Azura Global Consulting

Strategies For Soliciting & Engaging Your Target Market

1. Identifying customer needs; 2. Creating a marketing plan to meet those

needs and increase profits.

What is Strategic Target Marketing?

• Control marketing costs• Measure results of the plan• Provide a clear direction for all marketing

efforts for the coming year.• Improve company performance (sales etc)

through enhanced (improved) marketing methods

• Define what ‘customer satisfaction’ is for the targeted market

Purpose of a Strategic Target Marketing Plan?

• Engages customers • Utilizes new sales/marketing methods• Expand/increases market domination • Become more innovative

Additional Value Added…

A Successful Strategic Target Marketing Plan

has SMART goals…

• Specific• Measurable• Achievable• Realistic• Timely

Successful Strategic Target Marketing Plans

also…

1. Create business tactics that are more effective.

2. Take past marketing failures into account and learn from them.

3. Identify the most important ways that you can change the way you market to your consumers.

Target Market

Situational Analysis

Marketing Goals

Marketing Strategy

Marketing Budget

Five Types of Target Marketing Strategies

Target Market

• Mission Statement• The Services and Benefits you provide as a

company.• Your ideal client and the need for your

product.• Demographics- Such as age, gender, income,

community.

Situational Analysis

• What do I offer that others do not?• Who are your competitors and what are they

doing different from you?• SWOT analysis: Strength, Weakness,

Opportunities, Threats

Marketing Goals

• Identify what you hope to achieve• Identify a certain percentage amount or set

number of new clients you want to acquire in a given time.

• Think SMART goals

Marketing Strategy

• Create several strategies for different markets, (different approaches work in different markets, with different people)

• Keep in mind your Marketing Mix of the Four P’s: Product- Price- Place- Promotion-

Marketing Budget

• Create a breakdown of all costs associated with each step in the strategy.

• Keep track of spending on the marketing plan (don’t let it get out of control!)

• Website• Facebook• Google• E-books• YouTube• Pod casts• Blogs• Online Surveys

Internet

• Word of Mouth• Email• Networking• TwitterPersonal

Resources to Engage Your Target Market

PLAN YOUR WORK & WORK YOUR PLAN…

EXECUTE!!!

PLAN…

THINK…

FIN