls with poetry,

dance, or making music is

a close second

I hope this helps. Share the good

stuff!

Fun



Bloggers blog. Twitter buds

tweet. It’s all about

communicating. One is less

spontaneous than the other.

One is much shorter. None the

less, it’s someone saying

something.

The problem with either is that

you’ve been cursed with the

desire to shout something to the

world. Maybe you can no longer

stand the birds outside your

window. Perhaps you’ve suddenly

become a grandparent. It could

be about the car wreck that you

are recovering from. Whatever

the reason, you can no longer

NOT share it.

So you start up your blog, get a

social networking account or

two and you dive in. At first, even

with this deep passion, you

fumble with your words. You

don’t ‘get it’ at first. New friends

are hard to come by right along

with your word struggles.

One day though, it just clicks.

You’re writing, communicating,

sharing, and the flood gates

open. You feel like no one can

stop you. A hundred folks follow

you online, and a few dozen

catch your blog every day. Things

are better than you would have

thought possible even a week

before. It’s a slice of heaven.

BAM! They start on you. Oh,

trust me; if they haven’t yet, it’s

soon to be. It’s the ones that

seem like friends that will do the

worst damage. The naysayers, the

second guessers, and the

‘experts’ are at your virtual

doorstep, and they’ve come to

share; “you’re doing it wrong!”

Wow! It hits you. You aren’t

making any money with your

blog. A thousand folks aren’t

following you. Are you seriously

still talking about your grandchild

and all of those experiences?

Sure you’re getting some

comments and links, but you

wake up to the fact that those

are just fellow grandparents.

They aren’t big wigs in the

blogging and social media world.

The question hits you between

the eyes, “What am I doing? How

did I get to this point?”

I’m here to tell you shut up that

talk now. STOP. SHUT IT.

STOP ALREADY.

Have you stopped?

No, seriously. Don’t stop the

social networking or theblogging. Do stop the beat down

that you are putting on yourself.

Now breathe. Are you still

there? Good, I’m going to tell

you the truth. You need to hear

it.

Don’t stop doing what you have

underway with your blog andTwitter, or Facebook, or

whatever. That’s right. Don’t stop

doing it.

What’s happening with those

other folks, your ‘friends’ and

‘experts’ is that they are trying

to squeeze you into their ‘ideal

model’ of what a blogger ortweeter is. To them, they think

you should be the next Gary

Vaynerchuk, or Chris Brogan.

You’re not.

That’s not a bad thing. Actually, it

is a great thing. You are you. You

Share what you love



have your unique way to see the

world and relate to it.

Gosh dang, you went from zero

followers to hundreds. If that is

not success, then no amount of adding numbers or dollars will

help.

So what if you are not making a

living off of it. Is that what drove

you to start a blog or join

Facebook or Flickr? HELL NO!

Trust me right now. If you give

that up, at best you’ll always ask why you stopped sharing your

passion. At worst, you’ll stop

contributing anything meaningful

for quite some time and be

miserable.

Put your virtual foot down and

keep that shingle up. Push

through. Yep, a cliché, but do it!I’ll be here. Your friends that

share your passion will too.

If you’ve read this far, and have

stopped talking about your kids,

your accident, your addiction,

then I challenge you to put your

fingers to the keys today and go

to it. To heck with continuity. To

heck with a plan. Deep passion

lives to be fed and only through

expression can it be sated.

I hope this helps. Share your

good stuff and remember to

breathe. And while you’re here,

tell me about your passion, share

your blog, your Twitter ID and

whatever comes to mind.



Ego, it’s a large part of what

drives all of us to put ourselves

out there on any social network.

We love to have our ego

stroked. On social networks that

happens when we receive

comments on our work, when it

gets shared out, and when direct

praise comes back along the

wire.

Fans feed that ego and your

success. They’ll be the ones that

shout out about us even when

we have dry spells. Your number

one fan will share your content

everywhere, and draw in even

more followers for you. It’ll be

your fans that get your work up

in lights.

So why is it that we tend to

ignore them? Don’t believe me?

