2013 digital communications trends

Download 2013 Digital Communications Trends

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  • 1. Whats Next in Digital CommunicationsJennifer KaplanProduct Marketing, GovDelivery1

2. 9rules for digitalcommunicationsuccess in 20132 3. 3 4. 4 5. It Covers Continents5 6. 94% of adults onlineleverage emailPew Research Centers Internet& American Life Project surveys,2008-2010.6 7. 1Email is the essentialfoundation for digitalcommunications 8. 78%43%2012 20178 9. ThinkSimple9 10. 2 Soon your emailswill mostly be read on mobile devices 11. We Like Social Media too!11 12. Think Channel-Cross Promotion12 13. Think Channel-Cross Promotion13 14. Think Channel-Cross Promotion14 15. 3 Multi-channel drivesmaximum reach 16. Analytics unlock growth and engagement16 17. Whats meaningful is changing. Show me engagement. Whats meaningful is changing. Show me engagement.17 18. Whats meaningful is changing. Show me engagement. Whats meaningful is changing. Show me engagement.18 19. Whats meaningful is changing. Show me engagement. Whats meaningful is changing. Show me engagement.19 20. 4Metrics provide powerfulinsights intoyour effectiveness 21. 21 Safety Health PlanningPhoto by LEAFLET. License: CC-BY-SA 3.0" EmergencyParks and RecPublic WorksCommunications 22. Onlinecommunities tohelp engage andget feedback22 23. 5Online communities make iteasier than ever to work together 24. 24 25. 25 26. 26 27. 27 28. 6 Find your voice and have fun 29. Take advantage of customer service touch-points29 30. 7 Proactive information drivesCitizen Satisfaction30 31. 31 32. 32 33. 33 34. APIs - Humans = Real-time communication34 35. 8 Integrations expand and enhance communicationtechnology35 36. 36 37. 37 38. 9 Your emergency strategies mustaddress communication!38 39. In Summary1Email is the essentialfoundation for digitalcommunications 40. In Summary Email is the essentialfoundation for digitalcommunications2 Soon your emailswill mostly be read on mobile devices 41. In SummaryEmail is the essential foundation Soon your emails for digital will mostly be read on mobilecommunications devices3 Multi-channelmessaging achieves maximum reach 42. In Summary Soon your emailsEmail is the essential foundationfor digital will mostly be read on mobilecommunications devicesMulti-channel messaging achievesmaximum reach4 Metrics are powerful 43. In Summary Soon your emailsEmail is the essential foundationfor digital will mostly be read on mobilecommunications devicesMulti-channel messaging achieves Online communities Metrics are powerfulmaximum reach5 are the easiest way towork together 44. In Summary Soon your emailsEmail is the essential foundationfor digital will mostly be read on mobilecommunications devicesMulti-channel messaging achievesMetrics are powerfulmaximum reach6Find your voice and have fun!Online communitiesare the easier way to work together 45. In SummarySoon your emails Email is theessential foundation for digitalwill mostly be read on mobilecommunicationsdevices Multi-channelmessaging achieves Metrics are powerfulmaximum reach7 Proactive informationdrives Citizen SatisfactionOnline communities are the easier way towork togetherFind your voice and have fun! 46. In Summary Soon your emailsEmail is the essential foundationfor digital will mostly be read on mobilecommunications devicesMulti-channel messaging achievesMetrics are powerfulmaximum reach8 Integrations expand andenhance communicationOnline communitiestechnologyare the easier way to work together Find your voice and havefun! Proactive information drives CitizenSatisfaction 47. In Summary Soon your emailsEmail is the essential foundationfor digital will mostly be read on mobilecommunications devicesMulti-channel messaging achievesMetrics are powerfulmaximum reach9Emergency strategies must addressOnline communities communicationare the easier way to work together Find your voice and havefun! Proactiveinformation drives Citizen Satisfaction Integrations expand and enhance communicationtechnology 48. How are otherorganizations succeeding withGovDelivery?govdelivery.com/insidethered48 49. Government 2.0and gov-to-citizen communications govdelivery.com/reachthepublic49 50. Training videos and step-by-stepinstructionssupport.govdelivery.com50 51. Contact MeJennifer KaplanJennifer.Kaplan@govdelivery.com (651) 379-6213@jenniferkaplan51