southern flinders ranges€¦this master plan for cycle tourism development in the southern flinders...

Southern Flinders Ranges Cycle Tourism Master Plan

April 2008

This Master Plan for Cycle Tourism development in the Southern Flinders Ranges has been prepared for the Southern Flinders Regional Tourism Authority and its executive arm the Southern Flinders Ranges Development Board.

SOUTHERN FLINDERS REGIONAL TOURISM AUTHORITY

For further information or enquiries, please contact: Dan van Holst Pellekaan Tourism Development Officer Southern Flinders Ranges Development Board 85 Ellen Street Port Pirie, SA, 5540 T 08-8632-5633 F 08-8632-5724 M 0428-890-340 E: [email protected]

This plan has been prepared by:

In partnership with:

Acknowledgements Southern Flinders Ranges Cycle Tourism Master Plan

Acknowledgements i

Executive Summary ii

1 Overview 1

1.1 Introduction 1

1.2 Regional Overview 2

1.3 Purpose of this Master Plan 3

2 The Existing Situation 7

2.1 The Strategic Context 7

2.2 Cycling Infrastructure 11

2.3 Rails Corridor Assets 13

2.4 Cycling Culture 15

3 The Targets

3.1 The Vision 16

3.2 Cycle Tourism - Our Target Markets 16

4 Key Directions and Goals 19

5 The Strategies and Actions 21

Infrastructure Provision 21

Build Partnerships and Coordination 29

Build Cycling Business 31

Develop the Cycling Culture 33

Marketing and Promotion 35

Sustainable Management 38

6 Trail Development Plans 40

6.1 Trail Plan Overview 40

6.2 Summary of Trail Development Programme 42

6.3 Phase 1 Trail Development Programme 43

6.4 Phase 2 Trail Development Programme 43

6.5 Phase 3 Future Trail Development Options 63

7 Marketing Plan 68

8 Priority Projects 2007 -2010 83

9 Implementation and Management Resources 86

Appendix 1 Cycle Tourism Asset Register 96

Appendix 2 Existing Trail Overview and Maps 104

Appendix 3 Glossary of Terms 114

Appendix 4 Phase 1 Trail Development Plans 116

Appendix 5 Risk Management Supporting Information 119

Appendix 6 Management Resources Draft MOU 122

Executive Summary Southern Flinders Ranges Cycle Tourism Master Plan

i

This plan has been prepared under the collective direction of the following individuals in the Steering Committee. Southern Flinders Ranges Cycle Tourism Master Plan Steering Committee: • Mike Pearce, District Council of Mount Remarkable and Southern

Flinders Regional Tourism Authority • Mark Malcolm, Southern Flinders Ranges Development Board • Craig Grocke, SA Tourism Commission • Susan Lee, Flinders Ranges and Outback South Australia Tourism • Megan Hodge, Southern Flinders Regional Tourism Authority • Dan van Holst Pellekaan, Southern Flinders Regional Tourism Authority • Sean Cheriton, District Council of Mount Remarkable • Geoff Price, District Council of Mount Remarkable • Christian Haag, Bicycle SA • Ian Burfitt, Port Pire Regional Council • Rae Porter, Port Pire Regional Council • Keith Hope, Northern Areas Council • Stacey Goodes, Northern Areas Council

The Steering Committee would like to thank the following stakeholder organisations and individuals for their valuable input that has helped shape the plan and will be instrumental in its successful implementation. Organisation Individuals Department for Environment & Heritage

Chris Halstead Bronte Leak Stuart Beinke Michael Wigg

ForestrySA Andrew Moylan Chris Brown

Office for Recreation and Sport Anthea Shem Amanda Simon Phil Freeman

Bicycle SA Nicolas Bowman Michael Bridge

Cycle Tourism Australia Christian Haag Elysia DeLaine

Adelaide MTB Club Geoff Luders Brenton Collins

Over the Edges Sports Alastair Smart Richard Bruce

Barking Gecko Tours Tim Spurling Local Rider Andrew Swain Local Land Owners Rob Smart

Don McCullum Mount Remarkable Hotel Robert Beston North Star Hotel Cate Spurling Adventure Collective / Outbike Tours Peter Solly, Emma Ringer University of SA Stuart Clement Gladstone Caravan Park Bernie Dickenson Spear Creek Station Mark and Kylie Herde Wellington Cycle Works Christine Chivell Port Pirie Visitor Centre Jean Smith


ii

Southern Flinders Ranges Cycle Tourism Stakeholders:

South Australian Tourism Commission

Southern Flinders Regional Tourism Authority

Flinders Ranges and Outback South Australia Tourism

Southern Flinders Tourism Association

District Council of Mount Remarkable

Northern Areas Council

Port Pirie Regional Council

Southern Flinders Ranges Development Board

Department for Environment and Heritage

Forestry SA

Office for Recreation and Sport

Bicycle SA

Cycle Tourism Australia

Tourism Operators and Businesses

Several South Australian Bicycle Clubs

Many local community development groups

Executive Summary

The popularity of cycling and cycle tourism is rapidly increasing in countries all over the

world. Cycling is now the fourth most popular physical activity for adult Australians and

annual purchases of bicycles in Australia, at nearly 1.5 million in 2007, have exceeded those

of motor vehicles since 2005.

Domestic and international tourists are now seeking high quality experiences which include

learning, participation and enjoyment in a healthy and environmentally sensitive manner.

Cycle tourism is a growing market and the Southern Flinders Ranges, with carefully planned

development, will comfortably attract and meet the increasing desires and expectations of

cycle tourists from all over Australia and the world.

Our vision is for the Southern Flinders Ranges to become the pre-eminent cycle

friendly destination in Australia that is renowned for its range of cycling opportunities

including world class mountain biking.

For the last five years all key stakeholders (see

opposite) have been united by the Southern Flinders

Ranges Development Board and the Southern

Flinders Regional Tourism Authority in their efforts to

improve the region’s economic, social and physical

health through the Southern Flinders Ranges Cycle

Tourism Development Program. This program has

included grass roots community and business

consultation, learning from Australian and

international experts, developing expert knowledge


iii

by attending national cycle tourism and trail building conferences, hand in hand work with all

relevant tourism and cycling agencies, building new mountain bike and other off-road cycling

trails, initial marketing and, perhaps most importantly, this Master Plan for the Development

of Cycle Tourism in the Southern Flinders Ranges over the next ten years.

The Southern Flinders Ranges has been adhering to a sound cycle tourism strategy for

several years already. This Master Plan builds on that strategy and is a clear blueprint for

turning the region’s cycle tourism vision into reality. The Master Plan details all the specific

actions required for success and identifies the responsible stakeholders, time lines and costs

associated with each action. The ten most important priorities to be achieved over the next

three years are extracted and highlighted along with clearly defined costs and responsible

parties. Also included are detailed descriptions and maps of specific cycle trails to be built

which include both construction and maintenance cost estimates as well as ongoing

management plans.

The Southern Flinders Ranges’ sensational topography, Mediterranean climate, close

proximity of friendly and attractive towns, growing food and wine culture and position

between the Clare Valley and Northern Flinders Ranges make it the natural place to develop

cycle tourism. However, as well as receiving the obvious economic benefits from increased

tourism, the lives of the region’s residents will also be enhanced by direct access to new

cycling and walking trails. This will lead to improved levels of health and fitness via increased

physical activity and the flow-on benefits of lower levels of heart disease, obesity, diabetes

and depression.

The actions identified in this Master Plan for the development of cycle tourism also support

many of the objectives of South Australia’s Strategic Plan (SASP), particularly as it applies to

Regional South Australia. The implementation of these actions will contribute greatly to the

South Australian Government’s achievement of the following specific objectives:

T1.1 Economic Growth

T1.11 Unemployment

T1.15 Tourism Industry

T1.21 Strategic Infrastructure

T2.2 Healthy Weight

T2.3 Sport and Recreation

T2.4 Healthy South Australians

T3.5 Greenhouse Gas Emissions Reduction

T3.7 Ecological Footprint

T5.6 Volunteering

T5.9 Regional Population Levels.

To implement this exciting plan for regional South Australia and directly contribute to the

SASP objectives, project management in the early years is critical as is the funding required

to complete the specific actions identified for success. All key organisations are committed

and ready to work with each other, with Community and with Government over the next ten

years. Together they have the will and the capacity to successfully achieve the vision and

deliver the broad range of positive outcomes including regional prosperity and community

health to the Southern Flinders Ranges.

Section One: Overview Southern Flinders Ranges Cycle Tourism Master Plan

1

1.1. Introduction The Southern Flinders Ranges Development Board (SFRDB) is the executive arm of the

Southern Flinders Regional Tourism Authority (SFRTA) and is committed to improving the

quality of life through wealth creation and employment growth in the region.

A key initiative of the SFRTA and its member organisations is to develop and promote cycle

tourism opportunities and visitation to realise the vision which is to become the pre-

eminent cycle friendly destination in Australia that is renowned for its range of

cycling opportunities including world class mountain biking.

In recent years there have been considerable efforts made to develop cycle tourism

opportunities in the region. Some communities are now well advanced while others are yet

to begin to capitalise upon the opportunities afforded by the region’s unique geographic and

cultural assets. These efforts were guided by the Southern Flinders Ranges Cycle Tourism

Strategy. The Strategy

recognised and called for the

development of a

comprehensive development

program to stimulate the

achievement of the strategic

objectives.

To properly plan and coordinate the implementation of a range of cycle tourism initiatives

this Southern Flinders Ranges Cycle Tourism Master Plan has been prepared to set out

infrastructure development actions, management approaches and marketing initiatives.

This Master Plan is focused upon the next 3 years of Cycle Tourism development (with a 10

year overall outlook) and recommends priority initiatives and indicative costs. It sets out the

key directions for the development of cycle tourism outcomes in the areas of:

• Infrastructure

• Marketing

• Programs and Events

• Business Participation

• Management

• Community Development

This Master Plan has been prepared through a consultative process with a range of

community, business and Government stakeholders and is now proceeding to be

implemented.


2

1.2. Regional Overview

The Southern Flinders Ranges is located in the mid north of South Australia; approximately

2.5 hours drive north of the State capital, Adelaide, and comprises three local government

areas being the Port Pirie Regional Council, the Northern Areas Council and the District

Council of Mount Remarkable. The administrative centres of each are located respectively in

Port Pirie, Jamestown and Melrose.

The region contains a variety of landscapes including coastal environs, cropping and

grazing land, spectacular gorges, national parks, forests, scenic hills and over 20 rural

towns and is home to nearly 25,000 residents.

The economy of the region is largely based on agriculture and resource processing however

tourism is an emerging industry that is increasingly important and recognised for its potential

to grow.

In 2006 the Flinders Ranges received over 1 million visitor nights and over 300,000

domestic same day visitors.

Southern Flinders Ranges


3

10.5 % of Australians participate in cycling. Cycling is consistently ranked fourth in physical activity participation rates. Australian Sports Commission

1.3. Purpose of this Cycle Tourism Master Plan This Master Plan has been prepared to benefit the Southern Flinders Ranges in a number of

ways. While the driver for this plan is to improve the local economy, there are many other

environmental and social benefits that will come from implementation of this plan.

Cycling, whether it is for recreation, sport or transport, is intrinsic to our Australian culture

and the wellbeing and health of many individuals.

The popularity of cycling is evident across Australia. Nationally, cycling is the fourth most

popular recreational activity involving physical activity. The popularity of recreational cycling

has been steadily increasing in line with trends in recreation that see a move away from

structured/organised competitive sport to activities such as cycling and walking that can be

done at any time, upon demand to fit with modern lifestyles. Between 2001 and 2004, the

number of people participating in cycling increased by 15.3 per cent. In the period July

2004- June 2005, there were an estimated 134,000 cycle tourists in Australia which is

approximately 1 per cent of all domestic tourists and a 17 per cent increase on the 115,000

estimated cycle tourists in 2001-2002.

Cycling offers a diversity of benefits to our communities and the environment. Social health,

physical fitness, environmental management and awareness, cultural preservation and the

economy can all benefit from the effects and experiences offered. The following summarises

the main benefits:

1.3.1. Economic Benefits The economy of the Southern Flinders Ranges is largely based on agriculture and resource

processing, however tourism is an emerging industry that is increasingly important and

recognised for its potential to grow. More specifically, tourism activity generated by cycling

has become a significant and growing niche market worldwide.

The economic benefits of cycle tourism are broad and not always initially obvious. The

economic activity is generally observed and measured by the following activities:

• Intrastate, interstate and overseas visitation numbers and spending;

• Enhanced local businesses (increased turnover, expansion or productivity of

existing businesses and establishment of new businesses and employment);

• Spending by cyclists preparing for their cycling activities or journeys; and

• Construction and maintenance of cycling facilities and subsequent employment

generation.

While the overall Australian tourism economy and many of its sectors have been subject to

considerable measurement and evaluation for many years, only more recently, received an

increasing level of research attention to qualify and quantify the benefits and build a bank of

data related to the cycle tourism sector.


4

“Cycle tourists stay longer in an area and spend more than the average visitor. They go to smaller out of the way places and therefore have the potential to bring economic benefits to rural areas and townships” (Group Work Pty Ltd, 2005, a report for

the Great Western Tiers tourism area,

Tasmania)

In 2006, the Sustainable Tourism Cooperative Research Centre undertook an investigation

into the size and scope of Cycle Tourism in Australia to summarise the cycle tourism position

internationally and within Australia. This report indicated:

• In Ireland 9 per cent of all overseas visitors are considered cycle tourists.

• In the United Kingdom 2 per cent of all leisure/day trips and 1 per cent of all holiday

trips are generated by cycling,

• In New Zealand it has been estimated that 3 per cent of overseas tourists and 1.6

per cent of domestic holiday makers cycle between destinations in the South Island

worth on average $3021 per person per trip, $75 million per annum to the economy

and results in 1472 full time jobs;

• The scale and size of domestic cycle tourism in Australia is similar to the United

Kingdom and New Zealand.

• Domestic cycle tourists in Australia:

o Are very active travellers, with strong destination familiarity;

o Are more likely to travel intrastate. (27.5% travel interstate and 20%

travel overseas );

o Have an average daily spend slightly lower than domestic visitors overall

but spend nearly five times as much in their overall trip spend.

o Spend a total of approximately $213 million per annum;

o Have an average spend of $124.65 per night for each domestic cycle

tourist or $1,994 in total

La Trobe University Associate Professor Sue Beeton undertook a study into the economic

effects of Regional Communities and Cycling in 2003 and 2006. The study was conducted

on the Murray to Mountains rail trail in north east Victoria, Australia's most well used

regional rail trail. Results indicated that in 2006 the average cyclist spent a total of $258 per

person per day. This is up from $203 in 2003. Additionally, the study found that the 8300

Easter visitors alone contributed $2,141,400 to the local community. This represented 21.6

full time jobs being created by the Easter visitations.

The report concludes "Rail Trails provide outstanding opportunities for tourism and

recreation, and can encourage outdoor activities and exercise due to the relatively gentle

nature of the gradients and the attractive places many pass through. They also provide

economic opportunities for the local host communities as well as the increased pride

‘showing your place’ to visitors creates. However they require not only funds to be

developed, but significant maintenance support. In addition, local businesses and

communities need to proactively develop, manage and promote the Trails to their markets.

Successful tourism does not simply happen – it must be planned for and managed for the

long term."


5

"One of the great changes for

tourism in the Clare Valley has been

the Riesling Trail. A lot of tourists

come for the walk and to ride.”

(Hotelier – Market Equity, 2004)

Trail networks increase community

ownership, participation and assist to

preserve natural and cultural values.

(SA Recreational Trails Strategy 2005 -2010)

Specific local economic research is more limited but indications from a South Australian

perspective are positive and include:

• In 2006 the Tour Down Under generated 15,330 ‘event specific’ visitors from

interstate and overseas. (Events SA, 2006);

• In 2005 the Tour Down Under provided an economic benefit of $13.2 million to South

Australia;

• Cycle Tourists from interstate stay for 7.5 nights on average in SA, (SATC, 2007);

• 23% of Adelaide residents cycle for pleasure with over one third of all cycling

journeys undertaken for recreational or social reasons (Recreational Trails Strategy

SA 2005) ; and

• The Riesling Trail contributes an estimated $1.08 million in direct expenditure to the

Clare Region annually from over 12,000 visitors, spending an average of $90 per

person. (Market Equity, April 2004)

1.3.2. Enhancing the Environment Cycling provides a number of environmental benefits including:

• decreased use of motorised vehicles

• reduced greenhouse gas emissions, noise and air pollution that contribute to global

warming and respiratory problems;

• Increased opportunities for the community to experience natural and cultural

environments;

• protection of sensitive environments by localising impacts and facilitating

management of visitation effects to appropriate areas; and

• educational and interpretive opportunities and increased environmental and cultural

awareness and appreciation.

1.3.3. Enhancing Communities and Individuals

Cycle friendly communities are more liveable communities. Cycling facilitates participation

and interaction between a diversity of community members, individuals and families and

provides opportunities for social interaction.


6

Cyclists live longer! Cycling an average of 3 hours per week decreases the risk of mortality by about 40%. Older people gain even more from physical activity than younger people.

(Archives of Internal Medicine Vol 160 No. 11, June

12, 2000)

Participation in cycling improves physical and mental health, assisting with disease

prevention and management, particularly cardiovascular disease, diabetes as well as

reducing obesity, blood pressure, depression and anxiety.

Other benefits of cycling include:

• it is relatively low cost and accessible to a wide cross section of the community from

the young to the elderly;

• it provides challenging adventures and a sense of achievement;

• reduced personal vehicle operating and maintenance expenses;

• it introduces participants to other recreational experiences;

• it can connect people to places and to help develop and grow community pride; and

• reduced road maintenance costs.

Section Two: The Existing Situation Southern Flinders Ranges Cycle Tourism Master Plan

7

2. The Existing Situation 2.1. The Strategic Context

This Master Plan has been developed having consideration for a number of key strategic

plans at State, regional and local levels. A brief summary of the most relevant plans and their

focus are provided below.

2.1.1. South Australia’s Strategic Plan 2007 The South Australian Strategic Plan launched in 2004 and reviewed and reissued in 2007

sets out six common objectives for all South Australians to work towards:

• Growing Prosperity

• Improving Wellbeing

• Attaining Sustainability

• Fostering Creativity and Innovation

• Building Communities

• Expanding Opportunity

Under these objectives are 98 targets. Several are relevant to this Master Plan as are the

contribution the outcomes of the Master Plan will make towards achieving the targets. The

most relevant targets are:

T1.15 Tourism Industry

Increase visitor expenditure in SA’s tourism industry from $3.7 billion in 2002 to $6.3 billion by 2014

T2.2 Healthy Weight

Increase the proportion of South Australians 18 and over with healthy weight by 10 percentage points by 2014.

T2.3 Sport and Recreation

Exceed the Australian average for participation in sport and physical activity by 2014

T2.4 Healthy South Australians

Increase the healthy life of South Australians by 5% for males and 3% for females by 2014

T2.7 Psychological wellbeing

Equal or lower than the Australian average for psychological distress by 2014.

T5.9 Regional population levels

Maintain regional South Australia’s share of the state’s population (18%)

2.1.2. SA Tourism Commission Cycle Tourism Strategy 2005 - 2009

The SA Tourism Commission (SATC) has a vision to make South Australia (SA) the home of

Australian cycling with outstanding cycling lifestyle experiences benefiting visitors and

residents.

This SATC strategy aims to leverage the success of the Tour Down Under to position SA as

one of the most appealing cycle tourism destination in the world. To do this a number of

regional areas will be promoted and developed to provide a variety of attractions and


8

‘Cycling is a key opportunity as it appeals to the general market and a significant global niche market.’ SA Cycle Tourism Strategy 2005 - 2009

opportunities. The Southern Flinders Ranges is recognised as one of the key regions for the

development of cycling particularly off-road cycling. The other regions to be enhanced and

promoted include the Adelaide Hills, Clare Valley and the Central Flinders Ranges.

This Strategy has four objectives and a number of strategies under each objective. The

objectives are:

Objective 1: Position SA as Australia’s ‘top of mind’ cycle tourism destination;

Objective 2: Empower the cycle industry, adventure based operators and others to

provide exceptional cycling product;

Objective 3: Integrate cycling tourism product into marketing activities both with SATC

and externally with regional tourism bodies, industry and business; and

Objective 4: Establish appropriate infrastructure that supports cycle tourism.

