VIDEO’S VITAL ROLE IN

MARKETING

ERIE, PA

ERIE

BROOKLYN, NY

BOSTON, MA

TRUTH: Anti Smoking Ad

BROOKLYN, NY

RALEIGH, NC

PANASONIC AG HVX200 AVID

FINAL CUT PRO XCANON T2i

DOritos

THINGS TO CONSIDER.

THINGS TO CONSIDER.

• Help your clients find their story

THINGS TO CONSIDER.

• Help your clients find their story

• Reinforce the brand

THINGS TO CONSIDER.

• Help your clients find their story

• Reinforce the brand

• Music

THINGS TO CONSIDER.

• Help your clients find their story

• Reinforce the brand

• Music

• Be brief

THINGS TO CONSIDER.

• Help your clients find their story

• Reinforce the brand

• Music

• Think about style

• Be brief

THINGS TO CONSIDER.

• Help your clients find their story

• Reinforce the brand

• Be authentic

• Music

• Think about style

• Be brief

Starbuckshttp://bit.ly/qZa5F8

http://bit.ly/tyMnT3

GE: Aviation

RALEIGH, NC

We Are Here

http://bit.ly/z0SfHw

BRAND COMMUNICATIONS + DESIGN

• Content (writers, editors)• Video (editors, producers, motion designers)• Design (online, print)• Account & Project Managers• Creative Director

BRAND COMMUNICATIONS + DESIGN

• 2008 = 86 Videos

BRAND COMMUNICATIONS + DESIGN

• 2008 = 86 Videos

• 2009 = 176 Videos

BRAND COMMUNICATIONS + DESIGN

• 2008 = 86 Videos

• 2009 = 176 Videos

• 2010 = 278 Videos

BRAND COMMUNICATIONS + DESIGN

• 2008 = 86 Videos

• 2009 = 176 Videos

• 2010 = 278 Videos

• 2011 = 285 Videos

BRAND COMMUNICATIONS + DESIGN

• Marketing

Red Hat: Value Proven

http://bit.ly/lfZfDI

BRAND COMMUNICATIONS + DESIGN

• Marketing

BRAND COMMUNICATIONS + DESIGN

• Marketing

• Events

North American Parnter Conference Intro

http://bit.ly/zTwmbp

BRAND COMMUNICATIONS + DESIGN

• Marketing

• Events

BRAND COMMUNICATIONS + DESIGN

• Marketing

• Events

• Training

BRAND COMMUNICATIONS + DESIGN

• Marketing

• Events

• Training

• Recruiting

BRAND COMMUNICATIONS + DESIGN

• Marketing

• Events

• Training

• Recruiting

• Internal Communications

THE FUTURE OF ONLINE VIDEO MARKETING

Q/A & Discussion.