karl philip lund - social medias role in increasing online sales
TRANSCRIPT
Social medias role in increasing online sales
Experience. Inspiration. Advice.Karl Philip Lund
http://www.hurtigruten.com
Social media challenge
?id=7624
Social media challenge ( #TallinnSMC )
1. Find your Linkedin ID2. Post your Linkedin ID on Twitter with
hashtag:http://www.linkedin.com/profile/view?id=7624 #TallinnSMC
3. The 2 lowest ID’s posted on Twitter with #TallinnSMC win a bottle of wine
Agenda (40 minutes)
• Introduction• 2 key factors for success (Mark Zuckerberg and Jack Welch)
• 5 very practical examples (from Hurtigruten)
• 12 excuses • Take-aways.
Karl Philip Lund• Worked mostly with Hurtigruten since
2009• Blog: http://stammen.no (norwegian)• Twitter @philiplund (norwegian)
The world’s most beautiful voyage
Online sales at Hurtigruten
Factor 1
In real life, strategy is actually very straight forward. You pick a
general direction and implement like hell.”
Seth GodinDon't have any meetings about your web strategy. Just do stuff.
“You don’t start communities. Communities already exist. They’re already doing what they want to do.
The question you should ask is how you can help people do what they do better. Bring people elegant organization”
Mark Zuckerberg, Facebook founder
Factor 2
Personal
Professional
In the Workplace
People are doing what they want to do. You have to help them do that better
What are people doing already?
1. Making online booking better
2. Communicate better
Ash cloud communication
3. Blog - Share and discuss better
http://hurtigrutenweb.wordpress.com
2 success factors (repetition)
12 excuses
In real life, strategy is actually very straight forward. You pick a
general direction and implement like hell.”
Factor 1
People are already doing what they want to do. You have to help them do that better. Bring people elegant organization
Factor 2
Top 12 excuses for not implementing like hell!1. We have to wait for…2. It’s too difficult.. It’s stupid..3. The IT Department…4. I don’t have the authority…5. I don’t have time…6. I need more people…7. It’s not in line with the brand
strategy…8. Our products are to complicated..9. We don’t have budgets…10. Our market is unique…11. We’ve tried that before…12. That’s not how we do things
around here…
June 16th, 2011: NRK is livestreaming the world’s most beautiful voyage
http://www.hurtigruten.com/nrk
Thanks – Use the Linkedin App to connect ”in person”