Relevant key strategies include:

• Promote and leverage Outback initiatives such as the Outback Odyssey and activities

associated with the Mawson Trail;

• Establish a cycle tourism webpage associated with www.southaustralia.com and

www.southaustrailiantrails.com;

• Encourage further development of existing trail initiatives such as the Southern Flinders

Ranges mountain bike trail development;

• Establish an International Mountain Bicycling Association (IMBA) ‘Epic’ trail in SA eg

Investigate whether the Mawson Trail meets the criteria;

• Provide business support for cycle tour operators;

• Support bicycle friendly accommodation and services;

• Develop Cycle Tourism marketing strategies;

• Promote, link, provide advice and develop a range of marketing initiatives;

• Develop cycle tourism infrastructure, including trail development, signage and

accommodation (Southern Flinders Ranges is listed as an example for this to occur) ;

and

• Explore opportunities on private and public land including appropriate areas under the

care and control of the Department of Environment and Heritage and other State

Government Agencies.

Implementation of the Strategy is the

responsibility of the SATC Tourism

Development Group in conjunction with

SATC Marketing Group and a range of

partnerships across Government and

Industry operators.

The involvement of the SATC in the

development of the Southern Flinders

Ranges Cycle Tourism Master Plan

confirms the SATC commitment to

developing cycle tourism in the region. The ongoing involvement and support from the SATC

is highly desirable and relevant for the Southern Flinders Ranges Cycle Tourism Master

Plan.


9

“Visitors to this State often seek unique experiences that have a natural and environmental focus. Our trail network expands our State’s ecotourism opportunities and provides economic benefit in local and regional areas.” Minister Michael Wright Draft Recreational Trails Strategy for

SA 2005 - 2010

2.1.3. Draft South Australian Recreational Trails Strategy 2005 – 2010

The draft South Australian Recreational Trails Strategy 2005 –2010, prepared by the Office

for Recreation and Sport for the SA Trails Coordinating Committee, has a vision to provide a

sustainable and diverse network of quality trails that enhances the lifestyle, health,

environment and opportunities for South Australians and visitors to our state.

This plan sets out 6 key directions and articulates numerous strategies and actions to

achieve its aims. There are many broad strategies and actions that support the attainment of

a network of sustainable trails. While very few strategies and actions specifically mention the

Southern Flinders Ranges, several are relevant and support cycle tourism development in

the region. These include:

• Enhance National and Regional linear

trails (e.g. Heysen and Mawson trails)

with the development of loop trails and

linkages to local communities and

attractions;

• Complete the review and upgrade of

Mawson Trail, including preparation of

the management plan.

• Increase exposure and appeal of

Mawson Trail to a broader range of

users; e.g. provide shorter loop trails,

greater range of riding experiences,

and improved with links to

accommodation, tourism and hospitality attractions.

• Trail categories for Local, Regional and National trails have been developed, based on

their significance. The Mawson Trail is listed as an example of a nationally significant

trail.

The Office for Recreation and Sport (ORS) is responsible for administration of the SA Trail

Coordinating Committee and the SA Trails Strategy. Consistency of proposals with this State

strategy will assist future applications for State agency funding programmes.

2.1.4. Southern Flinders Ranges Cycle Tourism Strategy 2004-2008

In 2004, the Southern Flinders Regional Tourism Authority recognising the broader strategic

value of cycling for the region committed to the development of a 3-Year Cycle Tourism

Strategy for the Southern Flinders Ranges, in conjunction with key partners, Bicycle SA.

This strategy provided general themes or objective areas for development of Cycle Tourism.

These were:

• Community Understanding and Ownership;

• Identification and Implementation of Infrastructure Development;

• Ongoing Product Development and Training;

• Development of Strategic Marketing and Promotion;

• Event Development; and

• Evaluation and Continual Improvement.


10

This Strategy included goals and performance indicators of which many are still relevant to

this Master Plan. The following have been given consideration in the preparation of the

actions under the Master Plan and will be tested for relevance through consultation

processes that follow.

Short Term goals (1-3 years)

• Develop 50 km of new single track trails;

• Prepare a Business Plan for Southern Flinders Ranges Tourism to outline future

development, visitation numbers and gross regional revenues associated with cycle

tourism;

• Establish a Cycle Tourism Marketing Plan and have it endorsed by the South Australian

Tourism Commission (SATC);

• Commence a “Mountain Bike Express” transport service to link Adelaide and Southern

Flinders Ranges;

• Develop a community driven “Adopt a Trail” program to maintain existing trails;

• Achieve minimum of 3 significant international media stories which highlight the potential

and progress of Southern Flinders Ranges Cycle Tourism;

• Successfully hold the “Melrose Fat Tyre Festival” and record collective gross profits of

$10,000 associated with the event;

• Host a minimum of 2 State sanctioned Downhill Cycling events ;

• Host a minimum of 1 significant Road Cycling event in the Southern Flinders Ranges ;

• Have a Draft Memorandum of Understanding, endorsed by National Parks South

Australia in place to allow access to regional National Parks for Cycle Tourism; and

• Negotiate with representatives of the Federal Government with the aim of attracting

significant financial support for Cycle Tourism in the Southern Flinders Ranges.

Longer term goals and performance indicators.

• Develop 200 km of international standard single track trails throughout the Southern

Flinders Ranges ;

• Linking cycle tourism in the Southern Flinders Ranges to 10,000 bed nights per annum ;

• Demonstrating 30 full time jobs in the Southern Flinders Ranges as significantly

dependant on the Cycle Tourism industry;

• A locally driven and sustainable system for trail maintenance and further development;

• Develop a network of accommodation, hospitality and related commercial enterprises

focused on delivering services and value added experiences to cycle tourism visitors;

• The emergence of additional inter-regional public and private transport services

transporting cyclists to and within the Southern Flinders Ranges;

• Achieve national and international recognition of Southern Flinders Ranges Cycling

through unpaid media editorials, news items, event coverage and the like;

• Recognised community, business and stakeholder ownership at a regional level

evidenced by participation and support for cycle tourism development;

• A series of major events are held on an annual basis that are financially self sustaining

and profitable for organisers and community participants; and

• Market linkages are established with the travel industry including agents, inbound

operators, coach operators and accommodation providers.

To date, some of the short term goals have been achieved (eg staging the Fat Tyre Festival

and development of new single track near Melrose) while others have commenced and some

are yet to be implemented. Overall these goals are still considered in the main to be relevant

but require review as the Master Plan implementation progresses.


11

2.1.5. Local Government Strategic Plans

Each of the three Councils involved have strategic or operational plans that support and will

be supported by this Master Plan. The development of prosperous communities,

diversification and development of new economic opportunities and the provision of

recreation and sport facilities that meet community needs are included in each Council plan

and will be assisted by the implementation of this Master Plan. Of note, community feedback

during the preparation for the Port Pire Council Strategic Plan in 2006 indicated:

• The current provision of cycle tracks and walkways only met the expectations of

37% of respondent; and

• The provision of more bike tracks throughout the city area is the second highest

project called for.

2.2. Cycling Infrastructure The Southern Flinders Ranges has a range of existing cycling assets that provide a platform

to build a strong cycling culture and tourism industry. Like many other regional areas of

Australia, the region has a strong focus on sport and recreation including most forms of

cycling.

There is a history of road cycling, penny farthing riding, BMX and more recently mountain

biking within parts of the region. Infrastructure that supports these forms of cycling is

dispersed across the region, largely influenced by the terrain and population distribution.

As an overview the region currently has:

• Over 300 km of mountain bike trails (with approximately one third being off-road),

including

o Mawson Trail (approximately 200 km of country roads and fire roads);

o Mt Remarkable Trails (approximately 24 km off-road);

o Bartagunyah (approximately 20 km in total with combination of single

track, and vehicle management tracks);

o Forest Trails - Wirrabara and Bundaleer totalling approximately 60

kilometres of trails (fire road and vehicle track);

• 1 sealed recreational trail (shared use - foreshore – Port Pirie);

• 1 section (3 km) of shared use rail trail (Laura)

• 1 sealed cycle track (Port Pirie Memorial Oval);

• 2 dirt BMX tracks (Wilmington and Booleroo); and

• A variety of road cycling routes utilising the existing road network (variety of hills

and flat terrain but very limited on road cycle facilities e.g. bike lanes, advisory

signs, shared use sealed paths).

Further details of the cycle assets are contained in the draft inventory of cycle tourism assets

in Appendix 1. It provides details of assets that supports cycling and includes other assets

important to cycle tourism such as cycle clubs, cycle tour operators, cycle hire, shops and

support infrastructure. This inventory will be used to compile proposed regional cycling

guides and information packages.

The region has a foundation of cycling infrastructure to support the development of cycling

tourism but clearly requires additional cycling infrastructure to strengthen the platform and

continue towards achieving the vision of this Master Plan. In particular the following cycling

infrastructure is considered necessary to achieve a comprehensive provision of cycling

opportunities.


12

• Easy cycle trails to provide family cycling and to link towns and accommodation

with key cycling destinations.

• Additional purpose built single track mountain bike trails (the majority of the trails

currently available are comprised of fire roads, vehicle management tracks and

quiet country roads)

• A regional level BMX facility (servicing and attracting cyclists from across the

region and beyond)

• On road cycle networks and off-road trails to support and encourage cycling as a

safe and common-place activity.

• Downhill MTB trails suitable for competitive events. The region has no such facility

and is not capitalising on this popular form of MTB riding and racing.

• Additional local level BMX tracks (serving the local community only).

• A criterium track (a road system that can have vehicles excluded during events)

In future years (medium to longer term) the region will also benefit from examining the need

for:

• A Four Cross (4X) track for MTB competitions

• A velodrome for track cycling competition (fully banked with all weather surface

suitable for racing)

This Plan acknowledges that the establishment of all of these facilities will require a long term

commitment and considerable resource allocation beyond those currently available. Some

are critical to the short term plans, others, such as the track racing and four cross

infrastructure are non-critical for initial success and are more appropriate to examine in the

longer term after some stronger foundations are in place. Suggested timing for the

development of key infrastructure is put forward in the following table. The timing reflects the

need to initially concentrate on the provision of a diverse range of recreational cycling

opportunities (trails, BMX and on-road cycling) that can cater for recreational cycling as well

as organised cycling events. As time goes on, the implementation can move into the

provision of facilities that provide for additional and specialist riding such as downhill, four

cross and track cycling.

Recommended Cycle Infrastructure Development

Short Term (next 3 years)

medium Term (3 -10 years)

longer Term (beyond 10 years)

Easy, family orientated trails

Purpose built single track mountain bike trails

Regional BMX facility

On road cycle networks and linkages

Additional local level BMX tracks

Downhill MTB trails suitable for events.

Four Cross (4X) track

Criterium track

Velodrome


13

2.3. Rail Corridor Assets This region, like many across Australia was once heavily reliant upon rail for transport. With

the changing diversification of transport networks (to road, air and sea) and national

standardisation of railway track gauges there has been a consolidation of rail networks and

subsequently the abandonment of a number of rail lines. These disused rail corridors lend

themselves to conversion to recreation and conservation uses. Most commonly the rail

corridors have been successfully converted to accommodate recreational trails. The ‘rail-

trails’ perform transportation and recreation roles for the local community and a tourism

function ,typically focussed around local attractions such as wineries and accommodation (eg

The Riesling Trail, Clare and the Coast to Vines Rail Trail, Southern Adelaide)

Within South Australia, four such rail corridors have been converted to recreational trails and

an additional one is currently under investigation in the Adelaide Hills. Issues of land

ownership, access, land contamination and conversion expenses are significant

considerations for rail trail decisions.

Within this region there are four disused rail corridors (refer to plan over page). The most

significant and continuous in the region is centrally located and runs southward from

Wilmington to and beyond the southern boundary of the Northern Areas Council area. To

date three kilometres of this rail corridor (as pictured at Laura) has been converted into a

shared use (walking and cycling) recreational trail. This Master Plan gives further

consideration to the investigation and subsequent development of addition sections of rail

corridor for trail use.

The majority of these disused rail corridors have been placed under the care and control or

ownership of the State Government and administered through the Department of

Environment and Heritage (DEH) or the Department of Transport Energy and Infrastructure

(Transport SA – Rail Property Division).

An initial investigation into the potential conversion of the central rail corridor indicates that it

is possible subject to:

• Soil sampling and resolution of possible land contamination issues;

• Detailed assessment of localised issues (eg adjoining land owner consultation and

access, fencing, safety audits of infrastructure such as bridges and culverts etc);

• Costing and funding;

• Licensing and insurance arrangements; and

• Maintenance provisions.

Further investigations are proposed (as a high priority) in this Master Plan, subject to the

above considerations, and subsequently staged development of the rail corridors to link key

townships, attractions and other cycling opportunities.


14


15

2.4. Cycling Culture Cycling is occurring to some extent in all communities throughout the region, be it for

recreation, leisure, sport or transport. Some pertinent characteristics of the cycling culture are

summarised below:

• The region has two dedicated bicycle shop, Cycle Works in Port Pirie and Over the

Edge Sports, Melrose;

• Local cyclists are prepared to travel to Adelaide and other regional centres (eg Port

Augusta) for cycle facilities, event participation and to purchase cycle equipment;

• Port Pire has a history of road cycling including club races, inter regional

competitions. This has declined in the 1990s but has recently seen a small

resurgence through involvement in the Master Games;

• Road cycling remains popular around Port Pirie and nearby townships although

participation is mainly through informal groups and associations developed as a

result of the Master Games structures;

• Port Pire has previously boasted a vibrant BMX club and developed a number of

riders that were successful at State level competition. The regional centre does not

currently have a formal BMX facility although participation in BMX is still popular

within the community;

• Mountain bike riding has been increasing in popularity in the region in line with

National and International trends over the last 20 years. The Mawson trail

establishment, it’s redevelopment in recent years, construction of new single track

trails near Melrose and the emergence of mountain bike events (Fat Tyre Festival,

Outback Odyssey, Adelaide MTB Club XC races) and MTB tour operators in the

region have established the area as an increasingly significant destination for MTB

enthusiasts and cycle tourists visiting the Southern Flinders Ranges region. This

aspect of cycling is clearly attracting the most support, attention and input of

resources and offers the greatest potential for attracting visitors;

• The recent efforts to develop the region as a MTB destination has achieved

national and international media exposure and anecdotal evidence suggests the

number of cycle tourists is increasing and becoming an integral component of the

vibrancy of some specific destinations; and

• While there is a growing understanding of cycle tourism and its potential within the

community, this understanding is predominantly limited to those that have had a

direct or close involvement in cycling or direct contact with cyclists. There is a need

to increase community understanding of the objectives of the Cycle Tourism

Master Plan and promote the broader benefits of either being involved or

supporting the initiatives. This plan and its priority projects will assist this, however

further promotion and community/business engagement is needed.

Section Three: The Targets Southern Flinders Ranges Cycle Tourism Master Plan

16

3. The Targets 3.1. The Vision Since development of the first cycle tourism strategy for the Southern Flinders Ranges in

2004, the region and its stakeholders have further developed its understanding of cycle

tourism, the range of cycling activities involved, the potential markets and its broad range of

benefits to the region.

While this plan focuses upon cycle tourism and increasing visitation to the region, it also

recognises that it is essential that a strong and vibrant cycling culture exists amongst the

local community. The connection between success in cycle tourism and community benefits

will be inseparable in many occasions. More people cycling more often in the region is an

expectation and the Master Plan recognises the need for the region as a whole to embrace

cycling and cyclists whether they are local residents, regular visitors, an event spectator or a

one-once off visitor to the region.

The strategy also recognises the base from which the cycle tourism initiatives are being

launched and relative similarities and differences of the region from its competitors. As such

the following vision has been adopted for this Master Plan.

The Southern Flinders Ranges will become the pre-eminent cycle friendly destination in Australia that is renowned for its range of cycling opportunities

including world class mountain biking.

3.2. Cycle Tourism - Our Target Markets ‘Cycle Tourism’ and ‘cycle tourist’ are not terms that are universally agreed or defined.

For the purposes of this Master Plan the following definition is adopted.

A “cycle tourist” is someone from outside the region who participates in, spectates, or in some way supports a cycling activity within the region and spends money within the region

while doing so.

Similarly, there are a number of niches or sub categories within the term ‘cyclist’. The region

will be of interest to all types of cyclists when the vision has been achieved. Some sub-

categories of cyclists that have been given consideration when preparing this Master Plan

include occasional cyclists, touring cyclists, competitive cyclists, recreational cyclists, road

cyclists, track cyclists, mountain bikers, BMX riders, dirt jumpers, down hillers and four cross

riders. There is further explanation of the sub categories in the Glossary of Terms in

Appendix 3.

In the shorter term, the Master Plan concentrates on target markets that best match the

cycling infrastructure and cycle products that are on offer now or will be on offer in the shorter

term. In the marketing plan section of this report, greater detail and discussion is given to the

market analysis. A clear conclusion is drawn that the region should focus on marketing its

strengths initially, while the infrastructure and cycling culture continue to be developed over

the next few years.

. Key segments of the cycling tourism market to be targeted accordingly in the next 3 years will be families and MTB enthusiasts


17

In formulating this position, consideration has been given to the recommendations and

guidance from:

• The Southern Flinders Ranges Cycle Tourism discussion paper (SFRTA 2006);

• SA Tourism Cycle Tourism Strategy;

• Blue Moon Research for SATC 2006 - Interstate perception and preferences;

• Preliminary consultation with Cycle Tour Operators and Local Businesses

• Flinders Ranges + Outback SA Tourism Marketing Plan 2007 /8

• SATC Partnership Opportunities 2007/08

• Regional Tourism Profiles

The following Cycle Tourism Market information is based upon the SATC position and

reproduced to assist the understanding of the different visitor types (that consider themselves

‘cyclists’), their characteristics and preferences. The estimated or indicative proportion of the

Southern Flinders Ranges Target market is indicated in brackets under each visitor type.

1

Visitor Type1

(estimated proportion of Southern

Flinders Ranges Market)

Potential visitor mix

(Visitor Type and Visitor Mix

estimates based upon SA

Tourism Commission

Research.)

Primary activity / Duration Preferences / Characteristics Accommodation Price Point

Affluent older with friends

(10%)

Domestic 90%

International 10%

Road cycling, Guided cycle tours/ 3-

5 days

High Comfort

Well Catered

Personalised detail

$150 +/ Boutique hotel, B & B

catered

Young Couples with families or friends

(30)%

Domestic 90%

International 10%

Recreational cyclists with MTB / 1-5

days

Comfort but no fuss

Socialising, Meals

$80-$180 Cabins, camping, self

catered

Special Interest

(50%)

Domestic 70%

International 30%

Event cyclist – competition road and

MTB

1-3 days

18- 40 male

Epic adventure / Challenging

Uses own equipment

Varies

Free independent travellers

(10%)

Domestic 80%

International 20%

Road and Off road cycle touring/ 2-4

days in the region

Self Contained Accommodation

Budget / Do it my way

$50+ camping, Hostels


18

When looking at mountain bike enthusiasts - the following observations are made;

Visitor Type Potential visitor mix Primary activity/Duration Preferences Price Point/accommodation

Competitive MTB enthusiast

Driven by experience, highly committed to the pursuit, almost ‘spiritual’. Wants to share the experience with close friends, challenge themselves, get away

MTB Cross Country (XC) Domestic 90%

International 10%

Mountain bike trail riding, single track

Event driven, day trip or weekend.

Some extended trips

18+ majority male

Own equipment

In a group

High disposable income

MTB Down Hill (DH) Domestic 95%

International 5%

MTB downhill riding single track event

driven, day trip or weekend event

18+ majority male

Own equipment

In a group


MTB Dirt Jumps

(DJ)/Four Cross (4X)

Domestic 95%

International 5%

MTB dirt jumps, event driven. Day trip

or weekend event

18+ majority male

Own equipment

In a group


Self catered with option for good pub

food and drink

Recreational Mountain Bike enthusiast

Driven by experience and health benefit, shares experience with partner or close friends, combine with rewarding self

MTB all

Domestic 90%

International 10%

Weekend trip away

Trail riding, variety

18+ male

Some couples or mixed groups

Likely in a group


Self catered, may require higher

comfort level if a couple

Section Four: Key Directions and Goals Southern Flinders Ranges Cycle Tourism Master Plan

19

4. Key Directions and Goals

4.1. Key Directions The success of cycle tourism in the Southern Flinders Ranges will be contingent upon the

effectiveness and feasibility of the initiatives undertaken to coordinate development, to

capitalise on identified opportunities, to secure appropriate investment and to maintain

sustainable management regimes.

To achieve the vision, key directions and goals have been developed and will be

implemented through a series of recommended strategies and actions detailed in Section 5.

The key directions for the Southern Flinders Ranges Cycle Tourism Master Plan are:

Direction 1 Infrastructure Provision

Direction 2 Build Partnerships and Coordination

Direction 3 Build Cycling Business

Direction 4 Develop the Cycling Culture

Direction 5 Promotion and Marketing

Direction 6 Sustainable Management

4.2. Goals

For each key direction, the following broad goals are proposed to guide the implementation

towards the achievement of the vision and lead towards appropriate detailed strategies and

actions.

