PRACTICAL MARKETING STRATEGIESFOR SMALL BUSINESSES

Having a marketing plan or strategy is for all businesses, big or small.

Planning your marketing strategy helps you put emphasis on your business’s competitive edge,

reach your target audience, and boost your customer base.

MARKETING PLAN

Marketing planning helps in:

• Allocating budget & resources• Motivating staff• Managing performance of your marketing efforts

MARKETING PLANNING

Here are a few practical marketing strategies for small businesses:

• Social Media

• Traditional Marketing

• Content Marketing

• PR Marketing

MARKETING STRATEGIES

SOCIAL MEDIA

Give promotional items on social media

Coupons? Discounts? Vouchers? Giving away promotional items is always a great idea to engage your customers’ interest. You can also get good word of mouth marketing through social shares, likes, and tweets.

Organize contests

SOCIAL MEDIA

Track your target audience in social media and connect with them. Hear out their concerns, questions, and issues -- this is a practical way to do an honest market research.

Listen to learn

SOCIAL MEDIA

Educate your audience

Post interesting content about your niche to educate your audience. General rule of thumb, though: Don’t make it too promotional and avoid making your posts all about you.

Remember: It should always be about the audience, and how they will benefit from your business.

TRADITIONAL MARKETING

Online Map Listings

Online map listings are important for businesses with brick-and-mortar locations.

Remember: Always check NAP consistency (Name, Address, Phone Number) of your business online for optimised local listings.

TRADITIONAL MARKETING

Promote Customer Loyalty

Instill customer loyalty and retention by providing your customers with small/surprise gifts. Remember that establishing a strong customer database goes a long way when it comes to marketing.

CONTENT MARKETING

Online Reviews

Encourage your customers to drop you online reviews wherever they can – on social media, your website, or your local profile or directory pages.

Online reviews are critical component in establishing your business’s reputation and converting new customers.

CONTENT MARKETING

Create content in different forms

Creating engaging and relevant content is important to gain your target market’s interest.

It’s also recommended to create content in various forms to give your target audience different ways to consume your content (e.g. infographics, PDF, videos, etc.)

PR MARKETING

Tell a personal story

Create a personal story that will resonate with your audience. The more authentic and relevant to your audience, the higher the success of getting their interest.

PR MARKETING

Blog, and blog some more

PR is all about getting your business upfront. Keep your own blog updated with relevant and engaging content about your business or niche.

Connect with local and influential bloggers through guest blogging and outreach to promote your business.

Tracking Your Marketing Efforts

MARKETING CAMPAIGN TRACKING

Marketing campaign tracking allows you to:

• Measure your marketing success• Improve your marketing efforts• Enhance your budget allocation and spending• Identify and focus on efforts that are working• Better customise campaign to your audience

Some Ways to Track Your Marketing Campaign

Assign unique coupon codes

Know where your customers and buyers are coming from by assigning different coupon codes to your various marketing campaigns online.

Some Ways to Track Your Marketing Campaign

Make the most of Analytics

Google Analytics helps you:

• Track how many people land on your page• Set up and monitor marketing goals• Know where your visitors are coming from• Measure the time spent on your site• and so on…

Some Ways to Track Your Marketing Campaign

Use a dedicated phone number

You could assign different phone numbers for your online and offline marketing campaigns.

If a particular campaign generates very few calls, it’s time to focus on those platforms that actually generate results.

Some Ways to Track Your Marketing Campaign

Call Event Analytics

Allows you to integrate your phone with Google Analytics to record important details in the call such as origin of caller, call tracking id, duration, and volume of calls.

Some Ways to Track Your Marketing Campaign

Why &

Having a 1300 number for your business allows you to track the performance of one or more advertisements. Use separate phone numbers in each advertising medium, track the number of incoming calls and use this information to make an informed decision about where to spend in marketing.

How to get a 1300 number

Know more tips on how to grow your small business and maximise your marketing efforts via

http://www.easyinbound.com.au/