social trends, why they are important and why they are not
DESCRIPTION
As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights some interesting trends in the digital and social space, what they mean for businesses today and how they can be actioned tomorrow. But more importantly why marketers need to be careful in following every trend and forgetting the basics…. How to stay interesting to your audience.TRANSCRIPT
@brandjoe
Goodbye
Product Development MarketingGH
Algorithms
Growth Hacking
Real time
MobileGoogle+
Visual
Video
Look alike LA
Adoption
ello
Trends = Opportunities
Look alike
Take your email database push it into Facebook's customs audiences, think about targeting the audiences with different messages
Google+
Ensure your keywords are not only implemented on site, but throughout your social channels. Get a G+ page!
Realtime
Build a real-time program into your social activity. Hunt down newsworthy content and connect it to your business
Algorithms
Allocate budget to paid media on social, unfortunately it’s becoming more and more important
LA
Trends = Opportunities
Growth Hacking
Build the network economy into your campaigns
Video
Get creative! Tools like goanimate.com & videoscribe.co can help
Mobile Social
Ensure you are delivering joined up experiences across your devices, if your content is not mobile ready, it should be!
Visual
Create more bite-size visual content – Great tool called canva.com
What has not changed?
Share Rank
Emotion Pays
The dramatic arc
Exposition
Rising actionClimax
Denouement
Falling action
Introduces
important
background
A series of related
incidents build toward
the point of greatest
interest
The climax is the turning point, which changes the protagonist’s fate
The conflict between the protagonist and the
antagonist unravelsUnravelling or untying
of the complexities of a
plot
Relevant and unexpected
Irrelevant and expected
Irrelevant and unexpected
Relevant and expected
Irrelevant Relevant
Expe
cted
Une
xpec
ted
The Relevant & Unexpected
Thank you