Direction 1 Infrastructure Provision

Goal 1.1 Develop cycling infrastructure to facilitate a range of cycling activities across

the region.

Goal 1.2 Develop cycling infrastructure to promote and support the region as a cycle

friendly destination.

Goal 1.3 Develop world class mountain biking riding opportunities and facilities.


Goal 2.1 Develop improved understanding and support for this Master Plan from key

stakeholders, landholders, businesses and the community.

Goal 2.2: Develop and grow the understanding and cooperation with South Australian,

Australian and overseas organisations that specialise in cycling events and

tours.

Goal 2.3: Establish partnerships, communications and cooperation with neighbouring

regions and Councils to enhance integration of infrastructure provision.


Goal 3.1 Existing businesses support and grow from cycle tourism activity

Goal 3.2 New businesses and employment is created within the region as a result of

cycle tourism.

Section Four: Key Directions and Goals Southern Flinders Ranges Cycle Tourism Master Plan

20


Goal 4.1 Develop community pride and stewardship of the region as a recognised

cycling destination.

Goal 4.2 Support and foster the staging of cycling event and festivals.

Direction 5 Promotion and Marketing

Goal 5.1 Have the Southern Flinders Ranges recognised as the pre-eminent cycle

friendly destination in Australia.

Goal 5.2 Ensure the region stands out from its competitor destinations.

Goal 5.3 Ensure the region’s cycling opportunities are well known and easily

accessible.


Goal 6.1 Ensure that cycle facilities are designed, built, managed and maintained to

meet best practice standards and guidelines.

Goal 6.2 Build the capacity of local cycle facility managers

Goal 6.3 Develop mechanisms to ensure cycle tourism is sustainable.

Section Five: The Strategies and Actions Southern Flinders Ranges Cycle Tourism Master Plan

21

5. The Strategies and Actions Direction 1 Develop Infrastructure

Goal 1.1 Develop cycling infrastructure to facilitate a range of cycling activities across the region.

Strategies Actions Lead Organisation

Partners *abbreviations are explained in Glossary – Appendix 3

Priority L =Low M = Medium H= High

Timing S =Short Term (next 3 years) M= Medium (3-10 years) L= Long Term (>10 years)

1. Develop on road cycle

networks.

Prepare, review and implement Local Strategic Bicycle Plans that meet the

requirements for funding from the State Bicycle Fund.

DCMR

NAC

PPRC

DTEI

SFRTA

H S - M

2. Develop a Regional level BMX

facility

Implement the proposed regional level BMX facility in Port Pirie in conjunction

with the foreshore youth skate park development.

PPRC Government

funding

agencies

H S

3. Facilitate the development of

local level BMX tracks.

Provide land and resources for the construction and maintenance of local BMX

tracks.

DCMR

NAC

PPRC

Local riders

Schools

SFRTA

M S - M

4. Develop recreational trails (as

depicted in the Trail Plan –

Section 6) to provide for a

range of easy and intermediate

level recreational riding

opportunities.

Continue the development of the Port Pirie Foreshore Trail to provide local

recreational opportunities and link the regional centre with other cycling

opportunities outside of the city, in particular to link this trail with:

• On road cycle networks that are to be implemented through the

Local Strategic Bicycle Plans;

• The proposed cycle stop on the national highway; and

• The existing and proposed Mountain Bike Trail riding areas

PPRC Government

funding

agencies

H S – M


22

Direction 1 Develop Infrastructure






Commence the development of the rail-trail from Yacka to Wilmington to:

• provide trail links between townships and riding areas

• improve the Mawson Trail by relocating the trail away from

roads

• provide local recreational cycling and commuting options

DCMR

NAC

PPRC

DEH

ORS

SATCC

H S

Incorporate short easy loop rides at the beginning of mountain bike trail riding

areas.

Priority locations include the existing and proposed trail networks within

Bundaleer Forest, Wirrabara Forest, Willowie Forest (Mount Remarkable

National Park) and Mawson Trail Loop Trails adjacent Melrose township.

SFRTA Local Govt

DEH

ForestrySA

ORS

H S

Develop a series of short local rides (with maps including in regional cycling

guide and sign posts) in townships to connect accommodation, local

businesses and other tourism offerings.

This can be done through a combination of the provision of off road shared

paths (eg Port Pirie foreshore trail), linked with on-road cycle networks

(marked bicycle lanes) and the development of additional recreational trails in

regional open spaces and recreational areas (eg Melrose Showgrounds Trail).

Local Govt SFRTA H M


23







5. Investigate the development of

facilities for track and criterium

road racing.

Monitor development of road cycling competition and the need for additional

facilities to host competitions in track and criterium racing. Undertake a needs

analysis and feasibility study should demand and trends support development

of such facilities.

SFRTA

PPRC

Local cyclists

L M – L


Goal 1.2 Develop cycling infrastructure to promote and support the region as a cycle friendly destination.





6. Ensure each key cycling

destination is supported by

appropriate facilities to

welcome and support cyclists.

At each key trail area depicted in the Trail Plan (section 6), provide designated

trailheads with a shelter, signs, information, maps, vehicle parking, bike

parking and water provision as appropriate in each circumstance.

DCMR

NAC

PPRC

SFRTA

SATC

DEH

ORS

ForestrySA

H S- M


24


Goal 1.2 Develop cycling infrastructure to promote and support the region as a cycle friendly destination.





Provide on-street (footpath) bicycle rails at key local businesses including

tourist information centres and hospitality establishments (hotels, restaurants,

cafes and general stores).

DCMR

NAC

PPRC

DTEI

SFRDB

H S 7. Encourage key accommodation

and hospitality businesses to

provide cycle friendly facilities

such as short term bicycle

parking, secure bike parking for

overnight stays, areas for

bicycle maintenance and

repairs.

Provide information kits and advice to local businesses about cyclist’s needs

and preferences including:

• Bicycle parking guidelines from Guide to Engineering Practice for

Bicycles – Part 14

• The proposed Cycle Tourism Tool Kits from Cycle Tourism Australia.

SFRTA

DCMR

NAC

PPRC

BSA

CTA

DTEI

H S


25




Partners

*abbreviations are explained in Glossary – Appendix 3



Develop additional purpose built single track trail to provide a greater range

and variety (easy to advanced) of dedicated and high quality MTB trails

through implementation of the proposed trail plans, in particular in the areas of:

• Melrose (Mawson Loops, Bartagunyah, Showgrounds)

• Bundaleer Forest

• Wirrabara Forest

• Bowman Park (medium to longer term)

SFRTA ForestrySA

DEH

ORS

H S - M 8. Enhance the existing

recognised MTB riding

destinations and facilities to

become outstanding.

Enhance the Mawson Trail as the main North South trail link within the region

through:

• Cooperative maintenance and management programs with the

ORS and local Land Managers

• Development of additional off-road sections utilising disused rail

corridors and unmade road corridors.

• Develop single-track MTB trail where possible within road reserves

as an alternative to current on-road sections of Mawson Trail.

ORS SFRTA

DCMR

NAC

PPRC

M M


26




Partners




9. Develop new MTB riding areas Work in partnership with DEH to prepare a trail development plan for Mount

Remarkable National Park with the aim of investigating and providing:

• A MOU between DEH and SFRTA for future trail access provisions.

Including

• An easy recreational loop trail in the Willowie Forest area

• Facilitate access for a ‘’Round the Mount ‘trail for event use.

• Access to appropriate existing vehicle management tracks

• Occasional event access to selected trails

• Future single-track trail development.

SFRTA DEH H S – M

Investigate the upgrading of the Mount Maria Walking Trail, Wilmington to

provide a shared use trail for walking and cycling that meets appropriate

standards.

DCMR SFRTA M S

Develop a MTB trail network at Bowman Park, Crystal Brook in conjunction

with any future tourism based development of the site.

PPRC Managers of

Bowman Park

M M - L


27




Partners




Develop a ‘’Round the Mount ‘trail for event use.

OTES

DCMR

DEH

Local Land

owners

M S

10. Ensure the MTB trail network

caters for all popular forms of

MTB riding (recreational and

events)

Provide for at least one Downhill riding trail suitable for competition and/or

recreational use.

SFRTA / SFRDB ForestrySA

DEH

Private Land

Owners

H S - M

Incorporate downhill trails where possible in future expansion of Major Trail

riding areas including (Mt Remarkable Trail, Wirrabara Forest and

Bartagunyah)

SFRTA / SFRDB ForestrySA

DEH

Private Land

Owners

DEH

M M

Monitor trends in MTB riding, in particular the growth in popularity of Four

Cross racing in SA and Australia with the aim of providing a Four Cross track

in future

SFRTA / SFRDB DCMR

NAC

PPRC

L M


28




Partners




11. Develop link trails and paths to

link key urban settlements,

riding opportunities and local

attractions.

Develop a link trail from Port Pirie to Wirrabara Forest PPRC

NAC

DCMR

SFRTA

DCMR

DEH

SA Water

M M

Commence the development of the rail-trail from Yacka to Wilmington to

provide recreational walking and cycling trails.

NAC

DCMR

DEH

ORS

H S

Complete the development of the rail trail between Gladstone and Laura. NAC DEH

ORS

H S

Commence the development of a trail on the Melrose to Wilmington rail

corridor to link Melrose with the Willowie Forest area of Mount Remarkable

National Park

DCMR DEH

ORS

H S

Extend the Melrose to Wilmington rail trail development to connect the two

townships and provide for the relocation of the Mawson Trail to the corridor

DCMR DEH

ORS

M M


29


Goal 2.1 Develop improved understanding and support for this Master Plan from the community.





Ensure the Master Plan is presented to all Steering Committee organisations

for endorsement.

SFRTA Local Govt,

BSA

H S, M

Establish a stakeholder data base and provide regular updates (newsletter or

e-bulletins) and opportunities to exchange information regarding the

implementation of the Master Plan.

SFRTA Local Govt,

BSA

M S

12. Prepare, implement and review

this Master Plan in a

consultative manner.

Undertake periodical consultation (minor annual reviews and comprehensive

review in 2010) with stakeholders to invite feedback and input regarding

implementation and any subsequent review of the Master Plan.

SFRTA Local Govt,

BSA

M S -M

13. Determine and document

agreed roles and

responsibilities of cycle facility

providers and managers.

Ensure all member organisations of the SFRTA steering committee for this

Master Plan endorses and accepts all designated responsibilities, time lines

and indicative resources required to implement this Master Plan

SFRTA Local Govt,

BSA

H On going

14. Develop memorandums of

understanding (MOUs)

between key stakeholders to

facilitate cycle tourism

Develop a MOU with the Department of Environment and Heritage for the

planning and provision of cycling opportunities within Mount Remarkable

Natational Park in accordance with the proposals within the existing park

management plan

SFRTA

DCMR

DEH

NAC

OTES

M S


30


Goal 2.1 Develop improved understanding and support for this Master Plan from the community.





Develop a MOU with ForestrySA for the planning and provision of cycling

opportunities within Bundaleer and Wirrabara Forests.

SFRTA ForestrySA

NAC

DCMR

OTES

H S development and management

in accordance with this plan.

Develop a MOU with the Office for Recreation and Sport for the planning and

provision of enhanced cycling opportunities within the region through the

ongoing development and management of the Mawson Trail, including

consideration of future realignments of the trail, development of shared

responsibilities for new loop trails and future maintenance of the trail.

SFRTA ORS

NAC

DCMR

OTES

H M

15. Promote this Master Plan for

consideration and integration

with relevant Government and

Cycle Industry initiatives

Monitor, participate and create opportunities to integrate this Master Plan with

related plans by Government (Local, State and Federal) and Cycling Industry

responsible for development, management and promotion of cycle business.

In particular, the focus should be upon State level Strategies, Local

Government Strategic Plans, Industry Cycling Strategies and relevant park

and reserve management plans.

SFRTA SATCC

SATC

DEH

ForestrySA

DCMR

NAC

PPRC

BSA

CTA

M On going


31


Goal 3.1 Existing businesses grow and new business is generated from cycle tourism activity


Partners Abbreviations explained in Glossary – Appendix 3



Provide information and promotional material to business to inform, up skill

and invite participation through improved understanding of initiatives and

opportunities.

This could be done through a combination of printed and electronic material,

word of mouth, attendance at trade shows and running open days to

showcase and promote the regions attractions.

SFRTA

SFRDB

Local Govt,

BSA H S, M

Engage local business through the promotion of ‘cycle friendly businesses’

through free inclusion in the regional ‘Bike In’ guide (see marketing plan for

details)

SFRTA

SFRDB

Local Govt,

H S

Assist local business with business planning, support for funding applications,

attendance at trade shows

SFRTA

SFRDB

Local Govt,

M M

16. Develop strong community

backing and business

engagement in the provision of

cycle tourism offerings.

Develop partnerships with Cycling organisations (Bicycle SA, AMBC, CTA etc)

to distribute information and offerings to members of those organisations

SFRTA

BSA

CTA

M S


32


Goal 3.1 Existing businesses grow and new business is generated from cycle tourism activity





Establish base line data in order to measure growth and level of success of

cycle tourism. Methods for this include:

• Collection of users numbers through trail counters, website hits,

distribution of brochures and marketing material.

• Participation in Government research and data collection

programmes.

• Undertaking visitor and business surveys to collect data on

accommodation occupancy rates, business development, new

business and sales data.

SFRTA SATC

ORS

DEH

FSA

CTA

SFRDB

M S 17. Provide business with

improved data to measure and

make decisions to plan for and

participate in cycle tourism.

Promote success stories and provide data to business through SFRTA

publications and websites.

SFRTA SATC

FROSAT

SATCC

SFRDB

M M


33


Goal 4.1 Develop community pride and stewardship of the region as a recognised cycling destination.





18. Foster the involvement of the

community in planning,

development and maintenance

of cycling infrastructure

Establish a ‘Cycle Tourism Reference Group’ to assist with the implementation

and review of this Master Plan.

The advisory group could report to the SFRTA on a periodical basis (and at

call) to report on progress, feedback and revision of action plans over the

course of implementation.

The Cycle Tourism Reference Group should be established and invite

representation and participation from:

• Local Councils

• Local land managers (eg DEH, ForestrySA, DTEI, ORS, Private land

owners.

• Local businesses

• Cycling Organisations

• Tour Operators

• Event Managers

SFRTA

Local Govt,

BSA

H S, M


34


Goal 4.1 Develop community pride and stewardship of the region as a recognised cycling destination.





Establish a community based volunteer programme(s) to assist with

maintenance of cycling facilities and developing community ownership of cycle

tourism initiatives.

Models for implementation can include IMBA Trail Care teams for trail

maintenance, MTB Patrols for monitoring, reporting and information

dissemination and ‘Friends of’ programmes such as Friends of Forest and

Friends of the Heysen Trail.

SFRTA

Local Govt

ORS

DEH

FSA

IMBA/MTBA

M S

Implement Local Area Bicycle Plans to increase the provision of on-road cycle

lanes, advisory signs, bicycle parking. See Strategy 1

DCMR

NAC

PPRC

DTEI H M 19. Ensure cycling is an obvious,

common place and welcome

activity in everyday life within

the community.

Encourage local bicycle hire operators to promote and locate their allocated

bicycles in highly visible locations.

Bicycle SA

Cycle Tourism

Advisory Group

SFRTA M S

Promote and encourage local schools to participate in Bike Ed programs

funded through the State Government

SFRTA

Local Government

DTEI L On going


35

Direction 5 Marketing and Promotion

Goal 5.1 Have the Southern Flinders Ranges recognised as a pre-eminent cycle friendly destination.

Goal 5.2 Ensure the regions stands out from its competitors.

Goal 5.3 Ensure the regions cycling opportunities are well known and easily accessible.





20. Promote the region’s cycling

attractions through Bike In

Guides and websites.

Prepare a regional cycling guide (Bike In Guide) to provide:

• An overview of cycling opportunities

• Details and maps of

o A series of recommended road rides

o All recreational trails

o MTB riding areas

o BMX tracks

• Bicycle Shops and service centres

• Events Calender

• Cycle friendly businesses

• An overview of other regional attractions

The guide should initially be provided on a website (as it will require updating

regularly during the development stage).

SFRTA

FROSAT

SATC

Local cyclists

Local business

SACF

MTB clubs

H S, M


36









Promote cycle tourism opportunities through the SATC and FROSAT websites

and publications

FROSAT

SATC

SFRTA H On-going

Coordinate the development of a South Australian Cycling Guide and ensure

the region is showcased.

SATC

CTA

SFRTA

M M

21. Host a variety of quality cycling

events.

Secure, enhance and support existing and new events. In particular, the Fat

Tyre Festival and Master Games.

SFRTA Bicycle SA

AMBC

Masters Games

H S

Work with Inside Line MTB Club to develop down hill trail and event

opportunities.

SFRTA Inside Line MTB

Club

ForestrySA

M M 22. In partnership with event

organisers develop new events

or expand existing events that

introduce new cyclists to the

region.

Facilitate the staging of an endurance event (eg 24 hour race, Round the

Mount challenge)

SFRTA Bicycle SA

AMBC

OTES

M S –M


37









Use the Master Games 2008 to reinvigorate the road racing culture around

Port Pirie and investigate the feasibility of hosting an annual road race.

SFRTA

PPRC

Port Pire Cycling

Association

M S

Stage a major BMX demonstration and completion to launch the new Port Pire

Youth Park

PPRC

M S


38


Goal 6.1 Ensure that cycle facilities are designed, managed and maintained to meet best practice standards and guidelines.

Goal 6.2 Build the capacity of local cycle facility managers to increase knowledge and expertise.






Assist trail managers to prepare trail management plans in partnership with the

cycling community to articulate, plan and share collective responsibilities.

SFRTA

Local Govt,

BSA

ORS

SATCC

H S, M

Assist trail managers to undertake regular trail audits, maintain trail to

standards.

SATCC SFRTA M M

23. Ensure all cycle facilities are

sustainably constructed and

maintained.

Establish a trail maintenance fund, annual budgets and maintenance

agreements with trail managers for the allocation of annual maintenance

budgets

SFRTA

DCMR

NAC

PPRC

DEH

FSA

H M

Provide a dedicated coordinator for the implementation for the Cycle Tourism

Master Plan.

SFRTA Local Govt

H S 24. Ensure the Implementation and

review of this Master Plan is

coordinated and effectively Continue to seek and secure funding from available funding programmes to

assist the implementation of this Master Plan.

SFRTA

Local Govt

CTA

CPF

H S


39


Goal 6.1 Ensure that cycle facilities are designed, managed and maintained to meet best practice standards and guidelines.

Goal 6.2 Build the capacity of local cycle facility managers to increase knowledge and expertise.






resourced. Facilitate and encourage investment and commercial sponsorship of cycling

initiatives through:

� Event sponsorship and advertising eg naming right sponsorship for

events.

� Infrastructure provision in partnership with businesses eg Trail naming

rights, shared trailhead parking with link trails to local attractions such as

has been done in the Clare Valley with wineries providing linking trails

from cellar door outlets to the Resiling Trail.

SFRTA Local business

CTA

CPF

M M

Section Six: Trail Development Plans Southern Flinders Ranges Cycle Tourism Master Plan

40

6. Trail Development Plan Recreational trails are typically defined as being a corridor, route or pathway with strong

linkages with the natural environment, open space networks and cultural heritage. The

following trail plan principally focuses upon and sets out a number of proposals for cycling

trails that have such a connection with the natural environment, eg off-road shared use paths

and mountain bike trails. The cycling ‘trails’ proposed are generally and desirably located in

natural environments with small sections of on-road cycling involved where necessary to

provide connection between or access to the cycling trails.

Other cycling facilities, such as exclusive on-road routes or single site facilities such as BMX

tracks are included but are not technically or commonly referred to as trails in their own right.

They are mentioned, where relevant, to depict the overall cycling infrastructure development

program and to show their relationship and contribution to the overall network of cycling

facilities.

6.1. Trail Plan Overview The region already has the benefit of the an established trail network with the provision of the

Mawson Trail, Melrose Trails, Bartagunyah Trails and shared use trails networks in

Bundaleer and Wirrabara Forests.

A summary of the existing MTB trails and maps are contained in Appendix 2 and presented

in graphic summary on this page.

It is proposed to build upon this foundation through a combination of:

• Developing purpose built single track trails within the existing riding areas to

provide a greater range and variety of dedicated and high quality MTB trails and

improve and rationalise the existing trail networks.

• Develop new MTB riding areas that can be linked with the existing areas yet and

provide a greater diversity and spread of trail opportunities across the region.

