social stats and communications trends

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Social statistics and overview of trends affecting story engagement on the PC, mobile devices and TV.

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Slide 1

Anyscreen AgencyPC, Mobile & Smart TV

the state of social

#http://www.youtube.com/watch?v=3SuNx0UrnEo3

4 #http://gigaom.com/video/youtube-global-language-stats/http://blog.tigglobal.com/index.php/uncategorized/dont-deny-your-business-the-power-of-social-media/

4in the USAlmost 50% of 18-34 users check Facebook right when they wake up57% of people talk more online, than they do in real life48% of young Americans finds out about news through Facebook and Twitter African-Americans and Latinos are more likely to use Twitter and YouTube than Caucasians.Visits to video sites is increasing most in rural areas US LinkedIn subscribers makes up 68% of users

93% of 18+ internet users are on Facebook http://phill.co/social-media/interesting-facebook-business-statistics-us-2011http://pewresearch.org/pubs/2007/twitter-users-cell-phone-2011-demographicshttp://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspxhttp://www.digitalbuzzblog.com/linkedin-demographics-statistics-stats-2011/5And they spend more time on YouTube than anyone else

71% of the online population in Canada visits YouTube monthly versus 55% of Americans

Twitter is the fastest growing social network with a 19% increase in users in one year

60% of Canadians are on social networks, versus 62% in UK and 59% in US

in Canadapeople spend more time online than in any other countryFacebook usage: #4 in the worldTwitter usage: #6 in the world average of 292 minutes, or 147 videos

Demographics for all social networks : 18-34 (86%)35-54 (64%)55+ (43%)

Graph: Facebook is the leading social platform37.4 million usersYouTube subscribers 32.1 M users Twitter 15.5 Million LinkedIn 7.9 Millionhttp://www.mediaresearch.ca/en/projects/documents/CMRC_SOM.pdfhttp://www.westerngazette.ca/2011/01/06/canada-tops-world-in-internet-usage/http://www.canadaone.com/ezine/briefs.html?StoryID=11Jul15_2http://www.techvibes.com/blog/social-networking-in-canada-the-infographic-2011-07-26http://www.slaw.ca/2011/09/30/canadian-social-networking-by-the-numbers/http://wiki-brands.com/canada-rules-the-roost-when-it-comes-to-digital-engagement/

6in the UKIts also responsible for 50% of mobile internet traffic

YouTube now accounts for 1 in 5 visits to social networks

LinkedIn and Foursquare are rising in popularityFacebook isnow a bigger pastime than watching TVhttp://www.umpf.co.uk/blog/social-media/social-media-usage-in-the-uk-the-findings/http://mariamz.wordpress.com/2011/07/03/uk-facebook-stats-roundup/http://www.comscoredatamine.com/2011/06/average-time-spent-on-social-networking-sites-across-geographies/http://www.freshnetworks.com/blog/2011/09/majority-of-britons-now-use-facebook-or-twitter-statistics/http://www.socialbakers.com/facebook-statistics/canadaAge Demographic: 25-3488% on facebook 79% on YouTube 42% on Twitter35-4480% on Facebook 66% on YouTube37% on Twitter

759.1 million mobile phone users40.4 million internet users)Smartphone penetration among mobile phone users in Mexico was 14% at the end of 2011.

in MexicoSmartphone and tablet penetration rates outpacing those of the US and Canada (among internet users)

Facebook usage: #4 in the worldTwitter usage: #6 in the world average of 292 minutes, or 147 videos

Demographics for all social networks : 18-34 (86%)35-54 (64%)55+ (43%)

Graph: Facebook is the leading social platform37.4 million usersYouTube subscribers 32.1 M users Twitter 15.5 Million LinkedIn 7.9 Millionhttp://www.mediaresearch.ca/en/projects/documents/CMRC_SOM.pdfhttp://www.westerngazette.ca/2011/01/06/canada-tops-world-in-internet-usage/http://www.canadaone.com/ezine/briefs.html?StoryID=11Jul15_2http://www.techvibes.com/blog/social-networking-in-canada-the-infographic-2011-07-26http://www.slaw.ca/2011/09/30/canadian-social-networking-by-the-numbers/http://wiki-brands.com/canada-rules-the-roost-when-it-comes-to-digital-engagement/

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And consumers are connecting with brands via social channelsof users on social networks are connected to brands50% of social network users posted about brand content36% of followers read tweets posted by the brands they follow84% 90% of consumers trust their peers for recommendations http://www.dreamgrow.com/facebook-users-really-like-brands-survey/Source: BrightEdge survey from April 18, 2011McCann Wave 2011 Survey http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011 http://www.dreamgrow.com/facebook-users-really-like-brands-survey/http://sproutsocial.com/insights/2011/10/facebook-international-presence/(socialnomics09) http://mashable.com/2011/06/23/global-social-networks/And they are moving away from brand.com..

Visits to brand sites have dropped 10% and connecting with brands in social networks has increased 20% And, when they are connected, they are more likely to buy

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more likely to buy the brand after joining a brand community 71% and, when they are connectedthey are more likely to buy.

Facebook fans outspend non-fans by over4x 10

a social media presence can push a brand to the top of Google searchover half of the top 200 global brands have a Facebook page that appears higher in search than brand.com and, 45% of brands on Twitter appeared in the top 20 Google search results for the brands name Social media also makes you more discoverableConsumers exposed to a brands social media and paid search programs are 2.8 times more likely to search for that brands products compared to users who saw paid search alone.There was a 50% increase in click-through-rate when consumers were exposed to influenced social media and paid search.The consumers propensity to search for brand product terms significantly spiked when exposed to both influenced social media and a brands search ad, with a jaw-dropping 42-point increase in searcher penetration.In organic search, consumers searching on brand product terms who have been exposed to a brands social marketing campaign are 2.4 times more likely to click on organic links leading to the advertisers site than the average user seeing a brands paid search ad alone.

11marketers are taking notice93% of marketers already use social media for business

most predict that in three years social media will be between 5% and 20% of total digital marketing spending

top areas of focus are:social media policiesintegration into marketing planssocial strategyissues monitoring and responsespending on social media as a percent of total digital marketing spend according to top companies* worldwide, 2011 vs. in 3 years