social media tips every recruiter should know
Post on 10-May-2015
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DESCRIPTIONWe are immersed in social media every day. Whether you like it or not, social media has become a necessary extension to the workplace. But how do you optimize social media as a recruiter? Join HRsmart's own Nadia Hamdan, Marketing Coordinator, to learn how to not only recruit, but network, share, engage with employees, build communities, provide and find leading ideas and snoop on what other HR Pros are doing with social and HR. Plenty of people will tell you that social for HR is important, but most have no idea WHY it is important. Join our webinar and find out for yourself!
- 1.Social Media Tips Every Recruiter Should Know Nadia Hamdan Marketing Coordinator Presented by Judy Fort Sr. Solutions Engineer
2. Who am I? I am immersed in social media. See! Thats me 3. But really though Nadia Hamdan Marketing Coordinator HRsmart Judy Fort Sr. Solutions Engineer HRsmart VSCO cam 4. Agenda Define Recruit versus Social Recruiting Social Media Tips Every Recruiter Should Know 5 Social Media Monitoring Applications How Does Social Work With a TMS solution? HRsmart Social Media Integration Questions 5. A Game of Social Thrones 6. Definition of Recruit Re cruit /rikroot/ verb : to find suitable people and get them to join a company, an organization, the armed forces, etc. :to form or build (a group, team, army, etc) by getting people to join :to persuade (someone) to join you in some activity or to help you : to find suitable people and get them to join a company, an organization, the armed forces, etc. :to form or build (a group, team, army, etc) by getting people to join :to persuade (someone) to join you in some activity or to help you 7. Definition of Social Recruiting So cial Re cruiting /soh-shuh l/ /rikroot-ting/ verb : a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media : when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment : a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms. Smooke, David. "Question: What is Social Recruiting?."SmartRecruiters. 08 03 2012: n. Web. : a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media : when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment : a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms. 8. POLL What is the second most popular social network for recruiting? 9. Top Social Networks for Recruiting 94% 65% 55% 18% Social Recruiting Survey Results 2013 10. Social Media Tips Every Recruiter Should Know I use social for HR to: Share, recruit, & engage with employees Employment branding for my company Snoop on what other HR pros are doing Build relationships with jobseekers If this is your goal, interest, situation, or opportunity then stay tuned 11. Heres A Tip: Be a Chameleon You have to be comfortable being a chameleon. That means you must know how to speak and translate between two HR cultures. Traditional Cultures versus Social Media Cultures 12. Heres A Tip: Spend Less Spend less than $1000/month on social recruiting 43% Social Recruiting Survey Results 2013 But 60% estimate the value of their hires through those channels as greater than $20k/year. 20% estimate it at greater than $90k per year 13. Heres A Tip: Sharing Is Caring Take your time to find and share useful videos and articles that are relevant to your industry and helpful to your followers, and you will soon attract many people that are worth recruiting. 14. Heres A Tip: Everyone Is Doing It Across industries, there is a near-universal adoption of social recruiting 94% use or plan to begin using social networks/social media for recruiting 78% 89% 94% 2008 2011 2013 Social Recruiting Survey Results 2013 15. Heres A Tip: Use The Employees Employee referrals are the best source of hire so why not extend that to your employees social media presence? Many of your candidates are passive candidates and there is a large chance they are friends with your employee. 16. Heres A Tip: Dont Mess Up If you screw up with social and HR it is public. Obviously, mistakes happen. But try and make sure they happen when you are small and nobody is watching, then learn from those mistakes and do it better next time. Example: 17. POLL What is the average number of times a company should post on Facebook? 18. Heres A Tip: Post and Post Often Twitter handles 32 billion search queries per month 95% of all Facebook wall posts are NOT answered by brands Write what you know, shar e what you dont The average user spends 20 minutes per visit on FB Post 1 2 times per day. The half-life of a Facebook post is 18 hours Photos & videos create 100%-180% more engagement than the average post 19. Heres A Tip: Tend Your Garden Add a personal approach to your profile. The profile should look professional, but you still need to add a touch of human presence. 20. Heres A Tip: Dont Just Blast 21. Heres A Tip: Learn By Doing Everyday should be a digital learning day. 22. 5 Social Media Monitoring Apps 23. Buffer App 24. Bitly 25. Facebook Insights 26. Tweet Binder 27. Pocket 28. A Quick Snapshot of HRsmart 29. Demo 30. Upcoming Webinar April 24th 11:00 AM CST Payrolls Seismic Technology Shift Three Key Factors in Payroll Decision-Making Jeff Penson Marketing Specialist Empower Software 31. Questions Nadia Hamdan Marketing Coordinator email@example.com O: 972.783.3000 32. Thank You For Attending