• Enhancing the Mawson Trail as the main North South link within the region.

Enhancements will include the development of additional off-road sections,

particularly utilising the disused rail corridors and adopting selected proposed

loop trails as Mawson Loops.

• Develop link trails and shared paths from key urban settlements to provide

localised cycling opportunities and improved access to other riding opportunities.

The following trail development plans depict the range of trail initiatives envisaged over the

10 year outlook of the Master Plan with specific detail provided in the following sections for

trail development plans in the short term (next 3 years).

Please note that only the first phase of trail plans (2007/8 projects) have been

authorised by the relevant stakeholders for implementation. There have been no binding

commitments made or expectations placed upon any stakeholders to implement, fund or

allow phase 2 and 3 projects to proceed.

Sectio

n S

ix: T

rail D

evelo

pm

ent P

lan

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n 41

Proposed

Trails - O

verview

Mt M

aria Shared U

se Trail

Rail T

rail – Willow

ie to Wilm

ington

Rail T

rail – Melrose to W

illowie

Rail T

rail – Gladstone to Laura

Bundaleer F

orest Trails

Wirrabara F

orest Trails

Napperby to W

irrabara Link Trail

Bow

man P

ark Trails

‘Round the M

ount Trail

Jamestow

n to Bundaleer Link T

rail

Port P

irie to Napperby T

rail

Melrose T

rails (Show

ground, Bald

Hill and W

allaroo Hills T

rails)

Sectio

n S

ix: T

rail D

evelo

pm

ent P

lan

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n

42

6.2. Summary o

f Trail D

evelopment P

rogram

Phase

Timing

Trail In

itiatives Other

Cyclin

g Infrastru

cture

Initiatives

Phase 1

2007/8

(current

approved

proposals –

some

commenced )

•

Jamesto

wn to Bundaleer

Trail

- easy

level trail

from

Jamestow

n via Jamestow

n Golf C

ourse to the Bundaleer F

orest

trails. Total distance 15 km

with 5 km

of new trail.

•

Melro

se Showgrounds T

rail - An easy level 4.6 km

trail (3.5

km off-road) located adjacent to M

elrose Tow

nship.

•

Bald

Hill

Copper

Mines

Trail

(Melro

se) –advanced single

track MTB XC trail of 9.7 km

in length to extend the Maw

son

Trail loops.

•

Wallaro

o

Hills

Rifle

Range

Trail

(Melro

se) –

intermediate/advanced M

TB XC single track for X

C extending

the Maw

son Trail loops.

•

Port P

irie to Napperb

y Trail - extension of the C

oastal Linear

Trail to N

ational Highw

ay One and trail m

arking (on- road) to

the Napperby T

ownship. 15 km

in total with 8 km

being on-road.

•

Wirrab

ara Forest

– Mount

Ellen

Loop. 20

kilometre

intermediate loop M

TB trail. A

combination of single and double

track.

•

Port

Pirie

Skate/B

MX

facility development

•

Jamestow

n Skate/B

MX

facility development

•

Georgetow

n BMX track

development

•

On

going implem

entation

of on-road cycle networks

as part of Council and the

Departm

ent of

Transport,

Energy

& Infrastructure

road works.

Phase 2

2007/8 to

2009/10

•

Bundaleer

Forest

Trail

netw

ork

enhancem

ents

– 2

new

intermediate single-track trails inside existing scenic loop trail

as alternative to vehicle tracks. 8.3 kilometres in total

•

Laura to

Glad

stone R

ail Trail (stage 2)

•

Melro

se to Willo

wie

Forest

Rail

Trail

(Stage

1 - initial

investigation and subsequent implem

entation)

•

Mount M

aria shared use trail – Intermediate M

TB of 3.5 km

loop

•

Napperb

y to W

irrabara F

orest connector trail (m

arked trail on

unsealed roads)

•

Wirrab

ara Trail N

etwork E

nhancem

ents

•

Port P

irie. BMX (dirt) track

development

•

On

going implem

entation

of on-road cycle networks

as part of Council and the

Departm

ent of

Transport,

Energy

& Infrastructure

road works.

•

Trail

Planning

with

DEH

for Mount

Rem

arkable

National P

ark.

Phase 3

2010 onward

Draft concepts

only subject to

Phase 2

findings.

•

Bowman Park T

rail netw

ork

•

Bundaleer T

rail Netw

ork E

nhancem

ents (S

tage 2)

•

Private lan

d proposals (for support if proposed)

•

Round th

e Mount (R

emarkable) T

rail

•

Willo

wie

Forest

to Wilm

ington Rail

Trail

(includes

realignment of M

awson T

rail from M

ain North R

oad)

•

Willo

wie F

orest T

rails (DEH land)

•

Wirrab

ara Trail N

etwork E

nhancem

ents (S

tage 2)

On going im

plementation of on-

road cycle networks as part of

Council and the D

epartment of

Transport,

Energy

&

Infrastructure road works.

Section Six: Trail Development Plan Southern Flinders Ranges Cycle Tourism Master Plan

Page 43

6.3. Phase 1 Trail Development Programme 2007/2008 In March 2007, the SFRTA invited submissions for the first phase of trail development

proposals to open access to at least 60 km’s off-road cycling trails, in addition to the already

established Southern Flinders Ranges cycle trail network.

A total of $40,000 has been made available for Phase 1 proposals that met the selection

criteria and offer the best quality of final product, value for money, market attractiveness and

attention to health, safety and environmental matters.

At the time of preparing this report six proposals had been approved for funding and being

implemented in the 07/08 financial year. They are:

1. An easy level recreation trail from Jamestown to a new loop trail at the Jamestown

Golf Course with links to the Bundaleer Forest trails. Total distance 15 km with 5

km of new trail.

2. A new marked trail within Wirrabara Forest utilising existing tracks to provide

intermediate and advanced level trail of a total of 32 km.

3. Melrose Showgrounds Trail. An easy level trail of 6 km located adjacent to Melrose

Township with link to Mawson Trail.

4. Bald Hill Copper Mines Trail (Melrose) –advanced single track MTB XC trail of 9.7

km in length which forms part of the Mawson Trail loops.

5. Wallaroo Hills Rifle Range Trail (Melrose) – intermediate/advanced MTB XC single

track for XC extending the Mawson Trail loops by 9.7 km..

6. Port Pire – 7 km of new trail to link the waterfront trail to national highway then 8

km of marked trail on road reserves to reach the Napperby Township.

Refer to Appendix 4 for further details of Phase 1 Trail Development Projects.

6.4. Phase 2 Trail Development Programme ‘07/08 to 09/10 In line with the vision and market analysis the highest priority trail development actions have

been planned to work towards a recreational trail network that meets the needs of the target

markets of families and enthusiasts. To achieve this, the trail network development will focus

upon development of:

• Trails that will be considered ‘world class mountain biking’ ; and

• Trails that provide a range of family riding opportunities eg short rides near

townships, accommodation, attractions and at the beginning of the challenging

MTB trails

The priority trail projects for Phase 2 are depicted in the following trail plans. Indicative

costing estimates are also provided. These trail initiatives will occur at the same time as the

proposed on-road cycling network development, BMX track provision, marketing, community

development and management initiatives in order to achieve the overall vision.

It should be noted that the detail of the trail design, trail locations and costings have not

received final authorisation from all land managers or proponents. These proposals are

subject to all necessary final consents and approvals being obtained by the proponents prior

to implementation. Similarly further consultation will be required with key stakeholders and

funding agencies for specific proposals. Community input and feedback was invited to during

the preparation of this Master Plan. Some partners have indicated their in-principle support

for the concepts and requested to be further involved in the refinement and development of

detailed trail planning, design and construction plans prior to the granting of their consent or

otherwise for these proposals. Of note, the Department of Environment & Heritage and

ForestrySA have indicated their willingness to approach the implementation in conjunction

with memorandums of understanding to set out the respective roles, responsibilities and

expectations for the development and on-going maintenance of any future trails.


Page 44

6.4.1. Bundaleer Forest Trail network enhancements (Phase 2)

Trail Proposal Details Bundaleer Forest Trail network enhancements (Phase 2)

Location Plan

Description The following trail plan proposal depicts two single-track enhancements to

Bundaleer Forest to improve the quality of trails within the ForestrySA

reserve and to contribute to the achievement of the vision for world class

MTB trails. At present the reserve has an extensive forest road and track

network that is available to cyclists, walkers and horse riders alike. The

existing network does not provide any specifically designed or high quality

mountain bike trails. Fire trails and vehicle management tracks provide an

excellent backbone to a trail network but fail to offer the single-track

experience that is sought after by enthusiasts and developing MTB riders. It

is proposed to meet that need through the addition of two intermediate level

loop trails adjacent the trailhead and focus of Bundaleer Forest Picnic

Ground. The proposed trails are depicted below as the Scenic Single-track

and the Picnic Hill Single-track.

Proponent: SFRTA / NAC

Partners: ForestrySA

Land Owner: ForestrySA

Trail Distance: 8.4 kilometres of loop trail

Trail Type: Intermediate (blue square) single-track constructed to IMBA standards

Links With Existing Bundaleer Forest Trail network

Mawson Trail

Mt Maria Shared Use

Rail Trail – Willowie to Wilmington

Rail Trail – Melrose to Willowie

Rail Trail – Gladstone to

Bundaleer Forest Trails

Wirrabara Forest

Napperby to Wirrabara Link

Bowman Park Trails

‘Round the Mount Trail

Jamestown to Bundaleer

Port Pirie to Napperby

Melrose Trails

Sectio

n S

ix: T

rail D

evelo

pm

ent P

lan

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n

Page 45

6.4.2. Trail P

lan : B

undaleer F

orest T

rail netw

ork en

hancem

ents (P

hase 2)


Page 46

6.4.2.1. Scenic Single-track Establishment Costs: Scenic Single-track

Detailed trail planning and design $5,000

Trail construction $34,500

Signage (12) $3,000

Trailhead sign $1,000

Culverts / Drainage (1 creek crossing) $2,000

Technical trail features, gate /style $3,500

Miscellaneous works $2,000

Contingency 10% $5,100

Sub total $56,100

GST $5,610

Total $61,710

Note: On-going maintenance contributions are expected in the order of $10,000 over a 5 year period

6.4.2.2. Picnic Hill Single Track Establishment Costs: Picnic Hill Single-track



Signage (9) $2,250

Trailhead sign (alteration) $500

Culverts / Drainage (1 creek crossing) $2,000

Technical trail features, gate /style $2,500


Contingency 10% $4125

Sub total $45,375

GST $4,537

Total $49,912


Page 47

6.4.3. Laura to Gladstone Rail Trail (stage 2) This trail proposal seeks to extend the existing 3 kilometres section of rail trail from the southern side of Laura

through to Gladstone Township.

As with the other rail trail corridor conversions it is proposed to undertake this initiative in two stages. Firstly to

determine the occurrence and location of any site contamination from former railway activities and determine

the trail design accordingly. It is proposed however that in this instance the trail should be designed to provide

an easy family recreational cycling journey thus the cost estimates include provision of a 2.5 – 3.0 metre wide

compacted natural surface trail.

Trail Proposal Details Laura to Gladstone Rail Trail (stage 2)


Partners: DEH/ ORS

Land Owner: State Government administered through the DEH

Trail Distance: 6.6 kilometres (one way)

Trail Type: Easy

2.5 - 3.0 metre wide, compacted natural surface,

Suitable for shared use: Cycling, walking and horse riding.

Links With • Existing section of rail trail and Laura township

• Potential to form part of Mawson Trail network

Mt Maria Shared Use

Rail Trail – Willowie to


Rail Trail – Gladstone to Laura


Wirrabara Forest


Bowman Park Trails




Melrose Trails


Page 48

Trail Plans: Laura to Gladstone Rail Trail

Enlargement

Existing Section of trail

Proposed section of trail

Proposed Trail Alignment


Page 49

Establishment Costs: Laura to Gladstone Rail Trail (stage 2)

Soil Testing, Analysis and Reporting on Site

Contamination with recommendations

$5000

(less if part of larger rail trail study)

Final trail planing and design drawings $10,000

Clearing, Weed and rubbish removal $13,200

Path construction $132,000

Trail surfacing $132,000

Fencing $3,500

Signage $2,000

Trailhead (1 at Gladstone end) $10,000

Re-vegetation $6,000

Bridges / culverts / drainage $3,200

Road crossings (4) (3 minor, 1 major) $9,000

Safety railings / holding rails $1,200


Engineering / technical assessments $5,000


Sub total $370,810

GST $37,081

Total $407,891

These costs are based upon expectation that low to moderate levels of contamination will be

evident and require trail surfacing. No off-site disposal of contaminated soil has been

included.


Page 50

Road Crossings This section of rail corridor crosses one major and several minor roads. In accordance with

Austroads Guide to Engineering Practice – Part 14 –Bicycles the crossing should be

designed to comply with the following:

Intersection of shared path and minor roads

Source: Austroads Guide to Traffic Engineering Practice – Pt 14 – Bicycles:

Intersection of shared path and major roads


Page 51

6.4.4. Melrose to Willowie Forest Rail Trail

This trail initiative is proposed in two stages: Stage 1 will determine and confirm:

• The extent, location and concentrations of soil contamination along the rail corridor.

• The necessary treatments to manage soil contamination and make the site suitable and safe for

recreational trail use. Treatments may range from nil action, minor surfacing of trail, removal

and disposal of contaminated soil, provision of a sealed or new trail surface.

• Land owner consent and access agreements

• Maintenance and management arrangements

• Trail identity and trail marking requirements.

• Detailed costings based on the above findings

• Securing funding from a range of sources and partners.

Stage 2 will involve:

• Implementing the decisions from stage 1 regarding management and maintenance

arrangements.

• Trail construction

• Trail marking and mapping

The second stage will be contingent upon the investigations of the first stage.

Mt Maria Shared Use

Rail Trail – Willowie to Wilmington




Wirrabara Forest


Bowman Park Trails




Melrose Trails


Page 52

Trail Proposal Details Melrose to Willowie Forest Rail Trail Trail Plan

Proponent: SFRTA / DCMR

Partners: ORS / DEH

Land Owner: State Government administered through the Department of Environment and Heritage (DEH)

Trail Distance: 4 kilometres (one way)

Trail Type: Easy to Intermediate

(dependent upon final trail design and total distance of journey

chosen)

2.5 metre wide, compacted natural surface, free of obstacles.

Suitable for shared use: Cycling, walking and horse riding.

Links With • Mawson Trail (allows relocation of Mawson from Main

North Road to rail corridor for improved Mawson

experience

• Willowie Forest Trails (Future)

• Melrose Township and Trails

• Wilmington Rail Trail (Future)

Proposed Trail


Page 53

Establishment Costs: Melrose to Willowie Forest Rail Trail (Stage 1)

Soil Testing, Analysis and Reporting on Site

Contamination with recommendations

$5,000

(less if part of larger rail trail study)


Clearing, Weed and rubbish removal $12,000


Trail surfacing (if required) $80,00023

Fencing $1,800

Signage $1,200

Trailhead nil

Re-vegetation $4,000

Bridges / culverts / Drainage $2,000

Road crossings nil

Safety railings $1,200


Engineering / technical assessments $5,000


Sub total $224,220

GST $22,422

Total $246,642

• These costs are based upon expectation that low to moderate levels of

contamination will be evident and require trail surfacing. No off-site disposal of

contaminated soil has been included.

• The establishment cost of this trail could be significantly reduced if, insignificant

levels of site contamination are present, less surfacing is required to protect users

from contaminated soil and/or the trail design is reduced to a narrower tread width

eg 1 metre.

• On-going Trail Maintenance is likely to be in the order of $20,000 per annum


Page 54

Mount Maria 6.4.5. Mount Maria / Wilmington Golf Course shared use trail

Trail Plan: Mount Maria /

Trail Proposal Summary Mount Maria / Wilmington Golf Course Trail Location Plan

Decryption Wilmington has existing walking trails at Mount Maria

(pronounced Mar –rye –ah) that have the potential to

be upgraded and utilised for shared cycling and

walking use with the track system.

Proponent: SFRTA / DCMR

Partners: Wilmington Community

Land Owner: DCMR (part under lease)

Trail Distance: 4.3 kilometres in total with 3.5 loop option

Trail Type: Intermediate single-track constructed to IMBA

standards.

Provides easier 3.5 loop trail option for users.

Mt Maria Shared Use




Bundaleer Forest

Wirrabara Forest

Napperby to Wirrabara

Bowman Park

‘Round the Mount



Melrose Trails


Page 55

Mount Maria - Wilmington Golf Course shared use trail


Page 56

Establishment Costs: Mount Maria – Wilmington Golf Course trail

Detailed Trail design/ technical assessments $3,000

Modification to existing trail to meet standards $12,500

Signage $3,800

Vegetation protection (fencing and signs) $3,200



Sub total $27,000

GST $2,7000

Total $29,700


Page 57

6.4.6. Napperby to Wirrabara Forest connector trail

Trail Proposal Details Napperby to Wirrabara trail Location Plan

Description Following on from Port Pire Council’s phase 1 trail initiative, this trail will link the Napperby Township (and its on-road marked trail) and extend the trail across the range to link into the trail network at Wirrabara Forest. It is proposed that public road reserves be utilised to traverse the ranges, including the southern section of Mount Remarkable National Park, which is dissected by a public road (Bains Track) and then joins onto the Western Break Track that runs between the Beetaloo Valley Water Reserve and the Mount Remarkable National Park, past the Bluff and subsequently links into the existing track network within Wirrabara Forest.

Proponent: SFRTA / PPRC /NAC/DCMR

Partners: DEH, SA Water, Forestry SA

Land Owners: PPRC / DEH / SA Water /Private

Trail Distance: 11 kilometres (approximate one way)

Trail Type: Intermediate to advanced

Unsealed roads, vehicle management tracks, mostly unmodified existing track

surfaces, some obstacles, steep slopes, gates and fencing to encounter.

Links With: Existing trail (under construction) from Port Pirie to Napperby

Existing Trails in Wirrabara Forest including Mawson Trail

Heysen Trail (Western Break Track)

Note: This proposal has not been authorised for implementation by all land managers These trail plans are

for final planning and implementation purposes and require the agreement of all land owners to proceed.

Mt Maria Shared Use


Rail Trail – Melrose to



Wirrabara Forest


Bowman Park Trails




Melrose Trails


Page 58

Trail Plan: Napperby to Wirrabara trail

To Wirrabara Forest Trail Network

Mt Remarkable NP Southern Section

Proposed Trail Utilising existing Western Break Track (Heysen Trail)

Proposed Trail Utilising Bains Fire Track


Page 59

Establishment Costs: Napperby to Wirrabara trail

Detailed Trail design/ technical assessments $4,500

Fencing $6,000

Styles / gates (4) $4,800

Signage $3,300



Sub total $25,760

GST $2,576

Total $28,336


Page 60

6.4.7. Wirrabara Forest Trail Stage 1 Trail Enhancements

Trail Proposal Summary Wirrabara Forest Trail Enhancements (Stage 1) Location Plan

Description This proposal continues and builds upon the current

phase 1 Mount Ellen Loop trail with the addition of

three single-track loops within the existing forest trail

network. These trails are required to bring the

Wirrabara trail network up to IMBA standards and

meet the demand for purpose built single-track MTB

trails. This network also forms an important link to the

Napperby Connector Trail and subsequently to Port

Pirie.


Partners: ForestrySA

Land Owner: ForestrySA

Trail Distance: Three Trails totalling approximately 23 km made up

form

Hostel Trail = 5.8 km

Ippinitchie Trail = 15 km

HQ Bore Trail = 2.5

Trail Type: Intermediate single-track constructed to IMBA

standards.

Mt Maria Shared Use




Bundaleer Forest

Wirrabara Forest

Napperby to Wirrabara

Bowman Park

‘Round the Mount



Melrose Trails

Sectio

n S

ix: T

rail D

evelo

pm

ent P

lan

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n

Page 61

6.4.8. Trail P

lan Wirrab

ara Forest T

rail Stag

e 1 Trail E

nhan

cements


Page 62

6.4.8.1. Wirrabara Forest Enhancements – Stage 1 Indicative Costs Establishment Costs: Hostel Single-track

Detailed trail planning

and design

$5,000


Signage (12) $3,000

Trailhead sign $1,000

Culverts / Drainage (1

creek crossing)

$2,000

Technical trail features,

gate /style

$3,500



Sub total $71,170

GST $7,117

Total $78,287

Note: On-going maintenance contributions are expected in the order of $15,000 over a 5 year period

Establishment Costs: Ippinitchie Single-track


and design

$8,000


Signage (10) $2,800

Trailhead sign $1000


creek crossing)

$4,000


gate /style

$5,000



Sub total $151,580

GST $15,158

Total $166,738

Establishment Costs: HQ Bore Single-track


and design

$4,000


Signage (4) $1000

Trailhead sign $1000


creek crossing)

$2,000


gate /style

$2,500



Sub total $32,670

GST $3,267

Total $35,937

Sectio

n S

ix: T

rail D

evelo

pm

ent P

lans

Page 63

6.5. Phase 3 T

rail Develo

pment O

ptions

The follow

ing trail options are put forward for consideration for the m

edium term

with detailed planning and establishm

ent of the foundations proposed to com

mence w

hile the Phase 2 proposals are being im

plemented. Im

plementation of P

hase 3 proposals m

ay occur in the 3 -10 year horizon depending upon investigations and monitoring of earlier initiatives.

