Social Media’s RoleSocial Media’s Rolein the Marketing Planin the Marketing Plan

Keith Parnell (Keith Parnell (@parnellk63)@parnellk63)CEO, JASE GroupCEO, JASE Group

www.jasegroup.comwww.jasegroup.comblog.keithparnell.comblog.keithparnell.com

A quick poll, before we get started!

BloggingMicrobloggingVloggingTaggingBookmarkingPhoto SharingVideo SharingLivecastingSkype or IMWikiRSSSocial NetworkingMashupsVirtual WorldsMusic Community

Why Social Media MarketingWhy Social Media Marketingfor my Organization?for my Organization?

1.1. Cost of entry is minimal. Cost of entry is minimal. 2.2. Your current and potential customers are Your current and potential customers are

there. there. 3.3. Brand development. Act. Brand Brand development. Act. Brand

monitoring. Listen.monitoring. Listen.4.4. The playing field is even now. The playing field is even now. 5.5. Traditional websites are old school and Traditional websites are old school and

cannot stand alone now.cannot stand alone now.

Brand, Brand, BrandBrand, Brand, Brand FamilyFamily ChurchChurch Personal Social GroupsPersonal Social Groups Professional Social GroupsProfessional Social Groups Sports & ActivitiesSports & Activities

Blog, WebsiteBlog, Website Facebook, Facebook,

FriendFeed, FriendFeed, JASEzone, LinkedIn, JASEzone, LinkedIn, TwitterTwitter

FlickrFlickr Viddler, Vimeo, Viddler, Vimeo,

YouTubeYouTube

Google Alerts, Filtrbox, Radian6, Twitter Search

Social MediaSocial Mediain the Marketing Planin the Marketing Plan

1.1. Identify your potential customers. Profile Identify your potential customers. Profile them and understand their likes and them and understand their likes and dislikes.dislikes.

2.2. Research and identify where your Research and identify where your potential customers hang out, physically potential customers hang out, physically and electronically. and electronically.

3.3. Place yourself in that space (Place yourself in that space (Fish where Fish where the fish are!the fish are!) and brand yourself an ) and brand yourself an expert, carefully! expert, carefully!

Chris BroganChris Brogan

““Social media, social networking, using Social media, social networking, using Twitter, blogging, and all that, is not an Twitter, blogging, and all that, is not an opportunity for you to market.”opportunity for you to market.”

Do you Conversation?Do you Conversation?

If we listen,If we listen,we will learn.we will learn.

Seth GodinSeth Godin

““Interact first, sell second.”Interact first, sell second.”

Social Media is NOT theSocial Media is NOT theMarketing Silver BulletMarketing Silver Bullet

1.1. Will not generate immediate attention.Will not generate immediate attention.2.2. Takes time to build trust and relationships. Takes time to build trust and relationships. 3.3. Define your marketing goals and allow social media to Define your marketing goals and allow social media to

fit into an overall strategy that gets you there.fit into an overall strategy that gets you there.4.4. Social media marketing is an important piece of an Social media marketing is an important piece of an

inbound marketing campaign when partnered with pay-inbound marketing campaign when partnered with pay-per-click, Internet advertising, organic search per-click, Internet advertising, organic search marketing, etc.marketing, etc.

““Social media must be ‘a part’ of a well-formed, well-Social media must be ‘a part’ of a well-formed, well-strategized marketing plan!”strategized marketing plan!”

Keith’s Social Media NetworkKeith’s Social Media Network Blog: blog.keithparnell.comBlog: blog.keithparnell.com Blog: CoffeeWithTheCEO.comBlog: CoffeeWithTheCEO.com Facebook: facebook.com/profile.php?id=544401417Facebook: facebook.com/profile.php?id=544401417 JASEzone: jasezone.com/JZ/parnellk63/JASEzone: jasezone.com/JZ/parnellk63/ LinkedIn: linkedin.com/in/parnellk63LinkedIn: linkedin.com/in/parnellk63 Flickr: flickr.com/photos/parnellk63/Flickr: flickr.com/photos/parnellk63/ FriendFeed: friendfeed.com/parnellk63FriendFeed: friendfeed.com/parnellk63 Twitter: twitter.com/parnellk63Twitter: twitter.com/parnellk63 Viddler: viddler.com/parnellk63Viddler: viddler.com/parnellk63 Vimeo: vimeo.com/parnellk63Vimeo: vimeo.com/parnellk63 Website: KeithParnell.com, parnellk63.comWebsite: KeithParnell.com, parnellk63.com YouTube: youtube.com/parnellk63YouTube: youtube.com/parnellk63

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