Startups and Storytelling (NBTC)

Download Startups and Storytelling (NBTC)

Post on 15-May-2015

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For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.

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<ul><li>1.Storytelling: Why it mattersandHow to Do ItJanuary 2012</li></ul> <p>2. Why do Stories Work so Well? 1. They connect us 2. Theyre memorable 3. Theyre motivating 4. And now theyre reallyshareable 3. Storytelling is, by far, themost underrated skill in business 4. Stories and storytellers are all around us 5. Cave drawings dating back to 15,000 to 13,000 BC 6. The Grimm Brothers 7. Eminem 8. Rick Mercer 9. Ron Popeil 10. But what does storytellinghave to do with startups? 11. Everything! 12. But Heres The Thing 13. Most startupsare bad storytellers 14. No Perspective 15. They talk about product, not what consumers need 16. Wrong Toolset 17. How do you start to tell stories? 18. Storytelling starts from. 19. Baked into the corporate DNA 20. How Come? 21. Convincefriends &amp;family 22. Convincefriends &amp;family AttractEmployees 23. Convincefriends &amp;family Get AttractCustomers Employees 24. ConvinceRaise Capital friends &amp;familyGetAttract CustomersEmployees 25. What doyou do? 26. What do you do? Who needs it? 27. What do you do?What are the keyWho needs it?benefits? 28. What do you do? WhatproblemWho needsit?are yousolving? What arethe key benefits? 29. .AndWIIFM? 30. Think Stories, Not Products 31. Put Yourself in the Other Persons Shoes 32. Party Where the Party is Happening 33. Be Different, Uniqueor Both 34. To hell with facts!We need stories.- Ken Kesey 35. Thanks!www.markevans.ca@markevansmark@markevans.cahttp://bit.ly/startupscanada </p>