6.5.1. Wirrab

ara Forest T

rail Develo

pment O

ptions

Sectio

n S

ix: T

rail D

evelo

pm

ent P

lans

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n

Page 64

6.5.2. Bundaleer F

orest T

rail Develo

pment O

ption


Page 65

6.5.3. Willowie Forest Trails In accordance with the Draft MOU, the Department of Environment & Heritage, the SFRTA and the District Council of Mount Remarkable wish to work cooperatively in future park planning processes for the Mount Remarkable National Park. DEH have indicated that the Willowie Forest area of the Park is a suitable area to provide some marked loop trails and to take advantage of interpretive opportunities afforded by the historic farming use of the site which has remnant vehicle tracks, buildings and farm machinery. No detailed trail planning has been performed at this stage however initial investigations indicate the site lends itself to provide 5 -10 kilometres of easy to intermediate MTB trails which can be linked with the proposed Melrose to Wilmington Rail Trail or existing Mawson Trail (on Main North Road).

Location Plan

6.5.4. Round the Mount Trail Potential has been identified (but not fully investigated) to provide a trail route (temporary for events or permanent) around the eastern portion of Mount Remarkable National Park, utilising the north-south break in the Park, provided by Spring Creek Mine Road and other public roads and existing trails. Location Plan

This proposal needs to follow the investigations and implementation of other trial initiatives proposed earlier as it builds upon the rail corridor trail and Willowie Forest proposals. Significant further investigation and negotiation with a range of private and public land holders is required to secure the route for trail use and to make it suitable for regular use. It is recommended that the route be initially examined for ‘once off’ or event use to assist investigation of issues and build community confidence in the concept.

Shared Use loop trail

Walking only trail to summit

Willowie Forest Conceptual location of ‘Round the Mount route


Page 66

6.5.5. Bowman Park Bowman Park is an historic farming property with a recent history in tourism enterprises including a reptile centre and function centre. The Park is owned by the Port Pirie Regional Council and is currently available for commercial lease opportunities. The site contains several historic and contemporary buildings including a function centre, accommodation blocks, campground, oval and caretakers dwellings. The site also hosts approximately 3 kilometres of the Heysen trail and has significant potential for the development of additional trails for MTB riding and events. The expansion of the trail network at Bowman Park is envisaged by Council but will need to follow the establishment of a sustainable commercial use of the site. Location Plan

Photos of historic buildings at Bowman Park

Bowman Park


Page 67

6.5.6. Rail Corridor Trail Extensions Following the investigation and successful implementation of the rail trail conversion proposed as part of the phase 2 initiatives, consideration will be given to further expansion of the trail network utilising the disused rail corridors, in particular to:

• Complete the Melrose to Wilmington Trail and relocating the Mawson Trail away from trafficked roads; and • Linking other townships along the rail corridor eg Georgetown, Booleroo Centre, Wirrabara, Stone Hut.

Section Seven: Marketing Plan Southern Flinders Ranges Cycle Tourism Master Plan

Page 68

7. Marketing Plan 7.1. Introduction/Background The Southern Flinders Ranges cycle tourism master plan has as its vision: “To become the

pre-eminent cycle friendly destination in Australia that is renowned for its range of cycling

opportunities including world class mountain biking”.

This marketing plan is delivered against a background of recreational cycling growth and a

commitment from the area of the Southern Flinders Ranges (SFR) to develop itself as a

premier destination for cycling.

The importance of an integrated approach cannot be underestimated when marketing any

product involving sport or recreation. The essence of the product is the experience and many

forces come into play when consuming this ’experience’. All associated services that affect

this experience need to be considered and included in any marketing initiatives. Customer

expectations are high with the outcome of ‘a great time’ a paramount objective for tourists

and travellers alike.

The many different products and services that come together to impact on this experience

mean that controlling the outcome is a difficult but achievable challenge. Therefore a

collaborative approach is essential. An understanding that it is the ‘experience’ that counts

and that there are many points or ‘moments of truth’ in the service delivery is imperative to

the success of this plan. Agencies, service deliverers, suppliers and the local community

have to want to understand the biking community and learn how it can benefit their region.

Bottom up support can only be driven via a clear direction and commitment to the vision from

stakeholders.

Marketing activity will initially be on world class mountain biking and the region’s range of

recreational trails as the region firstly promotes its unique qualities and strengths to the

market place.

In the meantime the other forms of cycling will be strengthened through infrastructure

development and event staging. In short, this marketing plan has been devised to support the

proposed trail development programme that is likely to roll out over the next 3-year period.

Future marketing initiatives can, over time, move from flagship products to the broad range of

cycling opportunities.

7.2. Situational Analysis

There is an obvious commitment from the Southern Flinders Ranges (SFR) to encourage

cycle tourism in the region and this, combined with a general drive towards healthier

communities across the whole of Australia, makes for a positive starting point.

There are three main stakeholder organisations that promote mountain biking within SA:

Bicycle SA, Inside Line Mountain Bike Club (ILMBC) and Adelaide Mountain Bike Club

(AMBC). Inside Line focuses on downhill racing, AMBC provides XC racing events,

recreation rides and trail advocacy and Bicycle SA is the peak body for recreational cycling in

SA and focuses on advocacy, event staging and cycle tourism development through it’s

running of Cycle Tourism Australia.

The tourism market is increasingly competitive with an increasing focus on ‘experiences’ and

at present there are a limited number (due to the small market) of cycling operators in the

region that support and provide consumable cycle tourism offerings.


Page 69

Cycle Tourism Australia is based at Bicycle SA and Australia is seen as a ‘player’ on the

world MTB stage: World championships held in Cairns 1994, the Sydney Olympics in 2000,

the Commonwealth Games in Melbourne 2006 and the World Championships are to be held

in Canberra in 2009. Australia also has a number of riders excelling at world level (eg South

Australian Chris Jongewarrd has been ranked #1 in the UCI World ranking in cross country

racing in 2007 and a number of Australian riders regularly feature in the top ten of

international downhill racing)

Throughout Australia, cycling delivery is dependent on the topography, some boutique

operators operate in specific areas and cycling specific holidays operate throughout

Australia. These tend to focus on point-to-point and road/rail trails. Some are extending into

guided family cycling holidays but it is still a niche market. There are specialist cycle tour

operators based in the Flinders Ranges, operating Barking Gecko and Over the Edge Sports.

Outbike runs tours that pass through the region as does Barossa Classic Cycling Tours.

(BCCT).

The analysis thus far leads us to some key directions for cycle tourism initiatives within the

Southern Flinders Ranges.

• It is clear that the area has some excellent topography for mountain biking.

• It is also clear that at present other aspects of the tourism ‘product’ may be seen as

weak and needing improvement (e.g. accommodation, other tourist attractions).

• With regard to general visitation, SATC research has shown that the area is seen

as too far away for regular weekend getaways but not for the occasional weekend

or long weekend.

Therefore we must be smart in selecting our focus – if only to ensure a strong start to the

campaign and a clear understanding of the positioning of the SFR for cycle enthusiasts.

Many bike enthusiasts are driven to areas via events, therefore close partnerships with key

groups such as Bike SA, AMBC and ILMBC are essential for any initiatives to work. These

organisations also give direct access to the target market for independent visitation.

Obviously this is not the only option – events can be created independently and many

enthusiast cyclists are not driven by events – they just want the option of ‘great rides’.

Mountain bikers (enthusiasts) are almost spiritual in their approach to the sport, they want to

have fun, be challenged and tend to travel in a group, looking for understanding and respect

for their chosen sport.

The limited level of ‘high grade’ accommodation forces us away from directing the campaign

focus on older ‘monied’ riders as their expectation of accommodation standard may not be

met. Some B&Bs and accommodation places such as the Melrose North Star Hotel and

North Bundaleer Homestead however should be noted as the exceptions and whilst volume

is low, this category does have potential for higher yield in the future. The abundance of

budget and cabin style accommodation in the area opens up wide the opportunity for

independent self-drive tours for enthusiasts and families alike.

Within target market selection, the strategy has to be to concentrate on strengths and ‘best

bets’. It is clear that the mountain bike enthusiast will delight in the excellent topography and

families will enjoy the mixture of nature, adventure and good value accommodation.

There is no doubt that the region will have future opportunities to grow and target new

markets, but in the first instance families and enthusiasts are seen as the greatest

opportunity.


Page 70

7.2.1. SWOT Analysis - Market Position Strengths Weaknesses

Established MTB event - Fat Tyre Festival

Unique terrain, perfect topography for MTB – some good existing trails

A good biking experience (feeling of being ‘away from it all, close to nature)

Enough variety (length and difficulty) for a weekender

Part of a unique tourism region – Flinders Ranges and Outback

Council driven initiative/support

Abundance of basic cabin style accommodation throughout SFR.

Some hotels (North Star at Melrose being high quality)

Permanent Infrastructure is limited would not currently cope with very large event (e.g. an

IMBA sanctioned event)

Perception from community that a MTB focus will not benefit ‘them’

Not enough signage, mapping, marketing

Lack of understanding from community of needs of MTBers

Limited other recognisable tourist attractions

Limited ‘luxury’/ or high grade accommodation

Perception that it is ‘too far’ for a weekender (3 hour drive)

Not enough ‘other’ activity for family getaways

Opportunities Threats

Suitable sites for more trails

Focus on ‘enthusiasts’

National or State level event

Expansion/improvement of Fat Tyre Festival

Addition of recreational trails to appeal to families

Increase Bike hire opportunity

Improved marketing/promotion

Become focus point for the Mawson Trail

Link to food, wine and other nature based tourism

Weekender base (just 3 hours from Adelaide)

Strength of current festivals (link)

Link to neighbouring regions initiatives & festivals (eg Clare valley wine, Northern Flinders Ranges)

New operators in region: Barking Gecko tours and Over the Edge Sports.

New trails not being completed eg funding not secured.

Aim of ‘world class’ needs huge investment in quality and number of trails and supporting

infrastructure

Eagle MTB Park being the ‘political ‘ choice for major events due to investment to date

Not focusing – spreading too thin

Ability to communicate effectively in a crowded market (recreational tourism)

Business and local community do not embrace the concept

That the finished product is not a quality experience (combination of all factors- locals,

product, peripheral)

Unknown capacity of project partners in new enterprises.


Page 71

7.2.2. Product situation – MTB trails in the Southern Flinders Ranges

Trail / Area Description Organised Cycling Events

Mawson Trail Starting just north of Adelaide and travelling to the outback

town of Blinman in the Flinders Ranges, the 900 km trail travels

through South Australia's regional and remote rural areas

including SFR.

Designed for mountain bike or sturdy touring bike use several

steep uphill sections. Spectacular views, abundant wildlife,

unique flora and extensive vistas.

Bicycle SA Outback Odyssey

Adelaide to Blinman along the Mawson Trail (includes SFR) April 7-

20, 2007 (Shorter option available from April 11-20)

A 900 km mountain bike challenge through the outback from

Adelaide to Flinders ranges

Mount Remarkable, Mawson loop

trails

Private property but no charge. Commence just a few hundred

metres out of Melrose

Marked as loop trails and part of the Mawson network 24 km of

trails

Tthe Melrose Fat Tyre Festival, June long weekend.l. Full

programme of rides, skills sessions and entertainment in a family

friendly atmosphere. Participants can involve themselves in the total

‘fat tyre package’ or pick and choose rides or activities.

Bartagunyah Trails

Private property, day pass is $10. 7 trails in total, 1, easy, 4,

intermediate and 2, advanced. Winery loop is easy and suitable

for families.

AMBC Winter series racing, Race 6. September 30 2007

Wirrabara Forest Trails Forest tracks and trails available to cyclists. Shared use. Some

accommodation available (campground, hostel and cottage).

Managed by Forestry SA.

Nil

Bundaleer Forest Trails Managed by Forestry SA. Forest tracks and trails available to

cyclists.

Nil


Page 72

7.2.3. Existing community events

Booleroo Steam and Traction Rally April Annual event, first run in 1969. Museum open anytime by appointment.

Bundaleer Forest Weekend March every second year Biennial music festival

Jamestown Fly in and Air spectacular October every second year Over 8,000 visitors, raises money for Royal Flying Doctor service, celebrates aviation

history and supports the airstrip a s a community resource

Jamestown Races October Long Weekend

(Saturday)

Jamestown Show Labour Day Public Holiday

Laura Folk Fair April Hand crafted gifts

Melrose Agricultural show October Long Weekend

Fat Tyre Festival has linked with this show for last 2 years but rescheduled for ’08

Melrose Fat Tyre Festival October Long Weekend

(‘06 and ’07)

Previously held in April ’05 and planned for June ‘08

Melrose Food and Wine Festival September Tasting of local food and wines.

Port Pirie State Masters Games April Have staged the past 4 State Masters Games (every second year), Includes road cycling.

Tastes of the Outback April In 2007, Remarkable Festival staged a Lee Kernaghan concert in conjunction with the

Remarkable Ute Muster and Taste of the Outback

Wild Boar weekend May Food, wine and music

Wilmington Rodeo January

(Australia day long weekend)

Largest night rodeo held in SA

Wirrabara producers market 3rd Sunday every month


Page 73

7.3. Marketing Strategies Introduction

The strength of the Southern Flinders Ranges is it’s suitability for mountain biking and this

combined with the abundance of ‘value’ accommodation lends itself to a focus on families

and mountain bike enthusiasts. Focusing on the basic product is essential i.e. great trails.

A simple message such as ‘Bike in…” highlights all that is great about the Flinders Ranges

and Outback: adventure, nature and simplicity.

Furthermore; well-packaged product options can be used to encourage visitation and trial.

Events will help to drive destination awareness amongst the ‘enthusiast’ group. Getting

people to ‘make the trip’ will overcome the reluctance that it is ‘too far’ for a weekend. Event

overload must be guarded against however and biennial events across the region could also

be considered.

If the region shows empathy to the sport and the consumers it will have a head start in this

competitive market place; therefore community involvement and education programmes are

essential as are additional practical support initiatives offered to visitors. Finally, focusing on

strategic growth and working with all partners and stakeholders will ensure the plan

succeeds.

Marketing Objectives

7.3.1 Establish the Southern Flinders Ranges as a leading area for a remarkable mountain biking and trail riding experience Strategy Actions Measurement

Focus on regions strengths of wide range of trails and good budget accommodation

Target families and mountain bike enthusiasts in majority of communication

Visitor profile

Develop a simple positioning line that communicates the abundance of trails and superior MTB trails.

Select and utilise: Some options are: “More than remarkable cycling in the Southern Flinders Ranges” “Mountain Bike Heaven in the Southern Flinders Ranges” “Bike in to the Southern Flinders Ranges”* (this will be used in this plan as the working ‘tag line’

Use of positioning line in all advertising, collateral and PR stories

Deliver quality trails Development of trails within master plan.

Trail network complete

Develop a Bike in Guide to showcase the biking opportunity in SFR

Develop A5 booklet including trail maps and local business and infrastructure information

Guide produced and distributed

Develop clear products to enable the area to be marketed as a cycle tourism destination

Develop Fat Tyre MTB participation festival Instigate a State level event in the region Promote weekend packages for families and enthusiasts

Products developed and ready


Page 74

Develop the Bike in Guide Instigate a variety of Cycle friendly initiatives (detailed in product section)

Show an understanding of ‘riders’ by developing practical support initiatives for them

Increase storage options and the numbers of bike racks Introduce a drop off service for one way trails Introduce wash down facilities at key destinations Ensure a bike hire facility at one major centre in the region Tools and spare parts for sale key destinations Café’s/takeaways to offer ‘cycle themed’ food and refreshments

Numbers installed Trail selected, service commences Wash down facility installed (recommend Melrose) Bike hire facility running Number of outlets selling Outlets offering

Utilise current publications to promote the MTB attractions of the area

Ensure Mountain Bike opportunity and trail development is detailed in the Flinders Ranges and Outback Visitors Guide

Information present in the Visitor Guide

Work with FROSAT marketing opportunities for a seamless promotion of the whole region

Utilise the re-development of www.flinders.com to communicate the MTB opportunity in the region Liaise with FROSAT ‘writer’ for specific piece on MTB trails Work with FROSAT on collaborative marketing for niche markets

Number of initiatives promoted by print and electronic media.

Utilise SATC resources to establish region as a mountain biking destination

Include trails on www.southaustraliantrails.com and in publications SATC travel centre briefing for staff on MTB attraction in SFR

Inclusion on website and publication Briefing complete

7.3.2 Drive visitation, increase length of stay and maximise revenue from visitors

Strategy Actions Measurement

Focus on the annual Fat Tyre Festival as a key MTB event

Build closer relationship with FTF organisers Specific Communication and collateral suggestions detailed under ‘product’

Numbers of visitors per year

Promote a state level competitive MTB event Build relationships with key biking organisations Specific Communication and collateral suggestions detailed under ‘product’

Hosting of successful event, Number of entrants

Promote the SFR as a family friendly biking destination Specific Communication and collateral suggestions detailed under ‘product’ Participate in key consumer shows (Adelaide 4 x 4 and caravan and camping) Ensure mountain bike specific information is in the Flinders Ranges and Outback Visitor Guide

Numbers of visitors Attendance at consumer shows


Page 75

Utilise the Bike in Guide to promote local accommodation, catering options and other attractions

Inclusion in guide

Communicate the SFR as the perfect destination for MTB enthusiasts

Specific Communication and collateral suggestions detailed under ‘product’

Numbers of visitors

Utilise resources within the SATC to increase representation in interstate and International markets

Potential inclusion in tourism trade shows including discover Australia, Internationale Tourismus Borse and OzTalk New Zealand Inclusion of SFR biking initiatives in the SA product manual Involvement in the travel industry self famil program for NZ

Inclusion in shows Inclusion in manual Increase in interstate/ International visitors

Consider long term opportunities Involvement in Australian Tourism exchange (when product has matured)

Involvement in exchange

7.3.3 Engender community and local business support

Strategy Action Measurement Educate the community about the benefits of cycle tourism

Include cycle friendly initiatives and information in Council communication. Develop a short Bike in Guide for local community and businesses explaining the why, what and how of the focus on cycle tourism for the area.

Relevant information in every Council communication Production and distribution of guide

Highlight local business involvement Utilise SATC and local PR networks to communicate local involvement Published articles

Inclusion on www.flindersoutback.com website

Reward local business involvement Instigate a ‘Bike in’ sticker campaign where businesses who support cycling in some way receive a window sticker

Numbers of stickers displayed

Enter SATC tourism awards SFRTA to enter Bike In initiatives in awards Complete entry


Page 76

7.4. Marketing Products

In accordance with the Master Plan brief we have ensured a separate focus on the specific

products suggested that will assist in communicating the region as a cycle friendly

destination.

The brief asked specifically for the development of a minimum of 4 key products

Products recommended for development are:

Product 1: A Mountain Bike enthusiast participation festival

Product 2: A State level competitive event for Mountain Bike enthusiasts.

Product 3: Bike in weekend packages for families and enthusiasts alike

Product 4: The Bike in passport- encouraging additional purchase and longer stays in

the region.

Product 5: Bike in …we’re cycle friendly regional initiatives.

Product 1: The Fat Tyre Festival

Product Description Recommended Product development actions Recommended Communication and collateral

What? The Fat Tyre Festival is aimed specifically a MTB enthusiasts and families and held on the June long weekend

Why? The event is established. Provides a focus for communication and an opportunity to highlight the region for visitation outside of this event. Encourages large-scale simultaneous trial.

• Formalise organising committee and partnership with Bike SA. (Including agreement on use of event name)

• Utilise Council and development board experience on organising committee to enhance both delivery and experience,

• Ensure a coordinated approach to marketing and promotion via development of an experienced marketing committee

• Through the marketing committee, develop enhanced sponsorship opportunities, looking at private partnerships.

