#somet12 presentation
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strategic approach to facebook and twitter adstheresa overbyMiles @[email protected]
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my friends call me TO.
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i’m a community manager
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we “play” on social media all day!
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•85% of Internet users have Facebook accounts and 49% are on Twitter. hubspot
•20% of Facebook users have purchased something because of ads or comments they saw there. Ipsos
•67% of Twitter users are more likely to buy brands that they follow. imoderate
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strategy = ways + means + ends
• conversation• community• dialogue
• ambassadors• engage• activate
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great community management is the core of successful social campaigns.
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what you think:
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what your fans think…
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stop posting & promoting crap
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listen
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insights
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what’s your gold?
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target and promote your gold!
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ad types
•Display ads – page likes, contests, take offsite to web (appear on mobile)•Sponsored Stories – appear on mobile•Promoted posts – to likes or targeted•Offers – share feature is so important
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facebook ad tips• Have your credit card ready or choose an
agency with tourism experience.• Use your insights• Know your gold• Promote your gold• Target, target, target• Include a CTA – “click LIKE”• If your goal is to build your page, promote to
people who aren’t already connected• Don’t promote crap – if people don’t care
about it on your newsfeed, they won’t click on your ad
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twitter advertising
•Promoted tweets•Promoted accounts•Promoted trends
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small biz or pro
• Small Business• Inexpensive• Low barrier to entry• Good testing ground
• Pro• Get Verified• Build your followers by geo & interest• Recommended spend• Awesome dashboard
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tips
•Listen•Be interesting!•Add value•Take them somewhere•Target wisely
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•LISTEN•USE YOUR INSIGHTS•STOP POSTING CRAP
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my favorite free tool!http://minilytics.pagelever.com/
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Theresa OverbyMiles
@theresaoverbylinkedin.com/theresaoverby