social media stats and trends 2017

PROMOTING

PSYCHOLOGY

THROUGH NEW

MEDIA

2008: SOCIAL MEDIA IS JUST A FAD

TODAY: 2.51 BILLION PEOPLE

AROUND THE WORLD USE SOCIAL

MEDIA SITES INCLUDING THE

PRESIDENT OF THE UNITED

STATES ;)

Source: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

U.S. USERS SPEND MORE THAN 216

MINUTES A WEEK ON SOCIAL

MEDIA VIA SMARTPHONE, 53

WEEKLY MINUTES VIA PC, AND 50

MINUTES PER WEEK ON SOCIAL

NETWORKS VIA TABLET DEVICES.

Source: https://www.statista.com/statistics/248158/social-networking-time-per-us-user-by-ethnicity

10 YEARS AGO ON 7% OF THE US

POPULATION USED ONE OR MORE

SOCIAL NETWORKING SITES.

TODAY: 65%

Source: http://www.pewinternet.org/2016/11/11/social-media-update-2016/

PERCENT OF ONLINE AMERICANS

BY SOCIAL MEDIA PLATFORM

FACEBOOK 79%

INSTAGRAM 32%

TWITTER 24%

PINTEREST 31%

LINKEDIN 29%


FACEBOOK

1.86 billion monthly active users worldwide

62% of online US adults ages 65 and older

83% of female internet users / 75% of male

internet users

76% of Americans who use Facebook visit the

site on a daily basis


TWITTER

67 million monthly active users worldwide

24% of US internet users use Twitter

36% of online adults ages 18-29 use it vs. 10% of

those ages 65 and older

29% of internet users with college degrees use

Twitter, compared with 20% of those with high

school degrees or less.


LINKEDIN

467 million monthly active users worldwide

29% of US internet users

50% of online adults with college degrees are

on LinkedIn vs. 27% who attended college but

didn't graduate & 12% with high school degrees

35% of employed online adults vs. 17% who are

not employed


INSTAGRAM

32% of US internet users

Instagram use is especially high among younger

adults--59% of online adults ages 18-29 vs. 33%

30- to 49-year-olds vs. 8% 65 and older

Females are more likely to use Instagram than

men (38% vs. 26%)


YOUTUBE

More than 1 billion users — almost 1/3 of all

people on the Internet

Every day people watch hundreds of millions of

hours on YouTube

YouTube reaches more 18-34 and 18-49 year-

olds than any cable network in the U.S

55% of people watch videos online every day

Source: https://www.youtube.com/yt/press/statistics.html & http://www.insivia.com/27-video-stats-2017/

OVERALL USAGE STATS

Facebook remains the most popular social

media platform, with 76% of users reporting

that they visit daily--compared to 51% of

Instagram users who access the platform on a

daily basis, and 42% of Twitter users


OVERALL USAGE STATS

56% of internet users use more than one social

media platform

Among those who only use one social media

platform, 88% indicate that Facebook is the one

site that they use.


THANK YOU

social media stats and trends 2017

Social Media