• Apply for event based grant funding for the event

• Include the Bike In guide to all participants to encourage

• Design and print of generic Bike in guide

• Design and print of entry forms and promotional collateral in conjunction with organising committee

• Utilisation of www.flindersoutback.com for event information

• Posters and flyers in cycle shops throughout the region and state (4 hour drive radius)

• Direct e mail communication to members of relevant associations (Bike SA, Clubs etc)

• Event information included in Flinders Ranges & Outback visitor guide

• Use of cycling ambassador to promote the event

• PR –target specialist magazines, Sunday press, travel shows and


Page 77

spend in the region. (detailed later).

• Encourage Community support via school based volunteer programmes and reduced entry fees for locals

• Involve local businesses in planning and organising.

• Encourage Council involvement and possible resources

family sites, utilise SATC Fast Track event listings and SA stories.

• Register interest in SATC co-operative marketing opportunities

• Liaise with FROSAT ‘writer’ for specific piece on FTF.

• Ensure SATC website listing and database registration for the event.

• Promotional activity at other MTB races and at Eagle Park MTB park

Product 2: State level Event Competition


What? State level event competition.

Why? Encourages trial, showcases the region to ‘serious’ mountain bikers who will in turn be ‘word of mouth’ ambassadors for the region. Highlights the region as a ‘weekender’.

• Work with AMBC /Inside Line MTB Club to foster relationships

• Gain commitment/support from Council to bid for State level events.

• Include the Bike in guide to encourage extra spend in the region

• Commitment to improvement in infrastructure; potentially change areas.

• Potential for private partnerships/sponsorships for budget relieving items – e.g. travel

• Design and print of generic Bike in guide (given to all participants)

• Entry form

• Direct mail activity to competitive riders through the key clubs and associations

• PR and advertorial in Australian MTB magazines and imported (Dirt, Ride) plus specialist bike web sites

• Utilise SATC Fast Track listings and SA stories

• Ensure SATC website listing and database registration


Page 78

Product 3: Bike in Weekend packages


What? Self driven/self organised weekend of biking in and around the Southern Flinders Ranges. Aimed at 2 core groups: families and mountain bike enthusiasts. Bike in guides will assist in guiding activity, offering trail maps, suggested itineraries, bike hire options, accommodation options, cycle friendly businesses and discounts to cycle visitors.

Why? Makes a ‘weekend’ seem easier with some of the itinerary and practical requirements easily organised or explained through the Bike in guide. Communicates to the many MTB enthusiasts that are not ‘event driven’

• Bike in guide (see below)

• Improved trail and directional signage in the region;

• Community education campaign to encourage a cycle friendly and cycle safe environment

• For both families and enthusiasts the Bike in Guide is used as the initial information point and includes trail maps, discounts, destination information etc (see next section)

• Ensure SATC website listing and database registration

• Information held on www.flindersoutback.com

• Family specific communication should focus on relevant websites, and specialist press, (e.g. Adelaide child, kidspot.com.au) and regional media

• PR: utilise SATC SA stories, FastTrack etc for story distribution

• Promote MTB opportunities at Adelaide 4 x 4 show and caravan and camping show with FROSAT

• PR to kids shows – showcasing health benefits of cycling and the cycle friendly nature of the region

• Utilise state based organisations and Clubs for direct e-communication to members

• Distribute promotional postcards highlighting the Bike in Guide (downloadable from web site). To be distributed around Adelaide and regional cycle shops, gyms, leisure centres, at dedicated parks (Eagle Park), and at coffee shops renowned for cycling custom.


Page 79

Product 4 : The Bike in Guide


What? Guide book for cycling in the Southern Flinders Ranges

Anyone visiting the Southern Flinders Ranges and participating in cycling receives a bike in passport

Why? Gives a tangible ‘product’ when families and groups visit for weekenders. Give-aways to evaluate performance of the cycle tourism initiative, gives a focus and a point of difference for visitors. Practically shows that the region supports cycling, encourages repeat visitation, involves local community and businesses

Guide to contain:

• Map of region

• Fold out trail maps

• Destination information (for key towns)

• Family friendly information

• Accommodation listings

• Supply listings- bike shops, general stores etc

• Food options

• Discounts from participating outlets – special offers for cycle visitors

• Option of plastic pocket lanyards to hold the guide.

• Distribution network – via central point, at accommodation or sent at time of booking.

• Potential for guide to be FREE and also used as a promotional piece of collateral at City bike shops, other events, trade shows, regional festivals etc.

• The Bike In Guide – A5 ‘handy booklet.

• Postcards promoting the region and the Bike in guide (distribution strategy has previously been discussed for each product area)

• Promote at 4 x 4 Adelaide and caravan and camping shows with FROSAT

• Communicate via SATC FastTrack and SA stories

• Communicate launch of guide via SATC domestic and International newsletters


Page 80

Product 5: Bike in…cycle friendly initiatives


What? Various initiatives to promote the region as being a ‘pre-eminent cycle friendly destination’

Why? Cycle friendly initiatives have to be implemented across existing events, within existing policy and across future events. Commitment across the region needs to be gained from a variety of stakeholder groups to position the area as such. Initiatives will give rise to plentiful PR opportunities to keep the message ‘front of mind’ that the region is ‘cycle friendly’

• Development of annual ‘ride to school’ days for Southern Flinders Ranges region

• Adoption of an ambassador for cycling in the region – suggestion to look at leading Mountain Biker or indeed a television personality e.g. cast member of McLeod’s Daughters

• Encouragement of ‘Cycle friendly week’ to coincide with cycling events in the State Masters Games – general encouragement of everyone to utilise their bikes

• Current festivals (listed previously) to have a cycle friendly element, e.g. discount on entry if arriving by bike or a bike related competition

• Focus specifically on links with TOTO – as this is a FROSAT focus

• The development of a partnership with bike retailer or manufacturer to provide such cycle orientated prizes

• Commitment from Local Councils to cycling strategies as part of public health or recreation plans

• Generic Bike in Guide

• Postcards highlighting the region as a cycle friendly destination and promoting the Bike in guide, to be distributed at trade events, cycle shops, gyms, community centres etc communicating cycle friendly Southern Flinders Ranges

• Development of partnership proposals for businesses and bike manufacturers/retailers to get involved in the initiative

• Flyers promoting the cycle week and ride to school days

• Ride to school day to be developed in conjunction with Bike SA – share resources

• Promotion in local paper via editorial and advertorial

• Regular cycle friendly section/column in local papers

• Appointment of a ‘community steward’ to drive the initiative and negotiate with event owners etc

• www.flindersoutback to highlight the cycle friendly nature of the region. Ensure optimum search listings

Section Seven: Marketing Southern Flinders Ranges Cycle Tourism Master Plan

Page 81

7.5. Summary of collateral requirements Bike in Guide( consumers) Suggest pocket size with fold out maps – all

information in one resource to reduce duplication and ensure affordability

Bike in Guide (local business) Essential for community buy in and understanding of initiatives

Promotional ‘Bike in’ Postcards Simple postcard highlighting the cycling options in the Southern Flinders Ranges– also highlights the availability of a bike in Guide – Multi purpose

Bike in stickers For locals and businesses supportive of initiatives – or just keen cyclists

Fat Tyre/participation event entry forms

Fat Tyre Promotional flyers

Bike in to the Southern Flinders Ranges mini website or specific pages

Hosted at www.flindersoutback.com

Simple promotional flyers or postcards for cycle friendly week and ride to school day

Depends on initiatives adopted – simple promo flyers, supporting information within local press, local businesses and schools.

Flinders Ranges and Outback Visitors Guide

Inclusion

7.6. Summary of potential events Fat Tyre Festival Annual – focus on participation, planning required

for greater funding

State level competitive events

• MTB

• Road

• BMX

Work with Clubs to foster relationships

Cycle friendly initiatives at Bundaleer weekend, Jamestown air show.

Discounts to riders, bike racks available

Tastes of the Outback (TOTO) Discus with FROSAT their focus on this event and potential for cycle initiative inclusion

Cycle friendly week Correspond with Port Pirie State Masters Games 2008

Ride to school day (annual) Work with Bike SA and schools

Section Seven: Marketing Southern Flinders Ranges Cycle Tourism Master Plan

Page 82

7.7. Promotion

Focus across the promotional campaign is in line with key strategies:

• Targeted in approach

• Simple in positioning

• Offering a quality product

• Encouraging trial

• Ensuring local support and ownership

• Strategic growth

Focused promotion both advertising and PR is suggested across vertical or specialist publications and websites

Specific PR initiatives are needed to highlight the region’s aim ‘To become the pre-eminent cycle friendly destination in Australia that is renowned for its range of cycling opportunities including world class mountain biking’. The possibility of utilising a cycling ambassador has been discussed within this plan.

Biking stories will be circulated regularly to appropriate tourism, family and MTB/cycling media. The oldest cyclist, adventures from an epic ride, the cyclists that have travelled the furthest, the youngest cyclist etc

Also the Cycle friendly initiatives on-going throughout the region will provide plentiful PR opportunities and angles

A key aspect of the promotional campaign is to develop a mini web site for ‘Biking in’ to the Southern Flinders Ranges ’ – linked to from all partner and supplier sites containing all information required to get involved in events or visit the area on a weekend package.

It is suggested that this be hosted at www.flindersoutback.com

7.8. Pricing

Where possible the Bike in Guide should be free. Combining destination information and trail maps – should reduce duplication. Price cannot be a barrier for participation and it may give a negative aspect to participation. Government support could be sought for the first production and then when success has been demonstrated, local business support for reprinting and redrafting content could be sought.

7.9. Evaluation/Controls

Specific measurements are highlighted within the strategy section. In addition the following

may be considered:

• Web site visits

• Bike in Guides distributed

• Vouchers redeemed/child passports completed

• Numbers at Fat Tyre festival participants

• Number of ‘national event’ visitors

• General visitation

• Media reports, key message mentions

• General coverage in targeted publications.

Section Eight: Priority Projects (Action Plan) Southern Flinders Ranges Cycle Tourism Master Plan

Page 83

8. Priority Projects 2008 - 2010 The following “top ten” priority projects have been drawn out of the high priority actions that require action in the short term (next 3 years). This has been prepared to provide a succinct overview of the highest priority actions for Infrastructure Development, Marketing, Programs, Partnerships, Business and Community Participation and Management. Refer to Section Five for specific details of these individual actions and other priorities.

Priority Projects Lead Organisation

Partners *abbreviations explained in Appendix 3

Indicative Costs (if known)

1. Ensure the Master Plan is endorsed and supported by key agencies

and engages stakeholders including the establishment of an on-

going Cycle Tourism Reference Group to actively lead the

implementation of the Master Plan

SFRTA DCMR

NAC

PPRC

SATC

BSA

Nil external costs.

To be conducted within functions of the SFRDB and SFRTA.

Responsible implementation will require a dedicated Cycle Tourism

Project Manager over the first 2 to 3 years.

Sub total $150,000 over 3 years

2. Continue to develop a range of new MTB trails incorporating easy

loops for beginners and including single track trails for all levels of

MTB riding up from novice to advanced MTB enthusiasts

SFRTA

Local Govt

ForestrySA

DEH

ORS

Private Land Owners

Various - as depicted in the trail plans.

Trail costs can range significantly (typically between $5,000 and $10,000

per kilometre depending upon the trail type, width, surfacing, topography

and construction methods). Trail construction costs can be reduced

significantly through the use of existing track networks and volunteer

input.

Key short term MTB trail construction costs (excluding rail corridor trails)

are estimated to cost $357,000 in the first 3 years (subject to land owner

consents and detailed planning).

Sub total $357,000

3. Develop disused rail corridors to provide trail links between

townships and riding areas , improve the Mawson Trail by

relocating the trail away from roads, and provide local recreational

cycling and commuting options

SFRTA DEH

DCMR

NAC

ORS

SATCC

Stage 1 (Environmental assessment & feasibility investigations) $25,000

Stage 2 (design) costs to be determined after Stage 1 investigations.

Stage 3 Construction – To be determined by Stage 1 and 2.

Average construction costs estimated at $50k/kilometre (total corridor

length for Wilmington to Yacka is 88 kilometres.

Sub total: (first 3 years) Approximately $700,000


Page 84

4. Secure, enhance and support cycling events and festivals in

conjunction with and supporting food and wine events. In particular,

the Fat Tyre Festival, Master Games and MTB events including all

popular forms of MTB riding ( eg cross-country, down hill,

endurance, dirt jumps and four cross)

SFRTA Bicycle SA

Masters Games

MTB Clubs

Cycle Tour Operators

Local businesses /

community

To be determined on an individual basis in conjunction with event

organisers and promoters and Cycle Tourism Project Manager.

Nil costs in addition to Cycle Tourism Project Manager

5. Work with DEH and ForestrySA to prepare trail development and

management plans, access and maintenance agreements for

Mount Remarkable National Park, Bundaleer and Wirrabara

Forests.

SFRTA DEH

ForestrySA

To be conducted by Cycle Tourism Project Manager within existing

functions of key agencies.

Nil costs in addition to Cycle Tourism Project Manager.

6. Prepare a regional cycling guide (Bike In Guide) and promote cycle

tourism opportunities through the SATC and FROSAT websites and

publications

SFRTA

FROSAT / SATC

Local cyclists / Local

business

SACF / MTB clubs

$15,000 - $25,000 per edition of Bike in Guide.

$5,000 -$10,000k for website development.

Costs to be shared with SATC / FROSAT

Sub total: Approximately $50,000 over 3 years

7. Prepare, review and implement Local Strategic Bicycle Plans

(LSBP) for on-road cycling infrastructure that meets the

requirements for funding from the State Bicycle Fund.

DCMR

NAC

PPRC

DTEI Approximately $25,000 to prepare a Council area LSBP.

Implementation costs vary and can be incorporated in road maintenance

and upgrade projects.

Sub total: Upwards from $75,000

8. Implement the proposed regional level BMX facility in Port Pirie in

conjunction with the foreshore youth skate park development.

Port Pirie

Council

Government funding

agencies

Total development cost is estimated at $350,000. Funding has been

secured through a range of sources (including Council contributions,

Federal Government grant and Private contributions)

Sub total :Nil additional funding required

9. Provide information and promotional material to business to inform,

up skill and invite participation through improved understanding of

initiatives and opportunities such as the promotion of ‘cycle friendly

businesses’ through inclusion in the regional ‘Bike In’ guide (see

marketing plan for details)

SFRTA

Local Govt,

BSA / CTA

Local businesses /

community

To be conducted within existing functions of key agencies.

Project manager resources required.

Nil costs in addition to Cycle Tourism Project Manager.


Page 85

10. Establish trail maintenance funds, annual budgets and maintenance

agreements with trail managers and assist trail managers to prepare

trail management plans in partnership with the cycling community to

articulate, plan and share collective responsibilities.

SFRTA

Local Govt,

BSA

Land and Trail

managers

SATCC

Various and shared across many stakeholders as per individual

circumstances.

As a guide, trail maintenance cost can typically be in the order of 5%

to 10% of the construction cost (replacement cost) per annum for the

more formalised trails like sealed shared use paths. Sustainability

designed and constructed MTB single-track is typically cheaper to

maintain and can include volunteer assistance to reduce

maintenance costs.

Additional information on trail maintenance can be found in the

Guidelines for the Planning, Design, Construction and Maintenance

of Recreational Trails in SA developed by the SA Trails Coordinating

Committee.

Trail maintenance costs are less in initial years and will need to

increase as the trail network is expanded. For the initial 3 years an

allowance of $25,000 per annum is recommended.

Sub total :$75,000

Total estimated costs for implementation of the ‘top ten’ priority projects over the first 3 years of this Master Plan. $1,407,000

Section Nine: Implementation and Management Resources Southern Flinders Ranges Cycle Tourism Master Plan

Page 86

9 Implementation and Management Resources

The following section of this Master Plan provides additional information, resources,

references and advice to assist the implementation of this plan and the sustainable

management of the cycling initiatives and facilities into the future. It also includes information

on land access for trails, insurance, risk management and community engagement.

9.1 Accessing Land for Trails

Access to other’s land is a vital part for many recreational trail networks and often individual

trail proposals. Given the nature of trails, they tend to be best when they follow and link

natural features such as creek lines, contours areas of native vegetation and scenic outlooks.

As such, trails often cross property and Council boundaries and occasionally Crown land

boundaries.

Unless you are the land owner it will be necessary to gain access via negotiation and

agreement with the respective owners and/or managers of the subject land.

Negotiating access to any land relies upon reaching agreement between parties, following

basic principles of human/business relationships and requires:

• Clear communications between parties;

• Shared understanding of the benefits and costs associated;

• Benefits for all parties involved;

• Arrangements for the provision, management, insurance and maintenance of the

trail;

• Arrangements to ensure the trail does not adversely impact upon the primary

function of the land (eg farming, conservation or residential use);

In South Australia, we tend to divide the land into two categories, land which is in public

(Government) care and control and land that is owned (or leased) to private individuals or

organisations.

Formalising access arrangements is recommended in all instances whether it be simply an

exchange of letters between parties to confirm details or more formally through the

employment of a legal agreement or other documentation for trail access. These more

formalised processed are discussed below.

9.1.1 Trail Access Models for Private Land

The most common scenario for formalising trail access in South Australia typically comes

about when a trail manager (usually but not always a State and Local Government body)

wishes to provide public access for recreational trails across a small portion of privately

owned land. This might be needed to join two public reserves (and their internal trail

networks) with a connecting trail or perhaps to avoid a natural feature such as sensitive

vegetation or low lying flood prone land.

Both the State Government and the Local Government Association, SA has templates for trail

access agreements. Within the Southern Flinders Ranges at present, there are a number of

such agreements in place between private land owners and the Office for Recreation and

Sport (ORS) for the provision of the Mawson Trail and some of its loop trails to be

constructed on private land.


Page 87

These agreements are simply a written agreement that is signed by both parties and states

the arrangements for such matters as, insurance, the term of the agreement and

responsibilities of each party. The agreements are not registered legal documents and do not

bind the next owner of the private land. They have however proven to be an effective means

of securing and formalising trail access throughout numerous areas of the State for the

Mawson and Heysen Trails.

If more permanent access arrangements are required two other options can be considered.

They are:

• Registration of an easement on the Certificate of Title for the property

• Purchase of land.

Both such options come with considerable costs both financially and time-wise, and often

only necessary when mutual trust and understanding between parties is not present. They

are however worthy for consideration in circumstances where:

• The trail manager has no alternative options for trail access and the trail is

regionally significant or critical to a larger trail network

• The trail construction or infrastructure involved requires a substantial financial

outlay and cannot be easily relocated at a later date eg when bridge construction;

expensive trail construction techniques are involved.

Another model for providing trail access on private (and public land) has recently been

developed for use in the northern Flinders Ranges for the “Flinders by Bike” project. The key

features of this model are:

• The trail traverses five pastoral properties, one national park and other public land

(road reserves). It utilises mostly existing tracks and trails including portion of the

Mawson Trail.

• The land owners have formed an association to gain public liability insurance.

• Access to the private land is not otherwise available for cyclists.

• Access to the trail on private land is controlled (via one authorised tour operator)

and only available upon payment of a fee.

• Access fees are put towards the running costs and ideally will return a small profit

to the tour operator and land owners.

• The trail experience is marketed as a package firstly to the ‘soft adventure market’

(mainstream visitors who occasionally cycle, have a good level of fitness and a

sense of adventure) and secondly to mountain bike enthusiasts.

• The trail is supported by trail markers, guides, guide books, maps and web based

information.

9.1.2 Trail Access on Public Land

As with private land, access to public land for trail networks is common place. A range of

Government organisations are involved in the provision and management of trails on public

land including local Councils, DEH, ORS, Forestry SA and SA Water.

Again the provision of trails on others land in the public realm is achieved through

negotiation in the most part but may be guided by overarching strategic plans (as detailed in

Section 2 of this plan) and by operational plans and policies such as the following:

• Community Land Management Plans (Local Government Act, 1999);


Page 88

• Park and Reserve Management Plans (National Parks and Wildlife Act, Forestry

Act)

• Government policies such as DEH ‘Cycling in Parks’ policy.

It will be necessary for the SFRTA to ensure that relevant Government agencies are aware of

the initiatives proposed in this Master Plan, seek agreement and support from those agencies

as relevant and necessary and take an active role in the review and formulation of

Government policies and plans (as depicted above) as these will have an on going effect on

the success of this plan and its proposals.

In order to facilitate or confirm agreement between trail providers/managers and Government

agencies, a common practice is to confirm details in a memorandum of understanding

between parties. As with a Trail licence agreement for private land, a MOU for trail access

purposes can set out the agreement between parties for:

• The roles and responsibilities of parties for trail provision, maintenance and

management;

• Maintenance plans and schedules of work.

