Anyscreen AgencyPC, Mobile & Smart TV

the state of social

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in the US…Almost 50% of 18-34 users check Facebook right when they wake up57% of people talk more online, than they do in real life48% of young Americans finds out about news through Facebook and Twitter African-Americans and Latinos are more likely to use Twitter and YouTube than Caucasians.Visits to video sites is increasing most in rural areas US LinkedIn subscribers makes up 68% of users

Facebook LinkedIn YouTube Twitter0

20406080

100120140160 Social Media Activity

18-24 25-34 35-44 45-54 55-64 65+0%

5%

10%

15%

20%

25%

30%

Facebook YouTube Twitter

93% of 18+ internet users are on Facebook

And they spend more time on YouTube than anyone else

− 71% of the online population in Canada visits YouTube monthly versus 55% of Americans

Twitter is the fastest growing social network with a 19% increase in users in one year

− 60% of Canadians are on social networks, versus 62% in UK and 59% in US

in Canada…people spend more time online than in any other country

Facebook YouTube Twitter LinkedIn05

10152025303540

social media activity

in the UK…It’s also responsible for 50% of mobile internet traffic

YouTube now accounts for 1 in 5 visits to social networks

LinkedIn and Foursquare are rising in popularity

Facebook is now a bigger pastime than watching TV

Facebook YouTube Twitter LinkedIn05

10152025303540 Social Media Activity

18-24 25-34 35-44 45-54 55-64 65+0%

10%20%30%40%50%60%70%80%90%

100%

Facebook YouTube Twitter

• 59.1 million mobile phone users• 40.4 million internet users)• Smartphone penetration among mobile

phone users in Mexico was 14% at the end of 2011.

in Mexico…Smartphone and tablet penetration rates outpacing those of the US and Canada (among internet users)

And consumers are connecting with brands via social channels

of users on social networks are connected

to brands

50% of social network

users posted about brand

content

36% of followers read tweets

posted by the brands they

follow

84%

more likely to buy the brand after joining a brand

community

71%

and, when they are connected…they are more likely to buy.

Facebook fans outspend non-fans

by over

4x 10

a social media presence can push a brand to the top of Google search

over half of the top 200 global brands have a Facebook page that appears higher in search than brand.com

and, 45% of brands on Twitter appeared in the top 20 Google search results for the brand’s name

Social media also makes you more discoverable

28%

27%

32%

13%

7%

5%

22%

67%

marketers are taking notice…93% of marketers already use social media for business

most predict that in three years social media will be between 5% and 20% of total digital marketing spending

top areas of focus are:– social media policies– integration into marketing

plans– social strategy– issues monitoring and response

spending on social media as a percent of total digital marketing spend according to top companies* worldwide, 2011 vs. in 3 years<5%

5%-10%

10%-20%

20%+

2011

In 3 years

note: Numbers may not add up to 100% due to rounding; * primarily Fortune 500source: Booz & Company and Buddy Media, * Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011

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“organizations that have optimized engagement have outperformed their competitors by26% in gross margin and85% in sales growth. their customers buy more, spend more, return more often, and stay longer.”

according to Gallup..

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Let’s look at some storytelling trends by platform (that extend beyond ‘social’)

PC Trend #1: Getting Visual

Infographics Photography

PC Trend #1: Getting Visual

Video

PC Trend #2: Interactive Data

PC Trend #3: Non-Linear Storytelling

MOBILE POWER TODAY

Mobile: Constant Connection

Mobile: Location Aware

Check In to Check Out

Mobile: Doesn’t Have to be Smart

THE TV STARTS CATCHING UP

Rise of the Smart TV

The Converged Experience

YOUR TURN

PC• Pinterest (Clipboard)• Tumblr• Wordpress• Ustream• Google+

Mobile• QR Codes• Augmented Reality• Viggle• FourSquare & GoWalla• Instagram• NFC• Google Goggles

Your Task

• What is it?• How does it work?• Are their other similar services? If so, what’s

the key difference for this one?• How organizations are using it to engage key

audiences?• How could the Anyscreen Agency use it (new

ideas)?