Trust me, it is highly likely that

your fans feel ignored. When was

the last time you mentioned one

of them in your work? Did you

give Sue credit for pushing you

through on your last book or

song? Was it Erin that drove youto write that post on writing a

great title?

Chances are those that give you

feedback shape your work all the

time. Isn’t it about time you give

them some credit?

What happens when you give

your peeps some recognition?

• They’ll be appreciativeand let the world know

about it.

• Better feedback, more

honest and more

frequent.

• They could become real

friends.

How can you shower your fans

with some attention and not be

like Elvis tossing out sweaty

scarves? I’ve got a few ideas.

• Blog about one of them.

Do an interview with

them.

• Share their links. Highlight

the thing they are most

proud of, or their work

that most inspired you.• Ask them to guest post

for you.

• Mention them in your

credits or just link out to

them on your blog roll.

Some of you are balking. You

have plenty of fans and you aren’t

doing anything for them exceptpumping out more content. It

won’t last. You’re going to rant

and rave and tick folks off. Then

they’ll be gone. They’ll leave

because you never showed that

you even noticed them. They’ll go

where they will be visible and

recognized.

• Right a ‘thank you’ post.

List your three biggest

fans by name. Link to

them.

• Find three of your

favorite followers and

brag about them. Nothing

mushy, but tell us why

you love them.

• Add a blog roll to your

blog. Don’t have one?

Create a tribute page

then. List your favorite

folks with links.• Write a comment now

and mention as many of

your fans as you know.

Tell us something about

them.

Spotlight Your Fans



SUNDAY . .T IPS ARE OVER. .

The tips and strategies you’ve

gathered in this book might seem

straightforward, but trust me,

they’re effective.

Don’t hold off on getting started

with any one of them. Easy steps

can be taken immediately. Why

wait for the weekend?

The tips are wrapped up, but in

the next several pages you’ll find

some additional social

networking articles. You’ll getthe heads up on one of the most

under appreciated web 2.0 sites.

I have also included my take on a

“Twitter Beginners’ Guide.”

Sunday networking tips, not just foryour day off

THE TIPS

1. THANK YOUR FOLLO WERS

2. CUL TIVA TE THE

RELA TIONSHIPS

3. SEARCH

4. CON TAC T

5. FUN

6. SHARE WHA T YOU LOVE

7. SPO TLIGH T YOUR FANS

8. ELIMINA TE THE SPAMMERS



A lot of bloggers out there are

looking for more ways to drive

traffic. A goodly portion of them

are looking into social

networking and social media to

do that.

Most overlook the obvious

though, posting where the

audience is. This could mean that

you need to bring the topics,

writing, etc. into the realm where

your real audience is. This can

also mean going online to where

your readers are.

Utterli allows you to address

both of these factors. Through

observation of my own stream

of posts, and how much impact

they can have, I’ve been drawn to

this conclusion.

Utterli has turned out to do

surprisingly well on search

traffic. The stats aren’t specifically

revealed but based on the pass-

through for partial posts to my

primary blog; it turns up a fair

amount of hits.

Utterli provides support for

multimedia posts. Better yet,

Utterli makes it easy. This allows

you to share a photograph,

video, written word, or audio, or

all of the above. This works great

for sharing a post that contains a

recording which is transcribed in

the text portion. Utterli makes it

searchable as well.

Utterli has a receptive viewing

audience. Again, just from my

own observation, it’s not unusual

for a typical post of mine to get

well over 100 hits with some

around 800 or more hits.

Utterli has another benefit, you

can blog from anywhere. TheUtterli mobile page works great

for getting a blog post out to

your blog, with the added benefit

of instant cross-posting.

Yes, cross-posting. Utterli was

the original post once, post many

platform. Before ping.fm and the

others that came along, you

could cross-post with Utterli.

Utterli integrates with several of

the most popular social

networking and media services,

as well as, all types of blogging

platforms.

I’ve posted from my Blackberry.

I’ve posted to YouTube, Blogger,

Twitter, Wordpress, and more. An

added bonus, the tags carry

through with the posts..