• Risk management provisions and responsibilities

• Seasonal variables (eg fire ban, wet weather provisions etc)

• Length of agreed access/tenure

• Processes for reviewing and renewing the MOU

A draft MOU has been drawn up for discussion purposes with the DEH for the provision of

trail planning and access to the Mount Remarkable National Park. Refer Appendix 8. It is

recommended that the SFRTA draw up similar MOU with all Government agencies involved

in the provision of cycle facilities (particularly trails) that emanate from this Master Plan.

9.2 Insurance

All cycle tourism facilities and services require insurances to safeguard users and owners in

the event of unforseen circumstance and accidents. The project brief for this Master Plan

called for the provision of information to identify issues and provide recommendations on

insurance policies which support the efforts of private land owners who consent to trail

development on their property.

The issues around insurance are relatively straight forward and generally revolve around:

• Determining the necessary insurances and level of cover

• Sourcing insurance

• Costs of Insurance

• Meeting requirements of the insurance cover to ensure protection

In this regard, the main type of insurance required is public liability insurance which provides

indemnity against all sums which you become legally liable to pay by way of compensation

for bodily injury and/or property damage to the public. The level of cover commonly required

is to be able to meet claims of no less than to $10M however recently some organisations

and policies are now providing $20M worth of cover.

In the earlier part of this decade when trail development commenced in the region there was

a crisis period in insurance generally occurring as a result of legal proceedings in a number

of cases across Australia determining that increased responsibility rested with the land


Page 89

managers and/or providers (rather than the individual suffering harm from risk taking

activities). Large compensations resulted in dramatically increased insurance premium costs

or the inability of certain “risky” activities to get insurance cover. This situation has changed

over recent years as a result of a combination of a number of new cases determining that a

greater level of responsibility rests with the individual involved in the risk taking activities,

changes to legislation (such as the Recreational Services Act), the introduction of voluntary

industry codes of practice and standards (for commercial providers). This has resulted in a

more confident and less expensive insurance industry that is now prepared to offer public

liability cover at affordable prices. Public liability Insurance is readily available from a number

of insurance providers and via brokers. Individual recommendations are not made in this

report.

The land owner needs to ensure that relevant insurances are in place but may not

necessarily be responsible for obtaining the insurance. Often the insurance is the

responsibility of the trail manager (or in some cases it is transferred to tour operators and

event managers). In situations where the private land owner is also the trail manager (eg

Bartagunyah Trails) insurance is the responsibility of the land owner.

In most circumstances, the trail managers or providers in South Australia are Government

organisations, usually Local Government or State Government agencies. Both levels of

Government have established their own insurance bodies and both are experienced in

insuring recreational trails as part of the general insurance cover provided to the

organisations. All South Australian State Government trails can be insured through the South

Australian Government Captive Insurance Corporation (SAICORP). Trails under the

responsibility of Local Government can be insured through the Local Government Mutual

Liability Scheme. All publicly accessible trails (eg the Mawson Trail) even on private land are

insured through these schemes be way of transfer of liability to the trail manager. This usually

forms part of the trail licence agreement. In these circumstances the land owner is not

required to take out any additional cover but needs to take due care and ensure they comply

with any requirements set out in the trail license agreement, for example it may require the

land owner to undertake periodic inspections of certain facilities and report any issues to the

trail manager to rectify promptly.

One important issue that may be overlooked by private land owners is that normally the

Government Insurance policies only cover the use of the trail by members of the public freely

accessing the trail without fee or charge. The insurance policies of the Government do not

normally cover circumstances whereby the land owner (or event manager / tour operator) is

providing exclusive access to the land or trail. For example it the private land owner allows a

commercial operator exclusive use of the trails on their land for an event it will normally be

necessary for the land owner or event manager to arrange specific insurance to cover that

event.

9.3 Risk Management

There are risks involved in almost every aspect of our lives. Risk means different things to

different people at different times. Cycling has some risks associated with it like many other

recreational activities. There are risks for participants, risks for managers of facilities and

events, risks for tour operators, risks for spectators and business operators. Risk is

intrinsically linked with the notion of uncertainty. If we knew what would happen next, there

would be no risk.


Page 90

As with any business or project, good risk management approaches are essential to the

sustainability and success of the venture. To achieve this, a risk management framework and

consistent risk management tools are critical foundation blocks on which the systems and

processes can be then organised and managed for success. An understanding of risk and

legal responsibilities is inherent in good risk management.

The most commonly used (and hereby recommended) risk management framework in

Australia is based upon an Australian Standard for Risk Assessment, AS/NZS 4360: 2004.

This usually involves the following key steps:

• Undertaking a detailed risk assessment based on the standard AS/NZS 4360: 2004.

• Identified risks are then evaluated according to likelihood and impact matrices in the standard which give a risk rating of extreme, high, moderate or low.

• Determine what current controls are in place to address the consequences of the risk.

• Identify necessary treatments that are required to improve the controls, minimise or remove the risks.

• Implementing the recommended treatments.

• Undertaking regular reviews to ensure the risk management practices remain relevant and are being conducted appropriately.

Relevant components of Australian Standard for Risk Assessment, AS/NZS 4360: 2004 are

contained in Appendix 5. These provide information on how to determine the likelihood,

consequence and rating of risks.

It is important that those responsible for providing facilities and services are able to identify,

report, investigate and treat possible future risks as well as learn from adverse events,

complaints and aggregated data. It is similarly important to have appropriate documentation

to indicate that likely risks have been considered, due care has been taken and identified

actions carried out.

It is becoming common practice for risk management plans to be prepared in partnership with

representatives of key stakeholders. Further information and documented examples of risk

management approaches are available from a range of Local and State Government

agencies, businesses and community organisations. In the context of this Master Plan, a

number of stakeholders (eg Local Government, ORS and Bicycle SA) have current risk

management plans that can be sourced to guide risk management generally or for specific

projects that emanate form this plan.

9.4 Trail Management and Maintenance

The importance of having a clear framework and approach to management and maintenance

has been recognised by the SFRTA and its constituent organisations. Trails (or any other

facilities) that are managed without a plan can suffer from quick decisions, taken out of

context with poorly researched, uncoordinated and inadequately communicated approaches

that are reactive to critical situations. Such approaches are often wasteful of resources and

damaging to long tern goals and reputations. This section of the Master Plan seeks to avoid

such outcomes and outlines the recommended elements of a comprehensive Trail

Management Plan and provides recommended approaches that can be used to guide the

delivery of trails in the Southern Flinders Ranges. The following information has been

adapted from the draft Guidelines for the Planning, Design, Construction and Maintenance of


Page 91

Recreational Trails in SA currently under development by the South Australian Trails

Coordinating Committee.

Ideally each trail or network of trail will be covered by a management plan that has the

following minimum elements:

• philosophical background to trail development;

• a statement of guiding principles (class, category, etc.);

• trail construction ‘standards’;

• target user groups and user experiences;

• risk management policy;

• hazard inspection timetable;

• promotional and interpretation policy;

• group usage policy and guidelines;

• annual trail maintenance program;

• clarification of management roles and responsibilities;

• promotional mapping and brochures; and

• fire management and emergency evacuation procedures.

A timetable and process for reviewing and updating the management plan should be set, with

annual reviews and three (or five) year updates recommended.

The Plan must clearly define who is responsible for what. In many cases trail projects involve

a number of land managers and it is therefore crucial that all organisations know and agree

what their role and responsibility is.

Ongoing trail maintenance is a crucial component of an effective management program.

Depending on a swathe of conditions such as weather, soil types, construction standards and

usage patterns and more, trail maintenance can cost up to $2,000 per kilometre per year if all

work was to be outsourced at full contract rates.

This can be a daunting prospect, particularly for cash-strapped Government departments,

Local Governments and not-for-profit organisations with competing budgets and constraints.

The opportunity usually exists to minimise future maintenance demands through careful

planning and construction. Also, a clear and concise Management Plan with a regular

maintenance program written into it will aid significantly in managing ongoing resource

demands.

Maintenance on trails can generally be divided between regular inspections and simple

repairs, largely a one (or two) person job, and (say) twice yearly programs undertaking larger

jobs such as significant erosion repairs or weed control. The former task is ideally suited to

well-trained and regular volunteer programs, while the latter can either be a volunteer under

skilled supervision, or a job for the land manager’s staff or contractors.

On many, if not most trails, regrowth vegetation, damage to signage and accumulation of leaf

litter and debris are likely to be the most common maintenance activities.

Providing these issues are attended to early they are largely labour intensive rather than

capital expensive.

Resourcing such an ongoing program is crucial, and funds (or volunteers) will be required on

an ongoing basis to enable this essential maintenance work to take place. This matter should

be addressed in the overall structure of the trail manager’s budget and its recurrent funding.


Page 92

Crucial in the ongoing management program will be the Hazard Inspection process. Not only

will this play an obvious part in defining maintenance activities and/or management

decisions, it will be vital in dealing with any liability claim which may arise in the future.

Typical items to include on a Hazard/Risk Inspection form could include:

• adequacy of warning (and other) signage, especially at road crossings

• dead trees and/or overhanging limbs

• slippery rock or clay sections

• exposed tree roots or other significant ‘tripping’ threats

• security of viewing platforms and other structures.

A typical maintenance schedule might include:

Task Frequency

Checking trail head and other facilities for damage or

vandalism

Monthly if possible

Checking all signage and trail marking and replacing any

missing or damaged signs

Two monthly at a minimum

Clearing and/or repairing erosion control devices and

other erosion/water issues

Three monthly(monthly if

possible)

Checking and clearing all trail surfaces, especially

regrowth

Yearly, in spring ( or when

vegetation dry enough) at least

Pruning trail-side and overhanging vegetation Annually (six monthly

if possible)

Checking major structures, such as bridges, boardwalks Annually

and walkways

Arranging a regular Hazard Inspection Report

Annually

Checking currency and distribution of trail brochure and

updating when necessary

Six monthly at least

In addition to the above, the trail users can be encouraged to report trail maintenance needs,

damage or hazards through:

• website / email; and

• filling in a ‘tear off’ section of the Bike In trail guide.

If these actions are adopted, the trail should remain in good functional condition for years to

come. Annual maintenance costs can be kept at a minimum by ensuring that inspection and

works programs stay on schedule.

9.5 Engaging business and community

Governments around Australia are increasingly promoting the concept of 'community

engagement', involving individuals and organisations in discussion before decisions are

made. Policy makers, researchers and consultants define community engagement as

processes that involve key stakeholders, including the general public, in key issues of

interest. It is a process to develop mutually satisfactory outcomes for those with an interest in

a particular situation. Engaging the community provides a clear demonstration of an

organisation's commitment to their customers and the wider community. Engagement

processes might range from providing interactive web-sites to facilitating community group


Page 93

workshops. Whatever the process, successful community engagement involves two-way

information sharing often leading to collaborative problem-solving.

If managed effectively community engagement will help to:

• improve business;

• gain greater social responsibility and democratic corporate governance;

• improve decision-making and outcomes;

• inform consumers (who are less likely to be influenced by special interest groups),

and

• enhance social outcomes.

Many people think community engagement is an activity for the public sector and has no

application for running successful private businesses. Involving members of an affected

community in the decision-making process is likely to increase the level of acceptance of a

decision. In business terms this relationship translates to less opportunity for bad publicity

and greater consumer loyalty. Given the increasingly competitive nature of today's business

environment both of these outcomes are highly desirable.

Better community engagement (or community participation) will also contribute to an

organisation's risk management strategy, corporate social responsibility and marketing

activities.

There is no one right way to engage with a community. No one definitive prescriptive model

exists because each community is different and therefore so are the objectives and the best

methods for engaging with a community. The key to success however is to manage the

community engagement process well.

Research has demonstrated it is much better to engage with a community to address

concerns early than to hear about problems publicly after an initiative has been introduced.

Individuals are more likely to recall negative information if not presented with a balanced view

early in the debate.

Rather than discuss all the potential ways to engage with a community in great detail, it is

more helpful to provide some examples and identify key components of successful

community engagement processes.

Some methods of engaging with communities include:

• informal discussions;

o spending time with community leaders, individuals and families;

o attending community events;

• conducting programs and training seminars;

• hosting or attending community workshops;

• participating in consultative forums;

• including key stakeholders in project teams;

• formal meetings with Councils and other representative bodies;

• project website and forums; and

• offering opportunities for feedback.


Page 94

A number of factors influenced the planning and choice of engagement methods including:

• community preference;

• the unique circumstances of each community;

• consultation fatigue experienced by some communities; and

• the importance of maintaining a single, consistent contact officer.

It is recommended that the SFRTA firstly adopts a framework that has some basic foundation

principles of engagement including:

• inclusiveness

• reaching out (inviting and welcoming input)

• mutual respect

• integrity

• valuing diversity

• adding value

• recognition of differing expectations and desires (it may not be possible to always

find a solution that fully satisfies everyone).

Following from these foundation principles it is recommended that the SFRTA use the

following model for engaging the community in cycle tourism:

Steps to Engaging the

Community

Principles of Engagement

1 Explore Local Interest

• Share information and analysis broadly and

listen to the response;

• Develop a shared vision and talk about it with

all of the involved parties;

• Listen to your business and community

partners;

2 Build local conditions for

success

• Provide the infrastructure and initiatives

proposed in this Master Plan.

• Identify opportunities and potential successes.

• Support that potential with information, advice,

guidance and resources as possible.

3 Take Action, Learn and

Change

• Drive changes in your own system.

• Push for bringing the vision into the planning

that drives changes in the service delivery

systems and look for opportunities that

develop;

4 Measure, Review, Report and

Reward Success

• Collect data to measure visitor numbers,

spending, and job creation.

• Select community champions and reward them.

• Communicate success to the community

• Invite and encourage participation

• Celebrate achievements.


Page 95

The SFRTA should communicate these principles and commence a continuum of interactions

through a range of:

• one-way information sharing;

• two-way consultation ;

• active participation in decision-making processes.

One-way information sharing includes marketing and communication activities as proposed in

the marketing plan. These processes are aimed at lead to better-informed citizens and

communities. It is expected that the information is accurate, easy to understand and timely. It

is not expected that feedback or on-going dialogue will be achieved through this approach.

Two-way consultation can include public submissions, forums, information sessions, open

days and internet based discussions. These are typically used during the planning and

review stages of projects such as the preparation of this Master Plan but they should also be

considered and employed during the implementation phase to receive feedback and make

adjustments along the way to improve the projects or react to new opportunities to engage or

involve the community. Such processes will involve interested community members and may

lead to policies and programs that represent diverse needs.

Active participation in decision-making processes is the form of community engagement with

the most potential to strengthen civic capacity and mobilise resources. It is also the most

likely form of engagement with the potential to create cultural change.

Active participation examples for the SFRTA and constituent member organisations to

consider include:

• establishing project teams to oversee and review the implementation of key

projects from this Master Plan.

• including key community based stakeholders in project teams;

• including community and business representatives in the steering committee for

this Master Plan.

Appendix 1: Cycle Tourism Asset Register Southern Flinders Ranges Cycle Tourism Master Plan

Page 96

Asset type Asset Location Description Statistics/ Quantities etc

Manager / Owner Information Comments

Mountain Bike Trails

(off-road, natural surfaced trails)

Mawson Trail Adelaide to Blinman passing through Southern Flinders Ranges

Long distance cycle touring trail (main trail not including loops)

Signposted with trail markers and trail head signs at key nodes.

Low technical riding challenge but distance and isolation of trail presents challenges.

Some huts and accommodation available along trail.

Approximately 200 km of Mawson Trail is located in Southern Flinders Ranges.

ORS in partnership with local Councils and land owners

http://www.southaustraliantrails.com/top_trails.asp?mawson

Maps available for purchase from Bicycle SA ($8.50 per map or all 9 for $76.50)

Predominantly fire road or unsealed roads. Limited single-track.

Mount Remarkable Mawson Loop Trails

Immediately West of Melrose township on side of Mount Remarkable

Intermediate and advanced single track MTB trails.

XC style with small sections of technical riding

Sign posted with trail markers, trail head signs and shelters

10 kilometres with multiple loop options

1-2 hour ride time

ORS/Don McCallum Maps available for purchase $2 locally and at Bicycle SA

No easy (green circle) trails

Web information scarce.

Has been featured in several MTB magazines.

Not entered as ‘sub trail’ on satrails.com as are Cudlee Creek loop trails.

Bartagunyah Trails Survey Road, Melrose

MTB trails (easy, intermediate and advanced

20 kilometres of loop trails, XC style easy, intermediate and advanced

Rob Smart, Bartagunyah Properties,

(08) 8666 2136, [email protected],

Private land.

Entrance fee applies


Page 97



Some on-site accommodation. levels. $10

Bushwalking, 4WD and wine tasting.

Wirrabara Forest Trails

Forest Road, Wirrabara

Forest tracks and trails available to cyclists.

Some accommodation available in forest (campground, YHA hostel and ‘the cottage’) and nearby eg Taralee Orchards self contained cottages.

Approximately 50 kilometres of forest tracks and trails available to cyclists. – Shared use with other users

ForestrySA Trail Map available on-site and on www.forestrysa.sa.gov.au

Forest Office open 1-4:30 pm Mon,Tues,Thu and Friday


Forest tracks and trails available to cyclists.

2 Marked trails of 4.6 km each.

ForestrySA Trail Map available on-site and on www.foresrtysa.sa.gov.au

Urban Trails / Shared use paths

Port Pirie Foreshore Port Pirie Foreshore

Concrete and bitumen surfaced path

Approximately 2 km

Port Pirie Council Port Pire Council,

Currently being extended. Further extension proposed

Rail Trails Gladstone to Laura Adjacent Main North Road commencing south side of Laura.

Gravel shared use path 3 kilometres constructed

Local Community with support from NAC

Rail Trail Australia http://www.railtrails.org.au/index.htm

Forms part of a potential 88 kilometre rail corridor linking Gladstone to Wilmington

BMX facilities Port Pirie BMX (proposed)

Foreshore New concrete BMX/skate facility

Port Pire Council Funding secured. To be constructed this financial year


Page 98



Wilmington BMX track

Wilmington Dirt track of intermediate level DCMR

Booleroo Dirt track of intermediate level

Road Cycling Road Network only

Preferred routes to be investigated through community consultation

Track Cycling Memorial Oval Track

Port Pirie, Memorial Oval

Outdoor – bitumen surface.

Corners not banked

500 metre length Port Pirie Council Suitable for pedal prix and event start/finish.

Whyalla has outdoor velodrome and strong history of track cycling

Built Infrastructure to support Cycle Tourism

Mawson Trail - Trail head signs/shelters/tanks

Various at key nodes along Mawson

Open sided structures with provision to display trail head signs. Provide shelter and can be source of water collection.

2 @ Mt Remarkable Loops

ORS

Melrose Main Street

Refer photo on cover of this report

1 District Council of Mount Remarkable

Entrance Sculptures

Booleroo Centre main street

Penny Farthing 1 District Council of Mount Remarkable / Penny Farthing Association of SA

Bike Parking

Cycle Tour Operators

Outbike / The Adventure

Offer 1 tour travelling Port Augusta, SA to Karumba, QLD

30 day •tour $3,900 ($130/day)

Peter Solly 8357 3935

www.adventurecollectiv

New product. One bike tour completed in 2006.


Page 99



Collective 10 April - 9 May 2007 • e.com.au

Bicycle SA Hurtle Square Adelaide

Peak recreational cycling body also offering events and tours including Outback Odyssey and Fat Tyre Festival

Christian Haag www.bicyclesa.net.au

Barossa Classic Cycle Tours

20 Bethany Road Tanunda South Australia Australia 5352

Offer eight day/seven night tour from Wilpena to Tanunda. Run twice per year (April and September).

3 days and nights spent in Southern Flinders Ranges.

$2590.00 fully inclusive for 8 day tour. ($325/day)

All inclusive of meals and best accommodation available.

T: 08 8563 3095 F: + 08 8563 3095 M: 0427 000 957 E: [email protected] W: www.bccycletours.com.au

Over the Edge Sports

Melrose based with support from Fruita Colorado

Locally based staff.

Alastair Smart, Richard Bruce with support from Troy Rarick.

New business with premises in main Street of Melrose.

Cycle Tourism Consumable Product

Southern Flinders Ranges ‘Discovery Trails’ booklet, 2005

Tourism Information Offices

8 page marketing booklet featuring trail and tour offerings of the region

Free booklet

26 products (trails, tours, offerings)

SFRTA/SATC SFRTA Will now be out of date and will be replaced by Bike In Guide


Page 100



promoted.

Includes a map, description of offerings, costs and contact details.

Bicycle SA ‘Go’ brochure 2008

Bicycle SA offices,

Trade shows

Free delivered to all BSA members

BSA

Cycle Shops Wellington Cycle Works

99 Florence St Port Pirie SA 5540

Bike repairs, sales and service

ph: (08) 8632 1219 BMX and recreational cycling focus. Limited MTB and road stock.

