stop letting platforms define your user

STOP LETTING PLATFORMS DEFINE YOUR USERSMobility for today’s modern man and woman

Dan LewisThe Judge Group, Inc.

BIODan LewisPrincipal Consultant, Mobile SolutionsThe Judge Group, Inc. – Global Professional Services OrganizationPhiladelphia, Pennsylvania, USA

What I do:Help diverse global organizations better leverage mobile and web technology across all audiences

What I did:Build intranets, websites, and database tools

Connect:@DantheITMan – [email protected]

No Mobile Experienc

e

Targeted Mobile

Experience

“Ubiquitous”

Responsive

Experience

Predictive

EVOLUTION

• No Mobile ExperienceEVOLUTION

91% OF SMALL BUSINESS WEBSITES ARE NOT OPTIMIZED FOR MOBILE DEVICES

https://fusetg.com/10-i-t-statistics-small-business-technology/

• Targeted Mobile ExperienceEVOLUTION

ONE HALF OF ALL LOCAL SEARCHES ARE CONDUCTED ON MOBILE. PEOPLE SEARCH WHILE ON THE MOVE. http://www.slideshare.net/ValaAfshar/6297-

top50megatrends-v3

• “Ubiquitous” Responsive Experience

EVOLUTION

PEOPLE DO NOT PUT THEIR PHONE DOWN THEN GO FIND A DESKTOP TO DO SOMETHING. THEY USE THEIR PHONE. http://www.slideshare.net/goldengekko/top-10-mobile-

trends-2015Paul Cousineau, Amazon

Seamless context transfer across devices will be the new big app feature. Apps are increasingly becoming experiences that live across multiple endpoints — from wearables to phones, tablets, and web applications

ˮ

“

Sravish Sridhar, founder and CEO of Kinvey

• Predictive User ExperienceEVOLUTION

THE NEXT GENERATION FOR COMPUTING IS UBIQUITOUS CONNECTIVITY. http://www.slideshare.net/goldengekko/top-10-mobile-

trends-2015

29% of Americans say their phone is the first and last thing they look at every day. People are always connected.

EXERCISE: WHAT DO PEOPLE DO ON MOBILE?

We think we know what the

user wants

Mobile != Mobile

Laptops dwindle, Slates

abound

Connection Quality

COMPLICATIONS

• We “think” that we know what the user wantsCOMPLICATIONS

AS CONSUMERS SPEND MORE AND MORE TIME ON THEIR DEVICES, POORLY DESIGNED MOBILE EXPERIENCES WILL TAKE A BITE OUT OF REVENUES AND LESSEN THE CHANCE OF EARNING A PLACE FOR THEIR APP ON CUSTOMERS’ PHONES.

http://www.mobilemarketer.com/cms/news/research/21126.html

• Mobile != Mobile COMPLICATIONS

2015 IS... THE YEAR THE SMARTPHONES AND MOBILE TABLETS WILL BE USED MORE THAN ALL OTHER DEVICES IN THE MARKETTolga Onuk, CEO of Thunderbolt

Studios http://www.realitymine.com/key-trends-in-tablet-use-june-june-2014/

Users on mobile devices may be athome

• Laptops dwindle as slates aboundCOMPLICATIONS

- 9.5%

Worldwide PC Sales2014 – 2016 | (Projected, MM)

Worldwide Tablet Sales2014 – 2016 | (Projected, MM)

+ 9.2%

TODAY, 45% OF U.S. ADULTS OWN A TABLET

http://www.realitymine.com/key-trends-in-tablet-use-june-june-2014/

http://www.pewinternet.org/2015/10/29/the-demographics-of-device-ownership/

When is WiFi not WiFi?

Connection Quality

4G v. LTE

• Connection QualityCOMPLICATIONS

Countries with LTELTE Scheduled

What does a user want?

What is the next level

of experience

Seamless. Predictive. Integrated.

TARGETING

44% OF MOBILE MARKETERS ARE STILL SHRINKING DESKTOP EXPERIENCES FOR SMALLER SCREENS.

TARGETING• What does a user want?


OUT OF 42% OF MARKETERS WHO PUT MOBILE FIRST, ONLY 14% ARE TRULY TRANSFORMING THE CUSTOMER EXPERIENCE

TARGETING• What is the next level of experience?


TARGETING• Seamless. Predictive. Integrated.Seamless. Predictive. Integrated.

The days of companies selling products to consumers is coming to an end…The whole element of moving the position from sell to buy is something we're going to be working on over the course of 2015 and beyond: how to engage customers with products and services very differently…It becomes much more about a lifecycle, that circular notion of over time — how do we catch people, using data, and actually help them in the moment?

ˮ

“

Heather Cox, CEO of Citi

GOOGLE NOW

OTHER EXAMPLES

EXERCISE: WHAT DELIGHTS THE USER ON THEIR JOURNEY?

UNDERSTANDING VALUE

Value of Customer

interactions

Increase Happiness and Value

Machine Learning

UNDERSTANDING VALUE• What is the next level of experience?

UNDERSTANDING VALUE• How do you increase happiness while increasing value?

UNDERSTANDING VALUE• Machine Learning to establish what

people do on machines

DON’T TRY AND PREDICT WHAT CANNOT BE PREDICTED

62% of organizations attribute their investments in omni-channel initiatives to the simple fact that their customers expect it—but only a few agree that they are doing it well.

EXERCISE: HOW CAN WE CREATE AMAZING EXPERIENCES ACROSS DEVICES?

Q&A

Presented by:Dan LewisPrincipal Consultant, Mobile SolutionsThe Judge Group, Philadelphia, Pennsylvania, United States

Connect:@DantheITMan | [email protected]

STOP LETTING PLATFORMS DEFINE YOUR USERSMobility for today’s modern man and woman

stop letting platforms define your user

Technology