So if you want to be able to

reach your audience where they

are, you don’t have to log into all

of those individual services or

post to them, you can post on

Utterli, once.

You can even share posts you’ve

placed to Utterli later, or

multiple times to each of the

associated platforms. Posts on

Utterli have permalinks and

allow for discussion.

Before Seesmic enabled

comments, you could leave fullmultimedia comments on

Utterli. Another bonus!

Comments here show up on the

pushed through posts to the

blogs as a comment counter.

So before you go looking to

spend lots of time on other

platforms trying to post in 20

places, consider using Utterli as a

distribution tool. I’ve found it

works great for older content

you want to give folks a fresh

look at.

Drop by http://utterli.com/ today

and give it a try.

Utterli - Blog Traffic Driver

http://utterli.com/

http://utterli.com/

http://utterli.com/



Hello and welcome to Twitter.

You’ve just been introduced to

potentially millions of newfriends. Your buddy introduced

you and so you started by

following him. It’s a fun feeling so

you want to branch out and

follow more folks. You found

this great post by Liz Strauss

with lots of great folks to add.

STOP.

That’s right. STOP.

Don’t add those folks yet. Your

experience won’t be quite what

you expect. These folks won’t

be quite as welcoming as your

friend was. What? Aren’t they

the best on Twitter?

Those folks are going to

welcome you, but those folks are

heavy Twitter users and are going

to expect a few things from you

too!

No, no chicken sacrifices or

anything, but just some common

courtesy things that your friend

wouldn’t need. Your friend

knows you, these folks want to

know you and be your friend..

Yes, they actually will get to

know you.

So what can you do? Here’s a

few simple tips before you tweet:

• Add an icon - believe

it or not this a big one

but is the easiest thing to

fix. And to make it easier,

if you don’t have a pic

you’d like to use,

download this face. Just

choose the smallest one.

• Fill in your one line

bio - put something here

about yourself. Mention

what you do for a living,

or something that definesyou. Father, mother,

consultant, etc. The key

here is not to be yet

another “I’ll make you

rich” listing. We’ll figure

that out quick enough if

it’s true. So seriously, put

something fun or

interesting here. Your bioshould be who you are,

not what you do.

• Fill in your website

- no, we don’t want it to

link back to your Twitter

page. If you don’t have a

website, just leave it

blank. If you don’t

represent your employer,

don’t put that page here

either. Got naked picture

site? Maybe don’t put that

link here either. You’ll find

out soon enough if we’re

interested in that. Don’t

put your MySpace page

here either. Honestly,

folks won’t appreciate it.

• Check that person’s

profile and tweets -

you’ll be glad you did. If

you were to check mine

for instance you’d seethat I’ve posted over

52,000 public Twitter

messages. That works

out to some months

where I’ve posted

thousands. I’m not the

Before you tweet

http://www.flickr.com/photos/tojosan/192061176/

http://www.flickr.com/photos/tojosan/192061176/

http://www.successful-blog.com/1/25-traits-of-twitter-folks-i-admire-and-25-folks-who-have-them/

http://www.successful-blog.com/1/25-traits-of-twitter-folks-i-admire-and-25-folks-who-have-them/



only one. You may find me

too busy to have in your

stream. Also, if you’re

going to follow someone,

their profile and tweet

history will tell you if

what they are posting or

will post might be

offensive to you. You’ll

also get a sense of who

they talk to. Those folks

might scare you as well.

• Get a Twitter client - You can find a list of

Twitter clients that

Twitter recommends.

These programs set on

your desktop and let you

watch your Twitter

stream go by without

having to visit

Twitter.com. They’ll also

allow you to post

messages from your

desktop. Trust me; you’ll

be glad you did this. My

favorite client right now

is Tweetdeck .

Okay, now you’re ready to join

the big dogs. Those things above

will already take you out of the

newbie mode before you even

join the mainstream of Twitter.

Cheers to your joining us on

Twitter! I look forward to seeing

your smiling face and checking

out your website and your

tweets.

http://www.tweetdeck.com/beta/

http://twitter.com/downloads





sun day social networking

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