Cycle Hire Gladstone Caravan Park (bike hire outlet),

PO Box 3, Gladstone, SA 5473

2 bikes and helmets

Bernie Dickenson

8662 2522,

Bikes not visible to guests

Spear Creek Station,

Spear Creek 2 bikes and helmets

Mark and Kylie Herde 8643 6668, [email protected]

Bikes not visible to guests

Melrose IGA/General store

Melrose 10 bikes

Good range of

Mike and Sandra Pearce


Page 101



consumable cycle products for sale.

Maps for local trails available

Beautiful Valley Cafe

Wilmington 2 bikes for hire 34 Main North Rd

(08) 8667 5219

Jamestown ”Country Retreat” Caravan Park”

Jamestown 2 bikes for hire 103 Ayr St

08 8664 0077

Cycle Clubs Adelaide Mountain Bike Club

Adelaide XC racing club

Advocacy

~250 members

Geoff Luders (president)

History of holding XC events across SA, mainly Adelaide Hills.

Currently stage one XC race during weekend of fat tyre festival

Provides 3rd party insurance for members

Adelaide Touring Cyclists Inc

Adelaide

Monthly meetings held first Wednesday Of each Month at 7.30 pm at West Torrens Library

Touring Club.

Almost 20 year history.

Social focus.

Run weekly rides mainly in Adelaide Hills but other parts of

http://www.adelaidetouringcyclists.org/

email via website

Stemmed from Tea Tree Tourers


Page 102



SA on occasion.

Bicycle SA Adelaide Peak recreational cycling body covering all recreational riding and advocacy

~1000 members Christian Haag History of cycle tours, outback odyssey and fat tire festival

Inside Line Downhill Mountain Bike Club

Adelaide DH racing club

advocacy

~200 members Nick Rudzki / Justin Sexton

http://www.ilmtb.com/site/index.php?option=com_frontpage&Itemid=1

No current/proposed events in region.

IMBA affiliated

Port Pirie BMX Club No facility Moppett Rd Port Pirie SA 5540 ph: (08) 8632 4889

Now defunct

Southern Flinders Riders Club

Melrose 3 members Alastair Smart, Richard Bruce

Not incorporated as yet

Trail Building Resources

Boystown PO Box 1222, Port Pirie, 5540

Volunteer and contract trail building labour

Brian Fogarty 8633-3675

[email protected]

Over the Edge Sports

Melrose based with support from Fruita Colorado

Contract Trail Building Services 2 locally based staff.

Alastair Smart, Richard Bruce with support from Troy Rarick.

Newly formed in Melrose. Have been contracted to develop some stage 1 trails.


Page 103



Local Government

DCMR

NAC

PPRC

Local Government authorities with equipment and resources geared towards civic maintenance eg roads.

DCMR

NAC

PPRC

Several staff (typically those responsibly for horticultural services) have transferable skills but may require specialist training course.

Trail Solutions Australia

Adelaide Experienced Trail Building company with expertise in MTB and walking trails with local experience

Brenton Collins MTB trail specialists

TrailScapes Adelaide Newly formed company with past experience in competition level MTB Trails

Garry Patterson DH trail specialists

Appendix 2: Existing Trail Network Overview and Maps Southern Flinders Ranges Cycle Tourism Master Plan

Page 104


Page 105


Page 106


Page 107


Page 108

Mawson Trail The Mawson Trail is an 877 km long trail that links Adelaide with Blinman in the Flinders Ranges region of South Australia. Along its passage the Mawson trail passes through the Southern Flinders Ranges. An overview of its route through the region is depicted in the following figure.

The Mawson Trail was originally designed and planned to cater for long distance mountain bike cycle touring on the main trail with a number of nodes of loop trails providing more adventurous mountain bike experiences.

The main spine of the trail includes lesser-used country roads, forest fire trails, farm access

tracks and unmade or unused road reserves. The vast majority of the Mawson Trail is not

single track but does serve an important role in the overall MTB network as it provides

access to single-track destinations, link towns and provides a conduit for cycle tourists to

travel through and experience the region’s other cycling and tourism attractions.

The Mawson Trail is managed by the South Australian Government through the Office for

Recreation and Sport.

Detailed trail maps are available for purchase in hard copy from Bicycle SA.


Page 109

Mount Remarkable Trails


Page 110

Bartagunyah Trails


Page 111

Forest Trails Two significant ForestrySA reserves (Wirrabara and Bundaleer) contain existing trail

networks that are available currently for mountain bike riding. The trails within these forests

are in the main made up of fire trails and vehicle management tracks rather than single-track.

Location of forest trails:

Each Forest trail network is described in further detail below. Maps are contained over page. Bundaleer Forest Bundaleer Forest is located approximately 5 kilometres from Jamestown and is traversed by both the Mawson and Heysen Trails and contains two marked loop trails known as the Conservator Trail and Scenic Trail. Both loop trails are just over 4.6 kilometres in length and take trail users to scenic locations and forest features including the Bundaleer Picnic Ground, Conservator’s Hut, Arboretum and community art sculptures. (fire trail and vehicle management tracks only – no single track.) Wirrabara Forest Wirrabara Forest located west of Wirrabara Township is also connected with the Heysen and Mawson Trails and contains four existing trails that are available for cycling (shared use). The total distance of trail available to cyclists is currently 42 kilometres (fire trail and vehicle management tracks only – no single track.)

Appendic

es

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n

Page 112

Bundaleer F

orest

Appendic

es

South

ern

Flin

ders

Ranges C

ycle

Touris

m M

aste

r Pla

n

Page 113

Wirrab

ara Forest

Appendix 3: Glossary of Terms and Abbreviations Southern Flinders Ranges Cycle Tourism Master Plan

Page 114

AMBC Adelaide Mountain Bike Club

BMX Bicycle Motor Cross

BSA Bicycle SA, the peak non-Government organisation for cycling in SA

Cross Country ( Also called ‘XC’ or’ Trail Riding’)

Cycling on mountain bike trails designed with a variety of off-road experiences including hill climbs, fire trails and single-track on natural surfaces but not on sealed paths or roads. It is a self reliant means for cyclists to access and experience the natural environment.

CTA Cycle Tourism Australia DCMR District Council of Mount Remarkable

DEH Department for Environment and Heritage, SA

Dirt Jumps (Dirt jumping – DJ)

Jumps constructed of soil for performing aerial stunts and manoeuvres. Similar to dirt BMX tracks but designed for use by MTBs

Downhill Riding (DH)

Riding a steep descent that challenges a rider’s skills. Downhill trails usually include obstacles, jumps and ‘drop-offs’. "To downhill" is to descend a downhill trail. Downhill riding is usually performed on specifically designed bikes (typically with long travel front and/or rear suspension and disc brakes) for bikes to travel down steep and technical terrains. These bikes are not designed to ride up hill and therefore their riders normally take transport to the start of their descent.

Fire Track (Fire-Trail Double-Track)

A dirt road generally designed and used by four-wheeled vehicles usually for maintenance or for fire fighting.

ForestrySA ForestrySA manages the state owned forest resource in South Australia. It primarily provides softwood logs to the South Australian saw milling industry. ForestrySA also manages forest areas for conservation and recreation.

Four Cross (4X, Mountain X, Biker X)

A form of MTB riding involving four riders racing over a short downhill BMX style course.

Free Riding (North Shore)

A technical form of MTB riding involving challenges such as rocks, logs, elevated bridges, dirt jumps, drop offs and other man made structures. Riders to perform manoeuvres, tricks and jumps over and around obstacles (both natural and constructed).

GIS Graphical Information System (Computerised mapping and data system).

ILMBC Inside Line Mountain Bike Club

IMBA International Mountain Bike Association

Local Govt. Local Government, collective term for more than one (usually all) Local Councils.

MTB

The activity of MounTain Biking. Or a mountain bike itself. v. "MTBing

MTBA Mountain Bike Australia (Governing body for MTB racing)

NAC Northern Areas Council

ORS Office for Recreation and Sport, SA

OTES Over the Edge Sports (Pty Ltd)

PPRC Port Pirie Regional Council

Appendix 3: Glossary of Terms and Abbreviations Southern Flinders Ranges Cycle Tourism Master Plan

Page 115

SACF South Australian Cycling Federation

SAICORP South Australian Government Captive Insurance Corporation (SAICORP). SAICORP is responsible for managing the South Australian Government’s insurance and risk management arrangements.

SATC South Australian Tourism Commission.

SATCC South Australian Trails Coordinating Committee.

SFRTA Southern Flinders Regional Tourism Authority

Single-track (XC Trail - Contour Trail - MTB Trail)

A MTB trail just wide enough for one person or bike – highly desired by MTBers. Contrast with fire track.

Trail Categories Refers to the Local, Regional or National status of trails as defined in the Draft SA Trails Strategy.

Trail Classifications Refers to the nature and characteristics of trails; e.g. easy walk, technically challenging (black diamond) mountain bike trail. As defined in Australian Standards, SA MTB Trail classifications and International Protocols.

.

.

Appendix 4: Phase 1 Trail Development Plans Southern Flinders Ranges Cycle Tourism Master Plan

Page 116

1 An easy trail from Jamestown to a new loop trail at the Jamestown Golf Course with links to the Bundaleer Forest trails. Total distance of 15 km with 5 km of new trail.


Page 117

3. Melrose Showgrounds Trail. An easy level trail of 6 km located adjacent to Melrose Township with link to Mawson Trail.


Page 118

4 Mt Remarkable Trail network – New single track advanced MTB XC trail of 10 km in length. Linking with existing Mawson loop trails.

Appendix 5: Risk Management Supporting Information Southern Flinders Ranges Cycle Tourism Master Plan

Page 119

The following information is sourced from AS 4360:2004 and modified.

CONSEQUENCE MATRIX

Extreme Major Moderate Minor Insignificant

Visitors

Death; multiple deaths

Hospitalisation of 3 or more visitors.

Death resulting from exposure/isolation

Permanent injury;

Hospitalisation of 1 or 2 visitors;

Medical expenses or injury / illness for 3 or more visitors

Medical expenses; or

injury / illness for 1 or 2 visitors

Evaluation and treatment with no medical expenses

No treatment required or declined treatment

Complaints

Multiple Complaints made simultaneously to multiple agencies and threatening media attention and litigation

Complaint made simultaneously to multiple agencies

Complaint made direct to the Board or Executive; or

Complainants threatening media attention or litigation

Complaint made concerning multiple issues or about multiple areas of the organisation

Direct contact from the complainant to the area concern or the Complaints department

Environmental

Toxic release off-site with detrimental effect; or

Fire requiring evacuation

Off-site release with no detrimental effects; or

fire that grows larger than an incipient stage

Off-site release contained with outside assistance; or

Fire at incipient stage or less

Off-site release contained without outside assistance

Nuisance releases

Financial Critical financial loss over $1,000,000 Major financial loss $100,000 - $1,000,000 Moderate financial loss $10,000 -

$100,000 Minor financial loss less than $10,000 No financial loss

Legal Compensation sought for more than $1,000,000

Compensation sought for less than $1,000,000

Compensation sought for less than $100,000

Compensation sought for less than $20,000 Compensation sought for less than $5,000

Media Published in early general news, aired on radio, aired on television news or current affairs for more than three days

Published in early general news, aired on radio, aired on television news or current affairs for up to three days

Published or aired in more than one news medium for one day.

Brief coverage in either print or electronic media for one day. Media enquiries without actual publication or airing of story.

Threatened media attention.


Page 120

Reputation

Irreparable damage to corporate reputation Sustained, but repairable, damage to corporate reputation;

Irreparable damage to personal reputation of Senior Staff

Short term damage to corporate reputation;

Sustained damage to personal reputation of Staff

Threatened or perceived damage to reputation No actual damage to reputation

Security

Visitors lost > 2 days

Property Damage/Loss over $1,000,000

Physical assault/violence – injury sustained

Property Damage/Loss over $100,000

Physical assault/violence – no injury

Property Damage/Loss over $10,000

Verbal aggression or abuse in person

Property Damage/Loss under $10,000

Verbal aggression or abuse over the phone

Property Damage/Loss under $1,000

Services

Complete loss of management function of MT

Major loss of management function including cancellation of large events or bookings

Disruption to users due to management problems, cancellation small event

Reduced efficiency; or

Disruption to management function

No loss of management function

Staff

Death; or

Hospitalisation of 3 or more staff/volunteers

Permanent injury; or

Hospitalisation of 1 or 2 staff/volunteers; or

Medical expenses, lost time or restricted duties or injury / illness for 3 or more staff/volunteers

Medical expenses; or

Lost time or restricted duties or injury / illness for 1 or 2 staff/volunteers

First aid treatment only with no medical expenses, lost time or restricted duties

No injury or review required

Likelihood Matrix

AKA Definition Timeframe

Frequent Almost Certain is expected to recur either immediately or in a short period of time Most weeks / each event

Probably Likely will probably occur in most circumstances once per quarter / most events

Occasional Possible probably will recur or could occur at some time once per year / occasional events


Page 121

Uncommon Unlikely possibly will recur or could occur at some time once every 5 years

Remote Rare unlikely to recur or may occur only in exceptional circumstances less common than once every 5 years

Risk Rating Matrix

Consequences

Extreme Major Moderate Minor Insignificant

Frequent Extreme Extreme High Moderate Moderate

Probably Extreme Extreme High Moderate Moderate

Occasional Extreme

High

High

Moderate Low

Uncommon Extreme High Moderate Low Low

Likelihood

Remote High Moderate Moderate Low Low

Appendix 6: Management Resources: Draft MOU Southern Flinders Ranges Cycle Tourism Master Plan

Page 122


DRAFT MEMORANDUM OF UNDERSTANDING

Between


and

THE DEPARTMENT OF ENVIRONMENT & HERITAGE

For the planning and provision of Cycling Opportunities in the Southern Flinders Ranges

BACKGROUND

The Southern Flinders Regional Tourism Authority (SFRTA) and its member organisations including the Department of Environment and Heritage (DEH) are committed to develop and promote cycle tourism opportunities in the Southern Flinders Ranges.

The SFRTA has prepared a Cycle Tourism Master Plan with the support of a range of Local and State Government bodies and community organisations. The Plan sets out a range of initiatives to develop, promote and manage cycling facilities so that the Southern Flinders Ranges will become a pre-eminent cycle friendly destination that is renowned for its range of cycling opportunities including world class mountain biking.

The DEH manages a number of parks across the region including the Mount Remarkable National Park and a number of Conservation Parks (Telowie Gorge and Mount Brown).

The Management Plan for the Mount Remarkable National Park (adopted in July 2006) allows for cycling on public access roads, vehicle based camping and day visitor areas. The plan has a strategy to assess the demand for cycling in the Park and where visitor demand and policy permit, identify opportunities for cycling in the park and investigate options for links where regional cycling trails occur.


Page 123

PURPOSE

This Memorandum of Understanding (MOU) has been prepared to articulate the commitment of SFRTA, its member organisations and the DEH to work together to plan, negotiate, facilitate and provide access for cycling within National Parks in the region.

SFRTA will -

• Work cooperatively with DEH to :

o Plan and develop sustainable trails that are available for cycling.

o Seek funding for trail development and maintenance

o Assist with ongoing maintenance and management programs

• Investigate funding and resourcing options to assist in implementing continual improvement measures as agreed between the parties.

• Provide ongoing management and maintenance of the identified trails as specified in Schedule B of the MOU.

• Liaise with trail users, volunteers, cycling associations and community groups to promote involvement and commitment to the trail

• Inspect the trail at least annually with a representative of DEH to discuss issues and works required.

• Work with DEH to implement improvements as identified

• Promote the XX Trail as a valued community asset

• Support/enhance DEH’s public image

DEH will -

• Work cooperatively with the SFRTA to :

o Plan and develop sustainable trails that are available for cycling.

o Seek funding for trail development and maintenance

o Assist with ongoing maintenance and management programs

• Provide ongoing management and maintenance of the identified trails as specified in Schedule B of the MOU.

• Inspect the trail at least annually with a representative of SFRTA to discuss issues and works required.

• Work with SFRTA to implement improvements as identified

• Promote the trails as a valued community asset.

WORKS PROGRAMS

Works required developing and maintaining the trails will be agreed and may cover the following items -

• Trail markers, signs and information provision

• Trail surface condition and vegetation encroachment

• Facilities including parking areas, park entry points and shelters

• Gates and fencing

• Temporary trail closures and realignments


Page 124

PLANNING

A planning meeting involving relevant representatives from both parties shall occur during November each year. This meeting will be aimed at reviewing work programs and identifying opportunities for co-operation during the next financial year. Reference will be made to relevant policies, management plans and strategies.

FINANCE

This Memorandum does not create any obligation nor commit either party to any expenditure. SFRTA and DEH may collaborate in the preparation and submission of projects seeking external funding.

GRIEVANCE AND DISPUTE RESOLUTION

Both parties agree to respect each others views and commit to resolve differences amicably. If, however, this cannot be achieved, both parties may nominate an external arbitration process.

DECOMMISSIONING OF TRAILS

It is understood that the trails covered by this MOU can be decommissioned and infrastructure removed if community and government support declines to a point whereby it cannot be maintained to enable safe passage by users. DEH will, however, consult with interested parties (including the SFRTA, Local Council and the Office for Recreation and Sport) before a decommissioning decision is made.

REVIEW

The operation of this Memorandum is dependent upon the goodwill and co-operation from both parties. It will be reviewed periodically to ensure its relevance and to incorporate improvements. It may be reviewed or terminated at the request of either party at any time.

Endorsed Endorsed

Signature

Signature

Name: Name:

Position:

Position:

SFRTA DEH

Date:

Date:


Page 125

SCHEDULE A – MEMBERSHIP, RESPONSIBLE STAFF AND CONTACT DETAILS

Membership

The Southern Flinders Regional Tourism Authority (SFRTA) is comprised of the following member organisations:

• Southern Flinders Regional Development Board

• District Council of Mount Remarkable

• Northern Areas Council

• Port Pirie Regional Council

• South Australian Tourism Commission.

• Department of Environment and Heritage

Contact Details

Organisation SFRTA DEH

Contact Person

Position

Address

Telephone

Facsimile

Mobile

E-mail


Page 126

SCHEDULE B – GENERAL RESPONSIBILITIES

Temporary closures

SFRTA understands that the Trails may need to be temporarily closed or re-routed due to seasonal conditions or park management practices

When possible DEH will advise SFRTA of such situations where they are likely to remain in place for periods longer than seven days. When possible DEH will provide signs at trailheads explaining closures and advise SFRTA of such closures to enable them enough time to adequately advise their member organisations. DEH will take all measures to try and achieve this, in some circumstances though, this maybe beyond the control of DEH.

SFRTA understands that the trails will be closed on any day declared a Total Fire Ban by the Country Fire Service.

Trail Surface and Vegetation Encroachment

In liaison with SFRTA, DEH shall be responsible for maintaining the trail surface and for the control of vegetation encroachment as part of general fire track maintenance programs. Any significant damage caused by trail users may require additional

Trail Markers, Signs and Information Provision

In liaison with DEH, SFRTA shall be responsible for the auditing and maintenance of trail markers and signs and sign posting of detours; and for the provision of information to ensure trail users can follow its route and understand user requirements whilst in Mount Remarkable National Park.

Other

SFRTA understands that the trails through Mount Remarkable National Park may be used by other trail users and that some sections will be located along management tracks used by vehicles.

.

SCHEDULE – AUDITING AND MAINTENANCE PLAN

Auditing:

SFRTA will undertake auditing of trail markers, signs and furniture twice a year, March and October and record the information in a framework that is compatible with DEH systems and auditing requirements and ESRI software. A report will be prepared and actions identified into the maintenance program. This should include details on volunteers involved and contact information.

Issues identified in the audit will be included into the maintenance plan and actioned. This information will also be discussed with DEH.

Maintenance Programme:

Refer Schedule B – General Responsibilities

An annual maintenance plan is to be formulated following the trail inspection. A commitment to regular trail maintenance should be undertaken to ensure the on-going management of trail infrastructure. This should include details on volunteers involved and contact information.

All agencies are to maintain a Maintenance record.

Hazard and Risk management

Reports to be managed by the contacted group, either the DEH Office or SFRTA. Trailhead signs refer trail users to contact DEH to report hazards such as fallen trees.

Breakdown maintenance:

Reports to be managed by the contacted group, either the DEH Office or SFRTA.

Reports to SFRTA will be forwarded to the respective DEH office to finalise an agreed action.

When possible issues associated with damage to trail markers, signs or infrastructure will be managed by SFRTA with assistance from DEH as required.

.

southern flinders ranges€¦this master plan for cycle tourism development in the southern flinders...

Documents