NING NING NING FOR MARKETING“Top 10 Things You Should Know About Ning”

Kate AthmerMariKyle Buechter

Jen CollinsAllyson HolsingerAnthony Quitar

HOW ABOUT THE BASICS One big website full of social

networking groupsDayton Marketing CommunityDayton Dining

FREE with an option to upgrade Easy to join and use! Great for organizing groups of people Chats, groups, discussion boards,

video, photo slideshows, events

EVERYONE’S DOING IT! There are 900,000 social networks on

Ning. And more than 4,000 are being added everyday.

Ning had 4.7 million unique visitors in 2009 according to comScore

By New Year’s Eve 2010, 4 million users will have registered with Ning.

RECOMMENDED SOCIAL NETWORKS Ning recommends other social

networks to users Recommendation engines are a form of

viral marketingEx Amazon.com – people who liked this

book also liked…

Based on momentum, relevancy, and popularity

Represents an additional source of prospective members

SEARCH ENGINE OPTIMIZATION Ning provides SEO beginning with your

social network's information: Tagline, description, and keywords.

Allows anyone to find your site easily

Ning search results regularly appear near the top of the page

MARKET YOURSELF FOR FREE Potential customers

What product features can you market that will keep customers coming back to your Ning? Apple’s New Macs market 8 hour battery life and

that they are “green” Future employees

Can your current employees help convince potential recruits to work for you?

SAVE MONEY ON TRAVEL Great for geographically dispersed

locationsEmployees from both coasts can collaborate

online in real time through chat features Utilize these features:

Real Time ChatsDiscussion Forums Organize Events Track Member InformationForm GroupsUpload Videos

CUSTOMIZE YOUR AD SPACE

• Premium Ning Services

• Nix Ning advertising

• Make $$$ with advertising

MANAGE YOUR MEMBERS Invite people to join Ban members Export member data to Excel Promote to administrators

Give members title and ability to moderate one feature or multiple features

Appearance, Blog, Events, Forum, Groups, Members, Music, Notes, Pages, Photos, Videos

PRIVACY IS IN YOUR CONTROL Moderate:

Who joins your networkWhat content people can contributeWho can see your profile

THERE IS HELP All the help and support you need is

provided by the Ning support team:Step-by-step instructionsFAQ’sContact Ning support directly via web

form

VISIT WWW.NING.COM NOW!!