iqms networking day
TRANSCRIPT
Digital Media for Plas0cs Execu0ves
@EricSchwartzman
Nov. 7, 2013
One Word
Two Words
Brian Solis
Scale and Scope
Controlled Marke0ng Channels
Direct Sales
Trade Shows
Website
Trade Publications
Ad Spending Trends
Blogs/Podcasts
Social Networks
Content Social Networks
Geo Networking
Apps
Social Media
Search
Monitoring
New Media
Digital Spending
Page 8
• Rela9onships ma;er
• Knowledgeable buyer • Intense need for info
• Different priori9es • Group consensus
The B2B Difference
Page 9
Stakeholder CommiNees
Value of Offline vs. Online for B2Bs
Public Gatherings
Media Buys
Blogs
Broadcast
Social Networks
Digital Doesn’t Replace Tradi0onal
• Increases the effec9veness and efficiency of exis9ng outreach efforts
• Channel for building closer rela9onships with customer and trade media
• Excellent lead genera9on channel
• Great way to showcase your exper9se and thought leadership to mul9ple stakeholders
Breaking Down the Digital Marke0ng Dollar
Source: TNS Digital Life Study, Oct. 10, 2010
What is SEO?
This is SEO
Keyword Research: Relevance
Keyword Research: Volume
Listening
• Social Media Monitoring • Social Media Mapping
Pick Spots
• Social Media Par9cipa9on • Social Media Engagement
Go to Market
• Social Media Management • Social Media Marke9ng
Social Marke0ng Implementa0on
Listen to the Industry
Listening with Netvibes
Selling Social Media: Show the Community Listen to the Compe00on
Listen to Hashtags
Listening: Hootsuite
Dell Taps Chief Listening Officer
Homeland-‐Embassy Strategy
Homeland Embassy Embassy
Embassy Embassy
174,124,771
28,103,480
39,523,152
5,000 monthly visitors
169,915,715
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Working with Embeds
Embassies
Homeland
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YouTube Widget
Flickr Widget
Facebook Like Box
Twi;er Widget
Listening to the Numbers: Referrals
Conference Call, Speech or Event
MP3 Podcast
Text Transcript Blog Post
PowerPoint SlideShare
Video Webcast & YouTube
Make Your Exper0se Discoverable
Linkedin and Blogs Work Best for B2Bs
Linkedin Works Best in Manufacturing
Leveraging Linkedin
Populate DB Collect Company Page Followers Tes9monials
Conversions
Page 32
Blogging for Leads
73 blogs
17 bloggers
600% jump in leads
Top quality
“Get engineers talking to engineers and get everyone else out of the middle.”
Rick Short, Marcom Director
Content Marke0ng Trends
What’s Next? Mobile Social Networking
B2B Possibili9es for Mobile | eMarketer
Is Your Site Mobile Friendly?
This is Mobile Friendly Website
Hoovers Near Hear Mobile App
Mobile Apps
Tablet Apps
Cisco B2B iPhone App
Social Media Training
www.ComplySocially.com
Social Media Boot Camp
www.socialmediabootcamp.com
B2B Social Media Book
ORDER AT Amazon :: Barnes & Noble
Thank You
CONNECT
(424) 272-1270
www.complysocially.com
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